Discover The Secret “Lure” To Being The Big Fish In A Small Pond
April 14, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!
How to Own Your Local Market With
Saturation Mailing
(audio file)
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
This is a “fishing hole” in Alpharetta, GA. There are just under 500 residential deliveries/homes with an average home value of $338,000 and an average houshold income of $82,000
Discover The Secret “Lure” To Being The Big Fish In A Small Pond
There are literally hundreds of small fishing holes, within 5-10 miles of your office, that you can go fishing in for new clients anytime you’d like.
These Darn Fishing Holes Are All Over The USA
Big Fish Little Pond Strategy
To give you the big fish in a little pond strategy… I’m talking about how you can use postal carrier routes combined with neighborhood saturation mailings to wickedly improve your targeted direct mail response rates, so that you can save money, and maximize sales and profits!
- How to reach your ideal prospect through cost-effective direct mail.
- How to save a boat-load of money by doing saturation mailings- lowering your postage costs by by 50% or more!
- Discover how mapping and demographics are the secret “lure” to successful direct mail.
- Automatically attract and target any schools of “monster fish” in any body of water and easily haul them in.
- And, much, much more!
Don’t you hate it when you’re watching other security dealers and low voltage installers catch more fish, hand over fist, than you and you ain’t catching squat? You don’t need to watch that nightmare anymore!
Do you lay awake at night dreaming about catching a monster school of fish that will double your fortunes overnight?
Secret Weapon “Lures”
Knowing how and where to fish for only the biggest and best fish in your local pond will lead you to domination of your local market and an incredible income explosion!
This third pond is in Litchfield, CT. This neighborhood has 438 residential delivieres, an average home value of $538,500 and an average household income of $62,000.
Do You Want to Develop a Continuous Stream of “HOT” Security Prospects…Dominate Your Local Security market…Attract “A-List” Clients that PAY, STAY and REFER…Stop Wasting Money on Marketing That Doesn’t Work…Increase Profits and Your Personal Income….Then You NEED to Sign Up for My Smokin’ Security Newsletter TM Today (now read in 8 countries world-wide!)
Get two free back issues, one current issue, four Audio Success CD’s and 10 Bonuses worth over $2,500, when you become a member of my Smokin’ Security Newsletter…all for the low, low introductory price of $5.95.
Security Maverick Coaching Club TM
Do You Want to Be Personally Mentored by Me, Bob Maunsell, The Security marketing Guru? Are You Sick and Tired of Just Getting By Week-By-Week, Do You Want to Establish Your Security Business as The Premier Security Company in The Region?
Then Join My Exclusive, Personal, Marketing Coaching Program, for Security Dealers and Low Voltage Reps, and I will Personally Mentor You! I’ll Lead You By The Hand and Guide You Step-By-Step To Creating The Most Profitable, Most Fun and Lowest Stress Years of Your Career.
So, If, and ONLY If, You’re Serious About Multiplying Your Income, Gaining A Personal Life That YOU Control And Being Able To Spend More Time Then Ever With Your Family And Loved Ones Without Having To Worry About Managing Your Business, You’re Invited To Apply For Membership In This Elite Group, my Security Maverick Coaching Club TM. All Others Need NOT Apply.
Do you want to turn your service vehicles into a 24/7/365 selling machines?! Then “say hello to my little friend,” Vehicle Card PocketsTM from Security Marketing Guru (authorized retailer). Vehicle Card PocketsTM are exterior card holders, for your business cards, that mount to your vehicle.
Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines! I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them! It’s like having a security sales rep permanently “gorilla-glued” to the side of your vans handing out business cards all over town!
So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!
Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?
Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!
If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!
Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat. So, why should you follow my lead and go after new homeowners? Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts). And I only spend a few bucks to get them!
My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads. I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!
My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!
Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
Now Go Smoke Your Competition!
Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/
My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/
Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob
Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/
Follow Me On twitter
http://www.twitter.com/bobmaunsell
**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**
Burglary Alert: Potted Plants Used To Case Homes
July 17, 2009 by Bob Maunsell
Filed under Bob's Security Marketing Blog!
I was just reading an interesting article about how burglar’s (these guy’s keep us in business), have been placing flower pots in the driveway and in the front of the door of homes when they are casing in a neighborhood, they usually set up four to five potted plants at traps at a time for unsuspecting homeowners.
The theory is that the burglars are testing to see if the residents were in town or outta town, and if the home owners moved the potted plants then they would moved it would prove that someone was home and they would move on to the next home where they have setup the potted plant caper.
The fascinating thing that I find about this is that perps are getting smarter and cagier, in how they are breaking in to homes.
Next time you give a residential security sales presentation, I encourage you to use this little story and watch the look on your potential clients face. This is a Mike Tyson style haymaker, for closing home alarm and security deals. It will show that you have insider knowledge on how burglars break in to homes, remember facts TELL, stories SELL.
So what can you use this to an unfair advantage in your local market do to combat these types of capers in your local market…? And gain MASSIVE CREDIBILITY & EXPOSURE…???
Security Alerts E-mails
If something like this happens in your own back yard you should an current and updated email list of clients and prospect who you can send out your *Security Alert E-mail* to your list (clients & prospects) warning them to be BOLO (Be On The Lookout) for perps, meth-heads, crackheads and miss placed potted plants in out of the ordinary locations, and remember to tell them to forward your email onto a friend in the town so they can BOLO as well.
By doing this you will be employing the power principle of EBSM (Education Based Security Marketing ™) subtlety positioning yourself as the obvious expert and as the local The Security Guru ™.
The Best of Both Worlds
By positioning yourself as the expert and providing free consumer awareness information you are “Softening the Beach Head” for future security system sales and referral generation. Besides sending an occasional Security Alert E-mail you should be in constant contact with your client base at least 2-3 times per month. This is way easier then you might think, a monthly client newsletter, and a couple of emails and walahhh, you just wrote your own prescription for success in a slooow economy. By implementing this strategy alone you will in deed create 7/24/365 sales reps for your company.
When you are in frequent contact with your client base it’s ten times easier to sell and you will generate 100 X more referrals from your clients, you gotta like that. More referrals will make your security selling easier since you will be dealing with people who are pre-qualified to do business with you.
As one of my first mentors would say Jim Rohn “It’s easy to do, easy not to do”
If you choose to do this little trick you’ll put a firewall around your security business that can’t be cracked by even the most creative, deadbeat, trunk slamming, hack job security dealer out there.
The more you educate your client the easier it is for you to sell more security products and services.
If ya don’t show up how can you expect to sell?
P.S. In this months Smokin Security Newsletter, I have a 60 minute no holds barred audio interview with the nations top security trainer on how to sell and install electronic security systems at higher profits and margins!
And that not all you get in the July issue of the Smokin’ Security Newsletter, there’s way more:
- Also I have a referral postcard that is “off the hook” for creating a flood of referrals into your business.
- A multi step lead generation example on how to sell $100K security systems and up.
- An telephone script on for handling inbound calls and converting to service contracts, and maintenance agreements.
- Why you need to be optimistically paranoid, it’s not what you think it is.
- How to give a 1HR service call for FREE to sell a $10K security system.
- The # 1 mistake all security dealers are making right now, and it’s not what you think.
Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
Now Go Smoke Your Competition!
Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/
Got A Difficult Question? Just Ask Me!
http://www.securitymarketingguru.com/ask-bob
Join My Security Marketing Group On Facebook
http://www.securitymarketingguru.com/category/bobs-facebook
Follow Me On twitter
http://www.twitter.com/bobmaunsell
**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**
