What’s Your Time Worth…?
I hate to be a Negative Ned here but Social Media ain’t FREE. Last time I checked your time should be worth at a minimum $125.00 per hour, if you wish to net $200,000.00 a year in income. So if you’re spending 2 hours a day on Facebook, Twitter, and LinkedIn it’s costing you roughly 2 Hours x 250 work days x $125.00 per hour = $62,500.00 to engage in Social Media. So what is your ROI on your Social Media strategy. All great companies are doing both online and offline marketing efforts. But if you want to make REAL money you put something in the mail, the saying goes the “more you mail, the more you make.”

Inside This Video You’ll Discover:

• The more you mail the more you make.

• Slicing and dicing your mailing list.

• A wicked awesome gift to give to your clients.

• Great companies have Social Media and Print Advertisements.

• How to create multiple Robotic Security Selling Systems.

Have a Great Weekend! Enjoy the Super Bowl!

~Bob

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Lady Gaga
I don’t know if you’re a hipster or not, but I have two young girls that keep my music tastes pretty dope. When I drive them to school in the morning, I hear it all. The one musical artist that both my girls LOVE is Lady Gaga. The girls told me that she’s got millions and millions of facebook likes, so I checked it out. Lady G actually has 46,983,191 facebook fan page likes, and her latest video, “Marry The Night,” has 31,808,176 YouTube views. Those are some pretty powerful numbers, hombre.

My Account Says You Can’t Deposit “Likes” or “Views” Into A Bank Account
In Social Media, it’s very hard to place a metric value on what a facebook “like” or a YouTube “view” is worth. If you’re a small-to-large security integrator, you can’t deposit “likes” or “views” in your bank account. But what you can deposit are checks. Of course, someone like Lady Gaga is monetizing social media with her entire social media team. So what can you monetize to make big ducats?

What Every Good Security Dealer Needs To Bring In A Huge Cash Stream…Is My done-for-you J.V. Sales Letter
You should be nurturing and monetizing relationships with other business folks who have a client base that consists of your ideal clients. It’s the quickest and easiest way to drive new customers to your threshold. In this month’s incredible issue of the Smokin’ Security Newsletter you’ll get the tools to do just that! Specifically, you’ll get a frickin’ awesome sales letter to send out to potential J.V. partners that has a killer referral system designed to drive plenty of new clients to your business. All you have to do is follow the simple steps I’ve outlined to get the ball rolling.

Also inside this month’s Smokin’ issue is:

- Discover the one thing you need to do to sell more security systems.

- Why SEO optimization won’t work if you have lousy follow up.

- The dark side of giving your clients and prospects your cell phone number.

- Listen to this to optimize your business and personal life.

- Four FaceBook plugins that will create monster traffic flow.

- Super secret ninja ways for building up your FaceBook credibility.

- If you have inside sales rep they better be doing this strategy right now!

- Unearth a conveyor-belt marketing method for starting an avalanche of business.

To get your hands on this month’s issue (for only $5.95!!) get to clickin’ – The Smokin’ Security Newsletter.

Have a great weekend!

Bob

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Little Hinges Swing Big Bank Vault Doors
Another great analogy that I love from the late, great salesmen W. Clement Stone (who employed over a 1,000 direct sales insurance reps during the Great Depression) is his saying that “little hinges swing big doors.” I can really only think of two things to become a serious student in learning how to have a very, very BIG BANK BALANCE:

First Off,
Self-Improvement…Improving Your Self-Image, Self-Confidence, Communication Skills and Sales Skills.

Secondly,
Advertising and Marketing, because that’s where the REAL money is at!

Another great quote by W. Clement Stone (that he had his sales reps write on the binders of their personal notebooks) was: Do It Now!

Improve in these two areas RIGHT NOW!

Peace, out!
Bob

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

The one article I want to talk with you about today is from the Rolling Stones Q&A column. This Q&A session is with Dave Grohl, lead singer and front man for the Foo Fighters about being real and true to yourself. The Foo Fighters latest CD “Wasting Light” has been nominated for six Grammy awards.

