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A Down & Dirty Way To Generate Quick Sales

Bob Maunsell here; pounding this email out at Starbucks while swilling down my favorite nuclear cup of coffee - a venti "Black Eye” (extra large, bold coffee with 2 shots of espresso) ;)Even if your security business is rocking ‘n’ rolling, you should still pay very close attention to this email...In this email, I’m going to share with you several Email List Building techniques, so you can easily & automatically market your security business with email marketing campaigns to your list of clients, prospects and circles of influence.Having a monthly email marketing system in place is one of the key ...

Check Out This Thermal Image (Photo Inside)

Check out this really cool picture that I found in Science Illustrated. The picture was taken with a thermal imaging camera of a group of lions that attacked a zebra on the African savanna. If you look closely at the red circle in the picture, you’ll see the thermal imaging camera reveals that the zebras right foreleg is inflamed and swollen. The lions were able to single out this wounded zebra by listening for its uneven hoofbeats. Like the saying goes, “lions are the last to starve, cuz they’re always hunting”, and the best hunters are the best listeners.Always Be ...

Discover Muhammad Ali’s Secret That Will Help Knock Out Your Competition

Muhammad Ali was my Dad’s all-time favorite boxer, and he was mine, too. Back in 1964, Sonny Liston was considered invincible and “the baddest man on the planet.” That is until a super fast-talking, super fast-moving kid, named Cassius Clay, came along and cleaned his clock and then took Sonny’s title away.By the time the rematch was made, Cassius Clay had become Muhammad Ali. Ali’s trainer, Angelo Dundee, gave him rock-solid advice. He told Ali to jump on Sonny Liston and remind him of the first licking he got. Muhammad Ali did just that, scoring one of the most epic ...

Social Media vs. Direct Mail (Video Blog)

I shot a quick little video in the my office the other day about Social Media vs. Direct Mail.What’s Your Time Worth...? I hate to be a Negative Ned here but Social Media ain’t FREE. Last time I checked your time should be worth at a minimum $125.00 per hour, if you wish to net $200,000.00 a year in income. So if you’re spending 2 hours a day on Facebook, Twitter, and LinkedIn it’s costing you roughly 2 Hours x 250 work days x $125.00 per hour = $62,500.00 to engage in Social Media. So what is your ROI on your ...

Bob Segar, Bar Brawls, Espionage, SchoolHouse Shootings

And Those Hollywood Nights...A couple of nights ago I had the opportunity to see Bob Segar and The Silver Bullet Band at the DCU Center, in good ol' Worcester, MA. It was a freakin' amazing show.Bob Segar is a classic roots rocker who has a raspy, shouty voice and who is best know for his songs about the "heartland" and "blue collar" anthems. He wrote such classic hits as "Hollywood Nights," "We've Got To Night," "Like A Rock," "Old Time Rock and Roll" and "Roll Me Away."Bob Segar didn't rely on just ONE song to fill up the DCU Center ...

Creating Your Own Personal MasterPiece

I just got back from the ISC Soultions 2011 show in The Big Apple. The show was great, had some amazing security products, and I had the chance to connect with some pretty cool peeps there. The hair literally stood up on the back of my neck when I saw all the latest and greatest security gadgets that security dealers and integrators can use for makin’ mo’ money and adding mo’ RMR to the bottom line.MOMA After the show I went with my little bro, Patrick, up to mid-town to the Museum of Modern Art to see the “De Kooning - ...

Increase Your Residential Security & CCTV Install Today!

I want to get right to the point, we have Hurricane Irene breathing down our necks and we have to batten down the hatches today, so I’m sending this email out lickety-split so have the opportunity to order this month’s Smokin’ Security Newsletter. The August issue is an incredible one, but It’s only available for five more days. You can take a 30- day free test-drive of it, so listen up to what your going to missing out on if you don’t get ordering:- The Secret Sauce To Personal Branding Your Company.- How to Build Your Personal Brand. (page 3)- ...

The Key West Fisherman Story

When I was down in Key West, I was relaxing on the the beach and saw a local fisherman pull up in his pick-up truck. He got out of with a dozen fishing poles. Not one, but a dozen poles. He baited each hook, and cast all lines into the ocean, and then he set the rods in the sand. Me being the “Curious George” that I am, I walked over to local fisherman and quizzed him about all the fishing poles.My Family’s Gotta Eat, Too The local fisherman explained in his southern drawl that he hated fishin’, but he had ...

Selling More Service Contracts Agreements

Check out this picture I snapped, with my Blackberry Storm, on the way to Logan Airport before I jumped on a plane and flew down to Miami-South Beach. This picture is of a HomeServe service vehicle that does HVAC (Heating, Ventilating, and Air Conditioning) installations and maintenance. If you look at the back end of the service vehicle, you’ll see the saying: “Home Emergency Repairs And Protection Plans” (i.e. service contracts, which equals more RMR.)I love how HomeServe uses it’s service vehicles to tout their service contracts (protection plans) to generate more sales/money for their business. However, I do think ...

