Here’s a quick little video I shot in the front hallway of my historic office building. If you look closely at the wallpaper hanging on the wall, it’s about 100 years old. When we renovated the building last year, I decided to keep the wallpaper instead of tearing it down because it preserved the history of the building. Everybody that enters the office through the front hallway notices the wallpaper and comments on how old it is and how nice it looks. It really gets noticed.
The Investor Mentality
Each time you utilize another marketing strategy (like Direct Mail, Yellow Pages, Newspaper Ads, PPC, eMail, SEO, Radio,TV,Groupons,tradeshows) you gain a means of acquiring new clients that you can rely on for life. Creating such marketing assets is an enormously valuable skill to acquire and hone. You need to understand the principles of marketing before you start chasing every shiny new object on the horizon.The people who get wealthy, and stay wealthy in the security business, will take a very sensible, patient approach. A good security entrepreneur will approach marketing with patients and get one marketing medium effectively working for his security business. To follow this philosophy, you can start by sending out client newsletters and get that system up and running, then get a referral system going, then start a direct mail campaign to a target list of consumers, then start an email campaign, and so. Just start with one marketing strategy and expand as your success grows.
Now Let’s Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
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