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Retail Theft Skyrockets…Cracking the Code to Security System Sales…

Here is an interesting article I came across in the Phoenix Business Journal, there a lot of bad apples out there that are ripping off business owners and costing companies a boatload of profit. Your job as a “Security System Super Hero” is to stop these bad apples dead in they’re tracks. That’s where we make our name, reducing shrinkage, and stopping internal and external theft, kipsch…
Read the whole article and I’ll catch up with you on the other side!

Twenty-two major retailers lost more than $6 billion to shoplifters and dishonest employees in 2008, according to a new survey. On the upside, a record 904,226 thieves were apprehended, up 7.26 percent from 2007. Of them, 832,106 were shoplifters and 72,120 were dishonest employees, according to the 21st Annual Retail Theft Survey conducted by Jack L. Hayes International, a loss prevention and inventory shrinkage control consulting firm.That breaks down to one in every 30 employees being apprehended for theft from their employer in 2008, based on more 2.1 million employees.

The survey found more than $182 million was recovered, up 21.64 percent from the previous year. More than $113 million was recovered from shoplifters, while $69.8 million was recovered from employees. “With the downturn in the economy, we have seen an increase in theft, which is having a detrimental impact on retailers’ bottom-line profits,” said Mark R. Doyle, president of Jack L. Hayes International, in a news release. “These theft losses drive consumer prices higher and can force unprofitable stores to close.”
The average theft in 2008 was $202.28, up from $178.37 a year earlier.
The 22 retail companies participating in the survey had 19,151 stores and more than $570 billion in retail sales as of 2008.

Wow, that’s a lot of money that business owners are duped out of by the bad guys. My question to you is, how can you get your hands on some of that money by installing or upgrading security systems?

How To Crack The Code To More Security Sales:By a World Famous “Security Marketing Guru”,  I Guarantee This Will Takes Less Time Than Taking Down A Bank Vault!

This requires a contrarian mindset using an unconventional approach that does not require the tools of a World Class Safe Cracker”, but the mindset of a security dealer that is willing and able to ground one self in learning how to market his security business. A safe cracker would use a couple of diverse tricks to crack open a bank vault, he would use his fingers, a drill, x-ray machines, or a fiery thermic lance.

A security dealer or low voltage installer doesn’t per need to many special tools, per say, but must change his thinking, if he desires to crack open more security installs.

So in my opinion are here are the three (3) different codes you need to know before “cracking” open the Rosengren safe to selling more security installs in a down market.

1-    Sell to a different security product (video analytics, gates, biometrics).

2-    Sell to a different niche market (if they market your in is nonexistence then find a new market).

3-    Sell and package your services differently (create a value meal).

If what you’re doing right now to generate sales is not working “don’t cha” think its time to try a newfangled security marketing strategy.

In the August issue of the Smokin’ Security Newsletter, there was a direct response security marketing ad that that be can “tweaked” to talk to the retail marketplace like you’re the expert in retail security and also there’s an audio success CD on how to sell video analytics to retail environments, this is where the “BIG” money is, and when this technology is married with interactive video monitoring = HUGE RMR…

By being able to stop on the dime and move into security market niches with new and exciting technology using direct response security marketing strategies, to uncover prospects that are willing to pay top dinero for your services, is a thing of beauty.

Have a Gr8 Labor Day weekend!

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