Cool Security Marketing Ideas From Ireland (Photos Inside)
In July, I was off on holiday, for half the month, in Ireland, visiting a boat-load of my relatives that live on the Emerald Isle. Both my parents are off the boat from Ireland and grew up on large farms. One has 8 siblings and the other has 9 siblings. So you can imagine how big the extended family is! Ireland is in a complete melt-down right now. The economy is so bad and so many people are laid off.But, the security business is booming! I could not believe how many security installation vehicles I ...
Walt Disney and Mickey Mouse Cube Dice
From: Bob Maunsell Worcester, Massachusetts 89 degrees and beautiful sunny skies Playlist - The Black Keys - Tighten UpI had a little time this weekend time to kick back and write up this security marketing blog post, as it pertains to one of my all time fav-O-rite quotes from Walt Disney himself “Do what you do so well and so uniquely that people can’t resist telling others about you”… make sure you write that quote down, it’s a keeper! - “Do what you do so well and so uniquely that people can’t resist telling others about you”Evangelical Sales Force So how ...
7 Commonly-Made Mistakes To Security Websites That Are Deadly
Yee-Haw!It's Friday and it's going to a beautiful weekend up here in Massachusetts...sun gonna be shinin', weather gonna be warm, flowers are all in full bloom, and my daughter, Kiera, will be celebrating her First Communion, on Saturday. I got the pool temp up to 75 degrees for her party - a big, ole' fashion hoe down at my ranch after the services.I'm going to give you the 7 Commonly-Made (I should say VERY Commonly-Made) Mistakes To Security Websites That Are Deadly to PROFITS in a minute, but first I want to discuss something very important to your website's ...
Developing The Mental Toughness Of A Championship Prize Fighter…
It’s been said that resilience is a boxer’s best friend: As a boxer, you have to roll with the punches and duck out of the way of hooks and upper-cuts. When you hit the mat, you need to be able to bounce back up, even if you come up with a smashed nose and a couple of broken ribs. Just being able to get to up on your feet, in the ring, is a victory within itself.The same holds true for you as a security entrepreneur in today’s turbulent economy. There are upheavals with your prospects, technicians, office staff, and ...
Draft Your Technicians The Way The NFL Drafts Players
The NFL draft is in full swing and my favorite team, the New England Patriots, needs a lot of help this year getting great new players so they can get another shot at the Super Bowl.So far, we've selected CB Devin McCourty, out of Rutgers University, in the 1st round with the 27th pick. We do have some serious competition banging down our door in the AFC EAST division with the NY Jets and the Miami Dolphins - both of which are already making some clutch off season acquisitions.I think if you chose your security technicians that way the NFL ...
Art of the Steal: The World’s Most Ingenious Thief
Here's a very interesting article from Wired Magazine that's worth a read. The story features Gerald Blanchard who was like a "criminal Rain Man" who involuntarily sees risk probability at every turn, he possessed a savant-like ability to exploit security flaws. Gerald Blanchard could hack any bank, swipe any jewel. There's no security system he couldn't beat.His theft career started when he was a six-year-old living with his single mother in Winnipeg, Canada. The family couldn't afford milk, so after a lengthy period of dry cereal, Gerald spotted recently delivered milk on his neighbor's doorway. He snuck over in between ...
Discover The Secret “Lure” To Being The Big Fish In A Small Pond
How to Own Your Local Market With Saturation Mailing (audio file)[audio:BlogPostWed.mp3]This is a "fishing hole" in Alpharetta, GA. There are just under 500 residential deliveries/homes with an average home value of $338,000 and an average houshold income of $82,000Discover The Secret "Lure" To Being The Big Fish In A Small Pond There are literally hundreds of small fishing holes, within 5-10 miles of your office, that you can go fishing in for new clients anytime you'd like.Do you want to learn how to zone in on specific target neighborhoods...prime fishing waters... where you can dominate the market with your targeted ...
Two Little Words That Will Close More Security Deals
I want to share with you a really cool quote that my brother Gerald gave me the morning that my parents drove me to the Mass Pike (Massachushetts Turnpike) entrance in Millbury, MA. It was my first day of enlistment in the U.S. Air Force and I was to meet my Air Force recruiter "TSGT Chuck." He was taking me to the MEPS (Military Entrance Processing Station) in Boston, MA for processing.I was so excited to join the Air Force and be out of the house and away from my parents' supervision (away from the Irish apron strings!) ...
The Power of An Easter Egg Hunt
Nana and Papa Maunsell with all their grandchildren.It's going to be gorgeous up here in Massachusetts (in the 80's) for the Easter weekend...a rarity in these parts!On Sunday, I'm having my whole family over on for Easter and we're going to have a massive Easter egg hunt on my front lawn. My wife has stuffed over 150 eggs with candy! My parents get a kick out of watching all the grandkids running around filling their baskets with pretty-colored eggs.I remember back when I was a little tyke and would jump out of bed on Easter morning and scavenge my parents ...
