Drill Lock Burglars, Don’t EVER Give Up!

I just re-read a page in a great book, by Winston Churchill, titled “Maxims and Reflections.” I dog-ear my favorite pages in books and go back to them every know and then. This one is called “Maxims and Reflections” I have a major security marketing idea here to share with you in this email.

“Maxims and Reflections” is all about having an unshakable foundation, having strength and courage to meet any situation in life. Pay attention cuz it’s gonna set the tone for the next couple of years with President Obama’s economic policy plans.

An Iron Peg

In this book, Churchill tells a story about a British General, named Tudor, who commandeered the British Fifth Army when it faced a massive German assault in March of 1918. The odds were heavily against him, yet General Tudor knew how to meet an apparently immovable and undefeatable obstacle. His method was quite simple. He merely stood up and let the obstacle break on him and he, in turn, broke the obstacle!

Here is what Winston Churchill said about General Tudor (this is an amazing sentence and is filled with POWER): “The impression I had of General Tudor was that of an iron peg, hammered into the frozen ground, immovable.”

General Tudor knew how to stand up to any dire circumstance. And you, too (like Tudor), need to rise, face the challenge and be a force to be reckoned with! To get yourself started, just stand up to it – that’s all baby – and don’t ever give way under it, because it will eventually break over you! YOU WILL BREAK IT. Something has to break and it won’t be you – I promise you that!

Just do what I tell you to do in my Smokin’ Security Newsletters and Maverick Coaching Program and this economy will not be an obstacle!

You can easily apply the same type of resolve that General Tudor had against the Germans in your local economy if in fact you use my multi-tiered security marketing assault program to incapacitate your competitors and win more installs!

It’s always the “darkest just before the light.” You have to believe in yourself and your ability to carry things out even when you are at your darkest moment.

It’s at that moment when you find out who you really are and what the make up of your character is.

Anyone can steer the ship when the waters are calm, but it’s the real, courageous captain who can steer the ship when the waters become rough and uncharted.

So if you have a solid marketing system in place… and believe in yourself… and have the courage to stand your ground, you can be successful – even in this dire economy!

One more thing…

“The man who looks for security, even in the mind, is like a man who would chop off his limbs in order to have artificial ones which will give him no pain or trouble”

Drill Lock Burglars

Here’s a little something you should take a quick peek at…it’s a great, little video of some perps ripping off an apartment building in Southern Cal.  Detectives at the L.A.P.D. are calling these hoodlums “drill lock burglars.”

What’s interesting about the video is that the thieves are breaking into commercial buildings with new tactics (actually old tactics that they’re re-purposing.)  By utilizing some cordless drills, these dudes are able to make off with some hots goods!  This is something burglars will see on YouTube and start employing in their own burglary strategies.  After all, they all learn new tricks from each other.

Listen Up and Listen Up Good

For you, the security installer, if you want to crack the code to this commercial security market, then you need to send the right message (which I will craft for you) to the right market (i.e. property managers, condo associations, facility managers, high-rise associations, etc.) at the right time (now!)

For all you Smokin Security Newsletter subscribers and all you Maverick Coaching Club members, you’ll soon be getting a marketing piece that’s crafted to target and penetrate clients in this lucrative commercial security market and attract them to you like moths to a flame!

In My House…

If you train under my roof, then it’s my job to arm you with every skill and weaponry necessary to win the security marketing battle in your small town or big cities.

If you’re my client, I really do care about you and your success.

Have a Gr8 weekend!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
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**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Tony Soprano As Your Security Marketing Coach

I’ve been watching some re-runs of The Sopranos on the in-demand channel from our cable provider. I found this one episode titled “Kennedy & Heidi” and it’s the one where Christopher Moltisanti gets “whacked” by Tony.  This is probably one of my favorite episodes.

They’re both driving down the highway in Chrissie’s Escalade and he’s high on drugs and Chrissie’s cranking up the tune “Comfortably Numb” by Pink Floyd.

All of a sudden Christopher drives over the white lines and has to swerve back and the car ends up going over the banking. Then Tony does what he does best and “whacks” Christopher, his right-hand-man, who turned into a weak link for the crew.

I really miss this HBO series a lot and think Big “T” had some good ideas that I can re-purpose into some great security marketing tips for you.  So for this email I’m gonna take on the voice of “T” and pretend we’re all sitting in the back room at Satriale’s Pork Store and T’s giving his crew a little pep-talk about collections and being a good mafioso and creating value for “clients” in this new economy.

Let’s listen in as he talks to Paulie Walnuts, Christopher Moltisanti, Bobby Bacala, Silvo Dante, Ralphie Cifaretto:

1. “Forgeddabout” yourself, focus on others

Uncertain times like this can drive people into isolation, and feeling helpless.

The best strategy is get outside yourself and help other people, and by going in the opposite direction, you expand your connections with other people, and focusing less on yourself and more on others; your turning a negative into a positive.

When you do this you become a source of strength and confidence for other people.

2. “Forgeddabout” your security business, and focus on building your relationships.

“Bob you must be freakin’ nuts to tell me to forget about my bread & butter security business!”

I’m not, so please let me explain guys…In uncertain times, buyers become frightened and hold on to their loot more.

A more strategic approach is to focus on building the “TRUST TUNNEL” deeper, and deeper with all your relationships- family, friends, clients, prospects, and techs, and the office staff – throw them some love.

Every time you reinforce and strengthen your relationship, the need for your security services will increase.

3. “Forgeddabout” the quick sale, focus on creating immense value.

“Bob you’re really losing me now…  For starters you want me to ‘forgeddabout’ my security business and now you want me to “forgeddabout” the sale!”

I haven’t lost my marbles I just have all my marbles to work with…that’s the big difference. Most people don’t like being sold even in the best of times. When the future is less certain, they turn off and hang up, and sometime slam the door in your face.

But what people want is more VALUE for their money, and so you have to deliver more BANG for the buck, but you still don’t have to be the cheapest installer in town…as long as prospects see a “use value” greater than the “cash value” they are outlaying, they will be drawn to you and find you more alluring than the cheapo quotes.

