Wag More Bark Less (Video Inside)

I saw the “Wag More Bark Less” bumper sticker that was plastered on the back-end of a Chevy Tahoe in front of me in the Dunkin’ Donuts drive through. It brought a smile to my  face cuz I thought immediately of my little ol’ office/home dog, Maeve. She brings a smile to my face and to everyone that meets her. Maeve’s always wagging her tail, she only barks when she sees something in her  FOV (field of view) that she isn’t accustomed to seeing. Good little watch dog!

Increase your security sales by being a happy security sales rep or dealer!

(Click Image Above To Watch Maeve Video)

Wag More…
If you can make people happy, you have a golden ticket to your success in business and for a very happy home life. All your success begins and ends with people. People can give you money, signed  contracts, praise, support, business opportunities, help and advice. They’ll go out of their way to refer  you to other folks who also give you what you need. If you can make people happier than they already are, you get more of what you want. Your attitude is the reflection of the person inside you.

Bark Less…
Barking loudly at people doesn’t attract people into your life, it actually repels people. You can attract and repel people by the words that come out of your mouth. The last thing this world needs is more miserable and nasty people that are just barking all day long. If you can’t be that bright ray of sunshine and hope and enthusiasm to your clients and prospects, techs, sales reps and office staff ,spouse, kids, then your in BIG trouble. You need to wise-up and start wagging your tail more. Life is just too short to walk around being miserable.

Your Mental Attitude
The greatest people in the world are those who make us happy and feel good about ourselves. You only have one shot through this thing called life, so why not make as many people happy and try to have the best possible relationship with everyone that comes in contact with you, and then leave them feeling better for having met you?

Have a great week and stay forever awesome!

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Working Smarter, Not Harder Is Where The Money Is At

When I first went out on my own, I had this job sub-contracting for an electrical contractor that sucked BIG time! This contractor was paying me $20.00 bucks per hour to use my Milwaukee “Hole Hog” to drill out studs and sling 12/2 Romex through the studs. Back then I was very grateful for the work and money, but I would have to work 25 hours to pull down five “Benjamins.” Not a good business plan for creating wealth and living a life style that’s second-to-none.

When I was drilling out studs and slinging Romex, that was working hard. I had a Master Electrician’s License and I was able to make a days pay, but I was working my friggin’ hump off and it didn’t allow me to leverage myself with technology, and create future wealth, and communicate with thousands of people at the touch of a button.

Write This Quote In Blood

“Working smarter is working ON your business and not IN your security business.”

Working smarter is about creating a Robotic Security Selling System, that allows you to grow your business.

Security Tech vs Security Entrepreneur
There is nothing wrong with being the best technician on the the planet . But to be the best technician that owns his business and can’t grow his business, well, there’s something wrong with that. Most technicians don’t understand that the life-blood to any business is attracting new clients that Pay, Stay, and Refer. The technician always sees the customer as a problem. The security entrepreneur, on the other hand, is always working on the “STUFF” (sales & marketing) that will lead the company forward and has a Mosaic of what it will look like in the end. The entrepreneur looks at the customer ‘s every want and need as an opportunity to maximize profits by satisfying those wants and needs.

Inside This Month’s Smokin’ Security Newsletter, we give you a TON of leverage to help grow your security business. You get three (3) smokin’ money-making marketing pieces that you can employ right away to bring in more new clients and reconnect with old forgotten prospects. Also included in this month’s edition:

Bonus # 1 – Turning Eleven Little Words Into Gold
Here’s a little ol’ email that will rustle-up dead leads for you and make you some money, while you’re at it. Here’s what I want you to do – go through your file cabinets and old business cards and search the desk drawers, and find as many leads that you have sent a quote/proposal to over the last year, then send these prospects this cagey, eleven-word email. Shouldn’t you and your sales reps have this brilliant eleven-word email at your disposal for communicating with your potential customers?

Bonus # 2 – St. Paddy’s Day Card
It’s a great St Patrick’s Day postcard that will bring in the green! You can mail it out to all your clients and prospects at the beginning of next month. It includes two special St. Patrick’s Day offers…one for your existing clients and prospects, and one for their friends…you know I’m all about referral-generating!