Analog To Tape
Unlike the band’s previous two albums, Wasting Light was recorded in Dave Grohl’s garage in Encino, California, as opposed to the band’s home-built studio, Studio 606. Regarding this decision, Grohl states: “There’s poetry in being the band that can sell out Wembley Stadium, but also make a record in a garage. Why go into the most expensive studio with the biggest producer and use the best state-of-the-art equipment? Where’s the rock ‘n’ roll in that?” Grohl added it was a way to “do something really primal sounding,” innovate, break people’s expectations and “make records the way we used to f**king make records.”

The album was recorded entirely using analogue equipment until post-mastering, Grohl said it was done that way because he felt digital recording was getting out of control – “when I listen to music these days, and I hear Pro Tools and drums that sound like a machine- it kinda sucks the life out of music.” – and the analog would make the record “sound rawer and somewhat imperfect,” something which guitarist Chris Shiflett agreed was beneficial, declaring that “rock ‘n’ roll is about flaws and imperfections.”

Rock Star Security Dealer – How Can You Be Real In Today’s Security Business?
In the subject line I told you today I’d share with you how to get your clients to make a proclamation like, “My security company rocks!” or “I love MY security company!”

Because, if that’s not the response your clients have when the subject of security comes up, you’ve got a lot of work to do – and in some cases, much- needed repair work to a relationship you’ve put hope into, but nothing more.

Here’s what I mean:

You don’t have to be the coolest hombre in town to wow your clients, but you do have to be something many, many have a hard time being:

YOURSELF & BEING REAL

Yes, just being you is often enough.
That means, if you’re quirky, don’t hide it.
If you like only black jelly beans and hate the rest, don’t eat ‘em just because it’s polite.
Have an opinion. BE someone..
If you like fishing, don’t hide it.
If you like salsa dancing, don’t hide it.
If you like CIGARS, don’t hide it.
Talk about your favorite beers with the clients you know like beer, too.
If you like fast cars, don’t hide it.
If you’re on your 3rd wife, WHY HIDE IT?
BE someone, as in, be yourself.

(Hint: This is all about creating and living your brand – your brand is you and what you
love, hate and your passions. STAND for something, or, as the song goes, you’ll fall for anything, right?)

When you are you, people will react far more favorable than if you pretend to be something you are not.

They will have to make a choice: LOVE you or hate you. At least they’ve decided and you know where they stand.

Look…

The two most profitable guys I know in security are outrageous in some fashion!

One guy, and I’ve seen this, wears SHORTS and tennis shoes on Fridays. He’s even broken rules of some kind, I’m sure, by wearing flip-flops. But, guess what? That is HIM. HE pulls it off. HE is a relaxed, easy-going dude.

I also know a guy that wears funky suspenders and a bow tie everyday. Every day, MONEY flows into his bank account.

Why?

People LIKE and enjoy who he is and neither one of these guys pretend to be something they’re not.

Tough Times For Rock ‘N’ Roll & Security Dealers
It’s obvious that rock radio has been suffering from some kind of formulaic-playlist syndrome meltdown over the past 10 years, and the same thing goes for security dealer marketing – where all the security businesses copy each other’s stuff and they all end up looking and sounding the same. It’s your job to break through the clutter. You can do that very effectively with personality driven marketing. Start by just being yourself!

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Have A Great Weekend!

I want to give you your own set of Blast Boxers for your security business, so you don’t lose your family jewels in this treacherous economy.

1 – Your Real Assets
“What is the single most important asset you have in your security business right now?  And, are you insuring it against loss, disaster, poor technician or poor staff performance, and the like?

Let me tell you that the Asset I’m referring to is not…

Your equipment
Your vans
Your technicians
Your office
Your office staff
YOU

Nope. None of these amount to a hill of beans when compared to the most critical Asset of all.

What’s funny, though, is this: We all believe, erroneously, that even though all these things are not the most important parts that make up our security businesses, we should insure them so in the event there is disaster, at least you’ll live through it with someone else picking up the tab.  Think of all the insurances we pay for…van insurance, tool insurance, business liability insurance, worker’s comp insurance, property insurance, health insurance, dental insurance and life insurance. We’re insured up to the WAZOOO!