One way to boost your value and to make you more alluring is to provide incredible guarantees.  Now is the time for more OUTRAGEOUS guarantees for your products & services.  So if you can come up with 3-4 OUTRAGEOUS guarantees for your installs you’ll be the chosen dealer.

4. “Forgeddabout” the future, focus on today.

The “future” is an abstract thought. The only future that has any reality is the present moment that you create for yourself each day.

“Do, everyday, ALL that you be done that day!”

If you focus your time & energy, as to what you can do over the course of each 24hour period, you’ll be the resident expert on the future.

5. “Forgeddabout” about who you were, focus on who you can be.

Many people define themselves by external circumstance beyond their control, when things change abruptly or unexpectedly , they don’t know who they are, so they keep trying be who they used to be.

Shoot, when things change you better change. From now on start listening to your inner little-guy and start creating new dreams, and bigger goals to shoot for, and create a whole new operating system for you and your company.

6. “Forgeddabout” what’s missing, focus on what’s available to you.

When things change your playbook changes.  You can’t rely on what use to work in the OLD economy because this is a NEW emerging economy with NEW RULES.  Things have changed so you need to acquire a new playbook with new X’s + O’s.

When you create a new game plan you gain new confidence in yourself and continue to grow as a person and a company.

7. “Forgeddabout” your complaints, focus on your gratitude.

When times get tough, you have a fundamental choice to make: to whine like a petulant, little baby or to be grateful that you’re alive, breathing and above ground and are ready for a good street fight!

In an environment where everyone around you is a “Negative Ned” it’s extremely hard to be a “Positive Pete”, but the choice is yours, that is, to be negative or grateful.

I choice to be grateful, because negativity is a toxic cancer that will metastasize and spread like wild fire.

What I’ve noticed about the Negative Ned’s of the world is that they are loaded with DOUBT, FEAR, and WORRY and these 3 ingredients don’t attract money – they repel it!

Gratitude, on the other hand, creates opportunity and prosperity.  A grateful mind is focused on the best possible outcome. It attracts good things into your life and creates favorable circumstances.

So start focusing on on everything that you are grateful for (i.e. your wife, or hot girlfriend, kids, parents, family, friends, your health…your health is your wealth!)

Tony would probably want to take a hit out on me for being so gentle with you guys and gals on this email, but I have to end it with just one more “touchy-feely” line:

“The very best thing you can do for the whole world is to make the most of yourself.”

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
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Follow Me On twitter
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**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Top of the Mountain…

Yippee Ki-Yay! It’s Friday

I posted this over 2 years ago (!) but a few readers asked for an encore.  So here it is!

“Top of the Mountain”

I have had this list of 10 commandments, if you will, thumb-tacked to my office wall since October 27, 1996. That’s almost 14 years ago!  I don’t remember where, when or how I came up with these 10 commandments (must be old age setting in!) that teach you how to climb to the “Top of the Mountain.”   If I were writing this piece today, I would titled it “How to Become a World Famous Security Guru.” I have followed these 10 steps to the tee since I committed the words to paper. So here you go guys & gals:

1. Show up.
2. Show up on time.
3. Show up ready to perform.
4. Study and learn something new about the electronic security everyday.
5. Study and work to become an expert, a specialist.
6. Invest some time everyday in self-improvement.
7. Know that by doing these things you are more knowledgeable and expert than most, so look, talk, and act like a leading authority in your field.
8. Not only work on your mind, but your body as well.  Make it a point to stay fit and look neat and clean at all times…remember, first impressions are everlasting!
9. Be a marketer first and foremost. Be a marketer of what you do, more than a doer of what you do.
10. Manage and invest your time well.

What I wrote almost 14 years ago is still very useful advice today…it’s timeless guidance that, if followed, will take you to the summit in the security industry.  The only difference is that, today, I know WAY more cutting–edge,  mountain-climbing techniques to get to the apex of the mountain, and how to use these techniques to rapidly ascend to the top.  By utilizing all the latest & greatest mountain climbing gadgets,  it’s a heck of a lot quicker to get to the pinnacle cuz I ain’t using dated climbing gear and techniques from 1996!

Always Be Learning

One thing I want you to know is that your competition, for the most part, will not explore or do any of the required training to climb to the “Top of the Mountain.”  Why?  Because people are lazy & cheap in there acquisition of new knowledge & marketing ideas and they don’t want to work any harder then they have to. If you follow these 10 commandments for climbing to the “Top of the Mountain” what you will notice is that it’s harder climbing at the base of the mountain (all the rookies & green horns are in your way there.)  But, as you start climbing higher, it will become easier…less people will be in your way because they’re still struggling at the base (they didn’t take the time to study and learn new climbing techniques, therefore, they haven’t learned how to climb expertly.)

The big difference will be when you get to the “Top.”  The people there are far and few between, but they are the successful folks, the ones you’d want to hang out with and learn from.  You never want to take advice or model yourself from someone who is a “green horn” at the base of the mountain, who are disguising themselves as a climbing expert, but have never been to the “Top.”  You know these folks…the ones who have all the answers, but no-real world experience.

The big difference at the “Top” is that, firstly, the view is breath-taking and you can see 360 degrees in all directions, which allows you to see most opportunities.  Secondly, “The Who” song, “I can see for miles, and miles and miles, and miles, oh yeah!!”" should be playing in the back of your brain over and over again.

P.S. I hope that most of you are wise enough to thumb-tack these 10-commandments on your office wall and abide by them.  Like Jim Rohn said about success, “It’s easy to do and easy not to do.”  Knowing and doing are two different actions…so the choice is yours.  I only hope, someday, to get a nice, little testimonial from one of you who implemented the the commandments I just laid out. I’m sure, whoever you are, you’ll be at the TOP of your game!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
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**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

How To Build Trust To Create More Sales

I have never shared this concept with anyone before. The ‘Trust Tunnel’ is a secret communication protocol for  cementing trust, fostering long term relationships, and building a fan base that few can rival, and all the while magnetically attracting the cream of the crop clientele.

