Cool Security Marketing Ideas From Ireland (Photos Inside)

In July, I was off on holiday, for half the month, in Ireland, visiting a boat-load of my relatives that live on the Emerald Isle. Both my parents are off the boat from Ireland and grew up on large farms. One has 8 siblings and the other has 9 siblings. So you can imagine how big the extended family is! Ireland is in a complete melt-down right now. The economy is so bad and so many people are laid off.

But, the security business is booming! I could not believe how many security installation vehicles I saw on the road. I was so eager to find out why that I met with a couple of my Smokin Security Newsletter members and interviewed them. While I was there, I saw a lot of great security installations, and some pretty nifty security marketing ideas.

Also, in Ireland, there’s no such thing as a FREE alarm system. Everybody pays for a system. The basic system is 800-900 Euros (that’s $1,040 – $1,170 U.S)

There are two options for monitoring the system. You can choose one or both. They are:

1. If the alarm trips, the system will send a text message to four different phone numbers. There’s no monitoring company involved with this option and no extra fee involved.
2. For 120 Euros ($156 US dollars) per year or 10 Euros ($13 US dollars) per month, the alarm system will send it’s signals to a national monitoring company.

As always, here at Security Marketing Guru, were traveling around the world to find the best ideas for security dealers and low voltage installers to make a maximum impact in your bottom line.

The more you learn about how other security dealers are successfully marketing their security business, the more successful your security business will become.

Here are some of the pictures from Ireland that you’ll see below

• In Ireland, believe it or not, folks there don’t like window stickers or yard signs (like the US), so all the Irish security dealers have these horn strobes mounted on the outside of homes and businesses. Each security company has their own strobe with their own company logo on it.
• This one is pretty cool: A teeny-wennie motion detector that Irish security dealers hide in the window sills so customers can put the motion detectors on while they are roaming around their home and still be protected. A great way to utilize motion detectors…there’s no need to bypass the motions.
• A little something that you should be putting on the side of all your outside CCTV cameras to generate more awareness about your company and more sales.
• Some pretty cool vehicle designs. By the way, all their vehicles run on clean diesel and they get around 60 miles to the gallon!
• Check out the color of the Irish fire alarm panels.
• Also check out some great pictures of the Ireland countryside.

Irish Security Dealer Window Sticker - They Don't Use Too Many of These Things...They Mainly Rely on The Exterior Sounder and Strobe Light

Pretty Cool Company Logo

Note all the Security Services they offer!

If You Look Closely by the Fuel Door, You Will See All the Alarm and Security Associations of Which They Belong.

I Like How The Europeans Label Security Products, Intruder Alarm System vs. (American) Burglar Alarm System

This Security Dealer, Shure Alarm, is located in the same small village where my Mom grew up, Kilflynn Ireland

Here's A Guy Who is Doing It All, In A Small Town.

This is What A Security Sales Rep Drives Over in Ireland. Renault

Notice everyone drives smaller cars, combination of small roads and gas prices. These all get 60+MPG and run on clean diesel.

Notice the electronic access gate. Protecting the entrance to the Muckross Castle

My daughter Bridget, observing the electronic keypad which controls the electronic access gate into Muckross castle.

Here is a very cool, digital CCTV sign. That an Irish security integrator uses to ward off vandals and promote his services.

Night @ the dogs, Kingdom Greyhound Stadium

Here is an awesome little motion detector. Irish security dealers mount inside the window sills, to protect windows. They only draw a beam on the window sill itself, making it pet and people friendly to keep the alarm on when people are home.

Me and My Girls at Muckross Castle, Killarney Ireland

Natasha and I on the Dingle Peninsula.

Brandon Point, This is a surreal vantage point, standing on the edge of a 300ft cliff!

World Famous - Traditional Irish Breakfast, Fried Egg, Irish Sausages, Black Pudding, Lambs Blood, White Pudding, Fried Tomatos and a Big Cup of Tea

Here is a "Wicked Awesome" display of a Security Company (ADA Security). This is the front of the store, they have an illuminated horn strobe and CCTV camera with their company logo.

Another very cool CCTV camera with a company logo.

Another company labeling their CCTV system.

If you notice, in Ireland they don't use window stickers. Most home and business owners prefer not to have stuff stuck on their windows, they would much rather have the illuminated Horn Strobes on the exterior of their building or home.

