My wife, Natasha, is a history buff and her father – a major history buff. They both read a book, by Winston Churchill, titled “Maxims and Reflections.” which turned me onto the book as well. From this incredible book, I have a major marketing idea here to share with you in this “Tuesday Smack Down!” So, thanks to my darling wife and wonderful father-in-law. “Maxims and Reflections” is all about having an unshakable foundation, having strength and courage to meet any situation in life. Pay attention cuz it’s gonna set the tone for the next couple of years with President Obama’s economic policy plans.
In this book, Churchill tells a story about a British General, named Tudor, who commandeered the British Fifth Army when it faced a massive German assault in March of 1918. The odds were heavily against him, yet General Tudor knew how to meet an apparently immovable and undefeatable obstacle. His method was quite simple. He merely stood up and let the obstacle break on him and he, in turn, broke the obstacle!
Here is what Winston Churchill said about General Tudor (this is an amazing sentence and is filled with POWER): “The impression I had of General Tudor was that of an iron peg, hammered into the frozen ground, immovable.”
General Tudor knew how to stand up to any dire circumstance. And you too (like Tudor), need to rise, face the challenge and be a force to be reckoned with! To get yourself started, just stand up to it – that’s all baby – and don’t ever give way under it, because it will eventually break over you! YOU WILL BREAK IT. Something has to break and it won’t be you – I promise. Just do what I tell you to do in my Smokin’ Security Newsletters and Maverick Coaching Program and this economy will not be an obstacle!
You can easily apply the same type of resolve that General Tudor had against the Germans in your local economy if in fact you use my multi-tiered security marketing assault program to incapacitate your competitors and win more installs!
It’s always the “darkest just before the light.” You have to believe in yourself and your ability to carry things out even when you are at your darkest moment. It’s at that moment when you find out who you really are and what the make up of your character is.
Anyone can steer the ship when the waters are calm, but it’s the real, courageous captain who can steer the ship when the waters become rough and uncharted.
So if you have a solid marketing system in place… and believe in yourself… and have the courage to stand your ground, you can be successful – even in this dire economy!
To prove my point about the importance of having a sound marketing system in place, let me share with you an email I received over the weekend from one of my Security Mavericks Members:
I am extremely busy, and looking for another technician. Thank you for getting me excited about my business again. I am doing extremely well. I have that “conquer the world mentality” and I won’t stop until everyone knows who I am and what I do. I am the King! Thanks again. Have a great weekend.”
Vortech Security and Communication
Newport Center, VT
Now Jasen lives “Off The Grid” in Vermont in an area with a very low population density. This email should prove that when I say my marketing programs work, from here to Tim-buck-two, I’m not kidding! People are always asking me, “Does your Security Maverick Coaching Club and Security Marketing programs work in low population density areas?” I have to yes sirree, they work well. If Jasen can make lemonade without many lemons (people) in Newport Center, Vermont, than YOU can too! It’s all about having the courage, standing up, and employing new security marketing strategies!
In fact, my Security Mavericks don’t believe in defeat! They’re always looking for that slight edge that will take their businesses to the next level. Shoot, I don’t think there are many security dealers today looking to hire more techs. But, Jasen is…because he’s really busy!
It’s also important to switch your attitude – from negative to positive – about the economy and Obama’s policy plans. Your mind needs to be in a great place! So with conviction, and a positive outlook, and mastery of marketing your security or low-voltage business, a whole new world will open up to you and you’ll find new talents that you never knew existed within you!
You can say to yourself – with assurance: “I don’t believe in defeat.” And I assure you, if you honestly believe what your telling yourself, you will NOT be defeated!
As the British say…Cheerio – till next week!
P.S If you have time Check out the recording of this great speech by Churchill which he gave following the the Evacuation of Dunkirk. The British army (330,000 troops) literally escaped in fishing boats and speed boats across the English channel. The speech gets really good around the 8 minute mark.