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Bob's Security Marketing Blog!

Words That Sell + Suicidal Behavior Words That Sell + Suicidal Behavior

I’m always looking for something to say to prospects and clients that is rather original,persuasive, top-shelf. Instead of saying yup we can install that thingamajig for you, you always want to address your prospects’ and clients’ needs and concerns in your marketing prose. Lock Logic Locksmith Check out Lock Logic Locksmith’s picture above.... [Read more of this review]

Rich People Have Big Libraries…Poor People Have Big TVs Rich People Have Big Libraries…Poor People Have Big TVs

This is one of my favorite Jim Rohn quotes, “Rich people have big libraries…poor people have big TVs.” Now that’s a bold statement? However, before getting offended, think about it. Do you spend more time/money reading and educating yourself or more time in front of the television? Home Office Library Do you spend more money on books or big... [Read more of this review]

Mister Rogers Neighborhood + Ghetto Marketing At Its Best Mister Rogers Neighborhood + Ghetto Marketing At Its Best

I almost drove over an elderly lady with her walker to get this photo. Talk about having marketing that resonates with your local marketplace. I was driving through the hood when I fell in love with this sign for Ghetto Mix + Hood Spray… I said no freakin’ way would anyone put that sign up, but Mr. Rogers Pest Control would… LMAO I think Mr Rogers... [Read more of this review]

Check Out This Ad I Created For ADT! Check Out This Ad I Created For ADT!

Check out this ad I created for one of my coaching club members who runs a multi-state door knocking business for ADT. His clients give him mad, glowing reviews for the installation, service, and follow up support from his team. Referral Postcard Front Referral Postcard BackWhat you’re looking at is the 3rd Step in my How To Create A Referral Tsunami... [Read more of this review]

[Part 2] How To Create A Referral Tsunami [Part 2] How To Create A Referral Tsunami

The 3 Minute Marketing LessonHow To Create A Referral Tsunami For Your Security Business Last Friday, I sent you Step 1 in how to create a Referral Tsunami by way of text messaging. Here is the 2nd step in creating a Referral Tsunami, by way of email.  I’m sorry I can’t share with you the entire elegant email copy. I hand-picked and wrote 155... [Read more of this review]

[Part 1] How To Create A Referral Tsunami [Part 1] How To Create A Referral Tsunami

The 3 Minute Marketing LessonHow To Create A Referral Tsunami For Your Security Business By now you know that I’m a wicked big fan of Robotic Security Marketing Strategies™ that attract and retain clients for life. One of the RSMS that everyone should have in place is a client referral system. As we all know the best and easiest folks that we can... [Read more of this review]

The Secret Sauce To Ranking On Google Today! The Secret Sauce To Ranking On Google Today!

A friend mine, Paul Rothman is the editor in Chief of Security Dealer & Integrator Magazine. Security Dealer & Integrator (SD&I) magazine is the leading voice for security resellers and the related security service community, covering business intelligence and technology solutions. Long story short, He wanted me to write an article for him,... [Read more of this review]

The Best Guarantee I’ve Ever Seen! (Pic Inside) The Best Guarantee I’ve Ever Seen! (Pic Inside)

My wife surprised me with a nice little pre-winter gift the other day. Can you believe it, she’s already thinking winter, when it’s 95 degrees out and 70% humidity. Gotta looove someone looking out for your A$$. :) Horny Toad Activewear She bought me a beautiful black wool sweater jacket, to parade around in during the chilly fall and cold winter... [Read more of this review]

A Navy Seal’s Incredible Life Message A Navy Seal’s Incredible Life Message

I’m on my way out the door to meet up with my wife and kids down in Clearwater Beach, Fla. to celebrate the 4th of July. By the time you read this, I’ll be off deep sea fishing and smoking a big ‘ol stogie, but I first wanted to wish you a wonderful and safe 4th of July weekend and share a very inspiring and purposeful message I recently came... [Read more of this review]

Warning: This Will Freak Some Security People Out! Warning: This Will Freak Some Security People Out!

I was kicking back in my office and skimming through the latest issue of SSI (Security Sales & Integration). While pursuing through the winners of the Sammy Awards, there was one winner that really caught my attention because of the marketing channel that was used. The Best Company Newsletter (print or electronic) Atronics Alarms Please go ahead... [Read more of this review]

6 Wicked Killer Ways To Raise Your Pricing! 6 Wicked Killer Ways To Raise Your Pricing!

I was listening to Pink Floyd’s “The Dark Side of The Moon” with my oldest daughter Bridget on the way to school the other day. It’s truly an amazing album that is still very relevant 41 years after its release. And it’s amazing this album is still making the band buku dinero month in and month out. As with creating mind-altering music and... [Read more of this review]

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