On Sunday night, I was doing a little channel surfing prior to the start of game 2 of the Celtics – Lakers NBA Finals, when I came across the opening scene of the movie “Saving Private Ryan.” interestingly enough, Sunday was June 6th, which marked the 66TH Anniversary of D-Day.
The opening scene of Saving Private Ryan is one of the most intense 27 minutes of movie-making I’ve ever seen! It depicts the Omaha Beach Assault (in Normandy, France) where the objective of our soldiers was to secure a 5 mile area of land.
The un-tested 29th Infantry Division, and nine (9) companies of US Rangers were to land on Omaha Beach Head, and fight against a dug-in German infantry that were nestled into machine gun nests. Machine gun fire and artillery rounds cut down many a fine US soldier on that fateful day (the exact figure is still not know, but estimates range from 2,500-5,000 deaths).
Nothing went according to plan. The original battle plans that were drawn up went to tatters in a matter of minutes, upon landing.
Navigation was off and caused a lot of landing zones to be overshot. Throughout the day, most of the radios were lost, making the organization of troops next to impossible.
The German defense was unexpectedly strong, and caused inflicted heavy damage to the US Troops.
Real Life GI Joe’s – Kept Firing Away
Small penetrations were eventually achieved by groups of surviving soldiers making improvised assaults, scaling the bluffs between the most heavily defended points.
By the end of the day, two small isolated footholds had been won, which were subsequently exploited against weaker defences further inland, thus achieving the original D-Day objectives over the following days.
“Ten-Hut” to all the soldiers that fought and to all those that laid down their lives that day in Normandy, France. They made this country what it is today.
Omaha Beach – Present Day
Germany and Japan are not trying to take over the world today, but we have other issues and fears at hand…nothing that was as bad as landing on Omaha beach on D-Day, but I’m trying to make a parallel here to having the “balls” and resilience to get the job done – as our fine soldiers did under EXTREME conditions.
Today, fear is afoot everywhere, and polarization prevails. Faith in instituitions, corporations, government, and the media is at an all-time low.
The economy is still in the dumpster and unemployment rates are still high. Uncertainty about what direction the country is going in racks many a mind.
There’s oil oozing through the Gulf of Mexico ruining many natural habitats, killing wildlife and wiping out generational businesses that derive their incomes from the sea.
There are people who are getting desperate and more anxious, by the day, as we go further along in this tail spin.
But this doesn’t have to be your doomsday.
Special Forces Motto
This is one of my most favorite mottos. It’s a powerful mantra for success, that comes from the Special Forces, and it tells you precisely what type of mindset is required to be in this elite fighting force.
“There Is Always an In, And There is Always a Way Out of Every Situation!”
Just think about that for a thought for a moment… “There Is Always an In, And There is Always a Way Out Of Every Situation!”
Special Forces fight under the most extreme and dangerous conditions and know that they have to keep fighting, keep moving, keep looking for different vantage points and keep thinking ahead.
They do this two reasons.
1. Because it works. They are the most successful at doing what they’ve set out do and they can get some of the most treacherous and difficult jobs done because they keep at it. This is a tactic that anyone in business should follow…keep at it! Because you never know when a prospect will buy from you so you HAVE TO keep plugging away and marketing your security business if you want it to be successful!
2. Because it’s better than sitting still and most likely be overtaken. Nothing in a combat mission (or even in business) is worse than just sitting still and waiting for something to happen. You have to be pro-active and constantly thinking ahead.
I’ll wager that if you communicate more with your clients (your weapons of choice for this should be: client newsletters, postcards, emails, direct mailings) you will win the battle against your competitors and will emerge the #1 security installation company around.
There is a direct relationship between profit and communication. The more you tell the more you sell. The more people read about you, the more you’ll sell. Again, this is done with newsletters, direct mailings, emails, articles in local magazines, seminars, etc.
If you spend 5 minutes a day thinking of reasons to talk to your prospects and customers – things that might benefit or interest them (not you) – you will find it the best ROI you’ve ever had.
If our fine soldiers can muster the balls, under extremely harsh conditions, to get the job done…then you, too, can go out there and sell your wares. It’s a piece of cake compared to what our boys endured during D-Day and what the Special Ops combat today. So have the balls and resilience to keep going when it’s tough and get the job done! I promise you’ll profit from it greatly…even in this economy.
if you communicate more with your clients (your weapons of choice for this should be: client newsletters, postcards, emails, direct mailings) you will win the battle against your competitors and will emerge the #1 security installation company around.
Talk to you later!