It takes a heck of a lot of proof and convincing, (besides, the convincing business really sucks!) to coax new prospects into opening their wallets, today, hence, the need for building a “Trust Tunnel.

National Security Agency

Here is a thumb-nail version of the Trust Tunnel. This communication protocol that I’ve created is so powerful that your competition will have better chances of hacking into NSA Headquarters at Fort Meade, Maryland than “cracking the code” to your client retention & acquisition techniques and the high level of personal bonding you will have with your clients.

Traffic Flow Security

The Trust Tunnel is all done under the radar or clandestine, if you will. TV, Radio, and websites, Google Adwords are assets that are visible to the “naked eye (ears).” They can be easily monitored by an adversary and easily stolen or counterfeited because they’re such a visible target which makes it rather easy for counter-intelligence gathering about how and where you market to attract new prospects and acquire clients.

Cryptography

Cryptography is the practice and study of hiding information from rogue agents. The Trust Tunnel communications (client newsletter, weekly e-mail, personal follow up, referral system…are just a sampling of what’s in the Trust Tunnel, but I think you get the idea) are done through a process that can’t be cloaked by a rogue agent trying to gather counter-intelligence about your mission.  The “Trust Tunnel” allows you to make money in the dark, and your competitors can’t get a “eyes on the ground” to thwart your grand scheme.

Making Money In The Dark

You are, after all, in the SECURITY business so you better be protecting your hard assets which are your client list and your secrets for attracting the best people in your target markets. The thing I most want to hammer into your skull is that THIS is the time to invest in anything and everything that builds trust with your new prospects and existing clients.

This means:
Start building the TRUST TUNNEL immediately following the first phone call or initial site visit.  I consider this THE most important phase in marketing your security business. It’s why I started Security Marketing Guru and it’s why you’re reading this email right now instead of an email from Bass Fishing Magazines. It’s the #1 reason you know who I am.  I don’t know how many times I’ve heard people say Bob “I’ve been on your list for a couple of years now and your security marketing content is just KILLER and I finally had to buy something from you…”

***WRITE THIS IN BLOOD***:

If you play the security marketing game, as I teach it, you will become the top #1 security company in the market. Listen, even if someone who came into your “TRUST TUNNEL” did not immediately buy a security system from you THEY STILL MIGHT!! Keep sending them follow up information (i.e. newsletters, e-mails [automated] weekly security tips, holiday cards…and so on)

Take your prospects on a 1, 2, even 3 year journey.  This will cement trust and build a fan-base out of your prospects that few can equal.

Even if they still haven’t made a purchase with you, you are destined to be their company of choice when they are ready to buy. A sales rep can’t come close to having this type of relationship with your client base, and just think if he walked out the door today you wouldn’t be that co-dependent on him anyway, cuz you own the “Trust Tunnel.” The Trust Tunnel works 24/7/365 bringing in new prospects that Pay, Stay, and Refer…does your rep?

-TRUST TUNNEL – building means: Getting the 2nd and 3rd sale after the 1st sale and not being dependent upon new customer acquisition to make your numbers every month.

Most guys are strip-mining there towns for anyone with a pulse and a low credit score, these are the guys that say Bob I need LEADS, LEADS, LEADS, while the dealer who invested in a “TRUST TUNNEL” has DEALS, DEALS, DEALS, and MO’ DEALS in the pipeline than he knows what to do with and is not worried about any dip in the economy.

I’m amping up the level of my security marketing content. (You may have noticed.) And I’m building the “TRUST TUNNEL” credibility deeper and deeper, allowing my clients to act out of confidence and security rather than fear and paranoia.

Those who follow my marketing advice will make breakthroughs never thought possible. Week after week I’m laying out formulas for rhythmically, persuasively implanting your marketing message into the client’s mind and acquiring a cult-like following that’s impervious to economic shifts.

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

The 3 Steps to Selling More Security and Low Voltage Systems

Woo-Hoo it’s Friday!

The 3 Steps to Selling More Security and Low Voltage Systems…Minimize, Maximize, Discriminate

In selling electronic security systems, your financial success will have more to do with your ability to MINIMIZE your time spent with people not qualified and ready to buy from you (i.e. lookey-loos, deadbeats and tire-kickers) and to MAXIMIZE your time spent with people who are ready, willing and able to buy from you.

Only Two (2) days left to get your hands on my birthday special for the Smokin’ Security Newsletter before it goes “bye, bye” on Monday.

The 3 Steps to Selling more…in action

Attention: Alarm Dealers, Burglar Alarm Installers, CCTV Honchos, Home Theater Dudes, Locksmiths, Low Voltage Installers, Security Dealers, Security Integrators, Private Security Guard Services:

Only 2 Days and 9 hour, and 17 Seconds Left To Get Your Hands On My Three (3) Back Issues and the current issue of The Smokin’ Security Newsletter For My 47th Birthday Special!

Inside the February Issue, you’ll…

• Find out the #1 thing that scares the heck out of security dealers.
• Get a complete “Ad-topsy” on how to create smokin’ postcards.
• Get a done-for-you Birthday postcard that’s ready for you to send out.
• Get a live example of another birthday postcard – created by a dude in New York who used his birthday to bring in so many orders that it back-logged his business for over three weeks (I know cuz my order was in the sales funnel for that long!)
• Learn my three-step method for writing smokin’ postcards.
• Uncover the phrase that all security installers must use in every letter introductions.
• Discover the one little thing that you should always include in your mailing pieces that’s guaranteed to boost your response rate.
• Get my favorite line to use at the end of your postcard.
• Discover the #1 thing that your new prospects judge you on when you show up at their home or office.
• Learn the one little thing that you should practice everyday to hone your selling skills.

But wait, there’s more…

• Special Report #1:  8 Steps to Becoming A Security Honcho
• Special Report #2:  How To Sell Security – The Prospect Theory VS The Negative Sell
• Audio Success CD:  Discover Secret Dental Marketing Strategies That You Can Use To Grow Your Security Business…This guest expert is off the hook in this CD!