If you don't swipe and deploy this idea you aren't serious about marketing your security business. BTW these cameras are protecting the entrance to Kingdom Greyhound Stadium

Where The Streets Have No Names (Literally and Figuratively). Dingle, County Kerry, Ireland

Brandon Point Ireland

Pretty cool town, great food and entertainment.

Here is another old, historic castle. Ross Castle

Notice how the farmers identify their best sheep. Do you know who your best clients are?

Do you have a fence around your herd of clients?

Here is Ballyseede Castle. My father grew up just down the street, I can tell you his humble abode looked nothing like this...

My cousin drives a concrete truck, every-time he drives by this pub he laughs.

I personally like "Intruder Alarm System" better than Burglar Alarm System.

Here is another alarm sounder that ADT uses over in Ireland.

Here is Chubb Security's outdoor siren, they are a HUGE international player in the security market.

Irish Fire Alarm panel, what stuck me was it is not a "red" panel like we commonly see here in the U.S. Most of the fire alarm panels I saw were either beige or white in color.

The more I saw these Alarm Strobes all over Ireland, I thought they would be a great idea for the U.S

Here is an Irish alarm keypad with all the security dealer's sticker, in the event the client needs service.

Here is the alarm system at my cousin's house. This was a retro fit, the alarm panel was hidden right above the door outside the kitchen because they don't have basements or attics.

Selling The Visible

From: Bob Maunsell
Worcester, Mass
87 degrees and isolated thunderstorms
Playlist: Rush – Working Man

I just got back from Ireland, and I’ll be posting some really cool pictures, in a few days, of what Irish security dealers are doing, across the pond, to market their security/low voltage businesses…so stay tuned. Without further ado…

Selling The Visible
I know one of the easiest ways to make an impact in your security marketing campaign is to SELL the visible aspect of your security company or low voltage installation company. This is what I call “onstage” selling – when you’re out in the eyes of the public and your techs are on display for the whole world to see. Here are 6 quick ways to sell the” visible” of your security business (a.k.a. your retirement assets!)

1- First and foremost, clean service vehicles and equipment. Make sure you wash your trucks frequently to make sure they always look their best when they’re rolling around town. Your service vehicles should have special offers on them and tout your Unique Selling Proposition (USP) to encourage folks to call your office. That’s what I call a DRSV…Direct Response Service Vehicle, instead of just a “plain Jane” name and phone number. Give’em a reason to call you instead of the other 50 security dealers in town!

2- If your vehicle signage is done correctly you should frequently receive telephone inquires from people who say they saw one of your service vehicles and it reminded them of how they have been wanting to install a security system or have a little preventive maintenance work done to their security system. A great benchmark to go by is if you are frequently receiving inquiries such as: “One of your vans is next door at my neighbor’s house. Can they come see me about a security system when they get done? Or, “I just saw your van on the highway, can one of your techs swing by?”

3- Professional, clean uniforms are very important if you want to sell at prices higher then your competition. Your tech’s need to look their best… If you go to the Ritz Carlton, do you see the staff dressed like the Beverly Hill Billies. No Sir Ree..… they’re dressed to the 9’s! If you want to sell high-end security systems, then you can’t look like a low end dealer. It may cost you a little bit more to get your tech’s outfitted with khaki pants and polo shirts with a company logo, but it far outweighs the risk of the jobs you are potentially losing because your image is lacking professionalism.

4- Also, your service techs should be silently conveying expertise when out in the public eye or when at the front door of a potential client’s home or business. Just think how many conversations have been started and business cards given out at coffee shops, gas stations or restaurants because the service tech LOOKED liked a knowledgeable guy and acted like a skilled professional in his trade. Your techs can be your most effective salesforce. Have them act accordingly.

5- Have security marketing material that is education-based with free reports on home/business security and attention grabbing headlines that draw people to read your soft-selling sales copy. All your vehicles should have Van Pockets on them that carry your business card. If you don’t you’re loosing much more business than you think…and there’s no excuse for not having them on every van in your fleet cuz they’re so cheap. Click here and order one today!

6- Make sure that you invest time in making sure that your market– to-message-media is congruent with the security markets you are selling in. Whether it be on your website, in the Yellow Pages, direct mail, business cards or brochures, accurately project your expertise, workmanship and upscale clientele in look as well as words.

