Even if your security business is rocking ‘n’ rolling, you should still pay very close attention to this email…

In this email, I’m going to share with you several Email List Building techniques, so you can easily & automatically market your security business with email marketing campaigns to your list of clients, prospects and circles of influence.

Having a monthly email marketing system in place is one of the key pillars to creating a Robotic Security Selling System™. And done right, it’s the LEAST EXPENSIVE way to nurture relationships, educate your clients and prospects, increase referrals, reactivate old clients, and attract new ones.

But before we get into the Email List Building techniques, you may be wondering about content for these email marketing campaigns. What can you send out to your email list, on a monthly basis, that will help you attract and retain clients? I have the perfect monthly stay-in-contact, referral producing tool that you can use. It’s my client nurturing/prospect converting e-Newsletter called The Secure Zone™.

This monthly, done-for-you e-Newsletter will bring you in a steady stream of new clients, repeat business, and referrals. It covers a wide array of topics, like residential & commercial security tips (that soft-sell these services for you), and interesting and engaging topics, like Health Alert, Gossip Alert and Tech Alert, that attract attention and curiosity from a broad readership base. There’s also a Services Section that lets your readers know exactly what security services you offer.

The Secure Zone™ e-Newsletter includes an incredible Referral Program and a cool Rock ‘N Roll Trivia section that solicits responses from your readers, so that they are reaching out to you on a regular basis – keeping you and your company fresh on your clients’ and prospects’ minds. Therefore, when they think SECURITY they know who to call and who to refer. Being in email format, The Secure Zone™ e-Newsletter is also very easy for your readers to forward along to family, friends and colleagues.

If you are interested in getting your hands on The Secure Zone™ e-Newsletter, for the paltry sum of $29 per month (for non-SMG members) and $19 per month (for SMG Smokin’ Security Newsletter Club members) and FREE (for SMG Security Maverick Club members), then CLICK HERE.

Email Marketing = Money In The Bank
If I’d have to take an educated guess I’d say that an email address for someone you know, that works or lives near your office, knows your staff and techs and your centers of influence, and has the power to connect you with folks who need security installs, is worth a minimum of $10- $25 bucks per email….because even one new client per month is worth a minimum of $1,000.00-$2,500.00 and, most likely, a lot more.

So, you need to get started collecting emails!

Email List Building Techniques
To build your email list…
Get the emails of every one you come in contact with and put them in your email list. At the point of contact, you should be collecting name, address, phone, fax, AND emails!

Remember, you are making money by accumulating emails. Do it every chance you get.

Also…

Put something like this phrase below on the back side of your business cards:

(A brain-dead-easy strategy that makes passing out your business cards finally a worthwhile cause!)

Lastly…

Call your active and inactive clients, to collect their emails, and start THEM on “The Secure Zone” Monthly Security Updates.

Hard Rock Mining
I’ve built my business on “LIST BUILDING” strategies and so should you. Your “LIST” of current clients, inactive clients, and prospects is a proverbial gold mine, and you need to extract the gold from it!

There is no reason on earth why you should have a LAME (Lousy, Annoying, Moneyless, and Exhausting) security business, when it’s this easy to stay in contact with your clients and prospects.

The Email List Building techniques that I have shared with you, for mining the gold in your security business, are 10 thousand times easier to do than hard rock mining for gold in the South African Gold Mines, which are 12,800’ feet underground where the heat at such depths is unbearable for human beings.

I gotta roll cuz I’m heading down to Cape Cod for the weekend with the family.

Talk to ya next week!

Have a Gr8 weekend!

Now Go Smoke Your Competition!

Your friend,
Bob

P.S. If this post resonates with you, please “like” it, “tweet” it, or +1 it!

Last Friday, I left my office to grab a bite to eat at Dagwood’s Restaurant and then make a pit stop at my local smoke shop, Brightleaf Tobacco, where I picked up a couple of primo cigars for the weekend. After I made my selection, I headed over to the register to cash out. I pulled out a fifty for my purchase. While I was standing at the counter, I noticed a container filled with small Humidipaks (These Humidipaks provide relative humidity of 69% to keep your stogies nice and fresh.) The Humidipaks were priced at .99 cents. I said to the proprietor, Eddie, I’ll take one of those Humidipaks along with the cigars I’m buying today.

