Social Media vs. Direct Mail (Video Blog)
I shot a quick little video in the my office the other day about Social Media vs. Direct Mail.What’s Your Time Worth...? I hate to be a Negative Ned here but Social Media ain’t FREE. Last time I checked your time should be worth at a minimum $125.00 per hour, if you wish to net $200,000.00 a year in income. So if you’re spending 2 hours a day on Facebook, Twitter, and LinkedIn it’s costing you roughly 2 Hours x 250 work days x $125.00 per hour = $62,500.00 to engage in Social Media. So what is your ROI on your ...
Bob Segar, Bar Brawls, Espionage, SchoolHouse Shootings
And Those Hollywood Nights...A couple of nights ago I had the opportunity to see Bob Segar and The Silver Bullet Band at the DCU Center, in good ol' Worcester, MA. It was a freakin' amazing show.Bob Segar is a classic roots rocker who has a raspy, shouty voice and who is best know for his songs about the "heartland" and "blue collar" anthems. He wrote such classic hits as "Hollywood Nights," "We've Got To Night," "Like A Rock," "Old Time Rock and Roll" and "Roll Me Away."Bob Segar didn't rely on just ONE song to fill up the DCU Center ...
Creating Your Own Personal MasterPiece
I just got back from the ISC Soultions 2011 show in The Big Apple. The show was great, had some amazing security products, and I had the chance to connect with some pretty cool peeps there. The hair literally stood up on the back of my neck when I saw all the latest and greatest security gadgets that security dealers and integrators can use for makin’ mo’ money and adding mo’ RMR to the bottom line.MOMA After the show I went with my little bro, Patrick, up to mid-town to the Museum of Modern Art to see the “De Kooning - ...
Increase Your Residential Security & CCTV Install Today!
I want to get right to the point, we have Hurricane Irene breathing down our necks and we have to batten down the hatches today, so I’m sending this email out lickety-split so have the opportunity to order this month’s Smokin’ Security Newsletter. The August issue is an incredible one, but It’s only available for five more days. You can take a 30- day free test-drive of it, so listen up to what your going to missing out on if you don’t get ordering:- The Secret Sauce To Personal Branding Your Company.- How to Build Your Personal Brand. (page 3)- ...
The Key West Fisherman Story
When I was down in Key West, I was relaxing on the the beach and saw a local fisherman pull up in his pick-up truck. He got out of with a dozen fishing poles. Not one, but a dozen poles. He baited each hook, and cast all lines into the ocean, and then he set the rods in the sand. Me being the “Curious George” that I am, I walked over to local fisherman and quizzed him about all the fishing poles.My Family’s Gotta Eat, Too The local fisherman explained in his southern drawl that he hated fishin’, but he had ...
Selling More Service Contracts Agreements
Check out this picture I snapped, with my Blackberry Storm, on the way to Logan Airport before I jumped on a plane and flew down to Miami-South Beach. This picture is of a HomeServe service vehicle that does HVAC (Heating, Ventilating, and Air Conditioning) installations and maintenance. If you look at the back end of the service vehicle, you’ll see the saying: “Home Emergency Repairs And Protection Plans” (i.e. service contracts, which equals more RMR.)I love how HomeServe uses it’s service vehicles to tout their service contracts (protection plans) to generate more sales/money for their business. However, I do think ...
How To Outsmart The Bad Guy – Smokin’ Security Newsletter June 2011
I don’t know if you’ve heard of the world famous security expert Jordan Frankel. He is the founder of Global Security Experts Inc. Jordan develops and implements revolutionary products that protect both lives & property globally. Countless agencies and corporations such as NASDAQ, the US Military, and law enforcement entrust Mr. Frankel with their security and safety.Jordan Frankel is also frequent media guest addressing the personal and financial consequences associated with home invasions, burglaries and other serious threats. In addition, Mr. Frankel`s security products & inventions have been featured on Oprah, FOX news and countless publications. Jordan`s ability to outsmart ...
You’ve Got To Check This Killer Security Business Card Out!
I want to share with you a pretty outrageous security business card that I found. Most security marketing pieces that cross my desk for a critique are rather dull, boring and quite uninspiring.Stuck In The Middle With You Most business folks (and people) like to live in the middle. The middle is safe and well within their security zone. Yet very little in the middle is memorable. The last thing you want to do, when it comes to marketing your security business and attracting new clients, is to be *BORING*.Sticky Marketing Stories and ideas that catch us off guard, show up where ...