Also check out this post about the 10 Security Business Owners Commandments, and see how you can apply these babies to your own business. I wrote these 10 commandments way back when…in 1996 when the “Smashing Pumpkins” came out with that amazing alternative rock album, “1979″!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
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Follow Me On twitter
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**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

I Just Got 30 Response From My Security Customers!

Even in a crappy economy it’s STILL entirely possible to run a prevailing security business and outsmart everybody else. If that sounds really attractive to you then please read on.

Last month during my quarterly open call in day for subscribers to my Smokin’ Security Newsletter(TM), one caller, a security dealer named Charlie Cleary from Always Alert Security in Oklahoma, told me he couldn’t believe the impact and responses he got from the bonus quarterly client newsletter that the Smokin’ subscribers get.  Charlie sent out the bonus client newsletter to his herd of customers and told me that one of the “emotional direct response” triggers that I embedded in the client newsletter generated 30 responses from his customer base!  He now has 30 people to follow up with…way to go Charlie!

Charlie also said having a client newsletter is the best tool, in his tool belt, for generating business and referrals. He cannot believe the difference that a customer newsletter has made for his business.  He echoed back to me what I’ve been telling you all along…a properly written and executed client newsletter trains your clients to Pay, Stay and Refer!

If you’d like to start sending out a client newsletter and start reaping some of the results that Charlie has…then go to securitymarketingguru.com, click on the Security Marketing Products and Services tab, and select Smokin’ Security Newsletter(TM)….my monthly marketing and business building newsletter written specifically for you folks – security dealers and low-voltage installers. The Smokin’ comes with a quarterly client newsletter [called Service That Soars (TM)] that you can print and send to your herd of clients.  Sit back and watch the responses come in!  For all new Smokin Security Newsletter(TM) subscribers, you’ll get a special introductory offer:  a current issue, plus two (2) back issue and my four (4) favorite audio success CD’s for the low, low price of $5.95 (just to cover shipping and handling.)

For Those of You Still Sitting on The Corral Fence:

Here’s 8 Compelling Reasons Why You Should Be Sending
Your Herd of Clients a Company Newsletter!

Creating The Coveted “Halo” Effect

A  newsletter is a great way to share your industry knowledge with your clients. You can produce articles of any size and length about security and place it in your newsletter.  You will soon achieve that “HALO” effect as a recognized security expert in your clients’ eyes and they will see the value of your security service and low voltage services.

Tsunami of  Referrals

The best way to get referrals is to just ask!  It’s so-so important to have a security marketing system to ask your clients for a referral every time you come in contact with them (aka Robotic Security Selling TM).  Each time you or your techs see a client, you should be asking for a referral.  As the saying goes, what you don’t ask for you don’t get.

You should have a security marketing system in place that has different referral pieces for different occasions.  Let me give you a few examples:  a company newsletter—the most important because it’s in your customer’s face 4-12 times per year,  a client survey sent to your customers after work is done that asks how well you performed the security install and also asks for a referral,  a door knocker placed on your client’s neighbors doors letting the neighborhood know you’re doing work next door and asking if they are in need of your services (a reverse referral really), a referral letter that you mail to your clients, etc.  I have all these pieces and more in my Security Maverick Coaching Program arsenal.

Stealth Bomb Marketing

A properly written and executed newsletter (one that trains clients to pay, stay and refer) is truly a “Guerilla” method of marketing.  By sending it out to your “happy” clients and “interested” prospects (a.k.a. your fan base), they become an evangelical security marketing sales force, and the best sales reps you could ever have working for your company. If the newsletter is written properly with referral mechanisms and triggers in place, it will persuade your clients into referring your services.

Your competition will never know how you attract all of the top-shelf clients in your town. The newsletter works behind the scenes that trains your clients to Pay, Stay and Refer!

Introduce New Services & Feature Products

Introducing new security services and electronic security products in your newsletter is a great way to truly present the comprehensive nature of your security business.  You should present you new products and services in educational content, for example:  What is the difference between a proxy reader and a biometric reader?: Is an IR-Camera right for you?   By featuring products/services this way, you’ll really make your inquiries grow.

Old School vs Digital

According to a Standard & Poors study, people prefer to have a newsletter or written material mailed to them, despite the growing use of the web for distribution of marketing material.  The study showed 1/3 of the respondents preferred printed copies, 41% preferred both print and electronic while only 5% preferred an online version.

As I’m writing this post right now I have a stack of catalogs from J.Crew, L.L. Bean, Lands End and Nordies sitting right next to me. If these big companies are sending out catalogs (and they send them out more than once a month!) that should tell you a whole heck of a lot about how and why they are successful.

