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Bob's Security Marketing Blog!

Happy Thanksgiving & Lessons From An Oyster Happy Thanksgiving & Lessons From An Oyster

We’re gonna be knocking off early at Security Marketing Guru for the Thanksgiving Holiday and I wanted to take the time to personally wish you and your family a very happy and relaxing Thanksgiving. I’d also like to share with you a short story. Hope you enjoy it! Oyster Lessons From An Oyster There once was an oyster Whose story I tell, ... [Read more of this review]

How Do You Know If Your Prices Are Too Low? How Do You Know If Your Prices Are Too Low?

Your prices are too low if you never get a call from clients stating that the service bill is too high. If you never get this kind of a call, then it means that your prices are too freakin’ low (like 1950’s low) and you should raise them! I view it as a good sign when people call up and question the bill. ... [Read more of this review]

The Best Sales Advice I Can Give Ya! The Best Sales Advice I Can Give Ya!

Most security entrepreneurs come knocking on our door looking for more leads, better qualified leads, or to put them in front of folks that will pay a premium for their services, or to formulate harden security marketing materials for them that sets them up as the Go To Security Sensei in their local markets. ... [Read more of this review]

Unscrupulous Security Dealers Unscrupulous Security Dealers

I just got back from the Electronic Security Technology Summit in Colorado Springs, and boy-oh-boy was it an awesome good time. I met some new friends and old friends, and had the opportunity to present a killer one hour session on the “Worst Number In Business Is One.” If you’re relying on one source for your security leads, then you’re... [Read more of this review]

Making Your Own Rules Making Your Own Rules

One of my all time favorite quotes is from Walt Disney himself “Do what you do so well and so uniquely that people can’t resist telling others about you”… make sure you write that quote down, it’s a keeper: “Do what you do so well and so uniquely that people can’t resist telling others about you” Evangelical... [Read more of this review]

The Fruit In Life Is Out On The Limb The Fruit In Life Is Out On The Limb

Are you afraid at times? I do get fearful and afraid from time-to-time, and folks that say they don’t are full of you know what! If you don’t feel a little nervous, a little anxious, and have a couple slight heart palpitations on a daily basis you’re not pushing it! Your security business is flat... [Read more of this review]

The Power Of Giving Away FREE Information The Power Of Giving Away FREE Information

This education-based security marketing strategy is something every security dealer, integrator, locksmith, alarm guy, CCTV installer, home automation wizard, and low-voltage honcho can doto literally smoke’ your competition alive! If you choose not to I can very well predict your bank account balance. I’m... [Read more of this review]

[Pic Inside] The Coolest Newsletter I’ve Ever Seen [Pic Inside] The Coolest Newsletter I’ve Ever Seen

This is by far the coolest newsletter placement I’ve seen in my entire existence. Jodi, my trusted right hand woman, found this little gem of a newsletter hidden inside a dozen eggs she had bought at the local Piggly Wiggly. She said to me, “Bob when I went to inspect the eggs, which I always do before... [Read more of this review]

This Is What A Father Is Suppose To Be! This Is What A Father Is Suppose To Be!

I recently read a heart-warming post on Google +, from one of my SMG Security Mavericks Coaching Club members, that really hit home for me. The post is about how instrumental and inspirational a father can be. I can say that I was raised by a truly great man that grew up on a potato farm in Ireland. He worked his butt off to get to America and worked... [Read more of this review]

Learn A Simple Doctor Technique To Increase Your Sales Learn A Simple Doctor Technique To Increase Your Sales

I have rather a contrarian approach to sales. I’m of the mindset that “Sales Success” comes from within not from a far-off distant planet called dealer program, branding, or iPad and tablet presentation. I personally love technology, but I don’t rely on technology. When it comes time to razzle and... [Read more of this review]

Words That Sell + Suicidal Behavior Words That Sell + Suicidal Behavior

I’m always looking for something to say to prospects and clients that is rather original,persuasive, top-shelf. Instead of saying yup we can install that thingamajig for you, you always want to address your prospects’ and clients’ needs and concerns in your marketing prose. Lock Logic Locksmith Check... [Read more of this review]

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