Eddie replied, Bob those Humidipaks just came in and they’re free for my really good customers (meaning me). I’ve been throwing them in the bags of my heavy-hitters, the guys that buy a lot of expensive cigars and are repeat customers of mine.

Whoa, that made me wonderful, not only was I getting a free goodie (the Humidipak), but the praise that was heaped on, like about being a loyal, repeat customer, made me feel real good. And it probably only cost Eddie .30 cents and a few extra words at checkout, to make a good customer feel appreciated and wanted, and to create a loyal bond between us. It also created a referring client, because I’ve been telling all my cigar-smoking friends and acquaintances about how great Eddie’s smoke shop is…I’m even telling you!

When you think about this interaction, how many of you are creating the same type of loyal, referring client in your security business? What “little something” are you handing out to your client-folk that makes them feel warm and fuzzy and lets them know that you truly appreciate their patronage?

If your answer is “nothing,” well, that has to change, but quick!

I’ll let you in on my secret “little something” trinkets that I send out to keep my herd of clients loyal and referring. I use inexpensive gifts from Little Something.com. They have the perfect array of nominally priced items that you can give to your clients to thank them for choosing your security business and to let them know how much you appreciate their patronage. It will make them feel like a million bucks! And I’ve negotiated a little gift for you from Little Something….

A Special Gift For Your Heavy Hitters
I have created a special link for you to order from Little Something.com. I’ve negotiated a sweet deal for you with my friends at Little Something, because I’m a real good guy and I like to pass along great things that will help people. The deal is: for first-time buyers, you can order any five (5) items from Little Something for half price! And you don’t have to buy all five at once.

Typically I spend $9.95 on the gifts I buy for my “heavy-hitter” clients. So if you want to do likewise, you can make 5 clients real happy for $25 (with ½ off the $9.95 price tag.) Of course you don’t have to spend that amount, they have a wide array of gifts ranging in price. And, again, you don’t have to buy all five at once. You have up to five items for half price, so you can order one at a time, if you’d like.

The coupon code for you first-timers is SECURITY (enter it at the bottom of the shopping cart page before checking out.) This offer is only available for USA security dealers.

It’s a no-strings attached deal, so Click Here to get it! Just remember, if you’re not knocking your clients socks off, somebody else will!

The Shopping Spree Begins
As we were walking out of an ice cream store, my littlest daughter saw a sign for a pet store across the street (as the saying goes a buyer, is a buyer, is a buyer.) She wanted to get our little doggie, Maeve, a new ball that she could throw to her in the yard. So the Maunsell family promptly marched across the street in hot pursuit of a ball for Maeve.

When we got inside the store, it was stocked to the historic rafters with very distinctive dog and cat merchandise. After perusing the store for a few minutes, my daughter, Kiera, found a very small ball – the ChuckIt Tennis Ball Dog Toy for $4.99. So Kiera and I took the ball to the cash register to cash out and a huge smile came across my face when I looked down and saw that the savvy store owner had a nice looking notebook for collecting email address of all the patrons that come into her store. I complimented the store owner on her guerilla marketing efforts for collecting email addresses and she told me it’s the cheapest and easiest way for communicating with her prospects and clients.

The First Sales
The first purchase is always the hardest, the second purchase is always the easiest – if you provide world class service, and you FOLLOW UP AFTER THE SALE. What I noticed when I was in the pet store was that the products ranged in price from a couple of pennies on up to several hundreds of dollars. The pet store owner does not have a recurring revenue business model built into her business (i.e. monitoring, service or maintenance contracts) or doesn’t have the potential for a big pay-day selling and installing $20,000.00 video surveillance systems. But what she is doing to attract clients that Pay, Stay and Refer is to follow up after the sale with her email list. She sends out monthly, pet-friendly (her words, not mine) client newsletters and other emails touting sales and store events. Her ongoing email campaigns keep nurturing her list of prospect and clients until they’re ready to make their next purchase or forward her emails along to others that may need her products (a dog-gone-easy way for people to refer others.)

Consistency Builds Trust
Let me ask you this…If you have the the ability to sell intrusion systems and have the good fortune to make RMR on the back-end of each system you install, and you also have the ability to sell high ticket electronic security systems, along with doing the maintenance and repair work on these sophisticated systems, don’t you think you should be maintaining an impregnable firewall around your installed base of clients?