But I bet you’re not insuring the one single Asset that can provide you with all the business you need to live the lifestyle you want. Heck, a fair amount of you probably don’t pay a lick of attention to the Asset, or, if you do, you don’t pay very much at all.

I hope you’ve guessed what the single most important Asset you have in your security business is by now…if not, it’s MARKETING! A killer security marketing system will immunize your business against ANY down economy and will provide you with cream of the crop clients that Pay, Stay and Refer!

Is your security marketing system set up and ready to start rolling in new clients and referrals, on a regular basis, for 2012 and beyond?

2 – Online Advertising Ain’t Cheap
Long gone are the days of $2.50 PPC (Pay Per Click) for each home alarm system click through. Nowadays, you’re paying $15.00 for the very same PPC with same keywords. Isn’t paying .44 cents for a First Class Stamp looking like a damn good deal right now?

Online-offline integration is the name of the game. I know a surprising number of sharp-as-a-tack security honchos  who are making big bucks with radio advertising. And almost all the best security marketers I know are using direct mail profitably.

3- Not Having A “BRASS BALLS” Guarantee and Great Assurances In Your Business Will Cost You A Fortune!
Most security dealers/integrators rely on guarantees and warranties to carry the water, but fail to “connect the dots” for the customer so that they serve as proof.

Here are a real good one:

You’re Gonna Be Smiling Big After You’ve Had Your Security System Installed Or Serviced By My Company
If you are experiencing security problems or are paying more attention to your security needs these days, then you owe it to yourself to get the best possible education, on the security solutions available to you, based on your unique requirements.

Thus the reason for our FREE 32-Point On-Site Security Audit (a $125 value) and the multitude of Free Security Reports available on our website. We want to help you make knowledgeable and well-informed decisions BEFORE you invest a dime on security!

4- Not Using Brain-Dead, Simple Arithmetic In Your Sales Presentations
It’s very common, and usually wise, to use math comparisons to minimize or even trivialize your price. For example, a $10,000.00 video surveillance system investment cost $1.14 per hour ($10,0000.00 / 8,760 hours) to protect your convenience store over a year. The cameras and the DVR protect against the loss of cigarettes getting boosted, and employees punching in late.

On average, our nation score is lower than just about any other civilized country in the world in our math abilities – although we spend more per student on public education than most others do. So don’t you DARE leave math calculations or reasoning in the hands of your prospects.  Math done well can be extremely reassuring. When it reaches the stage of: “any fool can see this is an amazing, tremendous value – so you would have to be a fool not to grab it,” serves as both motivational and reassuring.

5 – A Picture Is Worth A Thousand Words
Photos CAN trump a thousand words. As proof, photos of clients (they should all have most of their teeth) that show people happily enjoying your security system, sound system, guard service, etc. But make it real…photos of people with their testimonials. Photos of people standing in front of their homes or businesses. Take some corny ones too and show that these are real people, real clients who really enjoy your services. In various controlled tests that attempted to measure trust, photos of married couples almost always beat photos of singe individuals; photos of people with pets outperform those without those cute little critters.

6 – The Dirty Little Secret About RMR
Your RMR will only grow to the extent that you grow as a business person. What you can not and will not outperform is your own self-image. Everyone in the security industry talks about how you can make a fortune in the industry, which is true. What they fail to say is that you have to work on your self image, your self esteem/business-esteem, your business acumen, your technical savvy, your sales and marketing expertise, your people skills and hone the ability to stick to it when the going gets tough and the tough get going.

7 – The Power Of “One”
Having “ONE” security technician with all your technical knowledge and proprietary installation techniques walk out the door, for a $1.00 more per hour raise, to a competitor and leave you stranded. This is why it’s so important to have a team of techs that area all “CROSS-TRAINED” on all the security systems and installation techniques, so that your not co-dependant on any one security tech that can hold you hostage if he or she walks out the door.

