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Are You An Ethical Security Dealer?

You can’t possibly become a BIG, STRONG SECURITY COMPANY if you’re not ETHICAL.

It’s that simple…

It’s business suicide to be an unethical scumbag.

Most security businesses that are unethical are so because they think it saves them money. That is absolutely cockamamie thinking, and utterly ridiculous.

Maybe in the short run it saves them a couple of bucks, but in the long run it’s a big mistake. It’s FATAL!

First off, an unhappy client will tell the whole wide world how unfairly you treated them, and how unethical you are. They will drag you name through the mud – even with folks they barely know! A few malcontents can destroy your business.

So, make ’em friggin’ happy!

If you think a client is truly a “jerk” and you don’t want to do business with them, give them their money back. I don’t care if you’ve already done the work.

Believe you me, it’s a whole heck of a lot easier to give folks their money back than to let them tell the world how you screwed them over.

Live Up To Your Promises

So many business just don’t live up to their word or even keep their promises; it’s sad and very bad business.

Listen up: Don’t make promises you can’t possibly keep!

For the most part, a client isn’t going to decide if he | she is going to do business with you based on one promise.

For instance, if you promises a client that you’ll stop the smoke detectors from going off at night, or you’ll be able to get to the bottom of why that 18 T.B. server keeps rebooting several times a week. They have a right to be hopping mad if you don’t keep your promise.

On the other hand, if you tell them that there’s a very good chance that it might take several hours to diagnosis the problem, and come up with a solution, they will not be hopping mad if you have difficulties or cannot repair it. And if you are able to fix the smoke detector and 18 T.B. server once and for all, you’ll be considered a HERO!

Word to the wise: never promises things you cannot deliver.

If you can’t have your technician arrive at the client’s home or business within a 45 minute window… Don’t promise that. Or, promise that if your technician is late for that 45 minute window, you’ll shave $50.00 off the service call.

ABE = Always Be Educating

Always be educating your clients about what you can and can’t do for them. Educating your clients is a bill-yun times better than breaking a promises.

Being an ethical Security Dealer | Integrator | Locksmith | Guard Service | Electrical Contractor will help you sleep like a baby at night; it just the right thing to do and makes good business sense.

Stay Awesome!


BTW – AC/DC killed it at Gillette Stadium on Saturday night. Great concert!

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