Shucks, just imagine what this pet store owner would do if she had all the money-making revenue streams that the security industry has to offer. She knows that you have to educate and nurture prospects and clients to keep them coming back and referring. I know she would have a system in place to do so and would make a killing in the security industry. And so, too, could you!

The Secure Zone e-Newsletter
I have made it very simple and easy and inexpensive for you to nurture and educate your prospects and clients, keep them coming back to you for all things security and refer you when family, friends and colleagues are in need of security. I have created a monthly email newsletter system that is very easy to send out. All you have to do is edit it with your company info and press the send button on your email program. To check it out, go to CLICK HERE.

Musta Got Lost Somewhere Down The Line ~ J. Geils Band
Somewhere down the line the sales get lost by not having a robotic delivery system in place to educate and nourish your clients and prospects. Don’t cha think it’s time you had one in place?

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Always Be Hunting
Take full advantage of your competitors’ fears and timidness, and ratchet up your marketing efforts. During a slow economy, lions will always be eating and eating high off the hog, while the meek and timid will be walking around on their hind legs looking for table scraps.

In This Months Smokin’ Security Newsletter we are going to turn you into a marketing lions, once and for all.

Security Marketing Handout # 1- Pop Art Testimonials
Pop Art is an art movement that emerged in the mid 1950s in Britain and the late 1950s in the United States. Pop art presented a challenge to traditions of fine art by including imagery from popular culture, such as, advertising, news, etc. Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects. Think Andy Warhol, Brillo. Inserted in this newsletter is one of the first Pop Art testimonials that I created well over 5 years ago. My client, Eric, loved this testimonial. This piece was and still is a great “shock & awe” testimonial piece to present to new prospects. It’s also a template that you can use to turn your best clients into celebrity spokespeople for your security business. I have a stable of these ads that I have created with some of my best clients.

This handout alone will pay for you membership for years to come.

Quite honestly, I could let myself off the hook by just handing you this Pop Art Testimonial and not give you another slab of business building information. But I always over deliver and give 100 X more value then I get paid for. So I’m going to keep ladling it on.

Special Security Internet Report # 1 – Putting Your Internet Presence On Steroids
- Don’t Worry About Mad Cow… Worry About The Correct Way To Get Domain Names.

- How To Create The Robotic Security Website that sells 24/7/365… Manual Selling Sucks

- How To Take Names & E-mails and Start Kicking A$$

- The Nickel Pincher: How To Engage In Social Media The RIght Way.

- The 10 Sure-Fire Ways To Smoke Your Competition Online.

Special Security Report # 2
- How To Create Mental Triggers That SkyRocket Your Productivity.

- How To Give Yourself 110 Day Offs During The Year. I’m Not Kidding You.

- The Secret To Creating Unbelievable Value To Your Clients & Prospects.

- Creating Quirky & Goofy e-Mails That Your Clients Will Love.

- A Simple Email To Send As A Service Contract Reminder (Simple Yet Effective.)

Special Audio Success CD – One Of The True Great Classics That Will Inspire Your Whole Sales Team.

Come In and Get it Now!

Now Lets Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

This is a great question that was asked by one of my LinkedIn Security Marketing Guru group members about pricing. The posted question really grew a set of legs and took off. I was amazed at some of the answers that were in this thread. I think the topic is well worth studying and paying attention to because everybody that I run into has some sort of pricing issue. I would pay close attention to what my friend, Jordan Frankel, said about pricing and also what I had to say about creating a Goldilocks pricing structure.

Below is the question how it appears in the thread. This question was posted by Virgil Reed, Owner of Reed Security, out of Saskatchewan, Canada.

By the way, if you’re not a member of my LinkedIn group, Security Marketing Guru, you should be. Get on board today!

Virgil Reed • How much do you charge your clients for installations and service calls? We are reviewing the rates ($95/hr) we charge our clients and would like your feedback.

Bob Maunsell • Virgil, You’re thinking about your pricing strategy the wrong way. Never mind what the industry charges, you should become the leader in your industry and command a higher price.

Security is a complicated field now. It involves security, IT, wireless networks, mesh networks, locksmithing, and so on.