The Bloody Cost of New Client Acquisition

It takes anywhere from 6 to 15 times the amount of money to attract new clients than it does to keep your current clients coming back for more stuff.  Sending a printed newsletter, on a consistent basis, is the simplest and brain-dead easiest way to keep your clients coming back for more, more, more!

Building an Impenetrable Corral Around Your Client Base

Creating a “personality” for you and your company has a lifelong bonding effect.  The more you share your hobbies, travels and lifestyle with your clients the more bonding goes on.  Clients get a sense that they really know you and you, in turn, are breaking down the trust barrier and building a foundation for lifelong clients and a ton of referrals!  The same goes for your office staff and your security techs.  Share thumb-nail sketches about your staff and your technicians and watch how clients start to bond with your employees, but, even better, see how they start to feel about you…Get your clients feeling all warm and fuzzy about y’all!

Texas Oil Fields – Financial Castles

Your clients will perceive your security services as high-end. What security business owner, in their right mind, would want to be perceived as anything less?.

I was reading a survey from Standard & Poors, and it stated that businesses that send printed newsletters are viewed as more stable and are regarded as having a higher level of customer service.

Now, I sure hope you see the value in sending out a quarterly or monthly newsletter.  Once you get started, it really isn’t so hard.  You’ll actually grow to love it!  For those of you who can’t see themselves putting a monthly newsletter together or just plain simply don’t have the time or desire to put one together, then you’re in luck!

Go to securitymarketingguru.com and click on the Security Marketing Products and Services tab.  You’ll find my Smokin’ Security Newsletter(TM) info there.  Sign up for my Smokin’ Security Newsletter(TM)…there’s a special offer for new subscribers:  for $5.95, you’ll get a current issue, plus 2 past issues, plus my 4 favorite audio success CD’s.  As a subscriber to my Smokin’ Security Newsletter, you’ll get a quarterly client newsletter, called Service That Soars (TM).  You can simply print it and mail it to your herd of clients….it’s that simple!

Smokin Security Newsletter TM

Do You Want to Develop a Continuous Stream of “HOT” Security Prospects…Dominate Your Local Security market…Attract “A-List” Clients that PAY, STAY and REFER…Stop Wasting Money on Marketing That Doesn’t Work…Increase Profits and Your Personal Income….Then You NEED to Sign Up for My Smokin’ Security Newsletter TM Today (now read in 8 countries world-wide!)

Get two free back issues, one current issue, four Audio Success CD’s and 10 Bonuses worth over $2,500, when you become a member of my Smokin’ Security Newsletter…all for the low, low introductory price of $5.95.

Security Maverick Coaching Club TM

Do You Want to Be Personally Mentored by Me, Bob Maunsell, The Security marketing Guru?  Are You Sick and Tired of Just Getting By Week-By-Week, Do You Want to Establish Your Security Business as The Premier Security Company in The Region?

Then Join My Exclusive, Personal, Marketing Coaching Program, for Security Dealers and Low Voltage Reps, and I will Personally Mentor You! I’ll Lead You By The Hand and Guide You Step-By-Step To Creating The Most Profitable, Most Fun and Lowest Stress Years of Your Career.

So, If, and ONLY If, You’re Serious About Multiplying Your Income, Gaining A Personal Life That YOU Control And Being Able To Spend More Time Then Ever With Your Family And Loved Ones Without Having To Worry About Managing Your Business, You’re Invited To Apply For Membership In This Elite Group, my Security Maverick Coaching Club TM.  All Others Need NOT Apply.

Vehicle Card Pockets TM

Do you want to turn your service vehicles into a 24/7/365 selling machines?!  Then “say hello to my little friend,” Vehicle Card PocketsTM from Security Marketing Guru (authorized retailer). Vehicle Card PocketsTM are exterior card holders, for your business cards, that mount to your vehicle.

Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines!  I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them! It’s like having a security sales rep permanently “gorilla-glued” to the side of your vans handing out business cards all over town!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat.  So, why should you follow my lead and go after new homeowners?  Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts).  And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads.  I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Two Incredibly Easy Ways To Make Your Security Products and Services Unique

Discover The Secret “Lure” To Being The Big Fish In A Small Pond

There are literally hundreds of small fishing holes, within 5-10 miles of your office, that you can go fishing in for new clients…anytime you’d like.

