How To Find Great Security Techs Online

date: 25 August 2016
hrs: 0112
location:
tune:

In-LogoIf you aspire to having an ESP (Easy-Successful-Profitable) security integration business, then you really need to focus on the “E.” When I say E=Easy, one BIG thing that helps with the Easy, are your Employees… especially Long-term Employees. Employees that you can trust from start-to-finish to do a great job for you – even while you’re taking a 10 day sabbatical with the family through Italy or Argentina, or wherever you want to roam.

But finding great employees/technicians is one of the most challenging part of running/owning an alarm or integration business.

Finding capable techs that can install highly sophisticated integrated security systems, is hard to do. But they are out there – if you know how and where to look for them, and how to attract them to your side of the fence.

A member of mine told me he had incredible success in finding a great security technician on Indeed.com, so I decided to give Indeed a whirl.The great thing about Indeed.com is that it’s easy to use and it’s free! You can post all the jobs we want and it costs you nada! You get the first 100 email correspondences (between you and the job applicants) for free, too!

It’s great to have a venue for finding good techs, but you also need to attract the stud technicians to your security business. So what I did was write an appealing & engaging job description, then I changed up the job titles and headlines a few times (to test them out) and posted the jobs on Indeed.

Boy oh Boy did a score! I was only interested in hiring one security technician, but I was so impressed with two candidates, that I hired two!
But the REAL awesome part we had over 34 technicians send in their resumes. I was floored with the quality of the applicants.

If you want to check out the job posts – especially the WINNING post – and learn how and where to get great techs, plus what to write to attract great techs, then order the August Smokin’ Security Newsletter™ today*

*To get the August issue of the Smokin’ Security Newsletter™, you must subscribe in the month of August. No orders will be accepted after August 31, 2016 12:00 EST.

To Order, Go To:

Smokin’ Security Newsletter™Coaching Club

Have a great weekend!
~Bob

Are U a commodity?

date: 23 June 2016
hrs: 0916
location:
tune:

I just had a relaxing Father’s Day weekend at Cape Cod with the family. We gorged ourselves on lobster, scallops and oysters, and over-indulged on ice cream sundaes at the Sundae School. It was so nice to get away for a few days, kick back on the beach, eat like pigs, and and enjoy each others company.

This summer, our oldest daughter, Bridget, is “slaving away” (that’s her take on working) in the office. One of the words she overheard me say was “commodity.” and she asked me what it meant. So, if a 15 year old wants an explanation, I might as well share it with y’all.

Commodity

A commodity is an ordinary, common, even mundane product or service that, in the absence of differentiation created by its provider, is perceived by the consumer as having limited, usually low value, and being interchangeable with other products or services of its type.

Generally speaking, for consumers, grocery items, household cleaners, paper products, batteries, gasoline, auto insurance, and a car wash are commodities items.

For business/industry things like raw materials, cleaning supplies, office supplies are commodities. A universal example would be coffee.

To a great many consumers coffee is coffee and there is no reason to pay more for one brand of coffee or another, or to favor getting it from a convenience store on the far side of the street vs the near side of the street. If anything else, lowest price might sway such a decision. Yet Dunkin’ Donuts and Starbucks prosper, at excessively higher price levels and margins.

Aspirin is in fact, aspirin, yet Bayer Aspirin exists as a brand and sells for a higher price than the generic equivalent, side-by-side on the same shelf.

Permitting yourself and your security business to be perceived as an interchangeable commodity (i.e. commoditized) is a fast and certain path to price and profit erosion.

There is no such thing as a commodity, there is only commodity thinking!

Have a great week!

Bob

P.S. Another word that you should totally despise is “Vendor.”

Not All Security Dealers Are Playing With A Full Deck

date: 9 June 2016
hrs: 1045
location:
tune:

playing-cards

To be a really successful & profitable security dealer today, you gotta be playing with a full deck of cards. By full deck of cards, I mean having all the necessary security sales & marketing “cards” in your deck to help increase your customer base, your referrals, your repeat business, your RMR, and your sales and profit margin.

So to start successfully playing the security sales & marketing game, you need to get the right security marketing strategies and business-building techniques in your hand that will stack the deck in your favor and win you the game (i.e. more bids, customers, referrals, RMR & repeat business.)

How can you do that?