You should be able to offer your services for $125-$145 per hour (or even more) depending on the perceived value of your security services.

If you are constantly communicating exceptional value, knowledge, expertise and phenomenal services to your client base (i.e. through educational-based marketing efforts, such as, client newsletters, emails, direct mailings, webinars, client appreciation events, etc.) then you will be considered the expert in your industry and the go-to-guy for your services.

Last time I checked, experts in the field (any field) weren’t cheap!

Gary Hall • I 100% agree with Bob. The old cliché, you get what you pay for really holds true in today’s market. It seems like more and more clients are respecting higher labor charges as they have heard horror stories from friends that “got a deal” from a guy who could only work at night or weekends. This especially holds true when a technician shows up in a clean, well maintained service vehicle. We have recently added back in a “fuel surcharge” which was popular 5 years ago when gas spiked. Once again, clients know rising fuel costs have effected their lives across the board.

Bob Maunsell • @Gary, You’re absolutely right! I like how you used the word “respect.” If you show up on time in your sharp, clean uniform and sparkling van, are knowledgeable, polite and courteous, and do a fantastic job, clients know you’re a step above the rest and won’t balk at your premium pricing because they respect you and know there is value in your services.

Jordan Frankel • OK I thought I would weigh in on this subject. So just today my alarm company visited by house to change to back-up batteries and reprogram some remote panic buttons. The tech did not know me personaly and charged me the normal retail cost. The final cost for the visit including installation of two back up batteries and trouble shooting the panic remotes was $104.00.

Call me crazy- however this seems silly cheap . I was expecting a min of 160.00 dollars. How do you guys make money? The two batteries must cost a min of $ 40.00.

Any thoughts?

Bob Maunsell • @ Jordan, Many people are afraid of charging higher prices. They’re afraid of spending big money, and they’re also afraid of charging more money. I have NEVER seen someone who’s too cheap to spend their own money, ever be able to successfully charge others more money. Call it whatever you want, that’s just the way it goes. Go play that Pink Floyd song “Money”!

Jordan Frankel • Agreed :)

Matt Terry • It really depends on your current customer base. Are you going after homeowners who look for installers on Craigslist in a low-income urban region or after commercial accounts in high-end shopping districts? You have to make sure price is a valid objection. If you are slow and you are sure someone can’t pay more than $65 an hour, I don’t see a problem doing it for that. But, yeah, what Bob said. Never be afraid to charge what you are worth. Don’t be afraid to turn down a job either if they don’t want to pay it.

Jordan Frankel • My firm obtains many projects just by the sheer fact we are were willing to walk away unless we are compensated fairly. And to be honest it’s my firm that decides what’s fair- we don’t allow the marketplace to determine our worth.

Bob Maunsell • Profits are Better Than Wages by Jim Rohn

My mentor, when I was 25 years old, dropped a phrase on me that changed my life forever when he said, “profits are better than wages. Wages will make you a living, profits can make you a fortune.” You know it is a bit difficult to get rich on wages, but anybody can get rich on profits. Profits change your whole attitude, even if you start part-time. Whether it’s part-time on your entrepreneurial business, or service business.

It can be a landscape business in the summer or hanging Christmas lights in the winter. It can be training, consulting or tutoring. It can be your hobby such as painting, writing, crafts, woodworking, computers or cooking. But once you start investing even part time effort into your own business, you will find how much more exciting it is to get up in the morning and go to work on your fortune, even if you’re only spending a few hours a week doing it.

How empowering it is to be able to go to work on your fortune every day rather than going to work to pay the rent. Now – it is noble to go to work to pay the rent, but if you could also parcel out part of your time – go to work to make your fortune. Your whole attitude changes; your spirit changes. It is in your voice. It is in your face. It is in your gestures. And then you can say, “I am now working full-time on my job and part-time on my fortune because I found a way to make profits.” Wow!

Let the adventure begin…

To Your Success,Jim Rohn

Chris Masse • I always use the example of if you buy something from the dollar store for a dollar then go to a full price retailer and buy the same item for five dollars what is the perceived value of the item at the dollar store? how are two stores able to sell the same product for different prices? The answer is easy dollar store/warehouse club/outlet center are perceived to have lower quality than the full price stores. Wouldn’t you like to make 400% more than your competitor?