Do you want to learn how to zone in on specific target neighborhoods…prime fishing waters… where you can dominate the market with your targeted security marketing messages…you’ll realize the greatest selling potential with these strategy – learning how to catch “fish” at will!

This is your last chance to get your hands on this months issue of my Smokin’ Security Newsletter. For less than the All Star Breakfast at the Waffle House, you can test-drive the newsletter and also get 2 free back issues and 4 free audio success CDs…all for the ridiculously low price of $5.95 (just to cover the shipping cost.)

So what are you waiting for!  I’m giving you the fishing pole and the bait and leading you to waters teaming with fish, all YOU need to do is get on board the Security Marketing Guru’s fishing boat!  So subscribe today!

BONUS HANDOUT In This Month’s Issue Of The Smokin Security Newsletter:  Get A Client Handout, Used For Pre-Selling Your Services, That Offers The Best Customer Guarantee Ever  Written….It is so Powerful That I GUARANTEE You’ll Get the Job on This GUARANTEE Alone!

This incredible handout is one of the first pieces I ever created for a private security client of mine, and it closed over $30K, in an access control project, on it’s first use.  It’s designed for pre-selling security and low voltage services…mail it out prior to conducting your security audit and watch the doubt and skepticism go away and a new level of trust, faith and confidence, in you and your services, develop in your prospect!  Believe me, you get more service if you guarantee something up front.

BTW: This handout, with it’ s stellar guarantee, can be tweak for locksmiths, CCTV installers, Electrical Contractors, Home Automation Experts, Fire Alarm Installers, Satellite Yahoos, GPS Installers, and so on.

Check out the audio clip I left for  you to listen, that will teach you the science of how to “lure” monster fish (a.k.a. customers) in any body of water and easily hall them in! I’ve also included some sample “fishing maps” (from all over the USA) showing you the most lucrative “waters” of where affluent clientele swim. Also check out the  security guarantee handout on my blog.

TTYS

Big weekend for New England, Celtics take on the mighty King James and the Cavaliers while the Bruins battle with the streaking Flyers!

Have a Gr8 weekend!

Smokin Security Newsletter TM

Do You Want to Develop a Continuous Stream of “HOT” Security Prospects…Dominate Your Local Security market…Attract “A-List” Clients that PAY, STAY and REFER…Stop Wasting Money on Marketing That Doesn’t Work…Increase Profits and Your Personal Income….Then You NEED to Sign Up for My Smokin’ Security Newsletter TM Today (now read in 8 countries world-wide!)

Get two free back issues, one current issue, four Audio Success CD’s and 10 Bonuses worth over $2,500, when you become a member of my Smokin’ Security Newsletter…all for the low, low introductory price of $5.95.

Security Maverick Coaching Club TM

Do You Want to Be Personally Mentored by Me, Bob Maunsell, The Security marketing Guru?  Are You Sick and Tired of Just Getting By Week-By-Week, Do You Want to Establish Your Security Business as The Premier Security Company in The Region?

Then Join My Exclusive, Personal, Marketing Coaching Program, for Security Dealers and Low Voltage Reps, and I will Personally Mentor You! I’ll Lead You By The Hand and Guide You Step-By-Step To Creating The Most Profitable, Most Fun and Lowest Stress Years of Your Career.

So, If, and ONLY If, You’re Serious About Multiplying Your Income, Gaining A Personal Life That YOU Control And Being Able To Spend More Time Then Ever With Your Family And Loved Ones Without Having To Worry About Managing Your Business, You’re Invited To Apply For Membership In This Elite Group, my Security Maverick Coaching Club TM.  All Others Need NOT Apply.

Vehicle Card Pockets TM

Do you want to turn your service vehicles into a 24/7/365 selling machines?!  Then “say hello to my little friend,” Vehicle Card PocketsTM from Security Marketing Guru (authorized retailer). Vehicle Card PocketsTM are exterior card holders, for your business cards, that mount to your vehicle.

Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines!  I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them! It’s like having a security sales rep permanently “gorilla-glued” to the side of your vans handing out business cards all over town!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat.  So, why should you follow my lead and go after new homeowners?  Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts).  And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads.  I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Turn Your Service Vehicle into a 24 Hour Selling Machine

Let’s Face It. Times Are Tough Out There Right Now And You Need Everything In Your Power To Attract More Security Clients To Your Business.

