This blog is just for you today… I don’t know if you’re up or down in your security business, but it’s real tough out there right now for some dealers and integrators. I personally talk with security entrepreneurs from around the globe on a daily basis, many of whom are feasting on their rewards during this flat-lining economy. Because they are working ON their businesses.
So this blog post is intended to inspire you to get off your duff and get “Working On” your business and not “Working In” your security business. And if your business is kicking A$$ right now, then there is a big idea buried in this email about taking your business to the next level… cuz you can always go higher.
Without further ado… I give you one of the most inspirational business building stories of all-times, the man himself…
Whether you like KFC or not, the story of Colonel Harland Sanders is truly remarkable. This story is inspirational because it’s an example of how perseverance, dedication, ambition, sticktoitness along with hard work can create success; regardless of your age.
Col. Sanders (aka Harland Sanders) was born on September 9, 1890 near Henryville, Indiana. His father died when he was just 6 years old, leaving him the man of the household with a mother and two younger siblings; a brother and a sister. The Colonel picked up the art of cooking very quickly and mastered many dishes by the age of 7. During his early years, The Colonel wasn’t afraid of working, he worked different odd jobs such as farm-hand, streetcar conductor, soldier, fireman, self-taught lawyer, insurance salesman, and steamboat operator.
Mastering The Fine Art of Chicken
At the age of 40, he was cooking for travelers out of his service station. His cooking legend spread like wildfire and soon there were huge lines for his food. The Colonel then moved across the street to a motel/restaurant to service the high demand. During this time, Sanders had also been tinkering with his special herbs and spices to make the perfect fried chicken recipe.
The Secret Ingredient
During his search to make the perfect chicken, he was approached by a pressure cooker salesman who convinced Sanders to invest in this product to quicken his cooking process. He ended up investing in 12 pressure cookers. Somewhere around this time, Sanders also ended up reaching his trademark 11 herbs and spices.
Some say that his 11th secret herb/spice was nothing more than regular sea salt. Whatever it was, it worked and sold a lot of chicken. In 1935, Sanders was made into an honorary Colonel by the governor of Kentucky for his cooking skills.
Picking Up Cans Along The Side of The Road Retirement Party
Fast forward to 1950. The Colonel is 60 years old and was forced to shut down his restaurant business because a new highway was being built where his restaurant was located. Colonel Sanders decided to retire and lived off of $105 in the form of social security checks. Not wanting to accept this as his ***FATE***, he decided to franchise his chicken at the tender young-age of 65.
The Comeback – Relentless Perseverance
The Colonel started travelling by car to different restaurants and cooked his fried chicken on the spot for restaurant owners. If the owner liked the chicken, they would enter into a handshake agreement to sell the Colonel’s chicken. Legend has it that Colonel Sanders heard 1009 “no’s” before he heard his first “yes”.
Ok, let me repeat that.
He was turned down one-thousand and nine times before his chicken was accepted once!
The deal was that for each piece of chicken the restaurant sold, Sanders would receive a nickel. The restaurant would receive packets of Colonel’s secret herbs and spices in order to avoid them knowing the recipe. By 1964, Colonel Sanders had 600 franchises selling his trademark chicken. At this time, he sold his company for $2 million dollars but remained as a spokesperson. In 1976, the Colonel was ranked as the world’s second most recognizable celebrity.
Fast forward to today. KFC is one of the largest fast food franchises in the world. It’s amazing how the man started at the age of 65, when most retire, and built a global empire out of fried chicken.
You have more ways to be successful today then Col. Sanders had back in the 1950’s. All the good Colonel had at his disposal was.
1- Word of Mouth
3- Direct Mail
Today you have the following array of …
Security Marketing Guru’s Ever-Expanding Universe Of
Client Attraction Systems
– Yard Signs
– Direct Mail
– Community Events
– TV Ads
– Radio Ads
– Banner Ads
– Text Messages
– Google +
– Door Canvassing
– Voice Broadcasting
– Cold Calling
– Peer to Peer Referrals
– Bumper Stickers
– QR Codes
– Mobile Websites
– Public Speaking
What’s needed during tumultuous times is not complainers, folks feeling sorry for themselves, but men and women with laser focus, ice water running through your veins, and big brass cojones that are zeroing in on security opportunities and providing a world-class service experience. Concentrate on making a load of money, cuz that’s what SMG is all about!
This Is The Gospel Truth
You will first go creatively bankrupt before you go financially bankrupt, and folks good at making excuses aren’t good at making money. If it’s to be it’s up to YOU!
Now… I’m hungry for more success, are you?
Never, Ever, Give Up or Give In…. Your best years are ahead of you!