I heard this so many times before that folks are only interested in bottom of the barrel pricing. True for some, but definitely not for all.
The Mind Of A Peasant…
If all folks bought by price and price alone, every garage in America would have a Hyundai Accent GL parked inside of it. Every closet would be bursting at the seams with clothes bought from Wal-Mart, everyone would be eating at The Waffle House for breakfast-lunch, and dinner. And when traveling, would lodge at the Red Roof Inn. But we all know that’s not the case.
The Mind Of A Successful Security Entrepreneur…
Thinks about how he or she can add tremendous value by packaging their products or services differently. How they can create a “conveyer belt” of repeat business so it keeps bringing back existing clients keep coming back to them for more services and upgrades. How they can create golden hand cuffs; benefits/services so good that prospects won’t walk away from it for a lower price.
Critical Thinking Is Needed…
If you’re stuck selling a commodity, you better damn well master the fine of creating value and differentiating yourself from the competition.
It’s no secret there’s a direct link between having a super successful security business and a killer marketing machine.
Marketing is the ultimate leverage in your business and can get you anything you want in your life.
Knowing the where, when, and how to market your security business will open doors for your business that you never realised existed.
Have a fabulous weekend!
Now Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
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