I told you last week I was taking my daughters and their cousins, down to the Submarine Museum in Groton, CT for a discovery day of learning about submarines. I gotta tell ya, I learned a ton about how subs communicate.
Communications are The Voice of The Submarine Force
Submarines are capable of communicating in over 30 different ways with the outside world. Here’s how they communicate above and below the ocean:
Communicate with a Submarine at Periscope Depth
Submarines are in need of sending increasing amounts of information to the outside world. In order to do this the submarine uses antennas mounted on the mast that extend out the sail of the submarine. Some of the masts are designed specifically for communications. On modern periscopes, the communication protocols are built right into the periscope such as (GPS & Identify Friend or Foe, Teletype, Marine Brand, Satellite, UHF High, UHF Low.)
Communicate with a Submarine Below Periscope Depth
The need for the submarines to communicate with the outside world is increasing even when the sub is deep below water. Two of the communication methods I found that were simply enthralling is when the sub is deep below periscope depth, it can release a towed buoy antenna and a floating cable that will float to the top of the ocean and omit an ELF (Extremely Low Frequency) burst of communication to the Naval Fleet in the area or to a satellite in outer space.
With technology like this it allows the submarine to stay in deep water, and move stealthy across the ocean.
Do You Have Stealth Communication Mode For Your Business?
When you’re communicating with your clients and prospects one-on-one, you want to communicate on an “ELF” (Extremely Low Frequency) channel, so that your encrypted personal communications, can’t be shoplifted from your competitors. When your conversation is more subtle and more personal, it’s effortless to bond with your clients and prospects to your philosophy and methodology for securing homes and businesses.
“Periscope Up” Marketing Strategies
These are marketing strategies that your competitors can visibly see to the naked eye. They can also torpedo your dreams by mimicking and copying your ideas. Here they are: Websites, Vans Lettering, Radio & TV Ads, PPC, SEO, Tradeshows, Billboards, Yellow Page Ads. These are all marketing strategies that others can gather information from.
“Periscope Down” Marketing Strategies
These are marketing strategies that your competitors can’t visibly see to the naked eye. This will make it 100 X more TAXING for your competitors to torpedo your dreams by mimicking and copying your ideas. Here they are: email marketing, in-person handouts, cash-surge generating emails to prospects, and clients, referral systems, client appreciation days, direct mail, client newsletter, how your techs interact with your clients.
I always want to make it flinty for competitors to knock you off your throne.
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