The Family Bank Account
One thing that I love to do, at night, is spend time reading books with my children. I don’t do it every night, but I do it as often as I can. This is such a top-notch way to make deposits into your children’s emotional bank accounts. It’s a great way to chill out and bond with your kids and they’ll cherish the memories for the rest of their lives.
They probably won’t remember the spankin’ new Tahoe LTZ4WD you picked up for your security business to drive around town and to size up new security projects thinking you’re the Big Cheese. Your kids won’t remember your new ride, but they’ll certainly remember the Q.T. you spent with them reading books, going for ice creams, swimming in the pool, and listening to Bob Marley on the ride down to Cape Cod. Just real feel-good memories to build trust with your kids. It’s emotional bonding and it can’t be faked.
They Blinded Me with Science
One of the magazines that my wife Natasha has turned me onto reading with the kids is “Science Illustrated.” It’s a magazine for the intellectually curious who have a passion for science and discovery and a desire to share that passion with their families.
Mind you this subject matter wasn’t my cup of tea when I was in school. Back when I was a little tyke, all I remember reading was Dr. Seuss, and Dick & Jane and Sally reading books – I kid you not! This is one of my favorite magazines to read right now.
The Trust Chemical
One of the recent articles I was reading to my kids was from “Science Illustrated”, that I found simply fascinating, is about a brain chemical called “Oxytocin.” This chemical, when it’s released in your brain, creates *TRUST*, makes socializing with people more pleasurable, and reduces fear. Not a bad chemical to have on hand if you’re got a gun-shy security sales rep on your team.
There’s a company in the marketplace that has been claiming to harness the power of the *TRUST* producing chemical “Oxytocin” with its product called “Liquid Trust.” It’s a concoction of water, alcohol, and Oxytocin and can be yours for only $30 a bottle, come on down… Specially formulated to get people to like you and trust you.
If you ask me it sounds like a pretty cheap investment if you’re having a hard time closing security sales. Heck for $30 bucks a bottle, if your sales rep closes just one more sale per day, let’s just say at about a $1,000.00 a pop, then that would be… what like a 3000% ROI on your money?
Honey, we struck the mother lode! Get out there and buy a pallet of Liquid Trust! I think we’re finally gonna be rich…
Sound to good to be true? Well, it is. According to neuroscientists, Liquid Trust is completely unproven to have an effect on trust behavior. Oh, well…such is life!
If it were only that easy to close sales then all security sales reps would have a permanent IV tube attached to them themselves!
Your Security Company Deposit Slip…
Looks like we’ll have to continue earning trust, for now, the good old fashioned way – by making emotional deposit into your clients’ and prospects’ emotional bank accounts. Doing the little things that your clients and prospects will admire you for.
This is not about being a penny-pincher. You need to devote time, energy and money to maintain and grow your relationships with your clients so that you can make future deposits into your security business’ bank account!
If you want more “cheapo – tire-kicking -deadbeat” customers then you don’t have to anything cuz they don’t expect anything from you but the cheapest install.
If that’s your mindset then stop reading this post and unsubscribe from my email list this instant.
If you have a stable of impressive clients then pull a “pronto-tonto” and identify who the very *BEST* are and devote a dime, dollar and dollop of energy into you security marketing to get more clients like them.
I hope that your enjoying your trip into the future of cutting-edge security marketing ‘The Bob Maunsell Way’ aka Security Marketing Guru.
C U L8R