Ski season is almost over here in New England, so, the other day, I decided to take a “me day” (leave the business, go have some fun skiing, and not worry about a thing.) I’ll be taking a few more “me days” before the ski season ends. Hopefully your security business provides you with the opportunity to take “me days.” Isn’t it one of the reasons why you went into business in the first place?
Funny thing here about the genesis of this email, I was riding up the gondola at Killington to the top of K1 when I struck up a conversation with this ol’ timer sitting next to me. He was telling me about his skis – they were Rossignols that he bought in the 1970s. He was laughing because he hadn’t spent a dime on his ski equipment in 30+ years. I was thinking to myself oh boy what a tight wad he must be and the value/ski quality he’s denying himself by not having the latest ski gear. Being able to carve down the hills faster, smoother and safer, plus being able to fearlessly hit the moguls.
Don’t Be Like That Ol’ Cheapskate Guy
When It Comes To Your Website.
Ski Faster With These 5 Free ReDesign Tips Today!
Maybe you have a website… BUT is it magnetically attracting leads for you?
As with anything in life, without being given the proper nurturing and attention, after one-to-two years your security company’s website can get stale like a loaf of bread or become so boring that it’s dead-and-gone and no one ever visits it any longer.
And what the heck is the point in having a website that does not pay you back on a daily, weekly and monthly basis?
A security website redesign can be as simple a few ninja tweaks to the current design or an entire style change over. It’s all about the desired results you are striving for.
What’s really important is that your website offers a unique and enjoyable experience for your online visitors, so they take the time to hangout on your website and take action to become a potential security client.
In our hyper fast-paced society, the more attracted people are to your site, and the easier it is to use, the higher your website design will convert, and the better the opportunity you’ll have to generate more sales and leads automatically.
Here are the Top 5 Reasons to Redesign Your Website NOW:
1) Folks cannot find your security company’s phone number or contact information on *every* single page within 5 seconds of viewing your website: You are more likely to lose a sale if this information is not readily available on a quick glance.
2) It does not look good at all, it doesn’t scale down properly or offer a user-friendly experience on mobile phones or tablets: Updating your website to a mobile-friendly design is the way to go, especially now that Google is rewarding mobile-friendly sites in search results ranking.
3) Your website design is more than a few years old or very basic cookie cutter website: BUYERS respond more to websites that are visually stimulating or grab their attention. Your site needs to have sales funnels in place that capture prospects “ready to buy now” and “looking for more info.”
4) Google does not find and display your security website URL when people search for your type of product or service in your area (Memphis fire alarm system company). If Google does not find enough relevant information on your website, either in the content or design, it will NOT display it near the top of its search rankings, and why should it?
5) You are not gaining any new security leads or clients as a result of having a website. If you have paid to have a website built and are paying for ongoing web hosting services to keep it online, your website should be optimized so that it is automatically paying you back ROI (Return On Investment).
Last time I checked, you sell, install, and main high-tech electronic security equipment. Millions and millions of folks go online everyday to search for information and to find what they need. Therefore, your security website must speak volumes about you and your security business. So if you need some new tweaks to your website, or a whole new website, give us a holler or reply to this email. We’ll take a look at your site and tell you what you need. [/sociallocker]
Stay Frosty (but not for much long)!