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Bob's Security Marketing Blog!

5 Easy Redesign Tips For Your Security Website 5 Easy Redesign Tips For Your Security Website

My Posse & I at Killington Mountain, Vermont Ski season is almost over here in New England, so, the other day, I decided to take a “me day” (leave the business, go have some fun skiing, and not worry about a thing.) I’ll be taking a few more “me days” before the ski season ends. Hopefully your security business provides you with the opportunity... [Read more of this review]

Don’t Worry About Your Competition Don’t Worry About Your Competition

You need not worry about another security dealer or integrator trying to copy you. Many security dealers spend way too much time worrying and agonizing about what the competition is up to. And as a result, they burn valuable time and energy focused on the wrong thing! Who really cares! Yes, that’s right! Who cares what they do! ... [Read more of this review]

Starting April 21st, Google Ranks Mobile-Friendly Websites Higher in Searches Starting April 21st, Google Ranks Mobile-Friendly Websites Higher in Searches

Starting April 21st: Google Ranking Mobile-Friendly Sites Higher In Search Results Is Your Website Mobile-Friendly? I’m hitting the slopes again today, but wanted to let you know about something Google is doing real soon that will affect your website’s ranking on Google searches. Let me explain… Responding... [Read more of this review]

The Ka-Ching Of A Smile The Ka-Ching Of A Smile

What’s the first thing a store manager will teach a new retail or fast food employee? Maybe it’s “Don’t steal the “F” ing cash!!! But after that it’s to make an honest-to-goodness effort to “smile at the customer and make them feel valuable.” It turns out that this might be even better... [Read more of this review]

The Power of Cloning Oneself (Funny Pic Inside) The Power of Cloning Oneself (Funny Pic Inside)

By the time you read this, I’ll be in beautiful Vermont on a ski lift heading to the top of Okemo Mountain for a day of skiing and listening to reggae music with a bud of mine. But enough about my day, cuz I wanted to talk to you about the awesome “Power of Cloning Oneself.” When you can do this, you... [Read more of this review]

A Killer Strategy That Will Blow Ur Clients’ Socks Off A Killer Strategy That Will Blow Ur Clients’ Socks Off

Trulucks, Naples Florida I vacationed down in the Sunshine state for 10 days with the family a while ago. We had a rockin’ good time; we went to Naples, Sanibel Island, Captiva Island, and Clearwater Beach. If you ever get a chance, you need to check out Captiva Island. It’s one of the coolest places I’ve been to in Florida. Back in the day when... [Read more of this review]

The Cheapest Way To Drum Up Sales [Video Inside] The Cheapest Way To Drum Up Sales [Video Inside]

I have a great little video for you to view today or over the weekend. This video is based on a “secret weapon” that will drum up sales that every security business has at his/her disposal. I shot an 11 minute video in my office with a good friend, David Hill, who owns the largest Keller-Williams Real Estate... [Read more of this review]

Cloak & Dagger Security Marketing In 2015 Cloak & Dagger Security Marketing In 2015

Cloak & Dagger Traditional marketing approaches, especially hard sell, don’t work well on the Internet or with consumers in the information/Internet age. To get readership and response, security entrepreneurs have to create marketing messages that look, feel, and sound like objective, unbiased, useful... [Read more of this review]

Treating Your Clients Like Royalty, and Then Some Treating Your Clients Like Royalty, and Then Some

Did you ever receive a grand gesture from another business that truly blew your socks off? I hope you have… and I hope your security business is blowing away your new clients and building an impregnable firewall around your business. I was recently “blown-away” by a gift I received from a hotel we stayed... [Read more of this review]

High Times & Higher Returns In 2015 High Times & Higher Returns In 2015

The classic Bob Dylan song came to mind while I was walking around the streets of Amsterdam. Well, they’ll stone ya when you’re walkin’ ‘long the street They’ll stone ya when you’re tryin’ to keep your seat They’ll stone ya when you’re walkin’ on the... [Read more of this review]

Even “heros” are cursed with challenges/problems. Even “heros” are cursed with challenges/problems.

I just want to say that I really appreciate your loyalty and friendship, and would like to share with you an article that could possibly get your thinking straight for 2015! Lee’s Great Stand I saw this wonderful article in Men’s Journal and want to share it with you. It’s about Stan Lee, one of the... [Read more of this review]

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