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Bob's Security Marketing Blog!

Making Your Own Rules Making Your Own Rules

One of my all time favorite quotes is from Walt Disney himself “Do what you do so well and so uniquely that people can’t resist telling others about you”… make sure you write that quote down, it’s a keeper: “Do what you do so well and so uniquely that people can’t resist telling others about you” Evangelical Sales Force So how can... [Read more of this review]

The Fruit In Life Is Out On The Limb The Fruit In Life Is Out On The Limb

Are you afraid at times? I do get fearful and afraid from time-to-time, and folks that say they don’t are full of you know what! If you don’t feel a little nervous, a little anxious, and have a couple slight heart palpitations on a daily basis you’re not pushing it! Your security business is flat lining and, if you’re not testing the... [Read more of this review]

The Power Of Giving Away FREE Information The Power Of Giving Away FREE Information

This education-based security marketing strategy is something every security dealer, integrator, locksmith, alarm guy, CCTV installer, home automation wizard, and low-voltage honcho can doto literally smoke’ your competition alive! If you choose not to I can very well predict your bank account balance. I’m a HUGE fan and believer in giving away... [Read more of this review]

[Pic Inside] The Coolest Newsletter I’ve Ever Seen [Pic Inside] The Coolest Newsletter I’ve Ever Seen

This is by far the coolest newsletter placement I’ve seen in my entire existence. Jodi, my trusted right hand woman, found this little gem of a newsletter hidden inside a dozen eggs she had bought at the local Piggly Wiggly. She said to me, “Bob when I went to inspect the eggs, which I always do before I purchase eggs, my jaw literally hit the... [Read more of this review]

This Is What A Father Is Suppose To Be! This Is What A Father Is Suppose To Be!

I recently read a heart-warming post on Google +, from one of my SMG Security Mavericks Coaching Club members, that really hit home for me. The post is about how instrumental and inspirational a father can be. I can say that I was raised by a truly great man that grew up on a potato farm in Ireland. He worked his butt off to get to America and worked... [Read more of this review]

Learn A Simple Doctor Technique To Increase Your Sales Learn A Simple Doctor Technique To Increase Your Sales

I have rather a contrarian approach to sales. I’m of the mindset that “Sales Success” comes from within not from a far-off distant planet called dealer program, branding, or iPad and tablet presentation. I personally love technology, but I don’t rely on technology. When it comes time to razzle and dazzle your prospects and clients with the... [Read more of this review]

Words That Sell + Suicidal Behavior Words That Sell + Suicidal Behavior

I’m always looking for something to say to prospects and clients that is rather original,persuasive, top-shelf. Instead of saying yup we can install that thingamajig for you, you always want to address your prospects’ and clients’ needs and concerns in your marketing prose. Lock Logic Locksmith Check out Lock Logic Locksmith’s picture above.... [Read more of this review]

Rich People Have Big Libraries…Poor People Have Big TVs Rich People Have Big Libraries…Poor People Have Big TVs

This is one of my favorite Jim Rohn quotes, “Rich people have big libraries…poor people have big TVs.” Now that’s a bold statement? However, before getting offended, think about it. Do you spend more time/money reading and educating yourself or more time in front of the television? Home Office Library Do you spend more money on books or big... [Read more of this review]

Mister Rogers Neighborhood + Ghetto Marketing At Its Best Mister Rogers Neighborhood + Ghetto Marketing At Its Best

I almost drove over an elderly lady with her walker to get this photo. Talk about having marketing that resonates with your local marketplace. I was driving through the hood when I fell in love with this sign for Ghetto Mix + Hood Spray… I said no freakin’ way would anyone put that sign up, but Mr. Rogers Pest Control would… LMAO I think Mr Rogers... [Read more of this review]

Check Out This Ad I Created For ADT! Check Out This Ad I Created For ADT!

Check out this ad I created for one of my coaching club members who runs a multi-state door knocking business for ADT. His clients give him mad, glowing reviews for the installation, service, and follow up support from his team. Referral Postcard Front Referral Postcard BackWhat you’re looking at is the 3rd Step in my How To Create A Referral Tsunami... [Read more of this review]

[Part 2] How To Create A Referral Tsunami [Part 2] How To Create A Referral Tsunami

The 3 Minute Marketing LessonHow To Create A Referral Tsunami For Your Security Business Last Friday, I sent you Step 1 in how to create a Referral Tsunami by way of text messaging. Here is the 2nd step in creating a Referral Tsunami, by way of email.  I’m sorry I can’t share with you the entire elegant email copy. I hand-picked and wrote 155... [Read more of this review]

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