The Power of Dripping

Drip, Drip, Drip, Drip, Drip, Drip, Drip, Drip, Drip.

Just this past week, I closed on a new office building that I’ll be moving my business operations into within the next couple of months.

As I was walking through the property, I kept hearing that constant drip-drip-drip-drip from a leaky faucet and, I thought to myself, thats gonna cost me a few bucks to have  Matt-the-Plumber (BTW that’s how my plumber introduced himself…I kid you naught) come over and do whatever plumbers do to tweak everything and bring it up to snuff.

You know the old joke about why you always see a plumber’s butt crack when he’s  bending over to fix your kitchen sink?  It’s not because his belly is so fat, but because his wallet is so heavy. The plumbing industry, as a rule, bands together  and charges healthy prices for their services….as they should.  They’re not out to cut the legs out from under the next guy.  Therefore, a plumbers visit to your property is not going to be inexpensive and they keep their profit margins healthy.

The constant dripping of a leaking faucet or a continuously running toilet will drive the water bill sky-high and give me zero ROI (return-on-investment).  So, of course, I’m going to have to pay Matt-the-plumber a hefty fee to fix my plumbing issues.

The Security Marketing Spout …

This is the constant drip-drip-drip-drip-drip-drip-drip that has been dripping out of my spout (i.e. mouth) into the universe for well over 2 years now.  I’ve been consistently nurturing and educating about my security marketing system of “constant dripping” to your prospects and clients. This method will go on for eternity.

By implementing my security marketing system, you’ll have a spigot that continuously drips on your prospects and clients and will build an unshakable bond and high level of trust, with your prospects and clients, that cannot be broken or penetrated by outside forces.

Those of you reading these emails, that I’ve been “dripping” out over the past 2 years (all 250 of them), have gone from being a cold prospect to-warm prospect-to a smokin’ hot prospect…and then client of mine – all do to the “The Power of Dripping”.

A Frigid Cold Winter is Upon Us.

If your looking to heat up security installations this cold winter, then I would highly recommend that you go back to your existing list of clients and prospects and utilize the “The Power of Dripping.”  This ain’t ‘05 no more!  Back then, getting clients was like shootin’ fish in a barrel.

The money is in the dripping and the follow up to your clients and prospects.  Here’s a rythmic cadence you should be lulling yourself to sleep with every night:

Sound off – 1,2
Sound off – phone calls
Sound off – emails
Sound off – newsletters
Sound off – thank you cards
Sound off – free reports
Sound off – referral program
Sount off – free recorded messages
Sound off – direct mail pieces
Sound off – driving prospect to education-based websites
Sound off – 3,4

Next week, I’ll have a really cool video for you on the power of dripping, so be BOLO (be on the look out!)

Till then…peace, out!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

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Victoria’s Secret Security Marketing Strategy!

I had to throw this one in because of all the calls that my office received from the “Mansy” exhibit a few months back. Once again, he’s not a friend of mine, a lost relative that I’m trying to promote, and no that’s not me in the “Mansy” costume. Okie-Dokie? What I do like about Victoria Secret (beside the super-hot super models on the cover. My favorite being Gisele Bundchen. She’s listed in the Guinness Book of World Records as the world’s richest supermodel (way to go Tom Brady!) this is the 3rd time this spring that this catalog has arrived in my mailbox – for my wife, of course and being a male with a pulse I had to browse through each and every issue to see the latest and greatest swim suits out there to help the wife decide—Yea right! What I noticed after the 3rd mailing (me being the “Security Marketing Guru” I usually do notice all the little details much sooner, but I got caught up in looking at all the lovely pictures and my senses were down) is that the covers may change with each issue, but the inside pages were essentially all the same! Victoria’s Secret has been using the “different wrapper” technique very successfully. Changing the outside covers, front & back, but keep the inside pretty much the same. Every time it shows up in your mailbox, you just gotta thumb through it. I also use the “different wrapper” technique especially when I’m mailing out to my client base on a 3 or 4 step campaign. Changing the the envelope and the headline draws people in, while the content and message are essentially the same. I call it the ‘drip theory’ you want to be like a leaky faucet, constantly dropping reminders and mailings on your clients’ desks to keep your company in the forefront of their mind! This is a great way to get extra mileage out of your direct mail pieces. If you don’t use the “different wrapper” approach is that a lot of times the recipients will get sick of seeing that same old DM piece again and again, training them to through out whatever you are mailing them. But, if you change up the “wrapper” it looks like you are sending out a new correspondence, enticing your recipients to read what you have to say!

-Peace Out
Bob Maunsell
Security Marketing Guru