Working Smarter, Not Harder Is Where The Money Is At
When I first went out on my own, I had this job sub-contracting for an electrical contractor that sucked BIG time! This contractor was paying me $20.00 bucks per hour to use my Milwaukee “Hole Hog” to drill out studs and sling 12/2 Romex through the studs. Back then I was very grateful for the work and money, but I would have to work 25 hours to pull down five “Benjamins.” Not a good business plan for creating wealth and living a life style that’s second-to-none.
When I was drilling out studs and slinging Romex, that was working hard. I had a Master Electrician’s License and I was able to make a days pay, but I was working my friggin’ hump off and it didn’t allow me to leverage myself with technology, and create future wealth, and communicate with thousands of people at the touch of a button.
Write This Quote In Blood
“Working smarter is working ON your business and not IN your security business.”
Working smarter is about creating a Robotic Security Selling System, that allows you to grow your business.
Security Tech vs Security Entrepreneur
There is nothing wrong with being the best technician on the the planet . But to be the best technician that owns his business and can’t grow his business, well, there’s something wrong with that. Most technicians don’t understand that the life-blood to any business is attracting new clients that Pay, Stay, and Refer. The technician always sees the customer as a problem. The security entrepreneur, on the other hand, is always working on the “STUFF” (sales & marketing) that will lead the company forward and has a Mosaic of what it will look like in the end. The entrepreneur looks at the customer ‘s every want and need as an opportunity to maximize profits by satisfying those wants and needs.
Inside This Month’s Smokin’ Security Newsletter, we give you a TON of leverage to help grow your security business. You get three (3) smokin’ money-making marketing pieces that you can employ right away to bring in more new clients and reconnect with old forgotten prospects. Also included in this month’s edition:
Bonus # 1 – Turning Eleven Little Words Into Gold
Here’s a little ol’ email that will rustle-up dead leads for you and make you some money, while you’re at it. Here’s what I want you to do – go through your file cabinets and old business cards and search the desk drawers, and find as many leads that you have sent a quote/proposal to over the last year, then send these prospects this cagey, eleven-word email. Shouldn’t you and your sales reps have this brilliant eleven-word email at your disposal for communicating with your potential customers?
Bonus # 2 – St. Paddy’s Day Card
It’s a great St Patrick’s Day postcard that will bring in the green! You can mail it out to all your clients and prospects at the beginning of next month. It includes two special St. Patrick’s Day offers…one for your existing clients and prospects, and one for their friends…you know I’m all about referral-generating!
Bonus # 3 – Money Makin’ Commercial Sales Letter -
Here’s one of the first sales letters that I ever wrote; it’s for the commercial security market. The first time I mailed this letter out, to a very small list, I hit a $16,000 job in Boston for a CCTV system. This letter can be tweaked for anyone in the security industry – alarm dealers, CCTV installers, electricians, Home Theater Guys, Fire Guys, guard services, butcher, baker, and candle stick maker…you name it!
The letter can be used as an intro letter to your company prior to meeting with your prospects. Everybody needs a sales letter to sell their wares; a sales letter is part of a Robotic Security Selling System. This letter will do your selling for you. I have handed you a very big key to opening up a door to any security marketing you choose to enter, I know some of you will take this letter and implement it pronto, and some of you will get ‘round to it sometime in 2019; “Money Is Attracted To Speed, It Is Repelled By Sloth.”
Bonus #4 – Audio Success CD
This month’s audio success CD is an interview with the Steven Seagal of the Security Industry. You’ll discover how to use Social Media to stop crimes and how to conduct network penetrations.
The Next Great Marketing Strategy You Should Be Using in Your Security Business (and it’s not Social Media!)
Well, I can’t tell you outright what this strategy is, but I can tell you that it’s easy to employ and will bond your clients to you – forever! You’ll have to order your free trial of the Smokin’ Security Newsletter to find out!
Because we over deliver and provide world-class client service, here’s what you’ll also get in this month’s Smokin’….
How To Make $500 In 90 Seconds Flat
Are You Loaded With Fear – Here’s How To Overcome It
Why You Shouldn’t Underestimate The Power Of Recognition and How Not To
Are You Just A Vendor In Your Clients Eyes? How To Ditch The Vendor Label and Turn It Into A Trusted Business Partner Credo
The Funniest Ad Ever For The Security Guard Industry
Ask yourself this question, “Do you really want to work harder or do you want to work smarter?”
The ONLY way you are going to increase your business is by marketing your business.
If you want to take a test-drive of the Smokin’ Security Newsletter, you’ll get a free peek into my world and will learn new ways to effectively market and communicate with your prospects and clients. Ways that will create clients that Pay, Stay and Refer!
Security Tech vs Security Entrepreneur Which One Do You Want To Be?
You gotta ask yourself what do you want to be – a tech or entrepreneur? A tech is busy doing the day-to-day bull crap work and never really gets ahead. An entrepreneur creates an inspiring vision for his company and goes about emulating this vision each and every day.
Now Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**
FEAR Has No ROI…
Basketball season is in full force, as I’m writing this. I caught the tail-end of last night’s game when the New York Knicks with Jeremy “Linsanity” Lin smoked the Toronto Raptors at the buzzer with a last second game winning 3 pointer. I hope you were able to watch some of the NBA Basketball season because you get to see greatness and heartbreak, in it’s purest form, all in the same breathtaking moments.
