Did you ever receive a grand gesture from another business that truly blew your socks off?
I hope you have… and I hope your security business is blowing away your new clients and building an impregnable firewall around your business.
I was recently “blown-away” by a gift I received from a hotel we stayed at in Paris.
Mind you, this is the same hotel my wife and I stayed in for our honeymoon, gulp… 15 years ago.
Upon check-in, the lady at front desk asked us if we had ever stayed at Hotel Colisee before and I told her we had stayed there 15 years prior for our honeymoon. She was very happy and grateful that we had come back (with our kids) to stay again.
So after we checked in, we went for a late morning cup of espresso and a couple of french croissants, then took a leisurely stroll up the Champs Elysees to the Arc de Triomphe, then back to the hotel for a quick siesta before going back out for the night. A nice lifestyle I could easily get use to.
When we got back that night, I noticed a bottle of Champagne on our nightstand along with a very sincere note from the receptionist.
I gotta tell ya I was blown away! The receptionist went out of her way to make our stay in Paris fantastic.
The Giving Of Value, First and Foremost
The value first concept is nothing new. It’s age old and timeless. It’s based on the Law of Reciprocity that states that others will reciprocate in-kind based upon the way you treat them.
The world gives you what you give the world. Ultimately you are rewarded for the value which you bring to the marketplace.
Robert B. Cialdini, author of The Psychology of Persuasion explains, “One of the most potent weapons of influence around us is the rule for reciprocation. The rule says that we should try to repay, in-kind, what another person has provided us.”
Creating A Lasting Impression
Question, for you?:
What are you going to do differently this year (than last 10-15 years) that will leave a long lasting impression on your new clients, so they’ll remember you and you security company for years to come?
Watching Your Six!
P.S. Stay Thirsty For More Money-Making, Security Marketing Strategies & Business-Building Techniques To Come In 2015!