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The Art of Marketing Warfare

The Art of Security Marketing War

The Art of War
This book was  given to me by my commanding officer, Colonel Wilson.  He handed me this book, over 20 long years ago,  when our  Ramstein Air Base, in West Germany,  was on alert.  We were in total lock-down mode for over two weeks and struttin’ around in chemical warfare suits for that long was no picnic.  Got kinda’ stinky there—if ya know what I mean!  Anyway, Colonel W said to me, “Sarge, read this book and see what you get out of it!”  He was not the type of guy that took “no” for an answer so I got right to work on his request. And boy was I glad I did.

It is a powerful book for critical thinking.  A couple seasons back on one of The Sopranos shows, Tony was reading this book to help increase his client base (i.e. collections).  Anyway, a week after the show aired, the book sold over 300,000 copies on Amazon.com!

In chapter six, titled Weak Points & Strong, on page 26 is a passage that I have highlighted and read more times than I can count. So ready or not here it goes boys and girls:

“An Army may march great distances without distress if it marches through the country where the enemy is not. You can be sure of succeeding in your attacks if you only attack places that are undefended. You can ensure the safety of your defense if you only hold positions that cannot be attacked. That general is skillful in attack whose opponent does not know what to defend; and he is skillful in defense whose opponent does not know what to attack. He who is skilled in attack flashes forth from the  topmost  heights of heaven, making it impossible for the enemy to guard against him. This being so, the places that he shall attack are precisely those that the enemy cannot defend… He who is skilled in defense hides in the most secret recesses of  the earth, making it impossible for the enemy to estimate his whereabouts. This being so, the places that he shall hold are precisely those that the enemy cannot attack.” Great quote!  The ancient Chinese philosopher Sun Tzu wrote this over 2500 years ago and it is still relevant in war—and business success—for today.

I’ve gotta roll for now… Peace Out!

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