It’s My 47th Birthday, and to celebrate, I’m going to make you the sweetest, most generous offer ever… With a N’or Easter of Bonuses

First off, I’m going to give you three (3) FREE back issues and the current issue of the Smokin’ Security Newsletter and four (4) Audio Success CD’s ($388 value, but, really, it’s priceless!)

Second, I’m going to throw in my special report, “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010″ ($97 value)

Third, I’ll also throw in my special report, “Five Security Marketing Skills to Master in 2010 and Beyond” ($97 value)

All of these gifts are yours to keep.  There are no strings attached.  And there’s no obligation to buy anything…you can cancel at any time!

Why am I doing this?  Because I’m getting old and going senile!  No, not really. It’s because I think there’s no better, more honest way to get you interested in my Smokin’ Security Newsletter than to let you “try before you buy.”

Sure, people (especially my wife) tell me I’m crazy for giving away so much free, valuable stuff. They say, “How can you justify giving away the store?”

Well, I may be getting older, and possibly going crazy, but I’m not stupid.   I’ve found over the years that whenever I get security installers to sample the Smokin’ Security Newsletter, they become absolutely hooked.  Most have continued to subscribe for years.

And so I figure the more installers I can entice to try the Smokin’ Security Newsletter, the more installers I’ll win over as members.  Hence the reason for this almost-crazy, irresistible offer.

You will get all the pieces mentioned above for FREE…the only thing that I ask from you is to help out with part of the shipping cost by paying the measly sum of $5.95.  Simply go to the Smokin’ Security Newsletter page and sign up today and I’ll send you:

Three (3) back issues and one current issue of my Smokin’ Security Newsletter that’s packed with solid, proven security marketing advice and strategies, and tried-and-true security marketing samples. You will get all the tools you’ll need to build a faithful heard of clients that will STAY, PAY and REFER! You’ll also get four (4) powerful audio success CD’s that include:

1. The Black Belt of Google Adwords.
2. How To Skyrocket Your Security Business With Interactive Video Monitoring.
3. Why Most Websites Fail and How To Make Yours A Smashing Success.
4. How To Make Your Clients Feel Like A Million Bucks.

My special “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010″ will teach you WHAT you can do in the next three months to start 2010 off as a BIG year for you!

My special report “Five Security Marketing Skills to Master in 2010 and Beyond” highlights five skills, that if mastered, will have a BIG impact on your income stream (it will turn that stream into a river!)

Take a look at all your FREE stuff!  If you love it as much as I think you will go to the Smokin’ Security Newsletter page and test drive the Smokin’ Security Newsletter. Just fill out the form and we’ll take care of the rest.

But there’s one catch…I’m only offering the three special reports for FREE (my extra frosting on the cake, if you will) for the month of February (cuz it’s the month of LOVE).  So you need to obey your inner voice and sign up today!  I’m not making this offer to everyone (only a select few), hence the reason you will NOT see these special reports offered to the general populace on the website. If you sign up before the end of February, you, and only you, will get these special reports.

So, maybe people think I’m crazy, but you’re nuts if you don’t take me up on this offer before February 28th!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Authorized Dealerships Will Burn You, it’s Just a Matter of When

Here is an another great question!

Hope you enjoy.

__________________________

Hi Bob,

I specialise in commercial security systems. Usually light commercial, convenient stores, strip malls etc. Of course I need more customers, who doesn’t, but I am a small operation (me and my tech).

I got the customers I had through telemarketing myself. But I really need to be running the leads not making them. I have a great script but I don’t want to hire one telemarketer. They get bored alone, they need supervision to keep working, etc. What are your thoughts on contract telemarketing?

One company say 55 bucks per qualified lead.  I am a super slammer and I will sell 50% on the first run and pick up any “penders” with a follow up call or visit. Would u recommend this or do you have another way to pick up commercial accounts.

P.S. For your readers I own all my accounts. The Authorized dealership will burn you… it’s just a question of when. I’ve had 6 go out of business on me leaving me with 100 contracts in my hand and people to pay!!!

Sincerely

Todd installing in Texas

__________________________

Stepping over Dollar Bills To Pick Up Dimes…

Hey Todd,

Good to hear from ya!

Sounds to me like you’re not that bad at cold calling.  Actually, I find that if a person is good on the phone setting up appointments, then they’re generally pretty darn good closers, too.

But your absolutely right that you should not be producing the leads yourself – especially through cold calling…dialing for dollars, that is!  This is not the best, most productive use of your time.

At least you got the balls to cold call, cuz I know a lot of installers would rather starve then… gulp…cold call for leads.

Todd, you’re obviously aware that you’re stepping over dollar bills to pick up dimes when you’re doing all the lead generating yourself.  And you also know your strong suit is in “closing the deal” so that’s where you need to concentrate your efforts in your sales funnel.

Belly Button 2 Belly Button

Cold calling is definitely a job function that can be outsourced to someone else.  As far as the cost – you spoke of someone who will do it for 55 bucks per appointment.  I don’t know what your average commercial sale is worth, but you should be able to calculate whether the cost per lead is worth it to you.

I wouldn’t be squawking over $55 for an a appointment if I was standing belly button to belly button with a qualified prospect that was in need of a $10k plus commercial security system and had a closing rate of 80%-90%.

BTW, I have a kick-ass marketing piece that will help you increase your closing rate by another 15-20%.  I created this piece, about 1.5 years ago, and included it in my newsletter, the Smokin’ Security Newsletter, for all subscribers to use.  I’ve decided to re-commission this beauty and will include it, again, in the next month’s or two’s issue…so look out for it, if you’re a subscriber.  This one little piece, that includes 67 emotionally compelling words, has pulled in over $1M since inception…not bad for a piece that’s handed to you!

Don’t Put All Your Eggs In One Easter Basket

With all that being said, I don’t think you should put all your eggs in one basket.  Lead generation should consist of multiple client acquisition strategies.