8 – Queen Bee vs. Worker Bee
The most difficult thing for a security entrepreneur to do is to quit the worker-bee $15.00 an-hour-work (i.e. running to the supply house, cleaning out the service van, putting paper in the fax machine) so they rarely get to the queen-bee $1,000.00 an-hour-work : marketing for the biz to bring in high qualified new security customers, pre-disposed to do business  with you.

To market your security business, to attract new customers and keep these customers coming back and referring new clients to you, requires that you systematically reduce the dependency of the security business on you. Don’t overlook this step. This is the “secret honey” to becoming financially independent through owning your own security business.

9 – Manual Selling Sucks!
One of the cornerstone of a Robotic Security Selling Business is having a sales letter, newsletter, email, post card in place that can do your selling for you. A sales rep can only talk with one prospect at a time, a sales letter can talk to hundreds and thousands of prospects at a time. Which do you think is more effective? It’s all about MULTIPLIED SALESMANSHIP!

10 – Being Perceived As A Legit Security Expert
Are your prospects tuning you out and not accepting your security recommendations? Have you been commoditized as JUST another security company – even though you have thousands upon thousands of hours of real world security knowledge that has battle tested knowledge for stopping thieves dead in their tracks? Doesn’t it really piss you off when you lose a security install to a lesser competitor?

If you’ve answered “Yes” to my questions, then maybe it’s because, even with all your worldly security knowledge, your prospects still see you as a generalist instead of the highly coveted expert, celebrity, authority, or specialist in your field.

11- Building An Invisible Fence
A client newsletter creates an almost unbreakable bond that withstands economic uncertainty, and it keeps your clients loyal to your company. It also prevents your clients from jumping ship for low-ball competitors. This is truly the BEST internal security marketing strategy that you can deploy.

12 – Creating A Memorable  Experience
You need to be par excellence. You need to be what Mercedes Benz is to the auto industry. We know live in an economy where folks are looking for and demanding some kind of meaningful and memorable experience when they make a purchase. And will pay more for it…they expect to!

The BIG question for you is, how can you take and reinvent your security company into an experience that leaves an indelible memory for your clients, and defines you versus all the the other security guys & gals in your area?

13 – What Social Media Marketing Really Is Not
It’s not a sales channel to increase your sales for selling your security systems. You’re not going to vastly increase your sales with a FaceBook Fan Page. Social media is more like a focus group and a way to continue the conversation and increase awareness about your security company. The only person making money in social media is Mark Zuckerberg.

14 – Mobile Marketing Massive Potential
Smart phones are ubiquitous and in every one’s pocket. You can’t deny the power of the mobile marketplace. App development is going to continue, and the smart phone, QR codes, PURLS, mobile websites, and free recorded messages all that stuff will continue to boost the ability to integrate security marketing online and offline. So your smart telly-phone is a direct response marketing tool that should not be ignored.

Protecting The Family Jewels & Adding More Zeros To Your Bottom Line
Hope you enjoyed my predictions for 2012. The only thing standing between you and and extra $50,000.00 in your bank account is YOU!

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

For most of you the answer will be, “DUH!”

Then why not start 2012 off running. You’re either ready and poised to grow your security business or you’re going to struggle through another year and maybe make it to the next.

Why wouldn’t you want to hit the road running?! For those of you who are serious about wanting to take your security business to the next level, then I have serious solutions for you. Solutions that WILL attract new security clients and prospects like a two ton magnet and grow your security business like you’ve never seen before!

Before I go any further, I’d like to share with you a short parable about a glum and disappointed sales rep…

A young security sales rep was disappointed. He had lost an important sale. In discussing the matter with his boss, the young man shrugged. “I guess,” he said, “it just proves you can lead a horse to water, but you can not make him drink.” “Son,” said the boss, “let me give you a piece of advice: your job is not to make him drink. It’s to make him thirsty.”

The question for you is, how are you making your prospects thirsty in 2012?

Here’s a couple of great programs that will give your prospects and clients a real good case of cotton mouth!