Easy…

Join my Smokin’ Security Newsletter Coaching Club.

This coaching club is only for serious-minded Security Dealers who want to learn how to:

  • Develop a Continuous Stream of New Security Prospects
  • Convert Prospects Into Clients That “Pay, Stay and Refer”
  • Maintain A Relationship With Your Clientbase For RMR, Referrals & Future Sales
  • Position Yourself As The Security Expert & Dominate Your Local Security Market
  • Increase Recurring Monthly Revenue (Monitoring, Service Contracts, Maintenance Contracts)

In this coaching club, you’ll get “road-tested” online and offline security marketing strategies & techniques, plus done-for-you marketing materials that will teach you how to position yourself as the Security Expert in your local area, and effectively communicate and persuade your prospects and customers with the right kinds of security marketing messaging.

Also, as a member of this elite coaching club, you’ll have the opportunity to join other Security Dealers (from all over the USA & Canada, and from around the globe) on webinars and group coaching calls to discover what marketing methods & business-building techniques these fellow security dealers are using to increase their sales and profit margins.

First Month FREE!
For those of you who want to take your security business to the next level, get your hands on “road-tested” and proven marketing methods & materials, and stop wasting your money on sales and marketing efforts that do not work, then join my Smokin’ Security Newsletter Coaching Club today and get your first month free!

Cheers!

Bob Maunsell
The Security Marketing Guru
SecurityMarketingGuru.com
508-835-1123
Support@SecurityMarketingGuru.com

[Weekend Reading] 6 Rounds Of Ammo – Vol 3

date: 3 June 2016
hrs: 0228
location:
tune:

Yippee Kay Yay… It’s Friday!

6RoundsSMG

Welcome to 6 Rounds Of Ammo – Vol 3 and, like I said in Vol 1, I’m gonna assemble six quick rounds of info for you. I’ll be aggregating articles and things that I read and listen to, plus I’ll give you some tidbits on business-building strategies I implement in my own security business, and security marketing strategies gleaned from some of my coaching club members from around the globe.

Best Security Company Viral Marketing Video
This Home Security Company Turned Phone Tree Hell Into a Cool Viral Marketing Video – The home security company has staked its reputation on customer service—specifically, the promise that customers will get a live representative within two rings. So a small video team took to the streets with a cellphone and a simple exercise for passersby: Call our competition, and try to get a live rep. Then call us.

This Weekends Thinking Point –
Don’t forget to be grateful for all you’ve been given!

Weekend Perspective –
All the wonders you “seek” are within you!

What I’m Reading –
This book is a classic and I’ve had it for years, I pick it up every now and then to flick through it. The book is called a The Millionaire Next Door and boy it’s an oldie but goodie. Here’s a couple of takeaways from the book.

  • You have to seriously question the wisdom of being in any business without renewable income.
  • Dealing with fear in a positive manner is a foundation stone of becoming wealthy in America.
  • Before you can become a millionaire, you must learn to think like one. You must learn how to motivate yourself constantly to counter fear with courage.

5 Tips For Turning Your Techs Into Brand Ambassadors
Starting with the basics, create a team that is not only aware of your company’s brand, but can fully advocate for it. This blog from LinkedIn gives some fantastic examples of how companies have made their employees comfortable with their roles as brand ambassadors. Here’s how you can do it, too.

My Playlist Right Now – Jimmy Cliff – The Harder They Come

Have a great Weekend!

Bob

Steve Jobs Created The Most Powerful CRACK

date: 17 May 2016
hrs: 0103
location:
tune:

Steve Jobs has commercialized the most addictive products in the history of man—surpassing even cigarettes, heroin and crack – the iPhone and the iPad. There are more iPhone and iPad users in the world than there are crackheads. I must confess to being one of them (iPhone & iPad user – not a crackhead.) Apple has millions of customers who, in theory, could not possibly afford an $800 phone, but, yet, still own one. The demand for these products is overwhelming. Just look at the mad rush that occurs whenever a new iPhone or iPad is released.

Steve Jobs has folks who are strung-out all-day long on their mobile phones, searching Facebook, Twitter, Instagram, SnapChat, Fox News, CNN. These peeps also search on their phones for everything else under the sun – including burglar alarm systems, CCTV systems, intercoms, gate access, etc. However, one BIG caveat with using mobile phones to search the internet is that people’s patient for complexity or bureaucracy has been drastically reduced. So, if your website is not easy to navigate or access the information your visitors are looking for, with the flick of a back button, they’re quickly gone.

