The Big Difference Between Sales and Marketing

Just last week I was reading a message board where some pretender was giving the  advice that going out there and knocking on doors was “marketing”… Well cold calling and knocking on doors, and going belly button to belly button can be called marketing, yes, but it’s manual  and its hard work not the type of marketing taught by the Security Marketing Guru.

So on this “Tuesday Smack Down” I wanna tell you about the real honest to goodness difference between sales and marketing… So hold tight and let’s roll…

Direct Marketing is often confused with selling. Selling is what you do when you are on the phone with someone or belly button to belly button with someone in person. Marketing is what you do to get someone on the phone or in get in front of someone so that you can be belly button to belly button.

Just so you know Belly Button to Belly Button was a term coined by the Direct Selling Industry back in the day, when a sales rep usually someone going door to door selling items like: Kirby vacuum cleaners, life insurance, encyclopedia, kitchen knives, even home smoke alarms.

In order to be successful back in the day it was dogma that you needed to get your belly button in front of 20 other belly buttons (prospects) in order to be successful in your sales profession.  Now that my friend is some heavy duty selling… there are automated systems today that will allow you to be belly button to belly button without the manual labor.

So if yer doing your marketing the right way then your only spending time with people who are: Pre-Interested, Pre-Motivated, Pre-Qualified, and Pre-Disposed. Great security marketing will make selling easy and most cases unnecessary.

Ya know what… YOU can be the greatest sales person in the world, but yer up against the clock, everyday selling. Marketers don’t get dressed up in fancy schamcy suits, and go talk to people, belly button to belly button, sales people do that.

Great marketers send out sales letters that work and get people to respond to there offers. They learn the hidden secrets of communication on how to write *POWERFUL* sales copy in all of there advertising online, in print, on TV, Radio. Great marketers “can and do clone” themselves using automated marketing systems, like free recorded messages and as well as executed referral reward systems.

Great marketers always build and grow more profitable business then sales people, and the loyalty within there client base is unbreakable.

Great marketers know the value investing in *proven marketing tools* that have worked for other people, so they don’t squander there most valuable ASSET there TIME. You can always make mo money, but you can’t make mo time. They only way you can create mo time, and therefore make mo money, is by  using  automation and replication. Direct Response Marketing allows you to do this cuz it’s the ultimate leverage point in business.

This is not just my belief system, its backed up by the mountains of data collected, and case studies done by the Direct Marketers Association.

I have spent years of my life using, developing, studying, testing and teaching the subject of Direct Response Marketing. I’ve brought to this industry or flat out invented the most outrageously successful marketing for the security industry, and I’ve got hundreds of dealers worldwide to prove it.

It was Direct Response Marketing that I used to transform my own security company starting in 1996 and since then I’ve spent years learning, building, testing in hundreds of security dealers. It ain’t bragging if yer done it!

Burn this phrase in to your subconscious mind, “With Out Wicked Killer Security Marketing” there will not be a “Wicked Killer Security Business”.