Sign Up Free Consultation
  • 62 Central, West Boylston
    MA. - 01583 USA
  • Call Us Today
    1-508-835-1123
  • Working Hours
    Mon - Fri 08:00AM to 5:00PM

The Five Rings of Success with Personality Driven Marketing

Ring One
The 1st Ring of Success with Personality Driven Marketing is to promote your security business. That means shamelessly using your mug shot everywhere and anywhere you can. Say I LOVE MYSELF out loud 10 ten times fast here☺.

Remember: Folks Like To Do Business With People They Like & Trust.

Ring Two
The 2nd Ring of Success with Personality Driven Marketing is that people feel that they know you, just from seeing your photo and reading about you.

People LOVE to know what’s going on in other people’s lives, and even the dullest person can be made to shine like a star if they’re packaged right.

You’ll establish that voyeurism effect where people think they know you, but have never met you. Now that’s a powerful aura to create with your herd (client base).

Utilize your company newsletter, your website, your blog posts and your social media platforms to let people get to know you, your company, and your ethics and business culture.

That way your prospects and clients can see your face, they get to know your family and your team, they see your great installations and your ability in the security field, see other clients and what they say about you – and they feel connected.

You can really make your technicians, your office staff and your security business shine.

Ring Three
The 3rd Ring of Success with Personality Driven Marketing is to make your team part of your marketing campaign. Your technicians and office staff will grow more LOYAL towards you as they become a personality with your client base and become mini-celebrities.

By showering this type of credit and praise upon your team you’ll find they stick around a heck of long time. You get this down pat with your “good” employees, and they’ll never leave you.

Ring Four
The 4th Ring of Success with Personality Driven Marketing is Brand Imaging. This concept was written by the late great David Ogilvy of Ogilvy & Mather – one of the greatest marketeer and copywriters of all-time. What Ogilvy said about Brand image is that every ad should contribute to the “complex symbol,” which is the brand image (which, in your business, is you).

Ninety five percent of all advertising is created ad hoc. Most businesses, manufacturers or products lack any consistent image from one year to another (just look at the trade magazines).

The business, manufacturer who dedicates his advertising building the most sharply defined personality for his brand gets the largest share of the market.

This was concept written over 35yrs ago it it’s just as relevant today!

Ring Five
The 5th Ring of Success with Personality Driven Marketing Is making a “BIG ASS” promises – guarantee what you can, beyond a shadow of a doubt.

A promise is not a claim or a theme or a slogan.

Promise Example:
Here is a promise that I can deliver upon and I know that my competition doesn’t have the guts to offer

Bob Maunsell, the local Security Guru, guarantees that you will feel safer in your home or office within 7 Days or… “I’ll refund your Entire Investment with Electronic Security Group!”

This promise works because… It’s a BENEFIT to the client!

It pays in dividends to promise a benefit which is unique and competitive. Most security dealers promise NOTHING and they’ll lose out on most bids if the competition is offering a unique, competitive, beneficial promise to the prospect.

Avenues To Use Personality Driven Marketing
Utilize (1) your company newsletter, (2)your website, (3)your blog posts and (4)your social media platforms to let people get to know you, your company, your team and your ethics and business culture.

That way your prospects and clients can see your face, they get to know your family and your team, they see your great installations and your ability in the security field, see other clients and what they say about you – and they feel connected.

You can really make your technicians, your office staff and your security business shine.

Post a comment