How To Hire Super Hero Security Techs & Top-Gun Sales Reps
Do you ever walk around scratching your head and wonder why that one special security company always seems to attract the super hero security technicians, and the top-gun sales reps?I’ve been asked the question “why” this occurs, many times from my clients, and my reply has been always been the same: “Is your security company an enthusiastic, creative place to work?” “Does your security business foster an ESP-style culture to it’s employees....Easy, Successful and Profitable?Delivering Happiness Long story short, when I was out in Las Vegas, at the beginning of the month, for the ISC West security conference, I conducted a ...
How To Become A Top Security Honcho! March 2011 – Smokin’ Security Newsletter
I’m not sure if your familiar with the Red Adair story. He was a larger-than-life Amercian hero and was internationally famous for fighting the most treacherous oil well fires. Red hailed from Texas, but would answer alarms from any where in the world such as, Dubai, Ecuador, Indonesia, Iran, Japan, Kuwait, Libya, and Russia.Probably his greatest challenges was the Sahara blowout that sent a geyser thundering to a height of 700’, gorging 550,000,000 cubic feet of gas every 24 hours. Those who watched the spectacle dubbed it “The Devils Cigarette Lighter.” John Glenn, the Apollo astronaut, was able to observe ...
January 2011 – Smokin’ Security Newsletter
The January edition of the Smokin’ Security Newsletter is approaching it’s 3rd year in print and it’s The Best Issue Ever to jump start your residential and commercial security sales during this incredible cold, snowy winter up here in Mass!How would you like to discover an absolutely dirt-cheap way to multiply your client base and your monitored security accounts like rabbits? You’d be astonished to learn that you have a fertile breeding ground, right under your nose, that you can tap into to produce a continuous stream of new clients and monitored security accounts at will. But first off, let ...
The World’s Largest Direct Mail Postcard
Yippee Ki Yay, Its Friday!We just got done digging ourselves out of a mountain of snow...had a mean nor’easter blow through and dump 18-24” of heavy snow in Central Mass. After we got done digging ourselves out, I checked my mailbox and, inside, found the world’s largest postcard for generating sales and leads. You got to see this one!Having a small stable of postcards for generating sales and leads is the quickest and surest path to creating an E.S.P. style ( Easy - Successful - Profitable) security business with a cash-flow surge. Postcards are a dirt-cheap way for attracting and ...
Learn How To Compete Against The Free Security System Companies
Taking Down Low-Ballers & Truck Slammers Rambo-Style 3 Strategies for Selling Security Systems Against “Low Ball” CompetitorsI probably get asked these questions every which way to Sunday: “How do I compete against other security dealers, like the low-ballers, trunk slammers, the telemarketers, door knockers, and the guys who just give away free systems cuz they don’t know how to sell their junk at higher prices?” And, “How do I sell to clients that price-shop?”By the way, you can sign up for my FREE 5 Day e-course “10 Steps To Selling At Higher Prices Then Your Competition” over in the right sidebar ...
Merry Christmas and Happy 2011!
Merry Christmas and Happy Holidays From Bob Maunsell and all the staff at SecurityMarketingGuru.com!Bob Maunsell & Family Old San Juan, Puerto Rico
November 2010 – Smokin’ Security Newsletter
Here’s some “teaser copy” from my killer, 32 Point Security Audit for November 2010 issue. The issue is mailing out from my fulfillment house this week. Your clients will go Lady ga-ga over this audit! I close 93% of my home security sales using this incredible piece. You won’t want to miss it!“Eliminate - Pesky Thieves, Vandals, Peeping Toms & Derelicts. Safeguard Your Property With Our Proprietary 32 Point On-Site Security Audit."The Mind of A Criminal To trully burglar-proof your home, you need to be able to see your home as a potential thief sees it and get into their mind-set. ...
Find Out The Scariest Reason Why You Are Losing Security Clients!
Getting ready for Halloween today. I can't wait! I've always loved Halloween ever since I can remember. My favorite scary character is a zombie. I'm having a big ol' Halloween blow-out at my house. Got a bunch of little ones showing up around 1pm for a Halloween Hoe-Down! My kids are so excited...they've been counting down the days till Halloween for the last 2 weeks!Zombie Thinking... Most security and low voltage installers are operating with total DISREGARD for the quality of clients vs. quantities of clients that they attract.Zombie Thought #1: thinking a client is a client is a client and ...
