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Folks Only Want The Cheapest Price! (Not True)

I heard this so many times before that folks are only interested in bottom of the barrel pricing. True for some, but definitely not for all.

The Mind Of A Peasant…
If all folks bought by price and price alone, every garage in America would have a Hyundai Accent GL parked inside of it. Every closet would be bursting at the seams with clothes bought from Wal-Mart, everyone would be eating at The Waffle House for breakfast-lunch, and dinner. And when traveling, would lodge at the Red Roof Inn. But we all know that’s not the case.

The Mind Of A Successful Security Entrepreneur…
Thinks about how he or she can add tremendous value by packaging their products or services differently. How they can create a “conveyer belt” of repeat business so it keeps bringing back existing clients keep coming back to them for more services and upgrades. How they can create golden hand cuffs; benefits/services so good that prospects won’t walk away from it for a lower price.

Critical Thinking Is Needed…
If you’re stuck selling a commodity, you better damn well master the fine of creating value and differentiating yourself from the competition.

It’s no secret there’s a direct link between having a super successful security business and a killer marketing machine.

Marketing is the ultimate leverage in your business and can get you anything you want in your life.

Knowing the where, when, and how to market your security business will open doors for your business that you never realised existed.

Have a fabulous weekend!


Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**


  1. Matt-Eclipse Security says

    True words, Bob, but the problem is that those people who have Mercedes parked in their driveway, who have closets the size of bedrooms full of designer clothes, and own Red Roof Inns are wanting to take advantage of the Costco $599 16ch surveillance special.

    The Internet and mass merchandisers are driving down the perception of value in the eyes of the end user. Obviously, there are numerous ways to combat this (education mostly), but that’s if you get into their heads before Internet and retail store marketing does, which is not often.

  2. Bob Maunsell says

    Hey Matt,
    I agree with you to a point. You should be able to charge more for your products/services if you have cleverly packaged them to enhance the perceived value. You also need to be perceived as the expert in your industry. Last time I checked, experts in the field (any field) weren’t cheap. If you are constantly communicating exceptional value, knowledge, expertise, and phenomenal services to your client base (i.e. through educational-based marketing efforts, such as, client newsletters, emails, direct mailings, webinars, client appreciation events, etc.) then you will be considered the expert in your industry and the go-to-guy for your services. People that buy Mercedes have bought an exceptional product, a leader in the luxury field, and have been shown something valuable that they’ll gladly pay much extra for. You need to show that your company is the Mercedes of it’s class, you have the best products, rapid technical knowledge, you stand by your products and give exceptional guarantees – things that Costco can’t state or give.

  3. Matt-Eclipse Security says

    Totally agree, now only if all my dealers were capable of doing just that! I would have a few of those Mercedes of my own. I guess that’s what CRM is for, to figure out who can.

  4. Bob Maunsell says

    Customer Relationship Management
    The overall goal of your “CRM” is to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

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