I hope you and your family had a fantastic Christmas. Here in Massachusetts we had a Gr8 holiday. And now, to top it off, we just got dominated by a Nor’ Easter which dumped about 20” onto my front lawn. A snow storm of this magnitude can shut everything down – power, heat, phones, transportation, and the worst, cable TV – and make it impossible to go out and travel about.
You end up just hunkering down at home with candles, flashlights, a generator (if you’re lucky), water and dry food. That’s what happens when you get hit with a POWERFUL storm….the same can be true for having a POWERFUL yellow page ad. You can, literally, hit your competitors with gale-force winds and white-out conditions, and shut them down and out.
“All Security Dealers Are Not The Same”
Take a look at the headline: “All Security Dealers Are Not The Same.” There are a lot of fly-by-night, truck-slammers out there who will do anything to sell an alarm system, so you have to justify WHY someone should use your company over every other Tom, Dick, and Harry. This is a great opening headline to raise doubt and skepticism about the other security companies in the area. The headline is part of an ad I created for the 2010 Yellow Page Ad contest winner. The full ad is on display in this month’s issue of the Smokin’ Security Newsletter.
This style ad is what I would call a Consumer Awareness Yellow Page Ad because the headline and text of the ad educates and informs the general public on what to LOOK for in a security company. Pretty good idea – don’t ya think – instead of screaming were # 1!
We had a runner-up winner, too, for the 2010 Yellow Page Ad contest. Seeing it’s the holiday season I was in a giving mood an decided to pick a runner up for the contest. Plus, I like to always over deliver…that’s my “MO” and my security clients love me for it. As the late, great, Jim Rohn would say, “Do More Than You Get Paid For.”
The runner-up advertisement creates a “Security Alert” for the area and offers something of tremendous value for the client that will get your phone ringing with leads.
These are incredible ads and can be used by anyone who advertises in the yellow pages or used for conversion into postcards for direct mailings, or converted into an FSI’s (free-standing inserts) in newspapers, or used for a magazine ad, or for banner ads, on used as a web page on your website. They will both kick A$$ over any of your competitor’s ads….I guarantee it!
I”m Not Done With You Just Yet!!!!
Special Report # 1 – 20 Ideas For Creating a powerful U.S.P. (Unique Selling Proposition), The BIG question you should ask yourself: “ Why should I, your prospect, choose to do business with your security company versus any and every other security dealer in your town?”
Inside this special report your discover 20 eye-popping ways to create extraordinary leverage points within your security business. By combining 2,3, or more, you’ll become INVINCIBLE in your local market.
But Wait, There’s Still More…
Special Report # 2 – Awesome Security Dealer Yellow Pages Ads From Ireland, that you can model for you own Y.P. ad.
Special Report # 3 – Fascinating examples of Locksmith Ad’s From Ireland, that you can model after!
Special Report # 4 – Wicked Cool Fire Alarm Installers Ad’s From Ireland, that you can use to heat up your local market!
Special Report # 5 – The Right Way To Link “Celebrity” To Your Security Business!
I’ll talk with you after the 1st of the year!
Have a Gr8 New Years!
Now Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**