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Caveman Stabs Geico In The Back…A Lesson In Marketing Client Retention!

Hey all,

Wanted to share a short blurb from another interesting piece I found online. The headline was “The GEICO Caveman: ‘I don’t have GEICO insurance’.

geico-caveman‘Since 2004, actor John Lehr has played the caveman in those wildly popular GEICO car insurance commercials. In a recent interview he was caught saying “But to be honest, it was just a gig for me, and it’s a fun thing to do….but, ah, put it this way: I don’t have GEICO insurance.”‘

Oooh, that hurts. Doesn’t he know you aren’t supposed to bite the hand that feeds you? From a marketing perspective, this is the equivalent of your own techs going somewhere else for their home security system. Or worse yet, your mom going to a rival for security advice! Now that would cut deep! :-)

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