Bonus # 3 – Money Makin’ Commercial Sales Letter -
Here’s one of the first sales letters that I ever wrote; it’s for the commercial security market. The first time I mailed this letter out, to a very small list, I hit a $16,000 job in Boston for a CCTV system. This letter can be tweaked for anyone in the security industry – alarm dealers, CCTV installers, electricians, Home Theater Guys, Fire Guys, guard services, butcher, baker, and candle stick maker…you name it!

The letter can be used as an intro letter to your company prior to meeting with your prospects. Everybody needs a sales letter to sell their wares; a sales letter is part of a Robotic Security Selling System. This letter will do your selling for you. I have handed you a very big key to opening up a door to any security marketing you choose to enter, I know some of you will take this letter and implement it pronto, and some of you will get ‘round to it sometime in 2019; “Money Is Attracted To Speed, It Is Repelled By Sloth.”

Bonus #4 – Audio Success CD
This month’s audio success CD is an interview with the Steven Seagal of the Security Industry. You’ll discover how to use Social Media to stop crimes and how to conduct network penetrations.

The Next Great Marketing Strategy You Should Be Using in Your Security Business (and it’s not Social Media!)
Well, I can’t tell you outright what this strategy is, but I can tell you that it’s easy to employ and will bond your clients to you – forever! You’ll have to order your free trial of the Smokin’ Security Newsletter to find out!
Because we over deliver and provide world-class client service, here’s what you’ll also get in this month’s Smokin’….

How To Make $500 In 90 Seconds Flat
Are You Loaded With Fear – Here’s How To Overcome It
Why You Shouldn’t Underestimate The Power Of Recognition and How Not To
Are You Just A Vendor In Your Clients Eyes? How To Ditch The Vendor Label and Turn It Into A Trusted Business Partner Credo
The Funniest Ad Ever For The Security Guard Industry

Ask yourself this question, “Do you really want to work harder or do you want to work smarter?”

The ONLY way you are going to increase your business is by marketing your business.

If you want to take a test-drive of the Smokin’ Security Newsletter, you’ll get a free peek into my world and will learn new ways to effectively market and communicate with your prospects and clients. Ways that will create clients that Pay, Stay and Refer!

Security Tech vs  Security Entrepreneur Which One Do You Want To Be?
You gotta ask yourself what do you want to be – a tech or entrepreneur? A tech is busy doing the day-to-day bull crap work and never really gets ahead. An entrepreneur creates an inspiring vision for his company and goes about emulating this vision each and every day.

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

FEAR Has No ROI…

Basketball season is in full force, as I’m writing this.  I caught the tail-end of last night’s game when the New York Knicks with Jeremy “Linsanity” Lin smoked the Toronto Raptors at the buzzer with a last second game winning 3 pointer.  I hope you were able to watch some of the NBA Basketball season because you get to see greatness and heartbreak, in it’s purest form, all in the same breathtaking moments.

The Jeremy Lin Story
If you don’t know who Jeremy Lin is or his story (immigrant parents, Harvard grad, first American basketball player of Taiwanese descent to play in the NBA), it’s pretty amazing.

It’s a story about  immigrant parents that moved here  from Taiwan, that wanted a better life for themselves and to give their children a chance in the land of opportunity.  Lin is the kid who worked his ass off and went  to Harvard University. He went undrafted in the NBA. He was a great player and playmaker on the Harvard basketball team. Lin was the kid who had been cut by the Warriors and Houston Rockets before he ended up at the end of New York Knicks bench.

Never, Ever Give Up
Everybody can see this really is a story that transcends basketball. This is the one about the kid who worked so hard on his ball-handling and his shooting, sometimes when it was just him and the machine we call “the gun” feeding him balls, that he kept burning holes in the bottom of his sneakers.

Jeremy came out of Palo Alto, but Stanford didn’t want him. So Stanford missed Jeremy Lin, too. He sent out DVD’s of himself to Ivy League schools and Harvard wanted him and Amaker showed up his sophomore year, and this was a coach’s dream, too, walking into the gym and finding a player like Jeremy Lin waiting for him.

Lin has impressed his fans not only with his skill on the court, but also with his FEARLESSNESS and DETERMINATION  to overcome setbacks and the ability to make the most of his opportunities.

VICTIMVILLE
Jeremy Lin didn’t make excuses or move to  VICTIMVILLE, he took responsibility for his own life, success, money, and made things happen!