The Jeremy Lin Story
If you don’t know who Jeremy Lin is or his story (immigrant parents, Harvard grad, first American basketball player of Taiwanese descent to play in the NBA), it’s pretty amazing.
It’s a story about immigrant parents that moved here from Taiwan, that wanted a better life for themselves and to give their children a chance in the land of opportunity. Lin is the kid who worked his ass off and went to Harvard University. He went undrafted in the NBA. He was a great player and playmaker on the Harvard basketball team. Lin was the kid who had been cut by the Warriors and Houston Rockets before he ended up at the end of New York Knicks bench.
Never, Ever Give Up
Everybody can see this really is a story that transcends basketball. This is the one about the kid who worked so hard on his ball-handling and his shooting, sometimes when it was just him and the machine we call “the gun” feeding him balls, that he kept burning holes in the bottom of his sneakers.
Jeremy came out of Palo Alto, but Stanford didn’t want him. So Stanford missed Jeremy Lin, too. He sent out DVD’s of himself to Ivy League schools and Harvard wanted him and Amaker showed up his sophomore year, and this was a coach’s dream, too, walking into the gym and finding a player like Jeremy Lin waiting for him.
Lin has impressed his fans not only with his skill on the court, but also with his FEARLESSNESS and DETERMINATION to overcome setbacks and the ability to make the most of his opportunities.
VICTIMVILLE
Jeremy Lin didn’t make excuses or move to VICTIMVILLE, he took responsibility for his own life, success, money, and made things happen!
I know a lot of security dealers and low voltage installers who have chosen the VICTIMVILLE route: my town or city, my techs, my staff, my clients, my dog, my wife, my X is the reason my business is ____________________. (doing crappy, not getting sales calls, in a slow period, etc..)
Letting fear be your guide is a huge mistake – Acknowledging you’re afraid and being able to make decisions that will help you get through the fear… are two different things.
Everyone, including me, gets the heebie-jeebies from time to time. We all feel overwhelmed and in over our heads once in a while. Especially since running a security business isn’t the only thing we’re responsible for.
We all have spouses, children, family and friends that demand our time… real estate investments, office staff, and technicians that can cause us stress… and then the “honey-do” list that never ends.
But fear is a horrible guide. It takes you into dark faraway places that have no redeemable value and it rewards you with zero. Fear has an ROI of zero.
What fear is good for, is… it tells you that you’re headed into uncharted waters.
An that’s a good thing because traveling over the same waters, again and again, means you’re not going to see or experience anything new.
And moving ahead… is the only way… to make progress.
We are 2 months into 2012… are you Acting FEARLESSLY? Are you committed to making your dreams happen? Are you getting outside of your comfort zone? Remember this about Fear doesn’t attract money it repels it.
Have a great weekend!
Now Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**
What’s A Class Act? (It Has Nothing To Do With Money)
Here’s an old “Dear Ann” article from the Worcester Telegram & Gazette Newspaper, dated July 15 1995. My mother cut it out of the paper and gave it to me and I’ve kept it all of these years. I think this article should be read by everyone. People need to be reminded that class has nothing to do with money…
What is Class?
===================================================================================
“Class never runs scared. It is sure-footed and confident in the
knowledge that you can meet life head on and handle whatever comes
along.”
“Jacob had it. Esau didn’t. Symbolically, we can look to Jacob’s
wrestling match with the angel. Those who have class have wrestled
with their own personal angel and won a victory that marks them
thereafter.”
“Class never makes excuses. It takes its lumps and learns from past
mistakes.”
“Class is considerate of others. It knows that good manners are
nothing more than a series of small sacrifices.”
“Class bespeaks an aristocracy that has nothing to do with ancestors
or money. The most affluent blueblood can be totally without class
while the descendant of a Welsh miner may ooze class from every pore.”
“Class never tries to build itself up by tearing others down. Class is
already up and need not strive to look better by making others look
worse.”
“Class can “walk with kings and keep its virtue and talk with crowds
and keep the common touch.” Everyone is comfortable with the person
who has class because he is comfortable with himself.”
“If you have class you don’t need much of anything else. If you don’t
have it, no matter what else you have, it doesn’t make much
difference.”
By Ann Landers
Now Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**
Social Media vs. Direct Mail (Video Blog)
I shot a quick little video in the my office the other day about Social Media vs. Direct Mail.
What’s Your Time Worth…?
I hate to be a Negative Ned here but Social Media ain’t FREE. Last time I checked your time should be worth at a minimum $125.00 per hour, if you wish to net $200,000.00 a year in income. So if you’re spending 2 hours a day on Facebook, Twitter, and LinkedIn it’s costing you roughly 2 Hours x 250 work days x $125.00 per hour = $62,500.00 to engage in Social Media. So what is your ROI on your Social Media strategy. All great companies are doing both online and offline marketing efforts. But if you want to make REAL money you put something in the mail, the saying goes the “more you mail, the more you make.”
Inside This Video You’ll Discover:
- The more you mail the more you make.
- Slicing and dicing your mailing list.
- A wicked awesome gift to give to your clients.
- Great companies have Social Media and Print Advertisements.
- How to create multiple Robotic Security Selling Systems.
Have a Great Weekend! Enjoy the Super Bowl!
~Bob
Now Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**