Bob Maunsell • GOLDILOCKS PRICING

@Adrain, what you should be doing is offering tiered pricing strategies that show value at each level. Hot, medium, cold…which one is just right for your client? Obviously, the higher the pricing tier, the more benefits the client will receive. With a Goldilocks pricing strategy, the client can decide what level he/she feels most comfortable with – this way you don’t have to try to judge where you think they are on the scale. When you think a client can only afford so much, you end up, most times, leaving money on the table.

Also, many clients will go out and get three competitive quotes. When you give them three tiered pricing quotes, you are allowing the client to choose between You, You and You. In most cases, the client will feel like they got the three quotes and will not shop around…especially if they feel they’ve got a highly competent and knowledgeable security expert spoon feeding them advice and valued pricing.

Shamuel Kohen CSP • Whats your ABC ? activity based cost? look at what each individual activity is costing and add your cut to the mix. simple accounting should help you with this question.

If you don’t know if your shorting yourself or if you want to be competitive, I would advise you to do ABC. In this ABC context look at your ROI, return on your ABC investment.

When I was doing security management with a logistics firm in their supply chain management department. The Price i would charge heavily depended in my activity base. then I figured ion all the costs and I came up with a price based on those figures versus pulling a price from my armpit.

When we had contractor presenting us a price, first thing i asked is, where did you come up with that figure…the eyes crossed and we moved on to the next potential contractor. think about it..don’t short yourself by pulling prices from thin air.. do some accounting and you’ll save yourself a headache.

Machado Pedro • I Agree with all

Bob Maunsell • @Shamuel, Good stuff! In the U.S. ABC = Always Be Closing. I like your ABC = Activity Based Cost!

Todd Rockoff • Hi Bob, I always wondered about “Always Be Closing” … how much time does that allow for learning? How about “always be conscious of your objectives, do things to advance your objectives, try not to dissipate energy not advancing your objectives.” Sometimes the objective is to make a sale, other times to establish a life-long business relationship, other times to change yourself or the world in some way.

I really like “profits are better than wages.” A friend of mine once said the same thing a different way: “It’s called capitalism rather than labourism for a reason.”

Bob Maunsell • @Todd – hello to Down Under! All that you listed and more comes into play under “Always Be Closing.” You have to have your objectives on the top of your psyche and constantly and consistently be moving forward to obtain them. Learning – keeping abreast of the new products/services in the field and discovering profitable marketing strategies and techniques, building new relationships and nurturing existing relationships, educating your prospects and clients and providing phenomenal services and follow up, and, yes, improving yourself and making the world a better place in some way, all are key ingredients to having a successful and ethical security business. You also need killer marketing systems in place to get your business to this level and the bottom line is, you need to “Always be Closing” to have the profits/money in place that allows you to do all the rest.

Todd, if you like that quote from Jim Rohn, “Profits are better than wages,” then you’ll like this one from Jim (it really speaks to me and my members.) “A formal educations gets you a job, self education makes you a fortune.”

P.S. I really like the capitalism rather than labourism quote.

George Hindy ★★★★★ • When I was running my own business I used two pricing methods;

1. Cost plus Markup- This was the baseline price for my services. I would calculate all my business overheads to work out the cost at an hourly rate then add 40% markup. This method was my “Bread and Butter” pricing method.

2. The “going rate”- Even though I had little overhead, I still charged the same going rate as larger businesses for my services. This was more profitable for me as I could service clients that were “comfortable” paying these prices. These customers were my business’ “Cherry on Top” delivering me 300% ROI.

John M. Feeney • Nice thread…..comparing installation / service rates. Regardless what you charge, someone is always willing to be a dollar cheaper. This challenges every Sales person, to create the value in the company / people / service, not the product. When I first proposed raising our hourly rate, the first reaction was nobody would pay. Then I showed them a survey our own customers answered. #1 factor in choosing us PRICE. Which to some was great. The problem is unless the Price factor is followed by the volume you gain nothing. Your leaving money on table.

Experience has shown time an time again, the key to this business model is Service. Anyone (I mean anyone) can sell CCTV. We your able to define your companies position and what makes you different, clients are willing to pay. When their NOT, it pretty much shows it didn’t accomplish that task. Or as I like to say, your not my client.