I know a lot of security dealers and low voltage installers who have chosen the VICTIMVILLE route: my town or city, my techs, my staff, my  clients, my dog, my wife, my X is the reason my business is ____________________.  (doing crappy, not getting sales calls, in a slow period, etc..)

Letting fear be your guide is a huge mistake – Acknowledging you’re afraid and being able to make decisions that will help you get through the fear… are two different things.

Everyone, including me, gets the heebie-jeebies from time to time. We all feel overwhelmed and in over our heads once in a while. Especially since running a security business isn’t the only thing we’re responsible for.

We all have spouses, children, family and friends that demand our time… real estate investments, office staff, and technicians that can cause us stress… and then the “honey-do” list that never ends.

But fear is a horrible guide. It takes you into dark faraway places that have no redeemable value and it rewards you with zero. Fear has an ROI of zero.

What fear is good for, is… it tells you that you’re headed into uncharted waters.

An that’s a good thing because traveling over the same waters, again and again, means you’re not going to see or experience anything new.

And moving ahead… is the only way… to make progress.

We are 2 months into 2012… are you Acting FEARLESSLY? Are you committed to making your dreams happen? Are you getting outside of your comfort zone? Remember this about  Fear doesn’t attract money it repels it.

Have a great weekend!

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

What’s A Class Act? (It Has Nothing To Do With Money)

Here’s an old “Dear Ann” article from the Worcester Telegram & Gazette Newspaper, dated July 15 1995. My mother cut it out of the paper and gave it to me and I’ve kept it all of these years. I think this article should be read by everyone. People need to be reminded that class has nothing to do with money…

What is Class?
===================================================================================

“Class never runs scared. It is sure-footed and confident in the
knowledge that you can meet life head on and handle whatever comes
along.”

“Jacob had it. Esau didn’t. Symbolically, we can look to Jacob’s
wrestling match with the angel. Those who have class have wrestled
with their own personal angel and won a victory that marks them
thereafter.”

“Class never makes excuses. It takes its lumps and learns from past
mistakes.”

“Class is considerate of others. It knows that good manners are
nothing more than a series of small sacrifices.”

“Class bespeaks an aristocracy that has nothing to do with ancestors
or money. The most affluent blueblood can be totally without class
while the descendant of a Welsh miner may ooze class from every pore.”

“Class never tries to build itself up by tearing others down. Class is
already up and need not strive to look better by making others look
worse.”

“Class can “walk with kings and keep its virtue and talk with crowds
and keep the common touch.” Everyone is comfortable with the person
who has class because he is comfortable with himself.”

“If you have class you don’t need much of anything else. If you don’t
have it, no matter what else you have, it doesn’t make much
difference.”

By Ann Landers

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Social Media vs. Direct Mail (Video Blog)

I shot a quick little video in the my office the other day about Social Media vs. Direct Mail.

What’s Your Time Worth…?
I hate to be a Negative Ned here but Social Media ain’t FREE. Last time I checked your time should be worth at a minimum $125.00 per hour, if you wish to net $200,000.00 a year in income. So if you’re spending 2 hours a day on Facebook, Twitter, and LinkedIn it’s costing you roughly 2 Hours x 250 work days x $125.00 per hour = $62,500.00 to engage in Social Media. So what is your ROI on your Social Media strategy. All great companies are doing both online and offline marketing efforts. But if you want to make REAL money you put something in the mail, the saying goes the “more you mail, the more you make.”

Inside This Video You’ll Discover:

• The more you mail the more you make.

• Slicing and dicing your mailing list.

• A wicked awesome gift to give to your clients.

• Great companies have Social Media and Print Advertisements.

• How to create multiple Robotic Security Selling Systems.

Have a Great Weekend! Enjoy the Super Bowl!

~Bob

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

What Every Good Security Dealer Needs To Bring In A Huge Cash Stream…

What Every Good Security Dealer Needs To Bring In A Huge Cash Stream…Is My Done-For-You Joint Venture Sales Letter That’s Included In This Month’s Spectacular Issue Of The Smokin’ Security Newsletter! Read On To Learn More…

Lady Gaga
I don’t know if you’re a hipster or not, but I have two young girls that keep my music tastes pretty dope. When I drive them to school in the morning, I hear it all. The one musical artist that both my girls LOVE is Lady Gaga. The girls told me that she’s got millions and millions of facebook likes, so I checked it out. Lady G actually has 46,983,191 facebook fan page likes, and her latest video, “Marry The Night,” has 31,808,176 YouTube views. Those are some pretty powerful numbers, hombre.

