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Your Clients Better Be Saying My Security Company Rocks!

My little daughter, Kiera, hit me up for several magazine subscriptions during her school magazine drive a couple months back so I got myself a subscription to Rolling Stone. This month’s issue has The Black Keys on the front cover. The Black Keys new CD “El Camino” is friggin’ killer.

The one article I want to talk with you about today is from the Rolling Stones Q&A column. This Q&A session is with Dave Grohl, lead singer and front man for the Foo Fighters about being real and true to yourself. The Foo Fighters latest CD “Wasting Light” has been nominated for six Grammy awards.

Analog To Tape
Unlike the band’s previous two albums, Wasting Light was recorded in Dave Grohl’s garage in Encino, California, as opposed to the band’s home-built studio, Studio 606. Regarding this decision, Grohl states: “There’s poetry in being the band that can sell out Wembley Stadium, but also make a record in a garage. Why go into the most expensive studio with the biggest producer and use the best state-of-the-art equipment? Where’s the rock ‘n’ roll in that?” Grohl added it was a way to “do something really primal sounding,” innovate, break people’s expectations and “make records the way we used to f**king make records.”

The album was recorded entirely using analogue equipment until post-mastering, Grohl said it was done that way because he felt digital recording was getting out of control – “when I listen to music these days, and I hear Pro Tools and drums that sound like a machine- it kinda sucks the life out of music.” – and the analog would make the record “sound rawer and somewhat imperfect,” something which guitarist Chris Shiflett agreed was beneficial, declaring that “rock ‘n’ roll is about flaws and imperfections.”

Rock Star Security Dealer – How Can You Be Real In Today’s Security Business?
In the subject line I told you today I’d share with you how to get your clients to make a proclamation like, “My security company rocks!” or “I love MY security company!”

Because, if that’s not the response your clients have when the subject of security comes up, you’ve got a lot of work to do – and in some cases, much- needed repair work to a relationship you’ve put hope into, but nothing more.

Here’s what I mean:

You don’t have to be the coolest hombre in town to wow your clients, but you do have to be something many, many have a hard time being:


Yes, just being you is often enough.
That means, if you’re quirky, don’t hide it.
If you like only black jelly beans and hate the rest, don’t eat ’em just because it’s polite.
Have an opinion. BE someone..
If you like fishing, don’t hide it.
If you like salsa dancing, don’t hide it.
If you like CIGARS, don’t hide it.
Talk about your favorite beers with the clients you know like beer, too.
If you like fast cars, don’t hide it.
If you’re on your 3rd wife, WHY HIDE IT?
BE someone, as in, be yourself.

(Hint: This is all about creating and living your brand – your brand is you and what you
love, hate and your passions. STAND for something, or, as the song goes, you’ll fall for anything, right?)

When you are you, people will react far more favorable than if you pretend to be something you are not.

They will have to make a choice: LOVE you or hate you. At least they’ve decided and you know where they stand.


The two most profitable guys I know in security are outrageous in some fashion!

One guy, and I’ve seen this, wears SHORTS and tennis shoes on Fridays. He’s even broken rules of some kind, I’m sure, by wearing flip-flops. But, guess what? That is HIM. HE pulls it off. HE is a relaxed, easy-going dude.

I also know a guy that wears funky suspenders and a bow tie everyday. Every day, MONEY flows into his bank account.


People LIKE and enjoy who he is and neither one of these guys pretend to be something they’re not.

Tough Times For Rock ‘N’ Roll & Security Dealers
It’s obvious that rock radio has been suffering from some kind of formulaic-playlist syndrome meltdown over the past 10 years, and the same thing goes for security dealer marketing – where all the security businesses copy each other’s stuff and they all end up looking and sounding the same. It’s your job to break through the clutter. You can do that very effectively with personality driven marketing. Start by just being yourself!

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Have A Great Weekend!


  1. rodney says

    You said a mouthful this time my friend! The business has become dog eat dog with a bunch of copy cat false promises to prospective clients. I constantly preach to my team to just be yourself and do what we promised. It definitely works!

  2. Bob Maunsell says

    Hey Rodney,

    Glad you enjoyed the post! Your right the truth always works!

    Rock on 2012!


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