Introducing Vehicle Card Pockets TM from Security Marketing Guru, authorized retailer. Vehicle Card Pockets are exterior card holders, for your business cards, that mount to your vehicle.  Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines!  I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them!

“Why ain’t they calling?”

Getting noticed but not getting the call is a reality for many security and low voltage integration businesses.

Truth is, your name and contact information are forgotten within 15 minutes of viewing, even if the interested party has made an attempt to commit your details to memory.

With Vehicle Card Pockets, you won’t have to worry about prospects committing your contact info to memory or relying on them to have a pen and paper handy to jot down your info or cell phone to snap a picture of it (nobody would think of that, anyway!)  You’ll turn your business cards, an under-used but highly effective marketing tool, into the money-making machines that they should be.  It’s like having a security sales representative permanently gorilla-glued to the side of your van handing out business cards all over town!

If you want to dramatically elevate your game,
I urge you start using Vehicle Card Pockets today!

If you want to dramatically elevate your game, than get a look-see of the three different Vehicle Card Pocket packages that I offer…check them out at the #1 Security Marketing website in the world!  No other site will teach you how to get security clients that PAY, STAY and REFER!

Visit the Vehicle Card Pocket page!

Inside the March Issue, also known as The Spank Issue, you’ll…

1. Find out the how to wipe out price-resistance, once and for all.
2. Learn how to create future “Pay Days” in your business for the rest of your life – that has nothing to do with RMR.
3. Find out what ISFL it’s quite lucrative!
4. Get a form, that if used, I guarantee will make you at least $50,000 in sales in the first year of use!
5. Learn my 79-word retort to counter anyone looking for a “cheapo security system.”
6. How to use the my Stalemate philosophy to win over prospects
7. Learn the importance of SPANK and having lots of ammo when you meet your prospects.
8. When to use the “stick strategy” on new clients.
9. Discover how to create a wall of fame inside your office.
10. Have you ever seen a $120,000 testimonial from a very, very, satisfied client?  Well, I’ll show you one!
11. Get a really cool way to find out the three biggest concerns prospects have before they hired you and how to use that info in your marketing messages.

P.S. Check out this interesting blog post I uploaded last Friday…

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Paranormal Activity of A Struggling Security Dealer

Hope you and your family had a good, long rest over the Thanksgiving holiday weekend.  One of the things I was able to do was check out a movie with my brother, Gerald, who came home from the “Big Apple” for the holidays.

We  both wanted to see a movie that would scare the bejeezus outta of us and I heard of this new flick, Paranormal Activity, that might do the trick.

Paranormal Activity has generated a ton of internet buzz (been widely promoted with SMM Social Media Marketing) and has generated the same buzz that The Blair Witch Project did a few years back.

Paranormal Activity was shot with a hand-held camera, in the  producers bedroom, for around $15K.  Presently, the film has raked in about $150 million dollars. Not a bad ROI, you think?

The movie, to be honest, was so-so.  I’ve seen scarier in my day, but while I was watching the movie the idea for this  security marketing tip/blog post  pop into my head – as if that wasn’t some weird paranormal occurrence, in itself.

Paranormal…

The term Paranormal is used as a general term that describes unusual experiences that lack a scientific explanation, or phenomena alleged to be outside of science’s current ability to explain or measure.

I often see security dealers and low voltage installers haunted by the slooow economy and the unexplained mysteries they see everyday.  I find security dealers that get dragged into these weird paranormal occurrences.

Paranormal Activities of a Struggling Security Dealer….

Please take this test below and if you answer yes to “just” one of these questions then you are haunted by the Ghost of the Current Recession…

• Have you cut your marketing/advertising budget?

• Do you find yourself saying, “If everyone else is slow,and I’m slow too it makes me feel good?”

• Do you work, worry, and eat more?

• Have you been sleeping and exercising less?

• Do you blame the state of your security business on Obama, Nancy Pelosi and Harry Reid (aka The Welfare Party)?

• Do you blame Wall Street?

• Do you blame your woes on the town or area you live in?

• Do you blame your wife?

• Have you let your any staff and/or technicians go?

• Have you been offering ONLY services you [think] customers want and can afford to pay?

• Have you downsized your automobile?

• Have you downgraded your cable (cut Showtime, HBO and Cinemax)?

• Have you axed minutes on your cell phone plan?

• Have you taken smaller, and less frequent vacations?

• Did you cancel your golf course membership?

