This afternoon I have some thunderous music surging around in my office, and a song that just got my attention is a 1966 anti-war anthem “For What It’s Worth” by Buffalo Springfield, whose opening lines spoke of a fractious time of change:
“There something happening here
What it is ain’t exactly clear
There is a man with a gun over there
Telling me I got to beware
I think it’s time we stop, children, what’s that that sound
Everybody look what’s going down…”
Everybody Look What’s Going Down…
The election season is in full swing with all the rambling, posturing, and hate politics that I hear on the radio, TV, and social media. I’m so sick and tired of hearing if Romney gets elected the country won’t be around in 4 more years, and if Obama gets reelected this country is going belly up. Who is right or who’s wrong – the Democrats or Republicans – I don’t have any friggin’ clue and, for that matter, I still don’t know who I’m voting for…neither side has made a noble cause for my vote. I think there should be a strong third party in this country.
The Lunatic Is In My Head ~ Pink Floyd
I’m actually startled by the bulk of time that business people invest in ranting and raving on social media sites about Obama and Romney. For me, as far as I’m concerned, it doesn’t freakin’ matter. Unless your fantastically rich like ADT or Haliburton and you have your own lobbying firm on K Street who is whispering into the ears of the career politicians, your vote isn’t gonna matter a whole heck of a lot.
Anger Prompts Positive Actions
It’s fruitless to get all bent out of shape and get your panties all twisted up in a knot during election season. Why not channel your feelings of frustration, anger, and anxiety towards creative energy outlets, like marketing your security companies A$$ off, instead of worrying ‘bout who’s sleeping on the 2nd floor of the White House.
All Politics Is Local
The phrase, “All politics is local” is a common phrase in U.S. politics. The former U.S. Speaker of the House, Tip O’Neill, coined this phrase which encapsulates the principle that a politician’s success is directly tied to his ability to understand and influence the issues of his constituents. Your success as a local security entrepreneur is the equivalent of being a very astute local politician, and your popularity and profit are directly proportional to your relationship with your clients and prospects.
If you want to make an boatload of money, you gotta get off your duff and ask your clients how you can better serve them. Stop taking them for granted, nurture them and foster the relationship for life – if you want to stay in elected office (and remain your clients security go-to-guy or gal.) Remember, you’re the incumbent and will be voted out of office if you’re doing a pathetic job with your clients.
Security Marketing Guru’s Ever-Expanding Universe
Of Client Attraction Systems
Stop ranting and raving and pay attention to all the methods of communication that the Democrats & Republicans are using to get their message out.
– Yard Signs
– Direct Mail (Tons, and Tons of paper & ink)
– Community Events
– TV Ads
– Radio Ads
– Banner Ads
– Text Messages
– Google +
– Door Canvassing
– Voice Broadcasting
– Cold Calling
– Peer to Peer Referrals
– Bumper Stickers
– QR Codes
– Mobile Websites
What’s needed during tumultuous times is not complainers, folks feeling sorry for themselves, but men and women with laser focus, ice water running through your veins, and big brass cojones, that are zeroing in on security opportunities and providing a world class service experience. Concentrate on making a load of money, cuz that’s what SMG is all about!