• Smokin’ Security Newsletter Ad

Bob's Security Marketing Blog!

6 Rounds Of Ammo 6 Rounds Of Ammo

I’m testing out a new format called 6 Rounds of Ammo. I’m gonna assemble six quick rounds of info for you. I’ll be aggregating articles and things that I read and listen to, plus I’ll give you some tidbits on business-building strategies I implement in my own security business and strategies from some of my members from around the world. You... [Read more of this review]

9 Tips To Becoming More Successful In Security Business! 9 Tips To Becoming More Successful In Security Business!

If you wish to succeed or remain successful in the electronic security industry, you must become a student for the rest of your lifetime. Here’s a few things you can learn….and what I recommend for some dirt-cheap ways to becoming the go-to security guy or gal in your local marketplace. Nothing will stop you – except YOU. 1- No Follow Up =... [Read more of this review]

5 ways to kick start your referral program today! 5 ways to kick start your referral program today!

I don’t know if you saw my latest in article in Security Dealer & Integrator, about titled “5 Ways Why You Should Have A Referral Program,” if you didn’t see it the the April 2015 issue, I’ve attached download links for you. BTW if you’re not getting a physical copy of SD&I magazine in your mailbox you should BE! Click on the... [Read more of this review]

Danger Ahead: For Security Dealers & Integrators Danger Ahead: For Security Dealers & Integrators

DANGER AHEAD: For Security Dealers & Integrators That Are Relying On Google PPC’s For New Alarm Systems, Access Control, Fire Alarm Systems, Home Theater, & Video Surveillance Installs! If you’ve been doing PPC (Pay Per Click) ads for your security business on Google, you’ll have noticed that Google just chainsawed off the right hand... [Read more of this review]

Be prepared for the WORST (true story inside) Be prepared for the WORST (true story inside)

One of my long-time SMG Members reached out to me last week with one of the most heart wrenching emails I’ve ever read. While I was reading the email, I was literally brought to tears. What you will read below is very real (and devastating) story that can happened to any one of us reading this. Question for you – is your family and your business... [Read more of this review]

The Mindset Of A Millionaire Security Entrepreneur The Mindset Of A Millionaire Security Entrepreneur

I was asked on a coaching call last week about how does one become a millionaire in the security business. And I said that it starts with one’s mindset or one’s own self-image of himself or herself. But I thought I would expand upon it in to a few other areas of business as well… The Mindset Of A Millionaire Security Entrepreneur ... [Read more of this review]

Why Was Walt Disney On His Hands & Knees? Why Was Walt Disney On His Hands & Knees?

I’m heading up to Vermont to go skiing for the day and I wanted to make sure I gave you a “little something” before I head out. I’m sure you’ll enjoy it… Why was Walt Disney on his hands & knees?Success lies in the eyes – in your ability to see your security business through the eyes of the people you serve. Many years ago,... [Read more of this review]

Security Tips From The Kingdom Of Ireland Security Tips From The Kingdom Of Ireland

I hope you had a stellar holiday, I sure as heck did with the whole family over in Ireland, it was truly an awesome time. While I was out and about visiting relatives, I took some pictures of what I thought were some really cool things that the Irish security dealers were doing, and it something I don’t see here at all in the USA, and I do believe... [Read more of this review]

The Thank You Economy The Thank You Economy

Rick Miller and I had a killer time at the Electronic Security Technology Summit (ESTS) in Colorado Springs, CO. It was held again this year at the incredible Broadmoor resort. This year, we decided to visit the Air Force Academy and take a drive up Pike’s Peak (what a mistake!) My God what a scary situation. It started snowing when we got there and... [Read more of this review]

I Don’t Trust Myself I Don’t Trust Myself

Quick Note: I’m here at The Broadmoor Resort in beautiful Colorado Springs for the Electronic Security Technology Summit. If you’re here, join me Friday for my info-packed security marketing training session, “Branding & Selling Your Security Services In An Online World.” If you’re not here and want to a free copy of the class booklet,... [Read more of this review]

You Should Despise This Word You Should Despise This Word

If there is one word that I totally “despise” it’s the word “vendor,” like when someone refers to your security company as “my vendor.” I personally don’t think it’s something you should be proud of, and here’s why. ‘Vendor’ is a generic term, used for someone who’s a supplier... [Read more of this review]

Are You An Ethical Security Dealer? Are You An Ethical Security Dealer?

