I’m just sitting down to write this email after watching the New England Patriots escape out of Buffalo, NY after beating the Bills by two points. The Patriots beat the Bills by using the 80/20 Principle in their game plan, they did this by dominating time of possession and running an unheard of 89 offensive plays.
What the Patriots did was to concentrated on the 20% that would bring them 80% of the results and, in the Patriots’s case, it was 1st downs and time of possession.
The 80/20 Principle – By Richard Koch
I’m a huge fan of the book by Richard Koch “The 80/20 Principle.” I live by this book. In his book, Richard Koch talks about the 80/20 Rule when it comes to criminals and intruder alarms. BTW, Richard is British and that’s why he uses the word “Intruder Alarms.” I personally think that intruder alarms sounds more elegant and sophisticated than what we here in the USA refer to as an alarm or burglar system.
In the excerpt below from Richard’s book he talks about the 80/20 Principle when it comes to criminal activity and the 80/20 Principle when it comes to false alarms.
I guarantee if you use the 80/20 Principle when talking with a new prospect about an alarm system and local crime in their area, you’ll look like a security expert.
I have underlined two sentences for you in the following paragraphs. If you use the second underlined sentence when discussing false alarms, you’ll look like a troubleshooting pro. The 80/20 Principle is the pathway to success – that’s if you know how to use it and implement it!
Excerpts of The 80/20 Principle
The 80/20 Principle asserts that a minority of causes, inputs or effort usually lead to a majority of the results, outputs or rewards. Taken literally, this means that, for example, 80 per cent of what you achieve in your job comes from 20 per cent of the time spent. Thus for all practical purposes, four fifths of the effort—a dominant part of it—is largely irrelevant. This is contrary to what people normally expect.
So the 80/20 Principle states that there is an inbuilt imbalance between causes and results, inputs and outputs, and effort and reward. A good benchmark for this imbalance is provided by the 80/20 relationship: a typical pattern will show that 80 per cent of outputs result from 20 per cent of inputs; that 80 per cent of consequences flow from 20 per cent of causes; or that 80 per cent of results come from 20 per cent of effort. Figure 1 shows these typical patterns. In business, many examples of the 80/20 Principle have been validated. 20 per cent of products usually account for about 80 per cent of dollar sales value; so do 20 per cent of customers. 20 per cent of products or customers usually also account for about 80 per cent of an organization’s profits.
In society, 20 per cent of criminals account for 80 per cent of the value of all crime. 20 per cent of motorists cause 80 per cent of accidents. 20 per cent of those who marry comprise 80 per cent of the divorce statistics (those who consistently remarry and redivorce distort the statistics and give a lopsidedly pessimistic impression of the extent of marital fidelity). 20 per cent of children attain 80 per cent of educational qualifications available. In the home, 20 per cent of your carpets are likely to get 80 per cent of the wear. 20 per cent of your clothes will be worn 80 per cent of the time. And if you have an intruder alarm, 80 per cent of the false alarms will be set off by 20 per cent of the possible causes. The internal combustion engine is a great tribute to the 80/20 Principle. 80 per cent of the energy is wasted in combustion and only 20 per cent gets to the wheels; this 20 per cent of the input generates 100 per cent of the output!
Pretty cool stuff… don’t you think? And the 80/20 Rule can be applied to all areas of your life, such as, money, health, fitness, relationships, time off, sales reps, technicians, vehicles and even your website.
The 80/20 Principle When It Comes To Your Security Website
So let me please explain to you how the 80/20 Rule works when it comes to your website. Half the time, the upgrades that you make don’t make a dang-lick of a difference. Many of these cost an arm-and-a-leg, and blatantly violate the 80/20 Rule. When it comes down to it, 20% of your website
is doing 80% of the work, if it’s set up correctly!
Before you tackle a whole new website you need to make sure that the company designing your website is not just that – designers – but rather that they understand the 80/20 Principle and know how to to construct your website accordingly.
The 4 Laws of Success For Your Website Using the 80/20 Principle
1- 80/20 Principle for Security Websites – 80% of your website has nothing to do with converting visitors into clients.
2- 80/20 Principle for Security Websites – 20% of your website does all the SELLING for you.
3- 80/20 Principle for Security Websites – 20% of your website will convince 80% of your visitors that you’re a “Legit Security Expert.”
4- 80/20 Principle for Security Websites – 80% of the online searches for security in a local market will be captured by 20% of the security websites.
If your website isn’t doing all that, then it’s not employing the magical powers of the 80/20 Rule. Lets face it, a glamourous website doesn’t cut the mustard and/or pay the to keep the lights on. But if you have the 20% of your site, that does 80% of your sales, setup correctly to attract, capture and convert your visitors – wallah, you’ve struck Gold!
Most security entrepreneurs’ (Alarm, Burg, CCTV, AV Honcho, Guard Company, Locksmith, Low-Voltage Installer) websites need a makeover, because they’re not positioning them as a “Security Expert” and not converting visitors into clients.
Most folks reading this are dissatisfied with their websites. You can spend years and months redoing the site from scratch, but, again, if it’s not setup correctly, you’re wasting your time.
Winner Take All Mentality
Let me ask you something… are you sick and tired of your website not kicking A$$ and delivering you the creme de` la` creme prospects that are pre-qualified, pre-motivated, and pre-sold to do business with your company? If you’ve answered “Yes” then I have a solution.
If you would like to talk with my online/offline Business Building Strategist Rick Miller who is a know-it-all when it comes to The 80/20 Rule and how to make your website kick A$$, you can speak with him. Just hit reply to this email and write, “I wanna speak with Rick.”
Be ever encouraged to know that you can become super-successful in your corner of the globe. If you have a website that converts traffic utilizing the 80/20 Principle, your website will become a prospect vending machine!
P.S. – Your Security Business Will Live or Die By The 80/20 Principle.