Bob's Security Marketing Blog!
Why Was Walt Disney On His Hands & Knees?
I’m heading up to Vermont to go skiing for the day and I wanted to make sure I gave you a “little something” before I head out. I’m sure you’ll enjoy it…
Why was Walt Disney on his hands & knees?Success lies in the eyes – in your ability to see your security business through the eyes of the people you serve.
Many years ago,... [Read more of this review]
Security Tips From The Kingdom Of Ireland
I hope you had a stellar holiday, I sure as heck did with the whole family over in Ireland, it was truly an awesome time. While I was out and about visiting relatives, I took some pictures of what I thought were some really cool things that the Irish security dealers were doing, and it something I don’t see here at all in the USA, and I do believe... [Read more of this review]
The Thank You Economy
Rick Miller and I had a killer time at the Electronic Security Technology Summit (ESTS) in Colorado Springs, CO. It was held again this year at the incredible Broadmoor resort. This year, we decided to visit the Air Force Academy and take a drive up Pike’s Peak (what a mistake!) My God what a scary situation. It started snowing when we got there and... [Read more of this review]
I Don’t Trust Myself
Quick Note: I’m here at The Broadmoor Resort in beautiful Colorado Springs for the Electronic Security Technology Summit. If you’re here, join me Friday for my info-packed security marketing training session, “Branding & Selling Your Security Services In An Online World.” If you’re not here and want to a free copy of the class booklet,... [Read more of this review]
You Should Despise This Word
If there is one word that I totally “despise” it’s the word “vendor,” like when someone refers to your security company as “my vendor.” I personally don’t think it’s something you should be proud of, and here’s why.
‘Vendor’ is a generic term, used for someone who’s a supplier... [Read more of this review]
Are You An Ethical Security Dealer?
You can’t possibly become a BIG, STRONG SECURITY COMPANY if you’re not ETHICAL.
It’s that simple…
It’s business suicide to be an unethical scumbag.
Most security businesses that are unethical are so because they think it saves them money. That is absolutely cockamamie thinking, and utterly ridiculous.
Maybe... [Read more of this review]
[Must Read] The pampered and the paupers
Hope you had a great weekend. I came across the article below in The Economist and thought it was so applicable to the security industry, that I wanted to share it with you.
The bottom line is: You should be doing more pampering of your clients and become an elegant, full-service security company like Virgin Airlines, Ritz Carlton, Nordstroms, etc.... [Read more of this review]
Never STOP Educating Your Security Techs
Are you aware that your security techs can be a marvelous source of upselling and referrals. In order to be extremely successful, the techs have to believe in it too. Educating your technicians is key.
Educating your techs on the importance of taking exceptional care of your clients, and making sure... [Read more of this review]
3 Profitable Ways To Use Our eNewsletter To Increase Sales & Installs
As a Secure Zone eNewsletter subscriber, we wanted to reach out to you to make sure you are using the eNewsletter to its full advantage to increase your sales, installations and online ranking and awareness. If you’re not an eNewsletter subscriber, it will be the best 29-39 bucks you’ll ever spend, and here’s why:
The 3 Most Profitable Ways To... [Read more of this review]
Please Don’t EVER Stop Educating Your Clients
If there’s one takeaway that you learned from me, that I’d want you to embed into your skull, it is…
Please Don’t EVER Stop Educating Your Clients
Cuz this is where the real money is in your business.
You need to constantly educate them about your security company, commercial & residential... [Read more of this review]
Why Security Dealers & Integrators Need A Mobile Site
Why You MUST Have a MOBILE Website NOW
For Your Security Business To Stay Alive!!!
Also, Request A Free Mobile Strategy Powwow from Mobile Technology Expert, Rick Miller, and Learn What You Need For A Seductive Selling Mobile Website
As everyone knows, nowadays Mobile Phone Usage is OFF THE HOOK!
And, it’s... [Read more of this review]
The Real McCoy & Integrated Security Systems
It’s me Bob Maunsell here checking in with you to see if you had a great Memorial Day Weekend? If you’re in another part of the world, I hope you had an awesome weekend.
I chilled out this weekend… did a little grilling, watched a couple of movies with the wifey, took my daughter out to eat, and, of course, kicked backed and smoked a couple... [Read more of this review]
I’m Going Mobile [mobile technology podcast]
If I’m on my smart phone and I go to your website and look at your company, am I gonna think your website is like an old 8 track tape player? What I’m trying to say is, do you look old and outdated or new and cutting edge.
Technology is changing rapidly online and mobile is taking over. Your website has to look, feel, read, navigate and function... [Read more of this review]
Killer Commercial Security Postcards & Residential Email
I had an awesome time out in Las Vegas at the ISC West 2015. I met a lot of my awesome SMG members who are doing absolutely fabulous. I also had the opportunity and pleasure to meet quite a few folks who have been reading my stuff for the past few years. And I went out to eat with some pretty amazing security entrepreneurs to some fancy restaurants.... [Read more of this review]
5 Easy Redesign Tips For Your Security Website
My Posse & I at Killington Mountain, Vermont
Ski season is almost over here in New England, so, the other day, I decided to take a “me day” (leave the business, go have some fun skiing, and not worry about a thing.) I’ll be taking a few more “me days” before the ski season ends. Hopefully your security business provides you with the opportunity... [Read more of this review]
Don’t Worry About Your Competition
You need not worry about another security dealer or integrator trying to copy you. Many security dealers spend way too much time worrying and agonizing about what the competition is up to. And as a result, they burn valuable time and energy focused on the wrong thing! Who really cares! Yes, that’s right! Who cares what they do!
... [Read more of this review]
Starting April 21st, Google Ranks Mobile-Friendly Websites Higher in Searches
Starting April 21st: Google Ranking Mobile-Friendly Sites Higher In Search Results
Is Your Website Mobile-Friendly?
I’m hitting the slopes again today, but wanted to let you know about something Google is doing real soon that will affect your website’s ranking on Google searches. Let me explain…
... [Read more of this review]
The Ka-Ching Of A Smile
What’s the first thing a store manager will teach a new retail or fast food employee? Maybe it’s “Don’t steal the “F” ing cash!!!
But after that it’s to make an honest-to-goodness effort to “smile at the customer and make them feel valuable.”
It turns out that this might be even better... [Read more of this review]
The Power of Cloning Oneself (Funny Pic Inside)
By the time you read this, I’ll be in beautiful Vermont on a ski lift heading to the top of Okemo Mountain for a day of skiing and listening to reggae music with a bud of mine.
But enough about my day, cuz I wanted to talk to you about the awesome “Power of Cloning Oneself.” When you can do this, you are free to live your life and conduct your... [Read more of this review]
A Killer Strategy That Will Blow Ur Clients’ Socks Off
Trulucks, Naples Florida
I vacationed down in the Sunshine state for 10 days with the family a while ago. We had a rockin’ good time; we went to Naples, Sanibel Island, Captiva Island, and Clearwater Beach. If you ever get a chance, you need to check out Captiva Island. It’s one of the coolest places I’ve been to in Florida. Back in the day when... [Read more of this review]
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