How To Outsmart The Bad Guy – Smokin’ Security Newsletter June 2011

I don’t know if you’ve heard of the world famous security expert Jordan Frankel. He is the founder of Global Security Experts Inc. Jordan develops and implements revolutionary products that protect both lives & property globally. Countless agencies and corporations such as NASDAQ, the US Military, and law enforcement entrust Mr. Frankel with their security and safety.Jordan Frankel is also frequent media guest addressing the personal and financial consequences associated with home invasions, burglaries and other serious threats. In addition, Mr. Frankel`s security products & inventions have been featured on Oprah, FOX news and countless publications. Jordan`s ability to outsmart ...

You’ve Got To Check This Killer Security Business Card Out!

I want to share with you a pretty outrageous security business card that I found. Most security marketing pieces that cross my desk for a critique are rather dull, boring and quite uninspiring.Stuck In The Middle With You Most business folks (and people) like to live in the middle. The middle is safe and well within their security zone. Yet very little in the middle is memorable. The last thing you want to do, when it comes to marketing your security business and attracting new clients, is to be *BORING*.Sticky Marketing Stories and ideas that catch us off guard, show up where ...

How To Hire Super Hero Security Techs & Top-Gun Sales Reps

Do you ever walk around scratching your head and wonder why that one special security company always seems to attract the super hero security technicians, and the top-gun sales reps?I’ve been asked the question “why” this occurs, many times from my clients, and my reply has been always been the same: “Is your security company an enthusiastic, creative place to work?” “Does your security business foster an ESP-style culture to it’s employees....Easy, Successful and Profitable?Delivering Happiness Long story short, when I was out in Las Vegas, at the beginning of the month, for the ISC West security conference, I conducted a ...

How To Become A Top Security Honcho! March 2011 – Smokin’ Security Newsletter

I’m not sure if your familiar with the Red Adair story. He was a larger-than-life Amercian hero and was internationally famous for fighting the most treacherous oil well fires. Red hailed from Texas, but would answer alarms from any where in the world such as, Dubai, Ecuador, Indonesia, Iran, Japan, Kuwait, Libya, and Russia.Probably his greatest challenges was the Sahara blowout that sent a geyser thundering to a height of 700’, gorging 550,000,000 cubic feet of gas every 24 hours. Those who watched the spectacle dubbed it “The Devils Cigarette Lighter.” John Glenn, the Apollo astronaut, was able to observe ...

January 2011 – Smokin’ Security Newsletter

The January edition of the Smokin’ Security Newsletter is approaching it’s 3rd year in print and it’s The Best Issue Ever to jump start your residential and commercial security sales during this incredible cold, snowy winter up here in Mass!How would you like to discover an absolutely dirt-cheap way to multiply your client base and your monitored security accounts like rabbits? You’d be astonished to learn that you have a fertile breeding ground, right under your nose, that you can tap into to produce a continuous stream of new clients and monitored security accounts at will. But first off, let ...

The World’s Largest Direct Mail Postcard

Yippee Ki Yay, Its Friday!We just got done digging ourselves out of a mountain of snow...had a mean nor’easter blow through and dump 18-24” of heavy snow in Central Mass. After we got done digging ourselves out, I checked my mailbox and, inside, found the world’s largest postcard for generating sales and leads. You got to see this one!Having a small stable of postcards for generating sales and leads is the quickest and surest path to creating an E.S.P. style ( Easy - Successful - Profitable) security business with a cash-flow surge. Postcards are a dirt-cheap way for attracting and ...

Learn How To Compete Against The Free Security System Companies

Taking Down Low-Ballers & Truck Slammers Rambo-Style 3 Strategies for Selling Security Systems Against “Low Ball” CompetitorsI probably get asked these questions every which way to Sunday: “How do I compete against other security dealers, like the low-ballers, trunk slammers, the telemarketers, door knockers, and the guys who just give away free systems cuz they don’t know how to sell their junk at higher prices?” And, “How do I sell to clients that price-shop?”By the way, you can sign up for my FREE 5 Day e-course “10 Steps To Selling At Higher Prices Then Your Competition” over in the right sidebar ...

Merry Christmas and Happy 2011!

Merry Christmas and Happy Holidays From Bob Maunsell and all the staff at SecurityMarketingGuru.com!Bob Maunsell & Family Old San Juan, Puerto Rico

November 2010 – Smokin’ Security Newsletter

Here’s some “teaser copy” from my killer, 32 Point Security Audit for November 2010 issue. The issue is mailing out from my fulfillment house this week. Your clients will go Lady ga-ga over this audit! I close 93% of my home security sales using this incredible piece. You won’t want to miss it!“Eliminate - Pesky Thieves, Vandals, Peeping Toms & Derelicts. Safeguard Your Property With Our Proprietary 32 Point On-Site Security Audit."The Mind of A Criminal To trully burglar-proof your home, you need to be able to see your home as a potential thief sees it and get into their mind-set. ...

