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How To Get New Homeowner Security Installs, Fast

Dear Bob

I wanted to thank you for your efforts in educating us on how to grow our security businesses and if I had an existing client base, then your teachings would’ve been invaluable. But here is my problem. I’m a brand new business, no existing clients what so ever, as much as want to implement your strategies, it is way to early in the game to be asking for referrals from the customers that don’t exist yet.

It just so happen that new start-ups, like me, need your professional advice more then anyone else on your list to help us hit the ground running, so do speak, but we can’t do any of the things you’re talking about, due to lack of the client base.

I’ve just signed up for one of the “authorized dealership programs” We’re selling residential alarms only. With that in mind, do you have any recommendations on how to grow our brand new businesses?
Do you have any strategies on how to find new residential customers?

Thank you
Cleveland OH


Hey Andrey,

This is a Gr8 question!

I’m gonna get a little political here, so hold on!

Congrats on being in a start-up security business.  This country was built on the backbone of entrepreneurs just like you and I.  The “empty suits” down in Washington D.C. know nothing about job creation or running a small business.  Perhaps being an entrepreneur who’s run a service business, dealt with office staff & technicians and had to make payroll should be a prerequisite for anybody running for political office.

When this country pulls itself out of this recession, it will be because of the private sector and and the daring men and women, just like you, who chose to start a business when the chips were stacked against them.  These daredevils go out there and make it happen and don’t believe in sitting around waiting for stimulus money…besides, handouts are for whiners!

With that being said…

“You Kin’ Do It”
I was walking out of a Dunkin’ Donuts the other night (the one right next to the intersection of interstate 290 and Rte 140 in Boylston, MA) when I saw Dunkin’s new sign that read, “Kin’ Do Attitude.”  Dunkin’ Donuts has come up with a great new slogan and marketing campaign behind it.   The commercial that’s part of the marketing campaigns is hilarious…check it out:

Andry, you Kin’ ask for referrals anytime you want, especially when you’re providing stellar security services.  Set up a referral program and offer it to Electrical Contractors, Locksmiths, Plumbers, Real Estate agents, Interior Designers, Home Theater dudes, Pest Control people…
I could go on all day here, but you get the idea.

You have to start somewhere and with a start-up business, a smokin’ referral system should be the backbone of your business.  Once you get business coming in, then offer the referral program to your clients.  A successfully implemented referral program will forever deliver new prospects and clients to you on a conveyor belt, unlike sales reps that will come and go.

Listen up – Because I’m about to issue a warning:
The elite security dealers will continue to get richer, and those unable to motivate themselves and take action will be in SAD shape. Especially as our debt-laden government grows even more rapacious!

Andrey, creating a referral program is a great start, but you’re going to also want to attract clients on your own.  If you want to bring in new residential clients fast, then I have a great new homeowner attraction marketing program that you should get your hands on…there isn’t anything out in the market like this program…I gua-ran-tee it! Here’s the skinny:

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!
Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat.  So, why should you follow my lead and go after new homeowners?  Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts).  And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads.  I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Three Mistakes Being Made in the Way Security Installers Market to New Resident!
The first mistake being made is using “Me Too” advertising. It shouldn’t shock you to learn that you won’t be the only security installer trying to solicit the new homeowners!

Yet I’d say 95% of the letters, postcards, and offers received by the new resident looks…

If your competitor says he installed XXX systems, then you put that in your ad, too. If he says he gives a FREE ESTIMATES, then you put that in your ad, too. Whatever he does, you cry out: “Me Too.”

Here’s the problem: Do what everyone else does, and you’ll get the same poor results. What I’m suggesting is a totally, radically different, bold, new and a unique approach… that makes YOU stand out from all the other people sending them security offers.

The bottom line is that I have discovered several ways, a system actually, for “leap-frogging” over your competition and leaving them in the dust when dealing with new residents.

The second mistake being made by virtually everyone…
…is that they’re only contacting a new resident ONCE instead of viewing this as a multiple step, multi-pronged marketing sequence.

95% of those security businesses chasing new homeowners never send a follow up after the first letter! Do you realize the opportunity this creates for us?