You should be utilizing a company newsletter, referral program, direct mailings, free reports, 1-800 hotline boxes, your website, webinars, tradeshows, Google adwords, Facebook, Twitter, YouTube, yellow page ads, billboards, joint ventures,  etc. to do the lead generating for you.  These security marketing strategies are similar to having your own strike force that you can deploy easily into local, regional, or national markets to attract new clients.

Security Marketing Diversity = Security Business Stability

Attention: Alarm Dealers, Burglar Alarm Installers, CCTV Honchos, Home Theater Dudes, Locksmiths, Low Voltage Installers, Security Dealers, Security Integrators, Private Security Guard Services:

Only 4Days and 18hrs, and 47 Seconds Left To Get Your Hands On My Three (3) Back Issues + One (1) Current Issue of The Smokin’ Security Newsletter For My 47th Birthday Special!

I gotta tell you that my 47th Birthday bash was even bigger then I expected!  It was so big that I needed a fire extinguisher to put out my birthday cake….hahaha!

For my birthday, I mailed out this simple, cool little “birthday-bash” postcard to all my clients and prospects.  This beauty has brought me in some nice cha-ching since I mailed it out.

So, I’ve decided to give a birthday gift to all my Smokin’ Security Newsletter subscribers and have dedicated the February issue to teaching y’ all how to use your birthday as a promotional tool.  I’ve even included my cool, little postcard for you to copy, swipe, deploy, for your security markets….it definitely works, I’ve tested it myself!

If you want to discover how to make your birthday a profit center and reward yourself each and every year that you get older, you better sign up for the Smokin’ Security Newsletter today!

Inside the February Issue, you’ll…

• * Find out the #1 thing that scares the heck out of security dealers.
• * Get a complete “Ad-topsy” on how to create smokin’ postcards.
• * Get a done-for-you Birthday postcard that’s ready for you to send out.
• * Get a live example of another birthday postcard – created by a dude in New York who used his birthday to bring in so many orders that it back-logged his business for over three weeks (I know cuz my order was in the sales funnel for that long!)
• * Learn my three-step method for writing smokin’ postcards.
• * Uncover the phrase that all security installers must use in every letter introductions.
• * Discover the one little thing that you should always include in your mailing pieces that’s guaranteed to boost your response rate.
• * Get my favorite line to use at the end of your postcard.
• * Discover the #1 thing that your new prospects judge you on when you show up at their home or office.
• * Learn the one little thing that you should practice everyday to hone your selling skills.

But wait, there’s more…

• * Special Report #1:  8 Steps to Becoming A Security Honcho
• * Special Report #2:  How To Sell Security – The Prospect Theory VS The Negative Sell
• * Audio Success CD:  Discover Secret Dental Marketing Strategies That You Can Use To Grow Your Security Business…This guest expert is off the hook in this CD!

If you sign up for the Smokin’ Security Newsletter before the end of February…

It’s My 47th Birthday, and to celebrate, I’m going to make you the sweetest, most generous offer ever… with a N’or Easter of Bonuses!

First off, I’m going to give you three (3) FREE back issues of the Smokin’ Security Newsletter, this month’s issue of the Smokin’ Security Newsletter and four (4) Audio Success CD’s ($388 value, but, really, it’s priceless!)

Second, I’m going to throw in my special report, “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010″ ($97 value)

Third, I’ll also throw in my special report, “Five Security Marketing Skills to Master in 2010 and Beyond” ($97 value)

All of these gifts are yours to keep.  There are no strings attached.  And there’s no obligation to buy anything…you can cancel at any time!

Why am I doing this?  Because I’m getting old and going senile!  No, not really. It’s because I think there’s no better, more honest way to get you interested in my Smokin’ Security Newsletter than to let you “try before you buy.”

Sure, people (especially my wife) tell me I’m crazy for giving away so much free, valuable stuff. They say, “How can you justify giving away the store?”

Well, I may be getting older, and possibly going crazy, but I’m not stupid.   I’ve found over the years that whenever I get security installers to sample the Smokin’ Security Newsletter, they become absolutely hooked.  Most have continued to subscribe for years.

And so I figure the more installers I can entice to try the Smokin’ Security Newsletter, the more installers I’ll win over as members.  Hence the reason for this almost-crazy, irresistible offer.

You will get all the pieces mentioned above for FREE…the only thing that I ask from you is to help out with part of the shipping cost by paying the measly sum of $5.95.  Simply go to the Smokin’ Security Newsletter page and sign up today and I’ll send you:

Three (3) back issues of my Smokin’ Security Newsletter that’s packed with solid, proven security marketing advice and strategies, and tried-and-true security marketing samples. You will get all the tools you’ll need to build a faithful heard of clients that will STAY, PAY and REFER! You’ll also get four (4) powerful audio success CD’s that include:

1. The Black Belt of Google Adwords.
2. How To Skyrocket Your Security Business With Interactive Video Monitoring.
3. Why Most Websites Fail and How To Make Yours A Smashing Success.
4. How To Make Your Clients Feel Like A Million Bucks.

My special “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010″ will teach you WHAT you can do in the next three months to start 2010 off as a BIG year for you!

My special report “Five Security Marketing Skills to Master in 2010 and Beyond” highlights five skills, that if mastered, will have a BIG impact on your income stream (it will turn that stream into a river!)

Take a look at all your FREE stuff!  If you love it as much as I think you will go to the Smokin’ Security Newsletter page and test drive the Smokin’ Security Newsletter. Just fill out the form and we’ll take care of the rest.

But there’s one catch…I’m only offering the three special reports for FREE (my extra frosting on the cake, if you will) for the month of February (cuz it’s the month of LOVE).  So you need to obey your inner voice and sign up today!  I’m not making this offer to everyone (only a select few), hence the reason you will NOT see these special reports offered to the general populace on the website. If you sign up before the end of February, you, and only you, will get these special reports.

So, maybe people think I’m crazy, but you’re nuts if you don’t take me up on this offer before February 28th!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Outrageously Succesful Security Marketing Promo!

I gotta tell you that my 47th Birthday bash was even bigger then I expected!  It was so big that I needed a fire exintiguisher to put out my birthday cake….hahaha!