Find Out The Scariest Reason Why You Are Losing Security Clients!

Getting ready for Halloween today. I can't wait! I've always loved Halloween ever since I can remember. My favorite scary character is a zombie. I'm having a big ol' Halloween blow-out at my house. Got a bunch of little ones showing up around 1pm for a Halloween Hoe-Down! My kids are so excited...they've been counting down the days till Halloween for the last 2 weeks!Zombie Thinking... Most security and low voltage installers are operating with total DISREGARD for the quality of clients vs. quantities of clients that they attract.Zombie Thought #1: thinking a client is a client is a client and ...

Cool Marketing Ideas From Ireland (Photos Inside)

In July, I was off on holiday, for half the month, in Ireland, visiting a boat-load of my relatives that live on the Emerald Isle. Both my parents are "off the boat" from Ireland and grew up on large farms. One has 8 siblings and the other has 9 siblings. So you can imagine how big the extended family is! Ireland is in a complete melt-down right now. The economy is so bad and so many people are laid off.But, the security business is booming! I could not believe how many security installation vehicles I saw on the road. I ...

Bob's Security Marketing Blog!

A Down & Dirty Way To Generate Quick Sales

Bob Maunsell here; pounding this email out at Starbucks while swilling down my favorite nuclear cup of coffee – a venti “Black Eye” (extra large, bold coffee with 2 shots of espresso) ;) Even if your security business is rocking ‘n’ rolling, you should still pay very close attention to this email… In this email, I’m going to... [Read more of this review]

Do This For Your Top Clients Now!

“Wazzup” as they use to say in the late 90’s. Last Friday, I left my office to grab a bite to eat at Dagwood’s Restaurant and then make a pit stop at my local smoke shop, Brightleaf Tobacco, where I picked up a couple of primo cigars for the weekend. After I made my selection, I headed over to the register to cash out. I pulled out a fifty for... [Read more of this review]

Once A Buyer, Always A Buyer

Last weekend I took the family up to the beautiful historic seaport town of Newburyport, Massachusetts. It’s one of my fave towns in Mass. If you ever drop by the Bay State, it’s a town I’d highly recommend you check out. The Shopping Spree Begins As we were walking out of an ice cream store, my littlest daughter saw a sign for a pet store across... [Read more of this review]

Check Out This Thermal Image (Photo Inside)

19 Creative Ways For Any Security Company To Charge More For Services & Installations

“How much do you charge your clients for installations and service calls? We are reviewing the rates ($95/hr) we charge our clients and would like your feedback.” This is a great question that was asked by one of my LinkedIn Security Marketing Guru group members about pricing. The posted question really grew a set of legs and took off. I was amazed... [Read more of this review]

The Recording System That Never Lies

If you’re thin-skinned, maybe you should just skip this email, cuz I’m warning you it’s pretty hard hitting and it takes no prisoners. This Friday marks 110 days into 2012. The year will be just about a quarter done. What have you accomplished so far this year? What were those bold promises you made to yourself on January 1st, that 2012 was gonna... [Read more of this review]

The Investor’s Approach To Striking It Big In The Security Biz (Video Blog)

Here’s a quick little video I shot in the front hallway of my historic office building. If you look closely at the wallpaper hanging on the wall, it’s about 100 years old. When we renovated the building last year, I decided to keep the wallpaper instead of tearing it down because it preserved the history of the building. Everybody that enters the... [Read more of this review]

Discover Muhammad Ali’s Secret That Will Help Knock Out Your Competition

Zero Dark Thirty

Zero Dark Thirty If you’ve done time in the military then you obviously know the term “Zero Dark Thirty”, refers to military time 00:00 hours till 30 minutes after midnight, or in other words the wee hours of the AM. There’s also a new movie that is slated with a working title called “Zero Dark Thirty”, which will... [Read more of this review]

The Pricing Terrorist

My head is still ringing from Eddie Van Halen’s 10 minute guitar solo which included “Eruption,” “Cathedral,” and the opening of “Mean Streets.” It was like watching Michelangelo paint a thousand beats per second. These rock gods from Southern Cally are one of my favorites rock bands. Van Halen, opened the show with a take-no-terrorist-alive... [Read more of this review]

Wag More Bark Less (Video Inside)

I saw the “Wag More Bark Less” bumper sticker that was plastered on the back-end of a Chevy Tahoe in front of me in the Dunkin’ Donuts drive through. It brought a smile to my face cuz I thought immediately of my little ol’ office/home dog, Maeve. She brings a smile to my face and to everyone that meets her. Maeve’s always wagging her tail,... [Read more of this review]

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