• Did you sell-off your vacation house?

• Did you down-size your Yellow Page Ad?

• Are you hoping your brother-in-law decides to host the Christmas party at his house this year, so you don’t have to pick up the tab?

Who you Gonna Call…Ghost -Busters!

Here is my prescription to you if you’ve answered “Yes” to any of the questions above:

You should  call Ghost-Busters for a Paranormal Extermination Service of your mind!

Ok. Just kidding! Really.  So what should YOU do if you are “in a security sales slump?” Chances are, somewhere along the line, you stopped learning and growing and are now operating from your existing knowledge base. The only way you can do more is by learning more.

Go through my Smokin’ Security Newsletter system as if you’re going through it for the very first time.  Spend at least 30 minutes every single day reading or listening to my CD’s on marketing, personal finance, and personal growth.

What have you been feeding your brain over the last 5,10,15yrs?  If you’ve been watching Ice Road Truckers on the Discovery channel, then you know more about how to get an 18-wheeler across the frozen ice then how to talk a new client into upgrading his access control system.  If you’ve been reading Sports Illustrated (it better be the swimsuit edition!), then you know more about the Yankees, USC Trojans and Tiger Woods then you know about how to attract customers that pay, stay and refer…not such a good thing when you’re in the security business!

Write This in Blood…

The absolutely, positively most important knowledge you need is not about installing security or low voltage electronic systems.  The most important knowledge you need is about marketing, or in other words, being a “Security Marketing Expert.”  This is infinitely more profitable then being just a security installer/business owner.

When you master your marketing, you’ve mastered your whole business life.

Have a great day!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

How to Get Bulletproof, Fast!

Bob,

Thanks so much for the ad makeover. Apologies for the delay in getting back to you; we have been slammin’ busy.

It all makes sense from a customer’s perspective to educate and offer. My wife looked at the ad without me saying a word. She said there was too much text. I then told her to look at it again as though she had just been burglarized.

It all makes sense. We compete against a company whose sole strategy is the low, low price ($17 a month monitoring w/ service plan and no contract) so we have to be different. I’ll close up shop before I give it away!!

As far as the card dispensers go, I listened to the CD on my way home from the shop and was on line ordering four sets as soon as I stepped out of the van. Bob, one question. What do you do about employee technical training?

Thanks Again,

Fred Stokley
Master Locksmith/Alarm Technician
Precision Locksmith Co., LLC
Harrisonburg, VA

How To Get Bullet-Proof, Fast…

Hey Fred,

I appreciate the kind words, but you’d have to thank my little daughter Kiera (link to video) for pulling your company’s name out of my New England Patriots hat (with her little, plastic claw toy) for my 2009 Security Marketing Yellow Page Ad Contest.

Slammin’ Busy…

I love hearing diffent vernacular, from security and Low Voltage dealers, from around the country when they refer to being busy.  Up here in the Northeast we use the term “buried” with work. I love the term you use in Virginia – “slammin” busy, and out West they say “Rocking & Rolling.” I really get a kick out of all the different wording.

The Misses…

I think your original Y.P. ad had about 120words, and my Direct Response Yellow Page was stuffed to the gills with about 480 words. Fred I could have just plopped two huge logos into a rectangular space and created some image-based ad that  “BRANDED” you…like Target did when they first opened their stores.  They bombarded the telly, newspapers and magazines with only their bulls eye logo.  This is brand marketing and is good if your a big, billion-dollar company, with hundreds of stores and can afford that type of advertising.  For the smaller fish, this is not a practical way to advertise nor does it say anything about who you are and what you do…successfully (hence your unique selling proposition)!

Long Copy Sells…

I LMAO when you said that your wife thought my ad had to much text, but obviously you’ve been paying attention to my Smokin’ Security Newsletter about image-based advertising vs. direct response advertising.  Image-based advertisers (The Brand People) have long said that long copy (lots of words) is DOA; that people are to busy to read all those words or clients are too dumb/too lazy/etc.  They say, times have changed and short copy and lots of images are in vogue.

They said this in the 1930.1940.1950.1960.1970.1980.1990.2000. and 2009. They were wrong before and they are wrong now. EMPIRICAL EVIDENCE PROVES THAT LONG COPY SELLS MORE.
If you have an outstanding security sales rep, would you limit him to just 20 words (that’s about what the average Y.P. has in it for words)? Or, do you let him go and make a case for WHY this business/homeowner should have you do there security system vs anyone else out there. Of course you wouldn’t tell you sales rep to be quiet.

