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Don’t Be a Security Dealer Cover Band…

Just me here with my writing machine. I have the Red Sox game on the telly, and earlier this morning I kissed my wife and kids good-bye as they headed down to the Cape for the week.

I’ll be heading down to the Cape later in the week to catch up with the wife and kiddos. But before I do my good friend Rich D. are going to see AC/DC perform Tuesday at Gillette Stadium (aka “The Razor”), where it’s sure to be a blowout show. This will be AC/DC’s first world tour in 8 years. I checked out the AC/DC fan blogs and all the reviews say that the boys are in full form and super cranking the music.

ACDC TicketTicket From the 7-28-09 show at Gillette Stadium

Right-O, that’s about enough out of me. Let’s get down to some serious security marketing rock and roll about becoming the main attraction instead of a fly by night cover band.

Interestingly enough, when you’re uber successful and famous everybody wants a piece of your hide and a piece of the action. The imitators will mimic your lyrics, your guitar solos, and your school-boy outfits.

There’s an all-female AC/DC cover band called ‘Hell’s Belles’, who eke out a living pursuing AC/DC around the states and setup shop in small venues where they can get the folks who won’t step up to the plate and buy tickets to the big show.

Point being, there are always two markets to serve: folks who want the ‘Real McCoy’, and folks who want the Gucci knock-offs. I would rather serve people that want the ‘Real McCoy’. In other words, I’d rather be original and create my own market instead of copying someone else. When you’re original – AC/DC as opposed to ‘Hell’s Belles’ – you have a more rabid fan base that will support you in style for the rest of your life.

Another word on the importance of originality: The great English poet Rudyard Kipling wrote a long poem about a self-made shipping tycoon called Sir Anthony Glosser. On his death bed the old man looks over the course of his life for the benefit of his son, and refers – contemptuously – to his competitors:

“They copied all they could follow, but they couldn’t copy my mind. And I left‘em sweating and stealing, a year and a half behind.”

If you have the good fortune to create a great security/ low-voltage installation company, you’ll soon see another security dealer try to steal it. This is irritating, but don’t let it worry you; nobody has ever built a great security company by imitating somebody else’s great ideas, whether that be AC/DC cover band rip-offs, or Sir Anthony Glosser’s competitors. Imitation may be the “sincerest form of flattery”, but it is also the mark of an inferior security dealer.

P.S Their is an awesome CD in this month’s Smokin Security Newsletter about how to secure homes against the most hardened criminals and thugs.

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