My Account Says You Can’t Deposit “Likes” or “Views” Into A Bank Account
In Social Media, it’s very hard to place a metric value on what a facebook “like” or a YouTube “view” is worth. If you’re a small-to-large security integrator, you can’t deposit “likes” or “views” in your bank account. But what you can deposit are checks. Of course, someone like Lady Gaga is monetizing social media with her entire social media team. So what can you monetize to make big ducats?

What Every Good Security Dealer Needs To Bring In A Huge Cash Stream…Is My done-for-you J.V. Sales Letter
You should be nurturing and monetizing relationships with other business folks who have a client base that consists of your ideal clients. It’s the quickest and easiest way to drive new customers to your threshold. In this month’s incredible issue of the Smokin’ Security Newsletter you’ll get the tools to do just that! Specifically, you’ll get a frickin’ awesome sales letter to send out to potential J.V. partners that has a killer referral system designed to drive plenty of new clients to your business. All you have to do is follow the simple steps I’ve outlined to get the ball rolling.

Also inside this month’s Smokin’ issue is:

- Discover the one thing you need to do to sell more security systems.

- Why SEO optimization won’t work if you have lousy follow up.

- The dark side of giving your clients and prospects your cell phone number.

- Listen to this to optimize your business and personal life.

- Four FaceBook plugins that will create monster traffic flow.

- Super secret ninja ways for building up your FaceBook credibility.

- If you have inside sales rep they better be doing this strategy right now!

- Unearth a conveyor-belt marketing method for starting an avalanche of business.

To get your hands on this month’s issue (for only $5.95!!) get to clickin’ – The Smokin’ Security Newsletter.

Have a great weekend!

Bob

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Little Hinges Swing Big Bank Vault Doors

I’m just wrapping up the day on a cold and drizzly Monday afternoon. I have WEEI Sports Radio Boston on in the the background and I’m listening to Coach Belichick being interviewed about his game plan against the Baltimore Ravens. The one thing Belichick said that struck a nerve with me was how he was talking about turning a disadvantage into an advantage and if you can’t pay attention to the little things in practice and on game day, then it will kill you. The motto that he hammers through the skulls of his players are “little things make the big things happen,” and obviously we had a Patriots Victory yesterday because we did the little things better. The same can be said about the San Francsico 49ers and the New York Giants game; it came down to the little things that made the difference between the Giants winning and San Fran losing.

Little Hinges Swing Big Bank Vault Doors
Another great analogy that I love from the late, great salesmen W. Clement Stone (who employed over a 1,000 direct sales insurance reps during the Great Depression) is his saying that “little hinges swing big doors.” I can really only think of two things to become a serious student in learning how to have a very, very BIG BANK BALANCE:

First Off,
Self-Improvement…Improving Your Self-Image, Self-Confidence, Communication Skills and Sales Skills.

Secondly,
Advertising and Marketing, because that’s where the REAL money is at!

Another great quote by W. Clement Stone (that he had his sales reps write on the binders of their personal notebooks) was: Do It Now!

Improve in these two areas RIGHT NOW!

Peace, out!
Bob

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Your Clients Better Be Saying My Security Company Rocks!

My little daughter, Kiera, hit me up for several magazine subscriptions during her school magazine drive a couple months back so I got myself a subscription to Rolling Stone. This month’s issue has The Black Keys on the front cover. The Black Keys new CD “El Camino” is friggin’ killer.

The one article I want to talk with you about today is from the Rolling Stones Q&A column. This Q&A session is with Dave Grohl, lead singer and front man for the Foo Fighters about being real and true to yourself. The Foo Fighters latest CD “Wasting Light” has been nominated for six Grammy awards.

Analog To Tape
Unlike the band’s previous two albums, Wasting Light was recorded in Dave Grohl’s garage in Encino, California, as opposed to the band’s home-built studio, Studio 606. Regarding this decision, Grohl states: “There’s poetry in being the band that can sell out Wembley Stadium, but also make a record in a garage. Why go into the most expensive studio with the biggest producer and use the best state-of-the-art equipment? Where’s the rock ‘n’ roll in that?” Grohl added it was a way to “do something really primal sounding,” innovate, break people’s expectations and “make records the way we used to f**king make records.”