Inside the February Issue, you’ll…

• Find out the #1 thing that scares the heck out of security dealers.
• Get a complete “Ad-topsy” on how to create smokin’ postcards.
• Get a done-for-you Birthday postcard that’s ready for you to send out.
• Get a live example of another birthday postcard – created by a dude in New York who used his birthday to bring in so many orders that it back-logged his business for over three weeks (I know cuz my order was in the sales funnel for that long!)
• Learn my three-step method for writing smokin’ postcards.
• Uncover the phrase that all security installers must use in every letter introductions.
• Discover the one little thing that you should always include in your mailing pieces that’s guaranteed to boost your response rate.
• Get my favorite line to use at the end of your postcard.
• Discover the #1 thing that your new prospects judge you on when you show up at their home or office.
• Learn the one little thing that you should practice everyday to hone your selling skills.

But wait, there’s more…

• Special Report #1:  8 Steps to Becoming A Security Honcho
• Special Report #2:  How To Sell Security – The Prospect Theory VS The Negative Sell
• Audio Success CD:  Discover Secret Dental Marketing Strategies That You Can Use To Grow Your Security Business…This guest expert is off the hook in this CD!

It’s My 47th Birthday, and to celebrate, I’m going to make you the sweetest, most generous offer ever… with a N’or Easter of Bonuses!

First off, I’m going to give you four (4) FREE back issues of the Smokin’ Security Newsletter and four (4) Audio Success CD’s ($388 value, but, really, it’s priceless!)

Second, I’m going to throw in my special report, “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010″ ($97 value)

Third, I’ll also throw in my special report, “Five Security Marketing Skills to Master in 2010 and Beyond” ($97 value)

All of these gifts are yours to keep.  There are no strings attached.  And there’s no obligation to buy anything…you can cancel at any time!

Why am I doing this?  Because I’m getting old and going senile!  No, not really. It’s because I think there’s no better, more honest way to get you interested in my Smokin’ Security Newsletter than to let you “try before you buy.”

Sure, people (especially my wife) tell me I’m crazy for giving away so much free, valuable stuff. They say, “How can you justify giving away the store?”

Well, I may be getting older, and possibly going crazy, but I’m not stupid.   I’ve found over the years that whenever I get security installers to sample the Smokin’ Security Newsletter, they become absolutely hooked.  Most have continued to subscribe for years.

And so I figure the more installers I can entice to try the Smokin’ Security Newsletter, the more installers I’ll win over as members.  Hence the reason for this almost-crazy, irresistible offer.

You will get all the pieces mentioned above for FREE…the only thing that I ask from you is to help out with part of the shipping cost by paying the measly sum of $5.95.  Simply go to the Smokin’ Security Newsletter page and sign up today and I’ll send you:

Four (4) back issues of my Smokin’ Security Newsletter that’s packed with solid, proven security marketing advice and strategies, and tried-and-true security marketing samples. You will get all the tools you’ll need to build a faithful heard of clients that will STAY, PAY and REFER! You’ll also get four (4) powerful audio success CD’s that include:

1. The Black Belt of Google Adwords.
2. How To Skyrocket Your Security Business With Interactive Video Monitoring.
3. Why Most Websites Fail and How To Make Yours A Smashing Success.
4. How To Make Your Clients Feel Like A Million Bucks.

My special “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010″ will teach you WHAT you can do in the next three months to start 2010 off as a BIG year for you!

My special report “Five Security Marketing Skills to Master in 2010 and Beyond” highlights five skills, that if mastered, will have a BIG impact on your income stream (it will turn that stream into a river!)

Take a look at all your FREE stuff!  If you love it as much as I think you will go to the Smokin’ Security Newsletter page and test drive the Smokin’ Security Newsletter. Just fill out the form and we’ll take care of the rest.

But there’s one catch…I’m only offering the three special reports for FREE (my extra frosting on the cake, if you will) for the month of February (cuz it’s the month of LOVE).  So you need to obey your inner voice and sign up today!  I’m not making this offer to everyone (only a select few), hence the reason you will NOT see these special reports offered to the general populace on the website. If you sign up before the end of February, you, and only you, will get these special reports.

So, maybe people think I’m crazy, but you’re nuts if you don’t take me up on this offer before February 28th!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

How To Get New Homeowner Security Installs, Fast

Dear Bob

I wanted to thank you for your efforts in educating us on how to grow our security businesses and if I had an existing client base, then your teachings would’ve been invaluable. But here is my problem. I’m a brand new business, no existing clients what so ever, as much as want to implement your strategies, it is way to early in the game to be asking for referrals from the customers that don’t exist yet.

It just so happen that new start-ups, like me, need your professional advice more then anyone else on your list to help us hit the ground running, so do speak, but we can’t do any of the things you’re talking about, due to lack of the client base.

I’ve just signed up for one of the “authorized dealership programs” We’re selling residential alarms only. With that in mind, do you have any recommendations on how to grow our brand new businesses?
Do you have any strategies on how to find new residential customers?

Thank you
Andrey
Cleveland OH

————–

Hey Andrey,

This is a Gr8 question!

I’m gonna get a little political here, so hold on!

Congrats on being in a start-up security business.  This country was built on the backbone of entrepreneurs just like you and I.  The “empty suits” down in Washington D.C. know nothing about job creation or running a small business.  Perhaps being an entrepreneur who’s run a service business, dealt with office staff & technicians and had to make payroll should be a prerequisite for anybody running for political office.

When this country pulls itself out of this recession, it will be because of the private sector and and the daring men and women, just like you, who chose to start a business when the chips were stacked against them.  These daredevils go out there and make it happen and don’t believe in sitting around waiting for stimulus money…besides, handouts are for whiners!

With that being said…

“You Kin’ Do It”

I was walking out of a Dunkin’ Donuts the other night (the one right next to the intersection of interstate 290 and Rte 140 in Boylston, MA) when I saw Dunkin’s new sign that read, “Kin’ Do Attitude.”  Dunkin’ Donuts has come up with a great new slogan and marketing campaign behind it.   The commercial that’s part of the marketing campaigns is hilarious…check it out:

Andry, you Kin’ ask for referrals anytime you want, especially when you’re providing stellar security services.  Set up a referral program and offer it to Electrical Contractors, Locksmiths, Plumbers, Real Estate agents, Interior Designers, Home Theater dudes, Pest Control people…
I could go on all day here, but you get the idea.

