Bob's Security Marketing Blog!
Are U a commodity?
I just had a relaxing Father’s Day weekend at Cape Cod with the family. We gorged ourselves on lobster, scallops and oysters, and over-indulged on ice cream sundaes at the Sundae School. It was so nice to get away for a few days, kick back on the beach, eat like pigs, and and enjoy each others company.
This summer, our oldest daughter, Bridget, is... [Read more of this review]
Not All Security Dealers Are Playing With A Full Deck
To be a really successful & profitable security dealer today, you gotta be playing with a full deck of cards. By full deck of cards, I mean having all the necessary security sales & marketing “cards” in your deck to help increase your customer base, your referrals, your repeat business, your RMR, and your sales and profit margin.
So to... [Read more of this review]
[Weekend Reading] 6 Rounds Of Ammo – Vol 3
Yippee Kay Yay… It’s Friday!
Welcome to 6 Rounds Of Ammo – Vol 3 and, like I said in Vol 1, I’m gonna assemble six quick rounds of info for you. I’ll be aggregating articles and things that I read and listen to, plus I’ll give you some tidbits on business-building strategies I implement in my own security business, and security marketing... [Read more of this review]
Steve Jobs Created The Most Powerful CRACK
Steve Jobs has commercialized the most addictive products in the history of man—surpassing even cigarettes, heroin and crack – the iPhone and the iPad. There are more iPhone and iPad users in the world than there are crackheads. I must confess to being one of them (iPhone & iPad user – not a crackhead.) Apple has millions of customers... [Read more of this review]
6 Rounds Of Ammo – Vol 2
Welcome to 6 Rounds Of Ammo – Vol 2 and, like I said in Vol 1, I’m gonna assemble six quick rounds of info for you. I’ll be aggregating articles and things that I read and listen to, plus I’ll give you some tidbits on business-building strategies I implement in my own security business and security marketing strategies from some of my members... [Read more of this review]
How To Spot A Crooked Security Dealer A Mile Away
It’s super tough out there having to put up with unethical security companies: the fly-by-nighters, truck-slammers, door-knocking, steal-your-accounts-right-from-underneath-your-nose type of security dealers. Or the slick sales reps, you know the ones that are sporting a flashy, shark-skin suite with complimentary alligator boots and newly-minted,... [Read more of this review]
6 Rounds Of Ammo
I’m testing out a new format called 6 Rounds of Ammo. I’m gonna assemble six quick rounds of info for you. I’ll be aggregating articles and things that I read and listen to, plus I’ll give you some tidbits on business-building strategies I implement in my own security business and strategies from some of my members from around the world.
You... [Read more of this review]
9 Tips To Becoming More Successful In Security Business!
If you wish to succeed or remain successful in the electronic security industry, you must become a student for the rest of your lifetime. Here’s a few things you can learn….and what I recommend for some dirt-cheap ways to becoming the go-to security guy or gal in your local marketplace. Nothing will stop you – except YOU.
1- No Follow Up =... [Read more of this review]
5 ways to kick start your referral program today!
I don’t know if you saw my latest in article in Security Dealer & Integrator, about titled “5 Ways Why You Should Have A Referral Program,” if you didn’t see it the the April 2015 issue, I’ve attached download links for you. BTW if you’re not getting a physical copy of SD&I magazine in your mailbox you should BE! Click on the... [Read more of this review]
Danger Ahead: For Security Dealers & Integrators
DANGER AHEAD: For Security Dealers & Integrators That Are Relying On Google PPC’s For New Alarm Systems, Access Control, Fire Alarm Systems, Home Theater, & Video Surveillance Installs!
If you’ve been doing PPC (Pay Per Click) ads for your security business on Google, you’ll have noticed that Google just chainsawed off the right hand... [Read more of this review]
Be prepared for the WORST (true story inside)
One of my long-time SMG Members reached out to me last week with one of the most heart wrenching emails I’ve ever read. While I was reading the email, I was literally brought to tears.
What you will read below is very real (and devastating) story that can happened to any one of us reading this.
Question for you – is your family and your business... [Read more of this review]
The Mindset Of A Millionaire Security Entrepreneur
I was asked on a coaching call last week about how does one become a millionaire in the security business. And I said that it starts with one’s mindset or one’s own self-image of himself or herself. But I thought I would expand upon it in to a few other areas of business as well…
The Mindset Of A Millionaire Security Entrepreneur
Millionaire... [Read more of this review]
Why Was Walt Disney On His Hands & Knees?
I’m heading up to Vermont to go skiing for the day and I wanted to make sure I gave you a “little something” before I head out. I’m sure you’ll enjoy it…
Why was Walt Disney on his hands & knees?Success lies in the eyes – in your ability to see your security business through the eyes of the people you serve.
Many years ago,... [Read more of this review]
Security Tips From The Kingdom Of Ireland
I hope you had a stellar holiday, I sure as heck did with the whole family over in Ireland, it was truly an awesome time. While I was out and about visiting relatives, I took some pictures of what I thought were some really cool things that the Irish security dealers were doing, and it something I don’t see here at all in the USA, and I do believe... [Read more of this review]
The Thank You Economy
Rick Miller and I had a killer time at the Electronic Security Technology Summit (ESTS) in Colorado Springs, CO. It was held again this year at the incredible Broadmoor resort. This year, we decided to visit the Air Force Academy and take a drive up Pike’s Peak (what a mistake!) My God what a scary situation. It started snowing when we got there and... [Read more of this review]
I Don’t Trust Myself
Quick Note: I’m here at The Broadmoor Resort in beautiful Colorado Springs for the Electronic Security Technology Summit. If you’re here, join me Friday for my info-packed security marketing training session, “Branding & Selling Your Security Services In An Online World.” If you’re not here and want to a free copy of the class booklet,... [Read more of this review]
You Should Despise This Word
If there is one word that I totally “despise” it’s the word “vendor,” like when someone refers to your security company as “my vendor.” I personally don’t think it’s something you should be proud of, and here’s why.
‘Vendor’ is a generic term, used for someone who’s a supplier of goods, who provides a commodity based... [Read more of this review]
Are You An Ethical Security Dealer?
You can’t possibly become a BIG, STRONG SECURITY COMPANY if you’re not ETHICAL.
It’s that simple…
It’s business suicide to be an unethical scumbag.
Most security businesses that are unethical are so because they think it saves them money. That is absolutely cockamamie thinking, and utterly ridiculous.
Maybe in the short run it saves them... [Read more of this review]
[Must Read] The pampered and the paupers
Hope you had a great weekend. I came across the article below in The Economist and thought it was so applicable to the security industry, that I wanted to share it with you.
The bottom line is: You should be doing more pampering of your clients and become an elegant, full-service security company like Virgin Airlines, Ritz Carlton, Nordstroms, etc.... [Read more of this review]
Never STOP Educating Your Security Techs
Are you aware that your security techs can be a marvelous source of upselling and referrals. In order to be extremely successful, the techs have to believe in it too. Educating your technicians is key.
Educating your techs on the importance of taking exceptional care of your clients, and making sure clients are super happy with the system/service... [Read more of this review]
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