The album was recorded entirely using analogue equipment until post-mastering, Grohl said it was done that way because he felt digital recording was getting out of control – “when I listen to music these days, and I hear Pro Tools and drums that sound like a machine- it kinda sucks the life out of music.” – and the analog would make the record “sound rawer and somewhat imperfect,” something which guitarist Chris Shiflett agreed was beneficial, declaring that “rock ‘n’ roll is about flaws and imperfections.”

Rock Star Security Dealer – How Can You Be Real In Today’s Security Business?
In the subject line I told you today I’d share with you how to get your clients to make a proclamation like, “My security company rocks!” or “I love MY security company!”

Because, if that’s not the response your clients have when the subject of security comes up, you’ve got a lot of work to do – and in some cases, much- needed repair work to a relationship you’ve put hope into, but nothing more.

Here’s what I mean:

You don’t have to be the coolest hombre in town to wow your clients, but you do have to be something many, many have a hard time being:

YOURSELF & BEING REAL

Yes, just being you is often enough.
That means, if you’re quirky, don’t hide it.
If you like only black jelly beans and hate the rest, don’t eat ‘em just because it’s polite.
Have an opinion. BE someone..
If you like fishing, don’t hide it.
If you like salsa dancing, don’t hide it.
If you like CIGARS, don’t hide it.
Talk about your favorite beers with the clients you know like beer, too.
If you like fast cars, don’t hide it.
If you’re on your 3rd wife, WHY HIDE IT?
BE someone, as in, be yourself.

(Hint: This is all about creating and living your brand – your brand is you and what you
love, hate and your passions. STAND for something, or, as the song goes, you’ll fall for anything, right?)

When you are you, people will react far more favorable than if you pretend to be something you are not.

They will have to make a choice: LOVE you or hate you. At least they’ve decided and you know where they stand.

Look…

The two most profitable guys I know in security are outrageous in some fashion!

One guy, and I’ve seen this, wears SHORTS and tennis shoes on Fridays. He’s even broken rules of some kind, I’m sure, by wearing flip-flops. But, guess what? That is HIM. HE pulls it off. HE is a relaxed, easy-going dude.

I also know a guy that wears funky suspenders and a bow tie everyday. Every day, MONEY flows into his bank account.

Why?

People LIKE and enjoy who he is and neither one of these guys pretend to be something they’re not.

Tough Times For Rock ‘N’ Roll & Security Dealers
It’s obvious that rock radio has been suffering from some kind of formulaic-playlist syndrome meltdown over the past 10 years, and the same thing goes for security dealer marketing – where all the security businesses copy each other’s stuff and they all end up looking and sounding the same. It’s your job to break through the clutter. You can do that very effectively with personality driven marketing. Start by just being yourself!

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Have A Great Weekend!

My Predications For 2012 (Protecting The Family Jewels)

For U.S. service men serving over in Iraq and Afghanistan, protecting the family jewels is a top priority. For one British company, it’s a business plan. BCB International, based in Cardiff, Wales, is marketing its bomb-blocking boxers as a means of protection against  IED Blast (improvised explosive devices) in Iraq and Afghanistan. Called Blast Boxers, The boxers include a knitted Kevlar panel that covers the groin from front to back and extends to the inside of the thighs to protect against femoral artery injuries.

I want to give you your own set of Blast Boxers for your security business, so you don’t lose your family jewels in this treacherous economy.

1 – Your Real Assets
“What is the single most important asset you have in your security business right now?  And, are you insuring it against loss, disaster, poor technician or poor staff performance, and the like?

Let me tell you that the Asset I’m referring to is not…

Your equipment
Your vans
Your technicians
Your office
Your office staff
YOU

Nope. None of these amount to a hill of beans when compared to the most critical Asset of all.

What’s funny, though, is this: We all believe, erroneously, that even though all these things are not the most important parts that make up our security businesses, we should insure them so in the event there is disaster, at least you’ll live through it with someone else picking up the tab.  Think of all the insurances we pay for…van insurance, tool insurance, business liability insurance, worker’s comp insurance, property insurance, health insurance, dental insurance and life insurance. We’re insured up to the WAZOOO!

