With our Converting Prospects Into Paying Clients Marketing Kit (for the residential market) you’ll get two great marketing systems that, together, will position you as the go-to-company for residential security in your neck of the woods, and prove to your target market that you, and you alone, are the security dealer of choice.
- Prospect Converting System
- Testimonial Generating System (real, live client testimonials help BIG TIME to persuade and convert prospects, don’t ever underestimate them!)
- “We Aim To Make You Happy” Email - this incredible email should go out to all your prospects BEFORE you meet with them. It includes three (3) convincing pieces that will set you apart from your competition and position you as the security company of choice before you even meet the prospect!
- Your Company’s Code of Ethics - this piece is a must have for EVERY security dealer. It sets the stage for your security company as an honest, ethical, conscientious provider of security.
- You Vs The Other Guys Guarantee Comparison Chart - includes 30 Bold Guarantees that you vow to your prospects and clients - that no other security dealer can or will!
- King of Security - this piece is a great positioning piece. It will show how knowledgeable and experienced you are in the security industry (NOTE: this piece also pitches the 32 Point Home-Safe-Home Security Audit and utilizes the audit to feature a very powerful offer that will get your phone ringing and your foot in the prospect’s door! The 32 point audit is NOT included in this kit. It is, however, included in the residential Home-Safe-Home Inspection Marketing Kit.)
- Client Testimonials & Smiley Face Client Testimonials - both of these pieces are VERY powerful. The Client Testimonial piece includes written client testimonials, while the Smiley Face Client Testimonial piece includes both visual (graphic) and written testimonials - the most impressive & compelling testimonials you can get! Real, live client testimonials lend integrity, credibility, reliability, trustworthiness and honesty to your security business because what others have to say about you is 100 times more believable, compelling, potent and persuasive than anything you have to say about yourself...
Testimonial Generating SystemAs mentioned, client testimonials are powerful in that they help break down the walls of resistance and prove to your prospects that you are a wonderful, honest, trustworthy, knowledgeable and competent security company that doesn't let its customers down. This system includes pieces to garner and glean great online and offline client testimonials.
- World Famous Client Survey Form - this piece asks your clients to give you feedback on the good, the bad and the ugly. If you’ve done a great job with the installation and client care, the good will come out in droves and you’ll have plenty of fodder for your client testimonial handouts. (comes with direction on how to distribute the form.)
- Smiley Face Testimonial Cards - these little babies work like gang busters to give you visual and written confirmation of a job well done by your security company. Clients have a blast filling them out… wait till you see them - they’re absolutely brilliant and the most compelling, client-converting pieces you’ll EVER find! Also included here is a one (1) lively marketing piece that solicits clients to fill out these fun and amusing testimonial cards. (comes with directions on how to distribute the cards.)
- Google + Reviews - It is imperative these days to have an online presence and a Google + page. On your Google + page, clients that have gmail email accounts have the opportunity to review your products and services. This Google + Review section is actually a system within a system. It includes: two (2) emails that you can send out to clients seeking honest Google + reviews, plus you’ll get one (1) marketing piece requesting Google + reviews from clients that can be used as a handout, a direct mail piece, inserted in invoices or client newsletters, a fax form, or used as text for a webpage. (comes with directions on how to distribute the three pieces.)
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Your investment for the Converting Prospects Into Paying Clients Marketing Kit is $597 (with Free Shipping)