The point I’m making here is that with all these folks using their Smartphones to search the internet, are you (i.e. your website) best poised and positioned for mobile searches?

Below is a postcard that we just mailed out for our Security Selling Websites. These sites are designed with marketing & sales funnels that attract the two types of visitors going to any site – (1) those looking for MORE INFO and (2) those looking to BUY NOW. These websites are also designed for ease of use by mobile devices.

Postcard_Page_1sm

Postcard_Page_2sm

So, if you’re interested in a website designed to attract and capturing online security leads, check out our Security Selling Websites today, at:

http://securitymarketingguru.com/smg-style-website/

You can also call us at 508-835-1123 or email us at: Support@SecurityMarketingGuru.com for more information.

Stay Frosty!

Bob

A copy of the postcard in PDF format for you to print out
Security Website Postcard.pdf

6 Rounds Of Ammo – Vol 2

date: 10 May 2016
hrs: 0952
location:
tune:

Welcome to 6 Rounds Of Ammo – Vol 2 and, like I said in Vol 1, I’m gonna assemble six quick rounds of info for you. I’ll be aggregating articles and things that I read and listen to, plus I’ll give you some tidbits on business-building strategies I implement in my own security business and security marketing strategies from some of my members from around the world.

6RoundsSMGThis Week’s Focus Point –
Are you coming up with unique ways to update & re-invent your security company’s products & services? What I’ve unearthed over the years is that a security company will first go “creatively bankrupt”, before they go “financially bankrupt”. Check Out How This Brooklyn Pizzeria Invented a Pizza Box Made of Pizza. Once you’ve read the article, think of ways that you can reinvent, reposition, repackage your security products and services so they stand out amongst your competition.

Weekly Perspective –
This is a serious tweet from @WhiskeyAndSuits and it’s so dead on!

“Give serious thought to the number of hours you spend worrying. An hour a day for a year is 15 full days spent in worry instead of solving.”

So stop worrying and starting DOING!

What I’m Reading –
Here’s an awesome book from a sales coach/legend that died way too soon. This is by far one of the best sales books I’ve read and I’ve read hundreds. This book deserves to be on your shelf, so do yourself a favor – grab it and read it! The Ultimate Sales Machine

What I’m Listening To –
During my strength training session with my personal trainer Angela, who is a wicked heavy-metal chick, she has got me hooked on Disturbed, who’s done a killer remake of one of the all-time classic songs from Simon & Garfunkel Sounds of Silence.

How to Get Business Referrals Pouring in Like Crazy
So, how can you encourage clients to “spread your gospel?” It’s no small feat, and you may have to try a few different tactics before something sticks. One way to spark referrals may be through what’s called “The Reciprocity Circle.” If you’re looking for a little inspiration, The Reciprocity Circle is another great resource to consider. And as always, if you need even more inspiration, our blog is always one click away.

How To Spot A Crooked Security Dealer A Country Mile Away!
It’s super tough out there having to put up with unethical security companies: the fly-by-nighters, truck-slammers, door-knocking, steal-your-accounts-right-from-underneath-your-nose type of security dealers.

These companies and guys make it hard for the ethical security guys to cut through the clutter. So what I did to pave the way for the ethical security dealer to spark interest with prospective clients is to create a 10 page Consumer Awareness Guide titled “What You Need To Know Before Hiring A Security Company”

This 10 page Consumer Awareness Guide was included in the April issue of the Smokin’ Security Newsletter™ and is a valuable, persuasive marketing piece to offer your prospects and old clients to boost their “Interest” and sales in your security company.

How Can You Get A Copy of This Incredible Guide?
If you join my Smokin’s Security Newsletter™ Coaching Club by Friday, May 13th, I’ll send you a FREE copy of the Consumer Awareness Guide! Your first month’s membership in my Smokin’ Security Newsletter Coaching Club is FREE (you just pay shipping), so you’re getting a lot of FREE stuff here!

