New England is bracing for a big snowstorm and we’re just a couple of hours away from snowmaggedan, I’m writing to you now, as fast I can, so I can get this post out before the major dumping.
Wasn’t that an amazing Super Bowl? Congratulations to the New Orleans Saints for winning Super Bowl 44. Hats off to the Indianapolis Colts -they’re a class act.
This Super Bowl, in particular, reminded me of the New England Patriots first Super Bowl win, in 2001, when nobody thought they’d beat the St. Louis Rams (aka “The Greatest Show On Earth”) and they did that night…in New Orleans!
You gotta love an underdog!
Colts vs. Saints
As potent as both the Colts and Saints offenses were much of the night, the game was decided the way football games are supposed to be. By “boldness” and a defensive moment, each of which the Saints mastered…fortune always favors the bold. You have to make ballsy plays like the Saints did when they called “AMBUSH,” a surprise onside kick, to start the 2nd half, that the Colts weren’t expecting.
Do you know that during halftime intermission, the 23 year old rookie kicker, Thomas Morestead, sat petrified in the Saints’ locker room. He knew that if he executed the AMBUSH kick well he stood a chance of being a hero, at least in part. Blow it and he’d be the goat who gave Peyton Manning a short field and would be wearing goat horns for the rest of his life!
So, do the things you’re afraid of and the death of fear is certain. All truly successful people know that fear stands for:
You can’t win playing to lose
Please take a minute and re-read that headline, think about it, and dwell on it for a few minutes…really, it’s that important. SO many have stopped being offensive in their businesses and personal lives and are now fully in their foxholes, with helmets on and bayonets at the ready, waiting for the next attack!
Here’s the mindset that the Saints running back, Pierre Thomas, had going into Super Bowl 44: “We weren’t going to hope good things could happen to us, we were going to make them happen.”
Most security dealers and low voltage installers are playing to lose, just wishing and hoping for things to get better, thinking that the “Mighty O” will fly in on Air Force 1, with his economic stimulus package that he’s already given to the banks, and give one to them.
I really hope you understand this by now – this isn’t your Daddy’s recession of the late 70’s or early 90’s.
The new year holds lots of promise to alarm dealers and security integrators that hustle and get out there and find new security niches that they dominate and become the big player in.
To making “things” happen, you, first, must make and KEEP promises to yourself, like:
- I promise to start effectively marketing my security business.
- I promise to keep in constant contact with my client base.
- I promise to define target security markets and ‘smart-bomb’ them with my marketing efforts.
- I promise to provide ‘WOW’ services to my clients.
- I promise to create a referral system that will act as a virtual sales rep, for my business, referring clients to me 24/7/365.
- I promise, after reading this email, to call my top 10 clients and thank them for their business.
If you can make and keep these promises, you might just get the golden “key to the kingdom” this year. But it’s a sure bet that you won’t simply find the golden key hiding under the cushions of your lazy boy couch.
Who Are You?
Who Are You?
At the Super Bowl, during halftime, The Who brought the house done with a 12 minute smokin’ song list and an incredible light show that was absolutely mind blowing.
The Who has been rocking and making money since the 1960’s. This Super Bowl was a MAJOR payday for them. It was the most watched show ever (it beat out the finally of MASH…and MASH won the honor when there was fewer TV sets in the country!)
The Who woke up Monday morning richer then all the other advertisers that were pitching products…just think of all the Itune downloads and the people who went on Amazon to order their CDs or went into Best Buy and other music stores and bought their CDs.
Just think, even if your were a “one-hit wonder” band from the 80’s (think Twisted Sister’s “We’re Not Going To Take It” or Rockwell’s “Somebody’s Watching Me” or The Buggles “Video Killed The Radio Star”) having a Top 10 song can keep you living in style for the rest of your life. BTW, did you notice I picked two songs that include some form of surveillance.
For security dealers and low voltage installers, having a great sales letter or postcard is the equivalent of having a NO. 1 hit! Because you know when you mail out your sales piece, it will bring you in “X” amount of dollars. Having a client newsletter that pulls in additional sales and referrals is like having another NO. 1 hit.
Along with having RMR, having security marketing strategies that pull in a predictable amount of clients/money, is an incredible asset to own…one most businesses do not have or even think about.
Have a gr8 Super Bowl Weekend everybody! Go Saints! Go Colts!