You have to start somewhere and with a start-up business, a smokin’ referral system should be the backbone of your business.  Once you get business coming in, then offer the referral program to your clients.  A successfully implemented referral program will forever deliver new prospects and clients to you on a conveyor belt, unlike sales reps that will come and go.

Listen up – Because I’m about to issue a warning:
The elite security dealers will continue to get richer, and those unable to motivate themselves and take action will be in SAD shape. Especially as our debt-laden government grows even more rapacious!

Andrey, creating a referral program is a great start, but you’re going to also want to attract clients on your own.  If you want to bring in new residential clients fast, then I have a great new homeowner attraction marketing program that you should get your hands on…there isn’t anything out in the market like this program…I gua-ran-tee it! Here’s the skinny:

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat.  So, why should you follow my lead and go after new homeowners?  Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts).  And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads.  I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Three Mistakes Being Made in the Way Security Installers Market to New Resident!

The first mistake being made is using “Me Too” advertising. It shouldn’t shock you to learn that you won’t be the only security installer trying to solicit the new homeowners!

Yet I’d say 95% of the letters, postcards, and offers received by the new resident looks…
Identical!

If your competitor says he installed XXX systems, then you put that in your ad, too. If he says he gives a FREE ESTIMATES, then you put that in your ad, too. Whatever he does, you cry out: “Me Too.”

Here’s the problem: Do what everyone else does, and you’ll get the same poor results. What I’m suggesting is a totally, radically different, bold, new and a unique approach… that makes YOU stand out from all the other people sending them security offers.

The bottom line is that I have discovered several ways, a system actually, for “leap-frogging” over your competition and leaving them in the dust when dealing with new residents.

The second mistake being made by virtually everyone…

…is that they’re only contacting a new resident ONCE instead of viewing this as a multiple step, multi-pronged marketing sequence.

95% of those security businesses chasing new homeowners never send a follow up after the first letter! Do you realize the opportunity this creates for us?

Let’s put it this way. We would all like to send one piece of mail and get a new client every time. However, it doesn’t work like that. There’s something called a Sine Wave. This is a wave that goes up and down.
Some days your prospects are going up the sine wave and they think they don’t need a security system right now. Other days, they are heading down the wave and your letter arrives at “the perfect time.”

You never know where they are on the sine wave. This is why you must, I repeat MUST, think in terms of a multiple step campaign vs. a one step. It will mean the difference between pathetic results vs. spectacular results. Guaranteed!

The third mistake security installers make getting new movers…

…is by not realizing that some of these clients had a security system in their previous home and they are LOOKING for a new one.

You need to make it easy and enjoyable for them to find a new security company -  that they can trust!
So, how do you go about doing all this?  Easily…believe me.  It’s all outlined for you in my New Homeowners Marketing System.

If you want big success with New Homeowners then you must do things completely DIFFERENT from the way everyone other installer is chasing these folks. I have created a breakthrough approach that is DIFFERENT, NEW, and that is very ATTRACTIVE to the New Residents.

Here’s Just A Few Juicy Tidbits You’ll Discover in this Marketing System for New Residents!

1. My complete “New Homeowner Marketing System” that beats the pants off of every other approach currently out there!
2. My secret direct cheap source of finding New Resident names. Frankly, this alone is worth 10x’s the investment.
3. Do you know what every New Resident REALLY wants out of a new security installer? I’ll tell you! This is “make or break” stuff.
4. What to say and how to handle the new resident so that they breath a sigh of relief when they get your marketing pieces!
5. You’ll also learn how many marketing contacts it REALLY takes to get a stream of new clients … and… I show you and provide you the exact pieces I use in each step of my marketing campaigns!
6. Would it shock you to learn that… just two or three sentences is enough to get the new homeowners  attention? Wait till you see this trick up my sleeve!
7. I’ve found that Gift Certificates can work powerfully well, but only when used THIS special way!
8. How to use a simple postcard to sift, sort, select and snag new movers without being an annoying pest!
9. How I easily do a weekly mailing of 100 letters and still stay on schedule with clients. This lesson is worth its weight in gold!
10. Discover the best day to mail your letters!
11. How long to make your expiration date – and yes, you need an expiration date/ deadline date for them to take action!
12. Ok, I’ve saved the best for last. How I use a dirt cheap “irresistible gift” to magnetically draw these new residents to my office like moths to a flame. (This gift is something totally out of the ordinary and unexpected! Which is why it works so well!)

In fact there’s so much more I could go on and on for pages…  but I think you’re getting the point. The bottom line is that this system will teach you how to market to New Homeowners that blows all others out of the water, and I’m using this system EVERY DAY myself.

Ok, by now you MUST be wondering…

What Kind of Money Can Be Made from new Homeowners?

For me a new resident is worth about $1,400 plus monitoring and future referrals. The marketing cost to implement my New Homeowners System is not even 10% of that! So the R.O.I. on New Homeowner marketing is absolutely…
ENORMOUS!

If you can’t make at least 10:1 ROI from my system, then you must be doing something wrong! But this brings up another question you might have which is…

With an ROI this big, what are you charging to get my hands on Your “Outrageous New Mover Marketing System”?

A lot less than we should that’s for sure! We’ll rush deliver my The Ultimate residential Security Sales Kit for the low price of only $497.00. Folks, this is a bloody steal and you better take me up on this great low price before I change my mind!

Here’s how to make it happen…

Listen. I hope you can see how passionate I am about helping you succeed in big ways. I know how this program can IMPACT your bottom line!

Nothing beats it and it totally changes everything in the way you market your security services. Trust me, adding one more profitable “pole in the water” increases your profits, reduces your expenses and gives you a great stable of secure business for years to come.