How To Spot A Crooked Security Dealer A Mile Away

date: 5 May 2016
hrs: 0949
location:
tune:

It’s super tough out there having to put up with unethical security companies: the fly-by-nighters, truck-slammers, door-knocking, steal-your-accounts-right-from-underneath-your-nose type of security dealers. Or the slick sales reps, you know the ones that are sporting a flashy, shark-skin suite with complimentary alligator boots and newly-minted, phosphorus, fluorescent veneer teeth with a whopping 14 days experience selling security systems in their back pocket. It’s only a matter of days before they’re off selling vacuum cleaners for Kirby, or off to the next multi-level marketing scam of the week.

These companies and guys make it hard for the ethical security guys to cut through the clutter. So what I did to pave the way for the ethical security dealer to spark interest with prospective clients is to create a 10 page Consumer Awareness Guide titled “What You Need To Know Before Hiring A Security Company”

How To Use The Consumer Awareness Guide To Create Interest With Your Security Prospects & Customers

The 10 page Consumer Awareness Guide included in the April issue of the Smokin’ Security Newsletter™, is a valuable piece to offer prospects and old clients to boost their “Interest” in your security company.

Consumer-Guide-Sm_Page_1

13 Super Easy Ways To Implement Your
“Consumer Awareness Guide” For MASSIVE Success

Below are several ways that you can use the Consumer Awareness Guide to foster interest in your company. Most are online (because that’s what marketing strategies we’re focusing on in the April issue), but I’ve also included some great offline venues to use the Consumer Awareness Guide to help create Interest in your security company:

1- Offer the 10 page Guide free on your website and have prospects register to receive it – via email or mail.
2- Send out an email to clients and prospects offering the Guide and asking them to share it with family, friend and co-workers who might be in need of security.
3- Offer the Guide in a post on your social media channels and link the post to the registration page on your website.
4- Do a blog post about the Guide on your website.
5- Offer the Guide as a download on local community awareness websites.
6- Mail the Guide to prospects before meeting with them, or
7- Hand out the Guide to prospects when you meet them.
8- Partner with local law enforcement agencies – see if they will offer the free Consumer Awareness Guide on their websites.
9- Partner with residential & commercial real estate agents and have them hand out the Guide to new homeowners and business owners.
10- Any business that has a waiting area (like a doctor’s or dentist’s office), ask if you can leave copies of the Consumer Awareness Guide for patients to read.
11- Any local coffee shop, cafe or take-out restaurant, ask if you can leave copies of the Guide so patrons have something informative to read.
12- Use the Guide as a handout at tradeshows, home shows or local community events.
13- Have a “Lunch & Learn” at your office or at a local restaurant. Invite clients & prospects (and their friends), and use the Guide as a handout.

How To Get Your Copy Of The Consumer Awareness Guide: “What You Need To Know Before Hiring A Security Company”
To get the ‘Consumer Awareness Guide” be one of the first 7 new sign-ups to my Smokin’ Security Newsletter™ Coaching Club.

BONUS: Fast-Action Audio Success CD When You Sign Up For The April Smokin’ Security Newsletter™ Coaching Club Today!

If you sign-up today, I’ll comp you a copy of the Fast-Action Audio Success CD that I did with a member of mine who in his mid-forties, and a “Debt Free Multi-Millionaire-Security-Dealer” generating well over $80K in RMR (recurring monthly revenue) in his security business!

To Sign up….

Smokin’ Security Newsletter™ Coaching Club

6 Rounds Of Ammo

date: 26 April 2016
hrs: 0958
location:
tune:

I’m testing out a new format called 6 Rounds of Ammo. I’m gonna assemble six quick rounds of info for you. I’ll be aggregating articles and things that I read and listen to, plus I’ll give you some tidbits on business-building strategies I implement in my own security business and strategies from some of my members from around the world.

You might get this new email format once or twice a month. So, here’s the first edition of 6 Rounds of Ammo… hope you enjoy it!

This Week’s Focus Point –
One of my all-time-favorite quotes is from my first mentor, Jim Rohn, by way of the audio cassettes:  “To Have More, You Must Become More.” If you want to have “MORE” in your life, you need to become a better business owner, a better salesperson, better marketer, better at hiring people, a better family man/woman. You can’t get MORE by doing less.

Weekly Perspective –
“Luxury stains everyone it touches.”
Charles Ritz
Cesar Ritz was the eponymous Swiss founder of the famous & luxurious Hotel Ritz in Paris in 1898 and it’s from his name and that of his hotels that the term “ritzy” derives. His son, Charles, made the quote above.

