This past week was kinda crazy. My Dad went into the hospital for a knee replacement surgery on his right knee. He’s 81 and is still as strong as an Irish bull! His surgery went well, but I spent a lot of time at the hospital, over the past week, and didn’t get a chance to write the email for the July Smokin’ Security Newsletter issue.
You really gotta get your hands on the July issue, titled the “ The Power of Personality and The FBI CCTV Sales Handout” it’s one of the best issues to date! Simply put, the fastest way to grow your security business is with your own personality. Large corporations can’t do this…it takes them years and years to build a corporate brand and boo coo bucks to do so.
For small security businesses, it’s much simpler and cheaper. It’s easy and inexpensive to use the “head honcho’s” personality to brand the company image (in a memorable way) and, by doing so, make the security company interesting and unforgettable and the topic of conversation among many at cocktail parties, shindigs, clam bakes, bake sales, football games and the like.
- Inside July’s Smokin’ issue, you’ll find these fast-action tactics:
- Discover the three (3) choices you have for using your personality in marketing your business. (Page 2)
- Find out why it pays in dividends today to use your personality on YouTube. (Page 3)
- How to become a larger-than-life mini celebrity in your target market. (Page 4)
- Find out why it’s next to impossible to knock-off your unique personality. (Page 4)
- Discover the #1 way for you to charge 10X more for your products and services. (Page 4)
- Uncover the 13 step blueprint for becoming a famous security expert. (Page 7)
- How to create “2 pounds of proof” that you’re the guy/gal to install the prospects new electronic security system. (Page 8)
- How do YOU feel about having an “unfair advantage” over other security installers? (Page 9)
I’m just getting warmed up!
Also stuffed inside the July issue are:
Special Bonus # 1 – Six (6) killer examples of personality-driven marketing pieces that you should be using right now in your own security business. They include:
- A rather unconventional referral coupon that’s a slam-dunk for stimulating an avalanche of referrals. It’s already been tested and proven to work on the battlefield…just copy it word-for-word and watch the referrals come marching in!
- The most OTB (outside the box) birthday card you could ever use. This baby generated $15,761 in sales for me within the first three weeks of mailing it out!
Special Bonus # 2 – The Best Video Surveillance Tips handout for helping you sell MORE video surveillance systems than ever before.
Special Bonus # 3 – The FBI DVD – “Best Practices For The Installation Of CCTV Recording Systems.”
Special Bonus # 4 – A Six (6) step action list for implementing this handout and DVD for maximum impact.
***Special Bonuses #2 and #3: Use This Handout & DVD next time you meet a prospect for a camera job and watch their eyes light up… This will position you as a problem solver instead of another tired looking sales rep, just looking for a sale!
Now Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
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