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

This Friday marks 110 days into 2012. The year will be just about a quarter done.

What have you accomplished so far this year?

What were those bold promises you made to yourself on January 1st, that 2012 was gonna be different?

The Recording System That Never Lies
Imagine that you had one of those reality TV film crews following you all day long, and has been filming you 24/7 over that last 110 days. What would we be seeing in the editing room? Did it film you doing the following:

Did it see you strategize your massive to-do-list every day and implementing it?

Did it see you dedicating time to new technologies to learn?

Did it see you making honest to goodness real investments in whatever education that can help you grow your business?

Did it see you putting new breakthroughs and ideas into action?

Or did it mostly see you squandering away your life and opportunities, squandering your education, disappointing those, again, who depend on you?

How about that the boom operator who’s holding the boom mic over you, what audio did he record?

How many daily excuses did it hear?

How much negative self-talk? How much woe-is me talk?

Did it listen to you fleecing your future, telling yourself you’re way too busy, too stressed out, too confused?

Did it hear you complaining that life’s too hard and just not fair?

Did it hear you griping that you should have just taken the easy way out and gotten a government job?

Did it hear you complaining over and over again that you’re just a one man operation, and you have no support from anyone.

If you wanna sit in a stupor dreaming about pie in the sky stuff…. if you want a time out on this life with dreams of reincarnation for the next one…. hey, it’s a free country man. But as far as I’m concerned you get ONE life. And this is it.

Now.

The worst thing you can EVER do is lie to yourself.

“I don’t really need to send a client newsletter out.”

“I’ve already tried that.”

“I’ll do that when I get busy again.”

“When Romney gets into office business will be easier and the economy will pick up.”

“Those business training course are too expensive.”

“Things always manage to work out OK.”

“Maybe I can negotiate the price of success just a little bit. For a little while, anyway.”

People who think that way always end up with the man’s boot on their dead neck. At their funerals, their friends talk about how well-intended they were, instead of celebrating what they actually DID.

If you think this is too harsh, unsubscribe.

If you think I’m self serving and I don’t have a right to be, unsubscribe.

If you know I’m speaking the truth, get busy.

The fruit in life
The fruit in life is out on a limb, that’s where success has always been out on a limb for the brave men and women who have the balls and fortitude to go get it. If you need new skill sets, you’ve probably already know it. Call my girl Jodi and get the marketing and training you need. Her phone number is 1-508-835-1123, or Skype her at SecurityMarketingGuru. Nobody’s gonna shove anything down your throat. You’ll just get some good, honest advice on what you need to get your business going.

And….if you put off thinking about this until someday, you’ve still made a decision.

Time waits for no man or woman. Once gone, it never comes back.

P.S. If this post resonates with you, please “like” it, “tweet” it, or +1 it!

The Investor Mentality
Each time you utilize another marketing strategy (like Direct Mail, Yellow Pages, Newspaper Ads, PPC, eMail, SEO, Radio,TV,Groupons,tradeshows) you gain a means of acquiring new clients that you can rely on for life. Creating such marketing assets is an enormously valuable skill to acquire and hone. You need to understand the principles of marketing before you start chasing every shiny new object on the horizon.The people who get wealthy, and stay wealthy in the security business, will take a very sensible, patient approach. A good security entrepreneur will approach marketing with patients and get one marketing medium effectively working for his security business. To follow this philosophy, you can start by sending out client newsletters and get that system up and running, then get a referral system going, then start a direct mail campaign to a target list of consumers, then start an email campaign, and so. Just start with one marketing strategy and expand as your success grows.

Stay Awesome!

Now Let’s Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Muhammad Ali was my Dad’s all-time favorite boxer, and he was mine, too. Back in 1964, Sonny Liston was considered invincible and “the baddest man on the planet.” That is until a super fast-talking, super fast-moving kid, named Cassius Clay, came along and cleaned his clock and then took Sonny’s title away.

By the time the rematch was made, Cassius Clay had become Muhammad Ali. Ali’s trainer, Angelo Dundee, gave him rock-solid advice. He told Ali to jump on Sonny Liston and remind him of the first licking he got. Muhammad Ali did just that, scoring one of the most epic KO’s of all time. “It was a perfect punch, because Sonny Liston didn’t see it,” Angelo Dundee said. Midway through the first round, Ali landed the famed “Phantom Punch,” knocking Liston out cold.

