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Cloak & Dagger Security Marketing In 2015 Cloak & Dagger Security Marketing In 2015

Cloak & Dagger Traditional marketing approaches, especially hard sell, don’t work well on the Internet or with consumers in the information/Internet age. To get readership and response, security entrepreneurs have to create marketing messages that look, feel, and sound like objective, unbiased, useful... [Read more of this review]

Treating Your Clients Like Royalty, and Then Some Treating Your Clients Like Royalty, and Then Some

Did you ever receive a grand gesture from another business that truly blew your socks off? I hope you have… and I hope your security business is blowing away your new clients and building an impregnable firewall around your business. I was recently “blown-away” by a gift I received from a hotel we stayed... [Read more of this review]

High Times & Higher Returns In 2015 High Times & Higher Returns In 2015

The classic Bob Dylan song came to mind while I was walking around the streets of Amsterdam. Well, they’ll stone ya when you’re walkin’ ‘long the street They’ll stone ya when you’re tryin’ to keep your seat They’ll stone ya when you’re walkin’ on the... [Read more of this review]

Even “heros” are cursed with challenges/problems. Even “heros” are cursed with challenges/problems.

I just want to say that I really appreciate your loyalty and friendship, and would like to share with you an article that could possibly get your thinking straight for 2015! Lee’s Great Stand I saw this wonderful article in Men’s Journal and want to share it with you. It’s about Stan Lee, one of the... [Read more of this review]

Opportunity & Luxury Problems Opportunity & Luxury Problems

You won’t be hearing much out of me over the next 3 weeks. I’m taking the whole family on a European vacation for Christmas and the New Year. We’ll begin our vacation in Brussels, then visit Amsterdam, Cologne & Dusseldorf, then on to Paris for the new year. It will be an awesome trip and the kids are stoked. They can’t wait to leave! ... [Read more of this review]

Tuesday’s Gone Tuesday’s Gone

It was the day before Thanksgiving and I was sitting at a traffic light with my daughters in the car. The air was cold, the sky was grey, and it had just start snowing out as we made our merry way to Starbucks to pick up a pound of Christmas Blend Espresso coffee beans for Natasha. The kids and I were listening... [Read more of this review]

Happy Thanksgiving & Lessons From An Oyster Happy Thanksgiving & Lessons From An Oyster

We’re gonna be knocking off early at Security Marketing Guru for the Thanksgiving Holiday and I wanted to take the time to personally wish you and your family a very happy and relaxing Thanksgiving. I’d also like to share with you a short story. Hope you enjoy it! Oyster Lessons From An Oyster There once was an oyster Whose story I tell, ... [Read more of this review]

How Do You Know If Your Prices Are Too Low? How Do You Know If Your Prices Are Too Low?

Your prices are too low if you never get a call from clients stating that the service bill is too high. If you never get this kind of a call, then it means that your prices are too freakin’ low (like 1950’s low) and you should raise them! I view it as a good sign when people call up and question the bill. ... [Read more of this review]

The Best Sales Advice I Can Give Ya! The Best Sales Advice I Can Give Ya!

Most security entrepreneurs come knocking on our door looking for more leads, better qualified leads, or to put them in front of folks that will pay a premium for their services, or to formulate harden security marketing materials for them that sets them up as the Go To Security Sensei in their local markets. ... [Read more of this review]

Unscrupulous Security Dealers Unscrupulous Security Dealers

I just got back from the Electronic Security Technology Summit in Colorado Springs, and boy-oh-boy was it an awesome good time. I met some new friends and old friends, and had the opportunity to present a killer one hour session on the “Worst Number In Business Is One.” If you’re relying on one source for your security leads, then you’re... [Read more of this review]

Making Your Own Rules Making Your Own Rules

One of my all time favorite quotes is from Walt Disney himself “Do what you do so well and so uniquely that people can’t resist telling others about you”… make sure you write that quote down, it’s a keeper: “Do what you do so well and so uniquely that people can’t resist telling others about you” Evangelical... [Read more of this review]

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