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	<title>Security Marketing Guru</title>
	<link>http://securitymarketingguru.com</link>
	<description>Marketing for Security and Low-Voltage Dealers</description>
	<lastBuildDate>Wed, 10 Mar 2010 15:27:03 +0000</lastBuildDate>
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	<item>
		<title>Tony Soprano As Your Security Marketing Coach</title>
		<description><![CDATA[I&#8217;ve been watching some re-runs of The Sopranos on the in-demand channel from our cable provider. I found this one episode titled “Kennedy &#38; Heidi” and it&#8217;s the one where Christopher Moltisanti gets “whacked” by Tony.  This is probably one of my favorite episodes.
They’re both driving down the highway in Chrissie’s Escalade and he&#8217;s high [...]]]></description>
		<link>http://securitymarketingguru.com/bobs-security-marketing-blog/tony-soprano-as-your-security-marketing-coach/</link>
			</item>
	<item>
		<title>Top of the Mountain&#8230;</title>
		<description><![CDATA[Yippee Ki-Yay! It&#8217;s Friday
I posted this over 2 years ago (!) but a few readers asked for an encore.  So here it is!
“Top of the Mountain”
I have had this list of 10 commandments, if you will, thumb-tacked to my office wall since October 27, 1996. That’s almost 14 years ago!  I don’t remember where, when [...]]]></description>
		<link>http://securitymarketingguru.com/bobs-security-marketing-blog/top-of-the-mountain/</link>
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	<item>
		<title>How To Build Trust To Create More Sales</title>
		<description><![CDATA[I have never shared this concept with anyone before. The ‘Trust Tunnel’ is a secret communication protocol for  cementing trust, fostering long term relationships, and building a fan base that few can rival, and all the while magnetically attracting the cream of the crop clientele.
It takes a heck of a lot of proof and convincing, [...]]]></description>
		<link>http://securitymarketingguru.com/bobs-security-marketing-blog/building-the-trust-tunnel/</link>
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		<title>The 3 Steps to Selling More Security and Low Voltage Systems</title>
		<description><![CDATA[Woo-Hoo it&#8217;s Friday!
Just a quick post today cuz I&#8217;m taking my ladies (i.e. me wife, Natasha, and me daughter&#8217;s &#8211; Bridget and Kiera) out late afternoon to the American Girl store and then out to dinner at The Cheesecake Factory at the Natick Mall.  My seven-year-old, Kiera, informed me this morning that she needed to [...]]]></description>
		<link>http://securitymarketingguru.com/bobs-security-marketing-blog/the-3-steps-to-selling-more-security-and-low-voltage-systems/</link>
			</item>
	<item>
		<title>Authorized Dealerships Will Burn You, it&#8217;s Just a Matter of When</title>
		<description><![CDATA[Here is an another great question!
Hope you enjoy.
__________________________
Hi Bob,
I specialise in commercial security systems. Usually light commercial, convenient stores, strip malls etc. Of course I need more customers, who doesn&#8217;t, but I am a small operation (me and my tech).
I got the customers I had through telemarketing myself. But I really need to be running [...]]]></description>
		<link>http://securitymarketingguru.com/bobs-security-marketing-blog/authorized-dealerships-will-burn-you-its-just-a-matter-of-when/</link>
			</item>
	<item>
		<title>Outrageously Succesful Security Marketing Promo!</title>
		<description><![CDATA[I gotta tell you that my 47th Birthday bash was even bigger then I expected!  It was so big that I needed a fire exintiguisher to put out my birthday cake&#8230;.hahaha!

For my birthday, I mailed out this simple, cool little &#8220;birthday-bash&#8221; postcard to all my clients and prospects.  This beauty has brought me in some [...]]]></description>
		<link>http://securitymarketingguru.com/bobs-security-marketing-blog/outrageously-succesful-security-marketing-promo/</link>
			</item>
	<item>
		<title>How To Get New Homeowner Security Installs, Fast</title>
		<description><![CDATA[Dear Bob
I wanted to thank you for your efforts in educating us on how to grow our security businesses and if I had an existing client base, then your teachings would&#8217;ve been invaluable. But here is my problem. I&#8217;m a brand new business, no existing clients what so ever, as much as want to implement [...]]]></description>
		<link>http://securitymarketingguru.com/bobs-security-marketing-blog/how-to-get-new-homeowner-security-installs-fast/</link>
			</item>
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		<title>Welcome To Small Town Security Dealer&#8230;</title>
		<description><![CDATA[ As I was driving back from Vermont down Route 91 Southbound into Massachusetts, then along Route 2 Eastbound, listening to Slacker Radio&#8217;s 80&#8217;s Hits Channel, John Cougar Mellencamp&#8217;s hit &#8220;Small Town&#8221; came on. It gave me an interesting perspective about running a Security Business/Low Voltage business in a small town, and the tremendous opportunities  [...]]]></description>
		<link>http://securitymarketingguru.com/bobs-security-marketing-blog/welcome-to-small-town-security-dealer/</link>
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		<title>Playing To Win More RMR&#8230;</title>
		<description><![CDATA[Playing To Win More RMR
Hey &#60;Brad&#62;,
New England is bracing for a big snowstorm and we&#8217;re just a couple of hours away from snowmaggedan, I&#8217;m writing to you now, as fast I can, so I can get this post out before the major dumping.
Wasn&#8217;t that an amazing Super Bowl? Congratulations to the New Orleans Saints for [...]]]></description>
		<link>http://securitymarketingguru.com/bobs-security-marketing-blog/playing-to-win-more-rmr/</link>
			</item>
	<item>
		<title>Winter Time Selling Blues&#8230;</title>
		<description><![CDATA[Here&#8217;s a good Q&#38;A:
Hi Bob,
I feel that I know you, I have read your website, blogs, ect. And am a friend on Facebook. But, you don&#8217;t know me and I dont subscribe to your monthly help. I hope you can take a second to read this and possibly help out.
I have a background in Door [...]]]></description>
		<link>http://securitymarketingguru.com/bobs-security-marketing-blog/winter-time-selling-blues/</link>
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