Security Maverick Coaching Program

Smokin’ Security Newsletter Coaching Program

Home-Safe-Home Security Inspection Marketing Kit

Personal One on One Coaching Call

Commercial Safe-And-Secure Marketing Kit

Today is January the 6th 2012, only 359 days until 2013…. Tick, Tock, Tick, Tock

Have a great weekend!

Bob

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Before I share with you all the New Year Gifts I’ve included for you in the Smokin’ Security Newsletter, I’d like to share with you a note I just got from a fellow security installer and new member of the Smokin’ newsletter…

Bob,

Just to drop you a note about your Smokin Security Newsletter. Being a new member I had the question what can he tell me about marketing my security company that I did not know. Being in the business over twenty years you think you know everything and heard everything. Bob is like a friend who looks at your marketing and gives your advice that you probably know but never implemented. The newsletter is worth the money. If you use just one idea you are way ahead of the cost.

Patrick Kelly
Kelly Protection
Granada Hills, CA

Before the ball drops in Times Square for the New Year, I’d like to share with you a couple of gifts that my Smokin’ Security Newsletter has for you this month that can impact your bottom line. Here are so extra money-making presents that you can add to under your tree.

New Years New Eve Gift # 1 – How To Connect With Future Generation Alarm Owners
The long term survival of your security business depends on how well you can connect with the next generation of consumers called “Millennials” born between 1985 and 2004. Do you know how to “Crack The Code” to communicating with this generation whose purchasing power is estimated at $200 billion dollars?

New Years Eve Gift # 2 – Winter 2011 Client Newsletter
If you want to be considered a legitimate security expert/celebrity/advisor then you NEED to be showing up in your clients’ mailbox on a regular basis. The Service That Soars™ client newsletter will do this for you. A client newsletter is a cornerstone piece of having a Robotic Security Sellling™ system in place. Utilizing a client newsletter, in your security business, will help lead you to an E.S.P style business – on that is Easy, Successful and Profitable! All you have to do is just plop and drop your logo on to this smokin’ hot newsletter and get it out the door.

New Years Eve Gift # 3 – Wicked Cool FaceBook Fan Page Contest
A great way to draw traffic to your FB Fan Page and sales to your business is by running this wicked cool contest that generates a lot of buzz and gets your clients involved. Here at SMG we have created an offline contest to drive a stampede of traffic to your FB fan page. With this FB contest we created it will look like you own the entire state where you do business. This contest I created is a Robotic Security Ad that can be used for all off 2012 and beyond. I give you a step-by-by blow on how to make this FB ad work 24/7/365.

New Year Eve Gift #4 – A Special Audio Success CD
I guarantee if you listen to this 2-part CD series twenty times over the next year and implement the marketing strategies I give you in the Smokin’ Security Newsletter, you will NOT be the same. You will be a new-and-improved, extraordinary security dealer living the life you want! Marketing is the best drug to infuse into your business…it will take your business to an all-time high and keep it leveraged there.

These CD’s include timeless material that will help skyrocket your security business. I have listened to them nothing short of 100 times. Part 1 of the CD series was included in the November issue of the Smokin’ Security Newsletter. Part 2 is included in the December issue. For any new sign ups, we will send out both of the CD’s so you will have the entire series.

Yes, Bob! I Want Your Free Trail Offer of The Smokin’ Security Newsletter with Your New Years Eve Gifts.

More Stocking Stuffers:

I’m not done with you just yet!

- How would you like to see a simple, rinky-dink Turkey Day card that gave me 13.92% R.O.I?

- Add a Shock & Awe element to your invoices for prompt and courteous payment.

- How much is your time worth? Do you really even know?

- Why you need to be “RUTHLESS” with your time management skills if you want to sell more systems.

- How to create Multiplied Sales

Even If You’re The Greatest Security Sales Rep On The Planet, Your Time Is Limited, And The Convincing Business Still Sucks!

This issue of the Smokin’ Security Newsletter is all about creating YOUR own success in 2012.

Let’s get started making 2012 your best and most profitable year yet!

Now, let’s go smoke your competition!

Click here for your FREE trail offer of the Smokin’ Security Newsletter.

