Labor Day weekend is just a few days away, so we’re heading into the last quarter of 2010…. tick,tock,tick,tock….is your business where you want it to be? Do you have all the business you can handle? Are you up to your eyeballs with quotes? If not, are you interested making the last quarter of 2010 your best quarter ever?
After 20+ years in the security industry, with 20-20 hindsight and a clear present vision, it’s obvious to me that, by far, THE most valuable skill is the ability to “sell via print,” utilizing direct response marketing strategies. Forget inefficient “pick and shovel” manual labor selling strategies…they’re not nearly as effective as direct response marketing and you will break your back doing it.
That being said, I’m going to give you a short-cut to making the last quarter of 2010 your BEST quarter ever and set you on the right path for producing a whopping success of 2011.
Chain Saw vs Dull Machete
Whenever I see one of those old Tarzan or “lost treasure” movies on TV, with the natives and guides tediously hacking their way through the dense jungle with dull machetes, sweating up a storm, I think to myself: imagine what those guys would have given for a chain saw?
Well, most security entrepreneurs and security salespeople work just as hard as those guys do – to get customers, to make sales, and to make ends meet – and, they too, are doing it with a dull machete.
The chain saw for a security or low voltage business is the ability to put words on paper that will bring you in tons of cash, fast….and that’s what direct response marketing is all about!
So, do you wanna use my chain saw?
Let’s cut to the point here. I have a direct response marketing piece that I’m going to share with you. It’s one of the most effective sales letters I’ve ever written and has brought me in well over a million dollars in sales. The letter targets market segments that your competitors would NEVER even think about targeting, so the field is wide open for you….and it’s such a brain-dead-easy strategy to implement!
In a nutshell, this letter creates joint ventures with other businesses that have client lists that consist of your ideal clients. By creating a symbiotic relationship with the owners of these lists – so you can market to the lists – will provide you with massive profits!
You’re probably wondering how the letter gets other business owners to give you the “okay” to market to their client lists. Well, they make out in the process, as well… the incentive is there for them. Believe me, it’s a win-win situation for everybody!
Who can you joint venture with? Let me give you a few examples:
It Computer Geeks
Home Sound/ Home Automation Dudes
Lawn Care Professionals
Fire Sprinkler Companies
Electronic Gate Installers
How can you get your hands on this letter? Easy. It’s included in the August issue of my Smokin’ Security Newsletter.
One more thing: bluntly, there ARE some folks who prefer suffering, wandering around lost in the hot steamy jungle, getting through it the hard way with a dull machete, so they have a masochist story to tell. I hope that does NOT describe you.
In my case and in yours Being able to turn words put on paper into floods of precisely the prospects or clients you want, or into a cash business, at will, is THE skill that can quite literally change you and your life forever.
If you don’t have the ability to write powerful, emotionally compelling security sales messages, that’s okay…because that’s what I do best and I’m here to help you make your security or low voltage business a smokin’ success!
So, if you want to get cracking on making the last quarter of 2010 your most profitable quarter ever, then I suggest you get your hands on the August issue of my Smokin’ Security Newsletter today…
Now Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
Want $2,649,594 worth of FREE Security Marketing Advice? Bookmark My Blog!
Looking for a Little Something Extra to add to your security marketing arsenal?
Do You Have A Difficult Question? Just Ask Me!
Friend Me on faceboook!
Follow Me On Twitter!