By offering “White Glove” client service you can create Customers For Life.  Look for ways to delight and surprise your clients. They don’t have to be “rizty” or expensive in nature. For instance, if you know that a client has an interest in architecture and you see a great article about a new architecturally interesting building being erected, send your client a quick email with a link to the article (or scan the article and attach it as a PDF) with a brief note saying you know how much they are interested in architecture and thought they might be interested in this article. This strategy won’t cost you a thin dime, but you want to talk about WOWing your clients?! Try it out :)

What I’m Reading –
Last week, I took the whole family to Italy during spring break. On the plane ride over, I read a good chunk of the book I Am Pilgrim, by Terry Hayes, I couldn’t put the book down and blame the book entirely for my lack of sleep on the way over and for my first day of jet lag. If you like the spy/espionage genre this is one of the best books I’ve read in a long time.

What I’m Listening To –
I love this song from Boston’s very own alternative rock band “The Pixies,” called Debaser. It was featured in the show Billions which just wrapped up on Showtime.

Master the Art of Delegation –
If you want your security company to continue growing, but you don’t want to burn yourself out, then eventually you’ll have to start delegating. The good news is that delegation eventually allows you a lot more freedom because other people are handling the essential functions of your business. You just have to make sure you’re delegating properly, so consider these five strategies to help you delegate like a boss.

The Best Way To Stay In Touch With Your Clients
One of the very best ways to stay in touch with your clients and prospects, maintain and nurture relationships, increase sales, referrals and RMR, and help your website’s online ranking, is to offer an eNewsletter. Check out the 3 Most Profitable Ways To Use Our eNewsletter.

9 Tips To Becoming More Successful In Security Business!

date: 8 April 2016
hrs: 0949
location:
tune:

If you wish to succeed or remain successful in the electronic security industry, you must become a student for the rest of your lifetime. Here’s a few things you can learn….and what I recommend for some dirt-cheap ways to becoming the go-to security guy or gal in your local marketplace. Nothing will stop you – except YOU.

1- No Follow Up = No Installs = No RMR = No $$$ – My mantra is “Don’t chance losing a proposal to your competition. Always be following up, following up, following up with prospects and clients until they die or buy.

2- Be A Teacher – You’ll attract more buyers by TEACHING folks about security than you’ll ever attract by simply trying to sell them your products or services.

3- Three Other Guys – Someone is choosing between you and 3 other security dealers | integrators right now… What are you doing to make your company stand out from the other guys?

4- Transaction vs Relationship: Are you hawking just security equipment or are you striving to create a lifetime relationship after the sale with your clients? The more you treat your clients as personal friends, the more they’ll talk about you with their family & friends, and the more they’ll want to do business with you.

5- Compete On This – Compete on OUTSTANDING SERVICE, SECURITY EXPERTISE, TRUSTING RELATIONSHIPS, and you’ll achieve a far more resilient and profitable security business.

6- My All Time Favorite Business Building Quote! “Do What You Do So Well That People Can’t Help Telling Others About You.” ~ Walt Disney

7- Dead Man Walking – The main reason that Security Dealers | Integrators struggle is that they only have “1” primary way of getting new clients. You need to have a minimum of at least four (4) funnels for attracting new clients (Structured Referral, Client Newsletter, Email Newsletter, Website.)

8 – Profitable University – Cultivate an environment within your security business where everyone is encouraged to come up with better & more productive ways to do things.

9- Affluent Folks – The higher the income/net worth of an individual, the more buying decisions are made based on “PEER REFERRAL” rather than formal advertising!

Stay Awesome & Have A Great Weekend!

Bob

5 ways to kick start your referral program today!

date: 5 April 2016
hrs: 0939
location: Springey West Boylston, MA
tune:

I don’t know if you saw my latest in article in Security Dealer & Integrator, about titled “5 Ways Why You Should Have A Referral Program,” if you didn’t see it the the April 2015 issue, I’ve attached download links for you. BTW if you’re not getting a physical copy of SD&I magazine in your mailbox you should BE! Click on the Image to view PDF.

5-Reason-sm-SDI
SDI MAR 2016 SMG

5-Reason-sm-SMG5 Reasons Referral Program SMG

Stay Awesome!

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