You can’t possibly become a BIG, STRONG SECURITY COMPANY if you’re not ETHICAL. It’s that simple… It’s business suicide to be an unethical scumbag. Most security businesses that are unethical are so because they think it saves them money. That is absolutely cockamamie thinking, and utterly ridiculous. Maybe... [Read more of this review]

[Must Read] The pampered and the paupers [Must Read] The pampered and the paupers

Hope you had a great weekend. I came across the article below in The Economist and thought it was so applicable to the security industry, that I wanted to share it with you. The bottom line is: You should be doing more pampering of your clients and become an elegant, full-service security company like Virgin Airlines, Ritz Carlton, Nordstroms, etc.... [Read more of this review]

Never STOP Educating Your Security Techs Never STOP Educating Your Security Techs

Aloha, Are you aware that your security techs can be a marvelous source of upselling and referrals. In order to be extremely successful, the techs have to believe in it too. Educating your technicians is key. Educating your techs on the importance of taking exceptional care of your clients, and making sure... [Read more of this review]

3 Profitable Ways To Use Our eNewsletter To Increase Sales & Installs 3 Profitable Ways To Use Our eNewsletter To Increase Sales & Installs

As a Secure Zone eNewsletter subscriber, we wanted to reach out to you to make sure you are using the eNewsletter to its full advantage to increase your sales, installations and online ranking and awareness. If you’re not an eNewsletter subscriber, it will be the best 29-39 bucks you’ll ever spend, and here’s why: The 3 Most Profitable Ways To... [Read more of this review]

Please Don’t EVER Stop Educating Your Clients Please Don’t EVER Stop Educating Your Clients

If there’s one takeaway that you learned from me, that I’d want you to embed into your skull, it is… Please Don’t EVER Stop Educating Your Clients Cuz this is where the real money is in your business. You need to constantly educate them about your security company, commercial & residential... [Read more of this review]

Why Security Dealers & Integrators Need A Mobile Site Why Security Dealers & Integrators Need A Mobile Site

Why You MUST Have a MOBILE Website NOW For Your Security Business To Stay Alive!!! Also, Request A Free Mobile Strategy Powwow from Mobile Technology Expert, Rick Miller, and Learn What You Need For A Seductive Selling Mobile Website As everyone knows, nowadays Mobile Phone Usage is OFF THE HOOK! And, it’s... [Read more of this review]

The Real McCoy & Integrated Security Systems The Real McCoy & Integrated Security Systems

It’s me Bob Maunsell here checking in with you to see if you had a great Memorial Day Weekend? If you’re in another part of the world, I hope you had an awesome weekend. I chilled out this weekend… did a little grilling, watched a couple of movies with the wifey, took my daughter out to eat, and, of course, kicked backed and smoked a couple... [Read more of this review]

I’m Going Mobile [mobile technology podcast] I’m Going Mobile [mobile technology podcast]

If I’m on my smart phone and I go to your website and look at your company, am I gonna think your website is like an old 8 track tape player? What I’m trying to say is, do you look old and outdated or new and cutting edge. Technology is changing rapidly online and mobile is taking over. Your website has to look, feel, read, navigate and function... [Read more of this review]

Killer Commercial Security Postcards & Residential Email Killer Commercial Security Postcards & Residential Email

I had an awesome time out in Las Vegas at the ISC West 2015. I met a lot of my awesome SMG members who are doing absolutely fabulous. I also had the opportunity and pleasure to meet quite a few folks who have been reading my stuff for the past few years. And I went out to eat with some pretty amazing security entrepreneurs to some fancy restaurants.... [Read more of this review]

Read More Posts From This Category