Emotionally Driven Copy For A Security Ad

Blasted Burglars

Betty was a very patient and gentle person. Lately, however, her generosity was being put to the test. Her home, that had once been in such a lovely neighborhood when she moved into it 33 years prior, is now in the middle of a declining drug-infested neighborhood. She had been broken into several times over the years, but none were quite like this one. Her belongings were scattered across the floors or missing, and many things were damaged beyond repair.

Betty was almost in tears with frustration and fear and felt there was no one who could protect her…until she found us. We were quickly able to determine what kind of security system she would need to keep her, and her home, safe from break-ins, vandalism and theft. She soon realized that she had been allowing these burglars to control her life for far too long and did not mind if the installation and setup took a day, as long as it did its job and kept her safe.

“Being safe is my only concern,” she said. “I’ve had other forms of security, but none have given me that ‘safe’ feeling I get with Dayton Security Systems.” When her new security system was installed and up and working, with a smile Betty said, “I feel safer already!”

It’s been five years since we installed that security system for Betty and she has not had one burglar in her home since. If you talk to her today, she still feels very safe and secure at home-even with a crazy world at her doorstep!

We would be pleased to help you with your security problems and show you how we can make you feel comfortable and secure by protecting your home, family and self from those blasted burglars! Give us a day or two and you’’ll be well protected…guaranteed!

Emotionally Driven Direct Response Copy

Betty’s story and how Dayton Security solved her security nightmares is included in a full-page ad that I wrote and designed for Norm Dayton in this month’s issue of my Smokin’ Security Newsletter. I’ve included most of the ad’s text above because it’s imperative that you learn that selling security systems has nothing to do with your company logo or the products you install and everything to do with identifying with your markets’ emotional security wants and needs. This can be done successfully by using emotionally compelling stories – like Betty’s. Facts tell, stories sell, my friend!

Free Standing Insert Ads – An Under-Utilized Marketing Strategy By Security Dealers

This piece is perfect for a free-standing ad in your local newspapers or magazines. Free-standing insert ads are a very under-used marketing strategy by security dealers and are a dirt-cheap way to advertise. It’s a great way to build-up visibility in your marketplace (and become omni-present.) It’s also a great piece to use as hand-out when you meet-and-greet new prospects….heck, you could even use it as a full-page ad in the yellow pages!

If you’d like to get your hands on this ad, then go to smokin’ security newsletter and check out my $5.95 offer.

But I’m not done with you yet!

Inside this month’s issue of the Smokin’, you’ll find out:

• How the most successful security dealers  have 5-10 targeted websites…all spewing black gold!
• Uncover a little-know secret for turning your clients testimonials into full page ads.
• How to position yourself as a problem solver, not a service provider.
• This strategy, called “Delayed Selling”, takes balls and confidence and why you should use it in your sales strategy!
• One teenie-weenie trick that will teach you how to quote more jobs than you though was humanly possible!
• A highly-unusual trick for getting more facebook fans.
• What is the first thing to look for if your’re selling home alarms in low-rent neighborhoods?

Audio Success CD. Charlie Cleary CEO of Always Alert Security – How he hauled in 22 presold security clients.

And much, much more! To order your first copy of the Smokin’ Security Newsletter, pus get two back issues and four (4) audio success CDs, for the low, low price of $5.95, just click on Smokin’ Security Newsletter.

To All You International Peeps…
I will be in Ireland over the next two weeks and will be at The Decent Cigar Emporium in Dublin, Ireland on Monday July 12th. If you want meet and connect, shoot me a message through facebook.

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Burglary Alert: Potted Plants Used To Case Homes

I was just reading an interesting article about how burglar’s (these guy’s keep us in business), have been placing flower pots in the driveway and in the front of the door of homes when they are casing in a neighborhood, they usually set up four to five potted plants at traps at a time for unsuspecting homeowners.

The theory is that the burglars are  testing to see if the residents were in town or outta town, and if the home owners moved the potted plants then they would moved it would prove that someone was home and they would move on to the next home where they have setup the potted plant caper.

The fascinating thing that I find about this is that perps are getting smarter and cagier, in how they are breaking in to homes.

