Unless you were hiding out in Abbottobad, Pakistan, the last 5 years, behind an 18’ wall of concrete topped with razor wire and two security gates guarding the only way in, with no phones line or Internet cable running to the property, and instead of putting your trash out for collection you’re burning it in the backyard, then you should be very aware that LinkedIn is the fastest growing social media site for business pros.
Who’s On LinkedIn? Here’s some LinkedIn Info:
100 million people on LinkedIn (45% are business decision makers).
People on LinkedIn have the highest average household income per user over any other social media networking site ($109,000).
There are millions of people in specific, targeted groups.
These people are focused on business.
These people are all looking to build their business or help others in business.
8 Ways To Knockout Your Competition On LinkedIn
1) Be The “Obvious Security Expert” By Answering Questions
There are lots of people asking questions about security (CCTV, Biometrics, Body Guards, CPP, Locksmiths, Intrusion Systems) everyday on LinkedIn. These are professional business people looking for advice on how to solve a security problem. One of the best things you can do is dispense *military grade* security advice to these folks to show them how they can solve their predicaments. This is a bona fide short cut to being perceived as a security expert. Offer superior security advice first and, when appropriate, ask for the sale.
2) Have Your Clients Take The Stand For You
If people are checking out your LinkedIn profile, and they’re thinking about doing business with your security company, then you should have lots of recommendations about you and your company from super-satisfied clients vouching for you. These recommendations also spread VIRALLY on LinkedIn. The best way to get recommendations is to give them first to people who deliver top-shelf service.
3) Join Niche Security Groups
There are hundreds, if not thousands, of groups that deal with with every imaginable topic on security in LinkedIn. Join some and get to know the group leaders and ask how you may be able to help them within the group. Also, groups are an all-powerful way to connect with like-minded professionals and to build your brand and get the word out on the street about your company.
4) Establish A Company Page
Create a LinkedIn Company Page so clients can “follow” your company. There are more than two million company pages on LinkedIn. Add a “Products & Services” tab so you can inform potential clients about your offerings. Make sure you follow competitors, clients and companies that you admire so you get the latest information from those companies.
5) Grow And Cultivate Your Network
Connect to at least 50 people that you know and trust. It’s the ‘enchanted number’ of connections to have on LinkedIn. When you connect to at least 50 employees, clients, business partners, friends, family members, etc. that’s when you start seeing more first, second and third degree connections that can help you get in touch with people or companies that will help propel your business. Import your address book to find out which of your contacts are already on LinkedIn.
6) Rejuvenate Your Status Daily
Let all your connections know what you’re up to on a daily basis and how your security business is expanding. Use the status updates to announce new security products, post
events and articles of interest to your connections.
7) Synchronize Your Twitter & WordPress On LinkedIn
One of the best things you can do on LinkedIn is go to the “more” tab and click on “get more applications” and integrate Twitter and WordPress applications on your profile page so that you can keep all of your connections up-to-date with your tweets and your blogging.
8) Use LinkedIn Mobile When You’re On The Go
Use LinkedIn’s Android, BlackBerry or iPhone apps to get info when you’re on the move. If you want to research someone you are meeting with or just met, use the app to search for their profile on LinkedIn. You can also use the apps to find connections you have in common with people before you see them in person at a trade show/conference/meeting.
Seal Team 6
Like anything in life, it takes practice to get it right. Even Seal Team 6 heavily rehearsed the covert operation to bring down Bin Laden on a life size, mockup compound erected at Bagram Air Base, Afghanistan.
Seal Team 6 is considered one of the US military’s top special-ops units. You have to want to be the world’s best and be willing to pay the price to do it.
You now have 8 simple strategies to get yourself started killin’ it on LinkedIn, so get out there and practice/implement what you’ve just learned.
The only true security in life comes from knowing that every single day you are improving yourself in some way and that you are increasing the caliber of who you are and how your security company is perceived and received.
To Find Us You Have To Be Smart…
To Catch Us You Have To Be Quick…
To Beat Us (You’ve Got To Be Kidding!)
~U.S. Navy Seals
Hooya Navy Seals!
Have a great day!
Now Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
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