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The 3 Steps to Selling More Security and Low Voltage Systems

Woo-Hoo it’s Friday!
Just a quick post today cuz I’m taking my ladies (i.e. me wife, Natasha, and me daughter’s – Bridget and Kiera) out late afternoon to the American Girl store and then out to dinner at The Cheesecake Factory at the Natick Mall.  My seven-year-old, Kiera, informed me this morning that she needed to go get her American Girl doll, Elizabeth’s, ears pierced today because her other dolls, Emily and Samantha, have their ears pierced and Elizabeth is jealous…go figure!

The 3 Steps to Selling More Security and Low Voltage Systems…Minimize, Maximize, Discriminate
In selling electronic security systems, your financial success will have more to do with your ability to MINIMIZE your time spent with people not qualified and ready to buy from you (i.e. lookey-loos, deadbeats and tire-kickers) and to MAXIMIZE your time spent with people who are ready, willing and able to buy from you.

In this sense, DISCRIMINATION is a good word.  You must discriminate against your prospects. This means excluding and discriminating against low probability prospects, people you will not enjoy having as clients, people who will be difficult or time consuming, and people who aren’t willing to pay your prices.

Only Two (2) days left to get your hands on my birthday special for the Smokin’ Security Newsletter before it goes “bye, bye” on Monday.

The 3 Steps to Selling more…in action
By the way, I do take my own advice.  I’m going to discriminate here, so I can maximize my time and resources with good clients and minimize my time with the “let me think it over” types:  If you need to go ask Mommy to buy you the best toy in town, then you need NOT take me up on my birthday special or subscribe.  Those of you who are serious and want to take your security or low voltage business to the next level, who want to attract good clients that PAY, STAY and REFER, then I suggest you take me up on this offer straight

Attention: Alarm Dealers, Burglar Alarm Installers, CCTV Honchos, Home Theater Dudes, Locksmiths, Low Voltage Installers, Security Dealers, Security Integrators, Private Security Guard Services:
Days and 9 hour, and 17 Seconds Left To Get Your Hands On My Three (3) Back Issues and the current issue of The Smokin’ Security Newsletter For My 47th Birthday Special!

BobFire

I gotta tell you that my 47th Birthday bash was even bigger then I expected!  It was so big that I needed a fire extinguisher to put out my birthday cake….hahaha!
For my birthday, I mailed out this simple, cool little “birthday-bash” postcard to all my clients and prospects.  This beauty has brought me in some nice cha-ching since I mailed it out.
So, I’ve decided to give a birthday gift to all my Smokin’ Security Newsletter subscribers and have dedicated the February issue to teaching y’ all how to use your birthday as a promotional tool.  I’ve even included my cool, little postcard for you to copy, swipe, deploy, for your security markets….it definitely works, I’ve tested it myself.
If you want to discover how to make your birthday a profit center and reward yourself each and every year that you get older, you better sign up for the Smokin’ Security Newsletter today!

Inside the February Issue, you’ll…

  • Find out the #1 thing that scares the heck out of security dealers.
  • Get a complete “Ad-topsy” on how to create smokin’ postcards.
  • Get a done-for-you Birthday postcard that’s ready for you to send out.
  • Get a live example of another birthday postcard – created by a dude in New York who used his birthday to bring in so many orders that it back-logged his business for over three weeks (I know cuz my order was in the sales funnel for that long!)
  • Learn my three-step method for writing smokin’ postcards.
  • Uncover the phrase that all security installers must use in every letter introductions.
  • Discover the one little thing that you should always include in your mailing pieces that’s guaranteed to boost your response rate.
  • Get my favorite line to use at the end of your postcard.
  • Discover the #1 thing that your new prospects judge you on when you show up at their home or office.
  • Learn the one little thing that you should practice everyday to hone your selling skills.

But wait, there’s more…

  • Special Report #1:  8 Steps to Becoming A Security Honcho
  • Special Report #2:  How To Sell Security – The Prospect Theory VS The Negative Sell
  • Audio Success CD:  Discover Secret Dental Marketing Strategies That You Can Use To Grow Your Security Business…This guest expert is off the hook in this CD!
If you sign up for the Smokin’ Security Newsletter before the end of February…

It’s My 47th Birthday, and to celebrate, I’m going to make you the sweetest, most generous offer ever… With a N’or Easter of Bonuses
First off, I’m going to give you three (3) FREE back issues and the current issue of the Smokin’ Security Newsletter and four (4) Audio Success CD’s ($388 value, but, really, it’s priceless!)

Second, I’m going to throw in my special report, “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010” ($97 value)

Third, I’ll also throw in my special report, “Five Security Marketing Skills to Master in 2010 and Beyond” ($97 value)

All of these gifts are yours to keep.  There are no strings attached.  And there’s no obligation to buy anything…you can cancel at any time!

Why am I doing this?  Because I’m getting old and going senile!  No, not really. It’s because I think there’s no better, more honest way to get you interested in my Smokin’ Security Newsletter than to let you “try before you buy.”

Sure, people (especially my wife) tell me I’m crazy for giving away so much free, valuable stuff. They say, “How can you justify giving away the store?”

Well, I may be getting older, and possibly going crazy, but I’m not stupid.   I’ve found over the years that whenever I get security installers to sample the Smokin’ Security Newsletter, they become absolutely hooked.  Most have continued to subscribe for years.

And so I figure the more installers I can entice to try the Smokin’ Security Newsletter, the more installers I’ll win over as members.  Hence the reason for this almost-crazy, irresistible offer.

You will get all the pieces mentioned above for FREE…the only thing that I ask from you is to help out with part of the shipping cost by paying the measly sum of $5.95.  Simply go to the Smokin’ Security Newsletter page and sign up today and I’ll send you:

Three (3) back issues and one current issue of my Smokin’ Security Newsletter that’s packed with solid, proven security marketing advice and strategies, and tried-and-true security marketing samples. You will get all the tools you’ll need to build a faithful heard of clients that will STAY, PAY and REFER! You’ll also get four (4) powerful audio success CD’s that include:

1. The Black Belt of Google Adwords.
2. How To Skyrocket Your Security Business With Interactive Video Monitoring.
3. Why Most Websites Fail and How To Make Yours A Smashing Success.
4. How To Make Your Clients Feel Like A Million Bucks.

My special “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010” will teach you WHAT you can do in the next three months to start 2010 off as a BIG year for you!

My special report “Five Security Marketing Skills to Master in 2010 and Beyond” highlights five skills, that if mastered, will have a BIG impact on your income stream (it will turn that stream into a river!)

Take a look at all your FREE stuff!  If you love it as much as I think you will go to the Smokin’ Security Newsletter page and test drive the Smokin’ Security Newsletter. Just fill out the form and we’ll take care of the rest.

But there’s one catch…I’m only offering the three special reports for FREE (my extra frosting on the cake, if you will) for the month of February (cuz it’s the month of LOVE).  So you need to obey your inner voice and sign up today!  I’m not making this offer to everyone (only a select few), hence the reason you will NOT see these special reports offered to the general populace on the website. If you sign up before the end of February, you, and only you, will get these special reports.

So, maybe people think I’m crazy, but you’re nuts if you don’t take me up on this offer before February 28th!

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