Cool Marketing Ideas From Ireland (Photos Inside)
In July, I was off on holiday, for half the month, in Ireland, visiting a boat-load of my relatives that live on the Emerald Isle. Both my parents are "off the boat" from Ireland and grew up on large farms. One has 8 siblings and the other has 9 siblings. So you can imagine how big the extended family is! Ireland is in a complete melt-down right now. The economy is so bad and so many people are laid off.But, the security business is booming! I could not believe how many security installation vehicles I saw on the road. I ...
Bob's Security Marketing Blog!
Social Media vs. Direct Mail (Video Blog)I shot a quick little video in the my office the other day about Social Media vs. Direct Mail.What’s Your Time Worth…? I hate to be a Negative Ned here but Social Media ain’t FREE. Last time I checked your time should be worth at a minimum $125.00 per hour, if you wish to net $200,000.00 a year in income. So if you’re spending 2 hours... [Read more of this review]
What Every Good Security Dealer Needs To Bring In A Huge Cash Stream…What Every Good Security Dealer Needs To Bring In A Huge Cash Stream…Is My Done-For-You Joint Venture Sales Letter That’s Included In This Month’s Spectacular Issue Of The Smokin’ Security Newsletter! Read On To Learn More…Lady Gaga I don’t know if you’re a hipster or not, but I have two young girls that keep my music... [Read more of this review]
Little Hinges Swing Big Bank Vault DoorsI’m just wrapping up the day on a cold and drizzly Monday afternoon. I have WEEI Sports Radio Boston on in the the background and I’m listening to Coach Belichick being interviewed about his game plan against the Baltimore Ravens. The one thing Belichick said that struck a nerve with me was how he was talking about turning a disadvantage into an... [Read more of this review]
Your Clients Better Be Saying My Security Company Rocks!My little daughter, Kiera, hit me up for several magazine subscriptions during her school magazine drive a couple months back so I got myself a subscription to Rolling Stone. This month’s issue has The Black Keys on the front cover. The Black Keys new CD “El Camino” is friggin’ killer. The one article I want to talk with you about today is from... [Read more of this review]
My Predications For 2012 (Protecting The Family Jewels)For U.S. service men serving over in Iraq and Afghanistan, protecting the family jewels is a top priority. For one British company, it’s a business plan. BCB International, based in Cardiff, Wales, is marketing its bomb-blocking boxers as a means of protection against IED Blast (improvised explosive devices) in Iraq and Afghanistan. Called Blast... [Read more of this review]
Make’em Thirsty (Happy & Prosperous In 2012)“Happy New Year!” Hope it’s going great for you so far. Before we get started, I’d like ask you a question. “Are you still looking for new security prospects and clients?” For most of you the answer will be, “DUH!” Then why not start 2012 off running. You’re either ready and poised to grow your security... [Read more of this review]
Future Generation Alarm OwnersI hope you and all that are near and dear to your ol’ heart had a fantastic Christmas. We sure as heck had an awesome Christmas in Massachusetts (no snow so far this year, temps have been in the 40’s.) My wife, Natasha, did a truly incredible job getting the house in order and having a Christmas ho-down at my house with our families. Before I share... [Read more of this review]
Building The Gratitude MuscleBuilding The Gratitude Muscle Christmas is just a few weeks away and I’ve been feeling very grateful…actually I feel grateful all the time. Now, I don’t want to sound like a Buddhist monk, but I’ve been doing something every night for 14 years that makes me feel this way…it’s my Gratitude Ritual. Before I retire for the night, I... [Read more of this review]
Bob Segar, Bar Brawls, Espionage, SchoolHouse ShootingsAnd Those Hollywood Nights…A couple of nights ago I had the opportunity to see Bob Segar and The Silver Bullet Band at the DCU Center, in good ol’ Worcester, MA. It was a freakin’ amazing show. Bob Segar is a classic roots rocker who has a raspy, shouty voice and who is best know for his songs about the “heartland” and... [Read more of this review]
Where Is The Wealth In Your Business?Hope you had a fantastic Thanksgiving break. I sure as heck did! The weather here in Massachusetts has been phenomenally warm so a lot of people are outside jogging, walking, hiking, biking and are in a wonderful spirit. I hope you enjoyed a nice four-day break from the office. I know you did if you have a Robotic Security Selling System™ in place... [Read more of this review]
Creating Your Own Personal MasterPieceI just got back from the ISC Soultions 2011 show in The Big Apple. The show was great, had some amazing security products, and I had the chance to connect with some pretty cool peeps there. The hair literally stood up on the back of my neck when I saw all the latest and greatest security gadgets that security dealers and integrators can use for makin’... [Read more of this review]
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