Angelo Dundee said Ali’s secret was that he was so confident of everything. The lesson for you? Be bold and daring, and take the fight to anything or anyone in your way – and, if they see you coming, make sure they see you passing them by.

In this month’s Smokin’ Security Newsletter we have a huge knockout punch ready for you.

Knockout Punch # 1 – Your Springtime Quarterly Client Newsletter Is Ready To Go!
Just pop your company logo and contact information into our done-for-you client newsletter, and you’re ready to go! A properly designed newsletter IS the most powerful, stay-in-contact tool on the planet that will help BRING you new customers, referrals and repeat business. It will also reinforce your image as “the security expert” in your marketplace. It’s truly a fierce marketing weapon that WILL crush your competition! You better be sending one out to all your clients and prospects quarterly.

Knockout Punch # 2 – Confidential Report: Are You Just Another Security Sales Rep?
Inside this report, you’ll find ways to stop doing the same old fashioned, hard-as-hell, belly-button-to-belly-button, grunt work known as traditional security selling, and discover how to create a 24/7/365 Robotic Security Selling System.
- How to use pain and fear as a motivator.
- How to target a geographic area.
- How to create a “Shock & Awe” package that slays the competitions.
- The awesome leverage of writing your own weekly “Crimestopper Tips” for a newspaper.
- The power of creating your own radio show.

Knockout Punch # 3 – How To Create The “Wicked Killer” Client Referral System
- A step-by-step guide to making sure your clients can bring customers to your front door.
- How To create the referral process.
- Creating the wicked happy client experience.

But Wait, There’s Still More Included In This Month’s Smokin’ Security Newsletter….
- How to Become an Attention-Seeking Hound With Your Face.
- Have you developed the “Toll Booth” position in your business? (Secret of the rich)
- How to nuclear bomb-proof your business.
- Are you using QR codes on your business cards? If not, you should be.
- How to create a simple, and effective Robotic Security Selling System™
- Discover the wicked Awesome power of voice broadcasting.
- How to use voice broadcast as a service contracts reminder.
- How to get a ton of FREE publicity by using the newspaper. (live example inside)
- Free publicity is a guaranteed short local security expert overnight.
- What Mick Jagger can tell you about Constant And Never Ending Improvement.
- Why everyone should be in the consumer awareness lead generation business.
- Is It happy or unhappy clients you want? How to create a wall of happy clients.

So, who do you wanna be Muhammad Ali or Sonny Liston?

Get your free issue of this month’s Smokin’ Security Newsletter NOW!

Investing In The Miracle of Your Mind
I get this question a lot from folks, “Bob, how are you able to run three business simultaneously?” The short answer is I get up early and invest my “TIME & ENERGY” into only high income producing activities that will produce “EQUITY and RMR” for my businesses. I have always been an early bird from my military days. But it wasn’t until I bought an audio success course over 18 years ago, titled “Lead The Field” by Earl Nightingale, that really changed my life and how I go about investing my time in myself. On one audio cassette tape Ol’ Earl was talking how to become the top person in your niche/industry and here is what he had to say:

“One hour per day of study will put you at the top of your field within three years. Within five years you’ll be a national authority. In seven years, you can be one of the best people in the world at what you do.”

Your Habits Are For You Or Against You
I can look you dead in the eye and tell you this: We first make our habits, and then our habits make us. I know this to be a self-evident truth, because the truly successful security entrepreneurs invest in themselves and don’t make excuses about not having the time, energy or money to invest in themselves and their businesses. It’s all about investing in yourself and investing in the miracle of your mind. if you practice this habit it will payoff with a King’s ransom. A good rule of thumb is the…

“The more I learn, the less I work and the more I earn.”

or the other side of the coin is

“The less I learn, the more I work and the less I earn.”

You have free will so the choice is up to you on how you want to invest your time.

By getting up just an hour earlier every day, this formula for success can help you become the next:

- Mega Pixel Expert.
- Go-to-guy for a wireless mesh networks.
- Top personal self-protection expert in the world.
- World-renowned retail theft protection guru.
- Locksmith honcho
- Most advanced low-voltage electrical contractor in your town.
- Kick-ass women owned security business.
- Fire Alarm King.
- Home Entertainment God To The Celebrities.
- Z-Wave Maestro.
- Professor of Perimeter Protection.