Now Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

I love this quote, “Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow” – Melody Beattie

Pretty powerful, ain’t it? I’ve been told that in moments we feel true gratitude, we’re in one of the most highest and most powerful states we can ever be in as human beings. I’m sure you can recall a time or two when you were truly feeling grateful for something. All of your “problems” instantly went away for a bit, didn’t they?

Because of the euphoric state being grateful puts you in, I have recently decided to change my Gratitude Ritual. Now, every morning when I arrive at the office, I make a list of 5 things I’m genuinely grateful for. Sometimes items repeat themselves, sometimes something comes up just once, due to a recent activity. Either way, my journal has become a place for gratitude rather than just random thoughts and ideas.

This simple practice takes 5-10 minutes every morning and has changed my life. When you start your day with gratitude, everything you do seems easier, people seem nicer and good things seem to happen more frequently. I encourage you to do this for the coming year. Truly think and FEEL the gratitude as you write these items down. If you do this every morning and allow yourself to feel the gratitude, I guarantee your days will be smoother, more abundant with good things and overall you’ll be a much happier person. If Feburary rolls around and you haven’t noticed an ounce of benefit, call me crazy and you can drop this exercise like a bad habit. But I really doubt that will happen.

I hope you have a safe, joyous holiday season and you understand that I’m GRATEFUL FOR YOU as a friend, client and a regular reader of my published materials…Buddha, out.

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

A couple of nights ago I had the opportunity to see Bob Segar and The Silver Bullet Band at the DCU Center, in good ol’ Worcester, MA. It was a freakin’ amazing show.

Bob Segar is a classic roots rocker who has a raspy, shouty voice and who is best know for his songs about the “heartland” and “blue collar” anthems. He wrote such classic hits as “Hollywood Nights,” “We’ve Got To Night,” “Like A Rock,” “Old Time Rock and Roll” and “Roll Me Away.”

Bob Segar didn’t rely on just ONE song to fill up the DCU Center to its 14,800 person capacity on a cold and rainy Tuesday night in November. No siree! As any worthy musician worth his salt knows, you can’t rely on just one song to fill up a concert hall and make a fortune.

Good ol’ Bob has a whole catalog of EMOTIONAL DIRECT RESPONSE music to lure folks into his musical world, on a much deeper level, where you sense that Bob Segar is just whispering in your ear, and speaking to you on a deeper level.

Your security marketing message is your music!
Today, security dealers/integrators and consultants can’t rely on one vague soundtrack to be their company anthem, such as “We’re # 1” or “A name you can trust” or “Security is my Passion” to lure people into their businesses to drum up sales. These brand-canned slogans are not relative messages that match up with your marketplace. In other words, they’re not messages that resonate well with your prospects. They don’t benefit your prospects in any way, shape or form and I think you’d agree with me on this one…we all buy things for our own benefit or for our loved ones (especially security systems.)

The only way to penetrate a market is with a killer message that resonates well with your marketplace and compels prospects to call you and only you.

Bar Brawls, Espionage, SchoolHouse Shootings…
These different markets – Bar Rooms, Corporate Espionage, Schools – have different audiences that have different reasons for getting high-tech security systems installed. The each have different and unique motivators that start people on the path to having a security system installed in their environment.

Technology vs. Psychology
Technology will always be changing the way you deliver your message to the marketplace (e.g. direct mail, facebook, newsletters, twitter, web sites, SEO, pay per click) But what will not change is the psychology of the message…the emotional direct response copy.

Today’s criminals are very good and very creative at committing crimes, so why hasn’t your brand-canned slogan changed since 1979 to match the robberies, break-ins, thefts, and home invasions of the wealthy, bar brawls, schoolhouse shootings, industrial espionage, etc? You need a different emotionally compelling message, targeted to the right market, for each of these types of crimes.

Different Strokes For Different Folks
You should have an Emotional – Direct – Response message that attracts clients to you like moths to a flame. Think of how many different kinds of fish are swimming around in a pond or lake. A fisherman can’t catch all of them with one type of hook. He needs a tackle box with different types of lures and hooks to catch different kinds of fish. This is also true for your marketing message….you can’t catch every prospect in your pond/lake (area) with one, generic message because no single generic message will capture all the prospects in your market. This mindset is the premise of my Smokin’ Security Newsletter.