Next time you give a residential security sales presentation, I encourage you to use this little story and watch the look on your potential clients face. This is a Mike Tyson style haymaker, for closing home alarm and security deals. It will show that you have insider knowledge on how burglars break in to homes, remember facts TELL, stories SELL.

So what can you use this to an unfair advantage in your local market do to combat these types of capers in your local market…? And gain MASSIVE CREDIBILITY & EXPOSURE…???

Security Alerts E-mails

If something like this happens in your own back yard you should an current and updated email list of clients and prospect who you can send out your  *Security Alert E-mail*  to your list (clients & prospects) warning them  to be  BOLO (Be On The Lookout) for perps, meth-heads, crackheads and miss placed potted plants in out of the ordinary locations, and remember to tell them to forward your email onto a friend in the town so they can BOLO as well.

By doing this you will be employing the power principle of EBSM (Education Based Security Marketing ™) subtlety positioning yourself as the obvious expert and as the local The Security Guru ™.

The Best of Both Worlds

By positioning yourself as the expert and providing free consumer awareness information you are “Softening the Beach Head” for future security system sales and referral generation. Besides sending an occasional Security Alert E-mail you should be in constant contact with your client base at least 2-3 times per month. This is way easier then you might think, a monthly client newsletter, and a couple of emails and walahhh, you just wrote your own prescription for success in a slooow economy. By implementing this strategy alone you will in deed create 7/24/365 sales reps for your company.

When you are in frequent contact with your client base it’s ten times easier to sell and you will generate 100 X more referrals from your clients, you gotta like that. More referrals will make your security selling easier since you will be dealing with people who are pre-qualified to do business with you.

As one of my first mentors would say Jim Rohn “It’s easy to do, easy not to do”

If you choose to do this little trick you’ll put a firewall around your security business that can’t be cracked by even the most creative, deadbeat, trunk slamming, hack job security dealer out there.

The more you educate your client the easier it is for you to sell more security products and services.

If ya don’t show up how can you expect to sell?

P.S. In this months Smokin Security Newsletter, I have a 60 minute no holds barred audio interview with the nations  top security  trainer on  how to sell and install electronic security systems at higher profits and margins!

And that not all you get in the July  issue of the Smokin’ Security Newsletter,  there’s way more:

• Also I have a referral postcard that is “off the hook” for creating a flood of referrals into your business.
• A multi step lead generation example on how to sell $100K security systems and up.
• An telephone script on for handling inbound calls and converting  to service contracts, and maintenance agreements.
• Why you need to be optimistically paranoid, it’s not what you think it is.
• How to give a 1HR service call for FREE to sell a $10K security system.
• The # 1 mistake all security dealers are making right now, and it’s not what you think.

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

Got A Difficult Question? Just Ask Me!
http://www.securitymarketingguru.com/ask-bob

Join My Security Marketing Group On Facebook
http://www.securitymarketingguru.com/category/bobs-facebook

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Muhammad Ali – “I Am The Greatest”

My dad loved Cassius Clay aka “Muhammad Ali”,  when I was a little tyke my dad and I would always watch his fights on Wide World of Sports back in the day.

What I most admired about Ali was his self -confidence, which he oozed.  He  knew he was the greatest heavy weight champion in the world  and he could back it up with his fist’s and mouth.

If your not prepared to look  anybody and everybody in the eye and say that you the best darn security dealer in your town, and that your security system can stop burglars dead in there tracks then you should take an early lunch and go home early.

People prefer to do business with VERY confident individuals who can and will solve there security problems once and for all.

I’ll leave you with a couple of  my favorite quotes from Ali:

• I float like a butterfly and sting like a bee!

• He who is not courageous enough to take risks will accomplish nothing in life.

• I am the greatest, I said that even before I knew I was.  (read this over a couple of times and let it sink in!)

Now Go Smoke Your Competition!

Have an ESP Style Security Day One That Is Easy Successful and Profitable!

CUL8R

Bob

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

Got A Difficult Question? Just Ask Me!
http://www.securitymarketingguru.com/askbob

Join My Security Marketing Group On Facebook
http://www.securitymarketingguru.com/category/bobs-facebook

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**