Coffee’s for Closers!
I was gagging on my coffee, the other day, while I was reading a comment that one of my security marketing email subscribers posted on my facebook page. I was bantering back and forth with a few friends on some "Glengarry Glen Ross" monologue and the subscriber jokingly chimed in with "Coffee's for closers, so put down that coffee!" I almost wet my pants laughing and chocked on my coffee, simultaneously.If you don't know the line, "coffee's for closers" then you probably missed one of the all-time, best sales movies ever - "Glengarry Glen Ross." If you'r in sales, then ...
Bob's Security Marketing Blog!
The Shortcut To Creating an All Referral Security BusinessLabor Day weekend is just a few days away, so we’re heading into the last quarter of 2010…. tick,tock,tick,tock….is your business where you want it to be? Do you have all the business you can handle? Are you up to your eyeballs with quotes? If not, are you interested making the last quarter of 2010 your best quarter ever? After 20+... [Read more of this review]
Mega Pixel Cameras And The Power of FocusI don’t know if you had a chance to see some of the the new HD (high-definition) mega pixel cameras out in the marketplace from Arecont or VIDEOIQ? These cameras are pretty amazing…they can record in 1920 x 1080 @ 30fps! Mega pixel cameras are suitable for the most taxing applications, where you have to zoom in and capture a licences plate... [Read more of this review]
Free Alarm Company Yellow Page AdDominate The Security Section of The Yellow Pages with this Powerful Yellow Page Ad. National Yellow Page Ad Makeover Week is August 23rd-27th and to celebrate we are giving away a FREE Security Business Yellow Page Ad layout Many security contractors have moved away from doing yellow page ads despite the fact that there are still plenty of older folks... [Read more of this review]
Welcome to the Doomsday ShelterThere’s a company that hails from the Lone Star State called Radius Engineering. They have been selling and installing Doomsday Shelters for over 30 years now. In these shelters 10-2000 people can live underground for one to five years with food, water, power, and filtered air. The cost of these luxury underground suites range in price from $400,000.00... [Read more of this review]
Your FBI CCTV Sales Handout Is ReadyThis past week was kinda crazy. My Dad went into the hospital for a knee replacement surgery on his right knee. He’s 81 and is still as strong as an Irish bull! His surgery went well, but I spent a lot of time at the hospital, over the past week, and didn’t get a chance to write the email for the July Smokin’ Security Newsletter issue. So I’m... [Read more of this review]
Cool Security Marketing Ideas From Ireland (Photos Inside)In July, I was off on holiday, for half the month, in Ireland, visiting a boat-load of my relatives that live on the Emerald Isle. Both my parents are off the boat from Ireland and grew up on large farms. One has 8 siblings and the other has 9 siblings. So you can imagine how big the extended family is! Ireland is in a complete melt-down right now.... [Read more of this review]
Walt Disney and Mickey Mouse Cube DiceFrom: Bob Maunsell Worcester, Massachusetts 89 degrees and beautiful sunny skies Playlist – The Black Keys – Tighten Up I had a little time this weekend time to kick back and write up this security marketing blog post, as it pertains to one of my all time fav-O-rite quotes from Walt Disney himself “Do what you do so well and so uniquely... [Read more of this review]
Selling The VisibleFrom: Bob Maunsell Worcester, Mass 87 degrees and isolated thunderstorms Playlist: Rush – Working Man I just got back from Ireland, and I’ll be posting some really cool pictures, in a few days, of what Irish security dealers are doing, across the pond, to market their security/low voltage businesses…so stay tuned. Without further... [Read more of this review]
Don’t Tell BobAs many of you probably know, Bob is on vacation in Ireland this week. The staff and myself here are in the middle of packing up the shop to move into our new building in West Boylston and we just stumbled upon a massive pile of overprint back issues of the Smokin’ Security Newsletter stowed away in Bob’s office. Instead of having to pack... [Read more of this review]
Security Niches That Will Make You RichesQuestion from Jeff Hi Bob, My question is that in most business you find riches in niches, does this hold true in the security industry? Should you focus your marketing and your business on one aspect such as cctv or home security or is better to offer it all? Thanks, Jeff Hi Jeff, That’s a Gr8 question! First off, I’m not sure if you’re... [Read more of this review]
Acres of DiamondsBy the time you read this I’ll be in Killarney, Ireland, riding on a horse through the Gap of Dunloe, with my wife and kids. We’ll be in Ireland for a couple of weeks visiting the many relatives and taking in the vistas. I don’t like the term, “the grass is always greener on the other side,” but in Ireland, the grass... [Read more of this review]
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