There’s a whole bunch of opportunity out there for security dealers/integrators and consultants. What you need is a tool that can take your business and sales to the next level…

That’s what my Smokin’ Security Newsletter is…a tool that will teach you how to attract and retain “A List” security clients. You’ll discover Robotic Security Selling Strategies that do all of the selling for you – even while you’re away. And with a free trial offer (you only have to pay $5.95 for shipping and handling) you can test drive it without obligation. Tick,t ock, tick tock…2012 is only 25 days away. Don’t you want to start the New Year with a real bang? You can read all the FREE security trade magazines that you like, but they aren’t going to give you real-world solutions for target marketing your security/low voltage business and creating a stampede of clients that PAY, STAY, and REFER! Get Your Free Trial Offer Today!

Now Let’s Go Smoke Your Competition! – Bob Maunsell

Have a great day!

Bob

Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

I hope you enjoyed a nice four-day break from the office. I know you did if you have a Robotic Security Selling System™ in place that pulls in leads like a two ton magnet, even while your away. The real wealth in business is having a system in place that attracts and retains clients for life, which leads to a ESP (Easy-Successful-Profitable) style business, which allows you to take time off and the leads don’t stop and dry up because your business is independently churning in leads whether you’re there or not.

Multiplied Salesmanship
One of the cornerstone of a Robotic Security Selling Business is having a sales letter in place that can do your selling for you. A sales rep can only talk with one prospect at a time, a sales letter can talk to hundreds and thousands of prospects at a time. Which do you think is more effective?

You are at a loss if you don’t have a strong sales letter in your hands. In this month’s Smokin’ Security Newsletter I have a Million Dollar Security Lead Generating Sales Letter that shows you…
- The proper tactic for covering a professional security audit.
- How to explain the FREE angle.
- Using the human element in your writing.
- Two words that you have to use in your sales letter if you want to get it right.

Killer Marketing Strategies From A Lawyers Office (Can You Believe It?!)
- You better have hundreds of these hanging on your wall if you want to build trust. Do you know what they are?
- The best positioning device you can use to become an expert.
- The right way to combat scepticism in your profession.

Service Contracts
- A little post card that reveals a rather hokey way for selling managed service contracts.
- Discover the pyramid concept to pricing your service contracts.
- Two brain dead easy ways for starting your service contract program today.

Click here to get your hands on this months Smokin’ Security Newsletter

Joint Venture Marketing
- You won’t believe where I found one of the best places to advertise your security business.
- How to use other peoples mailing lists.
- How to model an ADT marketing strategy that is phenomenal.

FREE Publicity
- Why every security professional needs it.
- The proper column you should pitch for local newspapers and TV stations.
- The real reason why folks give up.

Feeding Your Herd
- Are you constantly nurturing your clients?
- What’s one of the classiest gifts you can send your top clients.
- 3 dirt-cheap gifts that you should be using to advertise your business.
- The gift that you should be giving all soccer moms. (Page 14)

Tell Everyone About Your Referral System
- A wicked killer referral system that can hang on your office door.
- The clever refer-a-friend cash bonus plan.

Can You Get Rich Using Social Media… You gotta read this article.
- Is Facebook, Twitter, and Linkedin really FREE? Your jaw will drop when you read this one!

Super Special Audio Success CD
I guarantee if you listen to this CD series twenty times over the next year and implement the marketing strategies I give you in the Smokin’ Security Newsletter, you will NOT be the same. You will be a new-and-improved, extraordinary security dealer living the life you want! Marketing is the best drug to infuse into your business…it will take your business to an all-time high and keep it leveraged there.

These CDs include timeless material that will help skyrocket your security business. I have listened to them nothing short of 100 times. I will include the first CD this month (November issue) and the second CD next month (December issue.)

The wealth in your business is marketing your security business!

Click here to get your hands on this months Smokin’ Security Newsletter