I just got back from the Electronic Security Technology Summit in Colorado Springs, and boy-oh-boy was it an awesome good time. I met some new friends and old friends, and had the opportunity to present a killer one hour session on the “Worst Number In Business Is One.” If you’re relying on one source for your security leads, then you’re in big, big, trouble, mi hombre!
One of the sticking points I found from the many private conversations I had with dealers from around the country, was the amount of belly-aching that “Unscrupulous Security Dealers,” are causing the legit, ethical, law-abiding, trustworthy security dealers. The good guys and gals are sick and tired of being sick and tired from getting bamboozled by Unscrupulous Security Dealers that run around town pulling the rug right out from beneath them.
You Deserve To Get Bamboozled
Honestly, you deserve to have the rug pulled out from beneath you, if you haven’t upped your ante in the sales and marketing arena. The selling landscape is always shifting, and changing, that’s why it’s imperative that you have the right strategies for stumping the “Unscrupulous Security Dealers,” right from the git-go. If all you’re doing on a sales call is showing up, then you’ve got big problems. The EBSM (Education-Based Sales Marketing) strategy tenderises your prospects before your foot ever hits their doorsteps. Let me explain…
The Meat Tenderiser Approach To Selling
Did you ever think to whack your prospects with a “meat tenderiser” before you showed up at their doorstep? I hope so… The reason you tenderise your meat is that’s it’s easier to chew and swallow, and it’s more palatable and enjoyable. Nothing dang worse than wrestling with a piece of steak in your mouth. Why show up and have to force a tough piece of steak (your sales presentation), done a cold prospects throat when you can show up and your prospect is ready to swallow everything you have to say, and then some.
With this new insert, called “Unscrupulous Security Dealers,” you’ll get another fantastic education-based, soft-selling piece for your Pre-Selling In Advance arsenal. You can easily get this killer piece by subscribing to my Smokin’ Security Newsletter Coaching Club™ (only $19.95 to join!)
Seeing it’s Halloween, I’ve got FOUR other TREATS for you to stuff in your Halloween bag just for subscribing…
Halloween Treat Special Report # 1 – How To Sell At Prices Higher Than Your Competitors 10 Steps to Start Making A Lot Mo’ Money.
Ten definitive ways to help position your business, smoke your competition, start charging more for your services and start making more money in the security industry.
Halloween Treat Special Report # 2 – 5 Key Trends In Security Marketing Today
Many security and low-voltage installation companies make the mistake of dwindling their marketing money/resources, once they feel their customer base is firmly established. Almost overnight, this way of thinking will turn you into a three toed sloth. You get settled, you think you’ve reached the “top of the mountain,” then guess what? You wake up and realize that you built a sand castle at the beach and high tide is an hour away.
Business dynamics change minute-to-minute, hour-to-hour, and, of course, day-to-day. Ain’t no sleep for you guys. Here’s what happened while you were day-dreaming:
• Your Costs Increased
• Your Competition Grew Fierce
• Your Client Base Eroded
•Your key contact at that large facility took an early retirement or got fired and he’s replaced with a much younger person who has his own go-to security guy, so you’re s*^&#@ out of luck.
This forces many businesses to close their doors. Discover in this Special Report the five (5) ways to reverse the curse.
Halloween Treat Special Report # 3 – How One Simple Phrase Can Kick Your Competitors ASS Before They Knew What Hit Them!
This special report will literally tell you how to craft a USP (Unique Selling Proposition,) master this this, and you’ll be bulletproof!
Halloween Treat Special Report # 4 – Content Is King
Today’s consumers have a wealth of resources at their fingertips and the mind of today’s consumer is heavily driven by research. No matter where they are in the world, they can access an abundance of information, infinite numbers of customer reviews, blog posts, and competitors’ websites. By the time they reach out to your security company, they are 60% through their buying journeys. Discover in this Special Report how to be the King or Queen of Security In Your Local Market.
To get your hands on all these goodies and more, join my Smokin’ Security Newsletter Coaching Club™ today!