But I bet you’re not insuring the one single Asset that can provide you with all the business you need to live the lifestyle you want. Heck, a fair amount of you probably don’t pay a lick of attention to the Asset, or, if you do, you don’t pay very much at all.

I hope you’ve guessed what the single most important Asset you have in your security business is by now…if not, it’s MARKETING! A killer security marketing system will immunize your business against ANY down economy and will provide you with cream of the crop clients that Pay, Stay and Refer!

Is your security marketing system set up and ready to start rolling in new clients and referrals, on a regular basis, for 2012 and beyond?

2 – Online Advertising Ain’t Cheap
Long gone are the days of $2.50 PPC (Pay Per Click) for each home alarm system click through. Nowadays, you’re paying $15.00 for the very same PPC with same keywords. Isn’t paying .44 cents for a First Class Stamp looking like a damn good deal right now?

Online-offline integration is the name of the game. I know a surprising number of sharp-as-a-tack security honchos  who are making big bucks with radio advertising. And almost all the best security marketers I know are using direct mail profitably.

3- Not Having A “BRASS BALLS” Guarantee and Great Assurances In Your Business Will Cost You A Fortune!
Most security dealers/integrators rely on guarantees and warranties to carry the water, but fail to “connect the dots” for the customer so that they serve as proof.

Here are a real good one:

You’re Gonna Be Smiling Big After You’ve Had Your Security System Installed Or Serviced By My Company
If you are experiencing security problems or are paying more attention to your security needs these days, then you owe it to yourself to get the best possible education, on the security solutions available to you, based on your unique requirements.

Thus the reason for our FREE 32-Point On-Site Security Audit (a $125 value) and the multitude of Free Security Reports available on our website. We want to help you make knowledgeable and well-informed decisions BEFORE you invest a dime on security!

4- Not Using Brain-Dead, Simple Arithmetic In Your Sales Presentations
It’s very common, and usually wise, to use math comparisons to minimize or even trivialize your price. For example, a $10,000.00 video surveillance system investment cost $1.14 per hour ($10,0000.00 / 8,760 hours) to protect your convenience store over a year. The cameras and the DVR protect against the loss of cigarettes getting boosted, and employees punching in late.

On average, our nation score is lower than just about any other civilized country in the world in our math abilities – although we spend more per student on public education than most others do. So don’t you DARE leave math calculations or reasoning in the hands of your prospects.  Math done well can be extremely reassuring. When it reaches the stage of: “any fool can see this is an amazing, tremendous value – so you would have to be a fool not to grab it,” serves as both motivational and reassuring.

5 – A Picture Is Worth A Thousand Words
Photos CAN trump a thousand words. As proof, photos of clients (they should all have most of their teeth) that show people happily enjoying your security system, sound system, guard service, etc. But make it real…photos of people with their testimonials. Photos of people standing in front of their homes or businesses. Take some corny ones too and show that these are real people, real clients who really enjoy your services. In various controlled tests that attempted to measure trust, photos of married couples almost always beat photos of singe individuals; photos of people with pets outperform those without those cute little critters.

6 – The Dirty Little Secret About RMR
Your RMR will only grow to the extent that you grow as a business person. What you can not and will not outperform is your own self-image. Everyone in the security industry talks about how you can make a fortune in the industry, which is true. What they fail to say is that you have to work on your self image, your self esteem/business-esteem, your business acumen, your technical savvy, your sales and marketing expertise, your people skills and hone the ability to stick to it when the going gets tough and the tough get going.

7 – The Power Of “One”
Having “ONE” security technician with all your technical knowledge and proprietary installation techniques walk out the door, for a $1.00 more per hour raise, to a competitor and leave you stranded. This is why it’s so important to have a team of techs that area all “CROSS-TRAINED” on all the security systems and installation techniques, so that your not co-dependant on any one security tech that can hold you hostage if he or she walks out the door.

8 – Queen Bee vs. Worker Bee
The most difficult thing for a security entrepreneur to do is to quit the worker-bee $15.00 an-hour-work (i.e. running to the supply house, cleaning out the service van, putting paper in the fax machine) so they rarely get to the queen-bee $1,000.00 an-hour-work : marketing for the biz to bring in high qualified new security customers, pre-disposed to do business  with you.

