Marketing: Rise Above the Noise

Microsoft conducted a widely publicized study a few years ago which concluded that the human attention span had dropped from 12 seconds in 2002 to

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Marketing: The Heavier the Better?

Have you ever heard of haptic sensation? It’s the sensation produced by pressure receptors in the skin (for our purpose, let’s focus on the skin

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Customer Referrals Mean Success

The best way to get customers who are pre-conditioned and motivated to buy from you is by way of referral — getting your existing customers

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Marketing: Does Your Website Need a Redesign?

So you have a website, but is it magnetically attracting leads for you? As with anything in life, without being given the proper nurturing and

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Your Business: A Bold Promise

Most security dealers don’t pay a lick of attention to their guarantees — if they even have one at all. Every security dealer should be

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Your Business: Different is Better

Many security dealers and security sales reps operate under the assumption that because they sell or install a certain security product or brand, it is

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Marketing: Make the Most of Online Videos

Video marketing is a powerful and persuasive marketing technique that should be used throughout your client’s journey to purchasing residential and/or commercial security. If you

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