Let’s put it this way. We would all like to send one piece of mail and get a new client every time. However, it doesn’t work like that. There’s something called a Sine Wave. This is a wave that goes up and down.
Some days your prospects are going up the sine wave and they think they don’t need a security system right now. Other days, they are heading down the wave and your letter arrives at “the perfect time.”

You never know where they are on the sine wave. This is why you must, I repeat MUST, think in terms of a multiple step campaign vs. a one step. It will mean the difference between pathetic results vs. spectacular results. Guaranteed!

The third mistake security installers make getting new movers…

…is by not realizing that some of these clients had a security system in their previous home and they are LOOKING for a new one.

You need to make it easy and enjoyable for them to find a new security company –  that they can trust!
So, how do you go about doing all this?  Easily…believe me.  It’s all outlined for you in my New Homeowners Marketing System.

If you want big success with New Homeowners then you must do things completely DIFFERENT from the way everyone other installer is chasing these folks. I have created a breakthrough approach that is DIFFERENT, NEW, and that is very ATTRACTIVE to the New Residents.

Here’s Just A Few Juicy Tidbits You’ll Discover in this Marketing System for New Residents!
1. My complete “New Homeowner Marketing System” that beats the pants off of every other approach currently out there!
2. My secret direct cheap source of finding New Resident names. Frankly, this alone is worth 10x’s the investment.
3. Do you know what every New Resident REALLY wants out of a new security installer? I’ll tell you! This is “make or break” stuff.
4. What to say and how to handle the new resident so that they breath a sigh of relief when they get your marketing pieces!
5. You’ll also learn how many marketing contacts it REALLY takes to get a stream of new clients … and… I show you and provide you the exact pieces I use in each step of my marketing campaigns!
6. Would it shock you to learn that… just two or three sentences is enough to get the new homeowners  attention? Wait till you see this trick up my sleeve!
7. I’ve found that Gift Certificates can work powerfully well, but only when used THIS special way!
8. How to use a simple postcard to sift, sort, select and snag new movers without being an annoying pest!
9. How I easily do a weekly mailing of 100 letters and still stay on schedule with clients. This lesson is worth its weight in gold!
10. Discover the best day to mail your letters!
11. How long to make your expiration date – and yes, you need an expiration date/ deadline date for them to take action!
12. Ok, I’ve saved the best for last. How I use a dirt cheap “irresistible gift” to magnetically draw these new residents to my office like moths to a flame. (This gift is something totally out of the ordinary and unexpected! Which is why it works so well!)

In fact there’s so much more I could go on and on for pages…  but I think you’re getting the point. The bottom line is that this system will teach you how to market to New Homeowners that blows all others out of the water, and I’m using this system EVERY DAY myself.

Ok, by now you MUST be wondering…

What Kind of Money Can Be Made from new Homeowners?

For me a new resident is worth about $1,400 plus monitoring and future referrals. The marketing cost to implement my New Homeowners System is not even 10% of that! So the R.O.I. on New Homeowner marketing is absolutely…

If you can’t make at least 10:1 ROI from my system, then you must be doing something wrong! But this brings up another question you might have which is…

With an ROI this big, what are you charging to get my hands on Your “Outrageous New Mover Marketing System”?

A lot less than we should that’s for sure! We’ll rush deliver my The Ultimate residential Security Sales Kit for the low price of only $497.00. Folks, this is a bloody steal and you better take me up on this great low price before I change my mind!

Here’s how to make it happen…
Listen. I hope you can see how passionate I am about helping you succeed in big ways. I know how this program can IMPACT your bottom line!

Nothing beats it and it totally changes everything in the way you market your security services. Trust me, adding one more profitable “pole in the water” increases your profits, reduces your expenses and gives you a great stable of secure business for years to come.

In addition, don’t forget: Many of these new homeowners are going to eventually hook up with a new security installer…it’s only a mater of time.

It’s either going to be you or someone else. It may as well be you!

I personally invite you to order this today. You won’t be disappointed! Click on the

The Ultimate Residential Security Sales Kit

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