As I was driving back from Vermont down Route 91 Southbound into Massachusetts, then along Route 2 Eastbound, listening to Slacker Radio’s 80’s Hits Channel, John Cougar Mellencamp’s hit “Small Town” came on. It gave me an interesting perspective about running a Security Business/Low Voltage business in a small town, and the tremendous opportunities they could have if they are willing to provide world class service on a local level.
I get this question a lot, “Does your security marketing stuff work in small towns?” I say “Of course it does…in small towns and big cities.”
I will tie this in nicely next week with another blog post on tractor beams… you guys remember Han Solo trying to fly away from the Death Star, right?
Welcome To Small Town Security Dealer…
If you own and operate a small town security business then every phone call is like gold. There’s only a finite number of folks that you are going to be able to sell to and everybody that you come in contact with knows everybody else – which means that you have to be on top of your game, all the time.
You can’t say, “But I don’t service that brand of security product.” because the prospect is going to jump on the internet and find another security dealer that can service that security product and that will drive to your small town to do the service call and pick up a new client and a couple of referrals, whiles he’s at it.
You can’t “churn and burn” clients in a small town cuz, everyone knows everyone else, and you only get one chance to make a lasting impression, and in small towns there’s only so many impressions to go around…
Happy Valentine’s Day and have a gr8 long weekend