Spend an hour of total peace and quiet working ON you and your business and not working IN your business.

Kicking Your Competitions A$$
The only true security in life comes from knowing that every single day you are investing in yourself in some way, that you are increasing the caliber of person that you are and that you’re becoming more valuable to your family, friends, and business.
As in life and in business, the early bird really does get the worm, and the sale.

Change, Nothin’ Stays The Same
Unchanged, and Ya Hit The Ground Runnin’
Change, Ain’t Nothin’ Stays The Same
Unchanged, and Yeah Ya Hit The Ground Runnin’

Ain’t Nothin’ Stays The Same
I know that a lot folks hate change and always say “Why can’t thing’s just stay the freakin’ same?” For me, the hair literally stands up on the back of my neck when I think of all the opportunities for security dealers and integrators. There’s a lot more dinero to be made and much more RMR to put on the books. But you gotta hit the ground runnin’ and embrace change, if you want to make more money fast today.

Margins Are Shrinking
Just like Rock n’ Roll and the Security Industry, the margins are shrinking if you’re selling the ol’ fashioned way. Bands really aren’t making much with CD’s sales anymore with the rise of streaming services, like Spotify, and iTunes entrenched as the worlds biggest music retailer. Digital sales in 2011 outstripped physical sales for the first time ever! This has put the kibosh on profits for a lot of rock bands that are just getting by and resting on their laurels.

Show Me The Money
The money for rock bands is not the CD business anymore, it’s in the rock concert and touring business and, more importantly, the “PACKAGING & CREATION” of musical products. Why sell a single download for .99 cents when you can sell a box set complete for $434.99, take a look at the two different and completely diverse musician’s that have repackage there products, and getting out of the commodity business of just selling a single downloads.

U2 – Achtung Baby
The entire history of “Achtung Baby” is chronicled in the super deluxe edition. It consists of six compact discs and four DVDs, including the documentary, and a Zoo TV special. Other goodies in the box include a hardcover book and 16 art prints.

Fans of the band are treated to the original album, and a variety of extra material that ranges from informative to overkill, depending on your level of fandom. There’s a scaled-down two disc set that includes 14 additional tracks, as well as an uber-deluxe version at the uber-high price of $434.99 that includes a set of collectible vinyl singles, a magnetic puzzle tiled box, and a pair of Bono’s trademark “Fly” sunglasses.

Tony Bennett – The Complete Collection
This 73-CD, three-DVD collection, priced at around $400, reflects Tony Bennett’s lifelong ambition to create a “hit catalog rather than hit records.” It contains more than 1,000 individual songs recorded over more than six decades, from his first recording, a rare 1946 V-Disc with an Army band in Europe, to tunes from his first No. 1-charting album, “Duets II,” released in September, pairing him with today’s stars, including Lady Gaga and Carrie Underwood.

As you can see these box are priced 435 times more the any single one-song download.

The Pricing Terrorist
Is that little jihad voice inside your head saying that you can’t raise your prices, you gotta keep them low just like everyone else. If you’re stuck selling a commodity, you better damn well master the fine art of creating value and differentiating yourself from the competition. It’s no secret there’s a direct link between having a super successful security business and a killer marketing machine.

Packaging is similar to the “value meal” at McDonald’s or the kids meals at Burger King. You provide the convenience to the client of including items they would customarily buy, bundled together at a reduced price. A lumber yard might offer a “fence building kit” including plans, lumber, concrete, hammer, nails, and rental of an auger machine. A health club might offer a weight reduction and conditioning package, including a one-year membership, nutrition consulting, a one-year supply of nutrition supplements, and three months of personal training.

A security installer might offer homeowners a “Home-Safe-Home” package where they bundle a “Home-Safe-Home” safety and security audit, a four door, eight motion, three keypad security system with four video cameras system and one year monitoring and a service contract at a reduced price. You need to learn from these examples and add value, add services, bundle things together and make it so that a true apples-to-apples comparison with some other brand is difficult or impossible.

Hey, Van Halen concert rocks, and so do you!

Let me know what you think, also what’s your favorite VH song?

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