In addition, don’t forget: Many of these new homeowners are going to eventually hook up with a new security installer…it’s only a mater of time.

It’s either going to be you or someone else. It may as well be you!

I personally invite you to order this today. You won’t be disappointed! Click on the

The Ultimate Residential Security Sales Kit

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Welcome To Small Town Security Dealer…

As I was driving back from Vermont down Route 91 Southbound into Massachusetts, then along Route 2 Eastbound, listening to Slacker Radio’s 80’s Hits Channel, John Cougar Mellencamp’s hit “Small Town” came on. It gave me an interesting perspective about running a Security Business/Low Voltage business in a small town, and the tremendous opportunities  they could have if they are willing to provide world class service on a local level.

I get that question a lot “Does your security marketing stuff work in small towns?” I say “Of course it will, small towns and big cities.”

I will tie this in nicely next week with another blog post on tractor beams… you guys remember Han Solo trying to fly away from the Death Star, right?

Welcome To Small Town Security Dealer…

If you own and operate a small town security business then every phone call is like gold.  There’s only a finite number of folks that you are going to be able to sell to and everybody that you come in contact with knows everybody else – which means that you have to be on top of your game, all the time.

You can’t say, “But I don’t service that brand of security product.” because the prospect is going to jump on the internet and find another security dealer that can service that security product and that will drive to your small town to do the service call and pick up a new client and a couple of referrals, whiles he’s at it.

You can’t “churn and burn” clients in a small town cuz, everyone knows everyone else, and you only get one chance to make a lasting impression, and in small towns there’s only so many impressions to go around…

Happy Valentine’s Day and have a gr8 long weekend

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Playing To Win More RMR…

New England is bracing for a big snowstorm and we’re just a couple of hours away from snowmaggedan, I’m writing to you now, as fast I can, so I can get this post out before the major dumping.

Wasn’t that an amazing Super Bowl? Congratulations to the New Orleans Saints for winning Super Bowl 44. Hats off to the Indianapolis Colts -they’re a class act.

This Super Bowl, in particular, reminded me of the New England Patriots first Super Bowl win, in 2001, when nobody thought they’d beat the St. Louis Rams (aka “The Greatest Show On Earth”) and they did that night…in New Orleans!

You gotta love an underdog!

Colts vs. Saints

As potent as both the Colts and Saints offenses were much of the night, the game was decided the way football games are supposed to be. By “boldness” and a defensive moment, each of which the Saints mastered…fortune always favors the bold. You have to make ballsy plays like the Saints did when they called “AMBUSH,” a surprise onside kick, to start the 2nd half, that the Colts weren’t expecting.

Fear

Do you know that during halftime intermission, the 23 year old rookie kicker, Thomas Morestead, sat petrified in the Saints’ locker room. He knew that if he executed the AMBUSH kick well he stood a chance of being a hero, at least in part. Blow it and he’d be the goat who gave Peyton Manning a short field and would be wearing goat horns for the rest of his life!

So, do the things you’re afraid of and the death of fear is certain.  All truly successful people know that fear stands for:

False

Evidence

Appearing

Real

You can’t win playing to lose

Please take a minute and re-read that headline, think about it, and dwell on it for a few minutes…really, it’s that important. SO many have stopped being offensive in their businesses and personal lives and are now fully in their foxholes, with helmets on and bayonets at the ready, waiting for the next attack!

Here’s the mindset that the Saints running back, Pierre Thomas, had going into Super Bowl 44: “We weren’t going to hope good things could happen to us, we were going to make them happen.”

Most security dealers and low voltage installers are playing to lose, just wishing and hoping for things to get better, thinking that the “Mighty O” will fly in on Air Force 1, with his economic stimulus package that he’s already given to the banks, and give one to them.

I really hope you understand this by now – this isn’t your Daddy’s recession of the late 70’s or early 90’s.

The new year holds lots of promise to alarm dealers and security integrators that hustle and get out there and find new security niches that they dominate and become the big player in.

To making “things” happen, you, first, must make and KEEP promises to yourself, like:

• I promise to start effectively marketing my security business.
• I promise to keep in constant contact with my client base.
• I promise to define target security markets and ’smart-bomb’ them with my marketing efforts.
• I promise to provide ‘WOW’ services to my clients.
• I promise to create a referral system that will act as a virtual sales rep, for my business, referring clients to me 24/7/365.
• I promise, after reading this email, to call my top 10 clients and thank them for their business.

If you can make and keep these promises, you might just get the golden “key to the kingdom” this year. But it’s a sure bet that you won’t simply find the golden key hiding under the cushions of your lazy boy couch.

Who Are You?

Who, Who,Who,Who?

Who Are You?

At the Super Bowl, during halftime, The Who brought the house done with a 12 minute smokin’ song list and an incredible light show that was absolutely mind blowing.

The Who has been rocking and making money since the 1960’s.  This Super Bowl was a MAJOR payday for them.  It was the most watched show ever (it beat out the finally of MASH…and MASH won the honor when there was fewer TV sets in the country!)

The Who woke up Monday morning richer then all the other advertisers that were pitching products…just think of all the Itune downloads and the people who went on Amazon to order their CDs or went into Best Buy and other music stores and bought their CDs.

Just think, even if your were a “one-hit wonder” band from the 80’s (think Twisted Sister’s “We’re Not Going To Take It” or Rockwell’s “Somebody’s Watching Me” or The Buggles “Video Killed The Radio Star”) having a Top 10 song can keep you living in style for the rest of your life.  BTW, did you notice I picked two songs that include some form of surveillance.

For security dealers and low voltage installers, having a great sales letter or postcard is the equivalent of having a NO. 1 hit!  Because you know when you mail out your sales piece, it will bring you in “X” amount of dollars.  Having a client newsletter that pulls in additional sales and referrals is like having another NO. 1 hit.

Along with having RMR, having  security marketing strategies that pull in a predictable amount of clients/money, is an incredible asset to own…one most businesses do not have or even think about.

Peace,

L8R

Bob

Have a gr8 Super Bowl Weekend everybody! Go Saints! Go Colts!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

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