To market your security business, to attract new customers and keep these customers coming back and referring new clients to you, requires that you systematically reduce the dependency of the security business on you. Don’t overlook this step. This is the “secret honey” to becoming financially independent through owning your own security business.

9 – Manual Selling Sucks!
One of the cornerstone of a Robotic Security Selling Business is having a sales letter, newsletter, email, post card in place that can do your selling for you. A sales rep can only talk with one prospect at a time, a sales letter can talk to hundreds and thousands of prospects at a time. Which do you think is more effective? It’s all about MULTIPLIED SALESMANSHIP!

10 – Being Perceived As A Legit Security Expert
Are your prospects tuning you out and not accepting your security recommendations? Have you been commoditized as JUST another security company – even though you have thousands upon thousands of hours of real world security knowledge that has battle tested knowledge for stopping thieves dead in their tracks? Doesn’t it really piss you off when you lose a security install to a lesser competitor?

If you’ve answered “Yes” to my questions, then maybe it’s because, even with all your worldly security knowledge, your prospects still see you as a generalist instead of the highly coveted expert, celebrity, authority, or specialist in your field.

11- Building An Invisible Fence
A client newsletter creates an almost unbreakable bond that withstands economic uncertainty, and it keeps your clients loyal to your company. It also prevents your clients from jumping ship for low-ball competitors. This is truly the BEST internal security marketing strategy that you can deploy.

12 – Creating A Memorable  Experience
You need to be par excellence. You need to be what Mercedes Benz is to the auto industry. We know live in an economy where folks are looking for and demanding some kind of meaningful and memorable experience when they make a purchase. And will pay more for it…they expect to!

The BIG question for you is, how can you take and reinvent your security company into an experience that leaves an indelible memory for your clients, and defines you versus all the the other security guys & gals in your area?

13 – What Social Media Marketing Really Is Not
It’s not a sales channel to increase your sales for selling your security systems. You’re not going to vastly increase your sales with a FaceBook Fan Page. Social media is more like a focus group and a way to continue the conversation and increase awareness about your security company. The only person making money in social media is Mark Zuckerberg.

14 – Mobile Marketing Massive Potential
Smart phones are ubiquitous and in every one’s pocket. You can’t deny the power of the mobile marketplace. App development is going to continue, and the smart phone, QR codes, PURLS, mobile websites, and free recorded messages all that stuff will continue to boost the ability to integrate security marketing online and offline. So your smart telly-phone is a direct response marketing tool that should not be ignored.

Protecting The Family Jewels & Adding More Zeros To Your Bottom Line
Hope you enjoyed my predictions for 2012. The only thing standing between you and and extra $50,000.00 in your bank account is YOU!

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Make’em Thirsty (Happy & Prosperous In 2012)

“Happy New Year!” Hope it’s going great for you so far. Before we get started, I’d like ask you a question. “Are you still looking for new security prospects and clients?”

For most of you the answer will be, “DUH!”

Then why not start 2012 off running. You’re either ready and poised to grow your security business or you’re going to struggle through another year and maybe make it to the next.

Why wouldn’t you want to hit the road running?! For those of you who are serious about wanting to take your security business to the next level, then I have serious solutions for you. Solutions that WILL attract new security clients and prospects like a two ton magnet and grow your security business like you’ve never seen before!

Before I go any further, I’d like to share with you a short parable about a glum and disappointed sales rep…

A young security sales rep was disappointed. He had lost an important sale. In discussing the matter with his boss, the young man shrugged. “I guess,” he said, “it just proves you can lead a horse to water, but you can not make him drink.” “Son,” said the boss, “let me give you a piece of advice: your job is not to make him drink. It’s to make him thirsty.”

The question for you is, how are you making your prospects thirsty in 2012?

Here’s a couple of great programs that will give your prospects and clients a real good case of cotton mouth!

Security Maverick Coaching Program

Smokin’ Security Newsletter Coaching Program

Home-Safe-Home Security Inspection Marketing Kit

Personal One on One Coaching Call

Commercial Safe-And-Secure Marketing Kit

Today is January the 6th 2012, only 359 days until 2013…. Tick, Tock, Tick, Tock

Have a great weekend!

Bob

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

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