Are You An Ethical Fire Alarm/Security Installer?
The word ETHICAL is a word I love. I love it when people use it in sales presentations…it’s so rarely used by sales reps and that’s a shame! Instead they use words like, we’re the best, the most responsive, we’re fair and honest. If you look up the word ethical in the dictionary you’d be doing yourself a favor. Let me do the legwork for you to save you some time…
1.Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.
2. Being in accordance with the rules or standards for right conduct or practice, esp. the standards of a profession: It was not considered ethical for physicians to advertise.
Okay, ethical is about having morals, principles, and knowing right from wrong. I use the word ethical a lot because I’m never trying to pull the wool over anyone eyes, and we do everything above board. You only have one shot through life, so you better be as straight forward with people as you can or it will come back and haunt you, big time. I offer BIG guarantees on all of my products & services, not only because it’s ethical, it’s the right thing to do.
How Can You Use The Word Ethical To Your Greatest Advantage?
So if you are an ethical person/sales rep/business owner, how do you get the point across to the person whom you are trying to sell, say an integrated Fire Alarm system to, that your company is a stand up company and that everyone, from bottom to top, is above board and practices good morals and ethics?
If the prospect has to get 2-3 quotes for a fire/ burg system and you being the second person to do the walk through…How do you get to the prospect to let him know how ethical and decent your security business truly is?
You want to be believable, you want to be honest, you want to be ethical, and likable. These are core ingredients to being successful in sales, but what else can you do to make yourself stand out amongst the other quoters and to make the prospect sign on the dotted line and give you a deposit for the fire alarm install?
Listen up boys and girls! I wouldn’t take you this far down the road and not give you something actionable to close more fire alarm sales (or any type of security sale), so here it is:
In February Smokin’ Security Newsletter Coaching Program you get not one but two Done-4-U “Code of Ethics” Handouts that you can use to increase your Fire Alarm sales and security sales. This handout can be tweaked for anybody and everybody in the security industry.
This is a wicked easy handout to use that has a powerful psychological impact with prospects and clients. You need to be implementing these simple strategies to leverage your security business, above and beyond your competitors, and position your company to be the best and right choice for the job!
But wait there’s still a boat-load more inside the February issue of the Smokin’ Security Newsletter Coaching Program
* Discover what the Dos Equis spokesman can teach you about making more money.
* The right way and the wrong way to approach Internet marketing.
* How to build an online empire.
* 7 unique ways to educate your prospects online.
* A freakin’ crazy way to use door hangars to get clients to come back for more, more, more, and more….
* Bonus # 1: Special Report on 7 Real-Life Examples of How To Make Your Client Newsletter Rock!
* Bonus # 2: A Special CD with 13 Page Handout on How To Skyrocket Your Security Installations
Peace, Dudes and Dudettes!
Now Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**