Direct response copy is nothing more then “salesmanship in print.”  I created a Y.P. ad for you that would talk to all of your prospects, and educate and inform them of all your services. This is a 24/7/365 auto-pilot security sales rep that you will add strength and more stability to your business.

Sift-Screen-and Sort…

Fred, no matter  if you were installing security systems in Dublin, Ireland, Abiline Texas, or Tamil Nadu, India there’s always a dealer that will key a door for nothing, or install a CCTV system at-or-below cost.

The dirty little secret with operating a security or low voltage installation business, this way, is that these dealers will attract bottom of the barrel clients, and they will, in fact, refer you more low-paying people.

When your security marketing system is setup on autopilot and you have a “Sift-Screen-Sort mechanism in place, where your marketing is weeding out the deadbeats, lookey-loos, and tire kickers, only then will have folks that are to pay more for your security services.

If the only thing a company can say is that we are the cheapest around, I feel sorry for them.  That’s not a marketing message and it’s only a matter of time before their out of business.

Doubled Your Sales Forces…

Fred, this is truly the only way to separate yourself from all the other security dealers, locksmiths, and security system integrators…is through Education Based Security Marketing (TM). The more you educate, the more you sell.  Way to go on buying the card pockets!  You have now effectively added four sales reps that will deliver you more business whenever you’re out-and-about….at a next-to-nothing cost!

Technical Training…

Fred, I would go back and replay the audio success CD “How To Sky-Rocket Your Security Business With Interactive Video Monitoring”, and “Everything You Ever Wanted To Know About Video Analytics” these are the two (2) biggie growth industries in the security industry. Also on the next open call-in day for all  Smokin’ Security Newsletter members which is coming up and I’ll give you niche industries where these are an easy sell. Before I forget pick up a couple of copies of anyone of the “Dummies” book for installing computer networks, a good way to break your techs into the TCP/IP world.

Sales Presentations…

Fred, one last thing before I go, I would take the Y.P. that I created for you and take it down to Staples, and have them print up a bunch of copies so that you can use it as a handout when your meeting with new prospects, “this is a subtle way to sell “WITHOUT” selling, that you are the the man. I would also incorporate some real sweet testimonial on to the backside  of the Y.P. handout. I would also when your meeting with a new prospect, don’t forget to drip on them with your new quarterly newsletter that is part of your Smokin’ Security Newsletter membership.

Adios Amigo…

Happy Hunting with your Y.P. Ad in 2010!

Bob

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

How to Conduct a Home Security Audit

Last week, I posted a blog asking for comments on how to secure Lindsay Lohan’s (the actress’) house.  There was also a video of thieves breaking into her home. I got a lot of great feedback from readers with many good ideas.  One of the responses hit an old military man like myself was from another former military man. He includes some Smokin’ recommendations on ways to secure Lindsay’s house that would take the price out of the equation (not that Lindsay’s a penny-pincher).

The gentleman who wrote the recommendations wants to remain anonymous on my blog, but would allow me to use his true name when submitting it to Lindsay’s PR firm.  The gentleman asked to be called “Frank Martin” as you can see in his email just below:

Hello Shawn,

Thank you for your response. I appreciate it and am flattered. As a rule, I try to avoid making “public” posts – for my own privacy. However, If you & Bob want to move my post Re: Lohan to Bob’s blog you have my permission. I would ask that you guys use the name “Frank Martin” and delete my former affiliations. One of the secrets to my successes in a variety of matters is that my true identity and intentions/actions were hidden under pretext or subterfuge.

If Ms. Lohan’s representatives would like further elaboration/possible retention, you can provide my true name and e-mail. I have to admit that although I’ve heard the name “Lindsay Lohan”, I didn’t know who she was until this AM. Had to look her up on the web. Seems to me Ms. Lohan has some “un-friendly” admirers and needs to take her security seriously, and not just with respect to her residence.

Best Regards,

Frank Martin

Here’s the response email with Frank’s recommendations for securing Lindsay’s property:

In Re: Lohan intrusion – Unfortunately, the video does not show the entire Lohan property. One can only presume the intruders had a less than difficult time gaining access to the residence.

“Blind” Recommendations would be:

A) Property PERIMETER Protection in line with DOD (Dept. of Defense) standards (esthetically pleasing fencing with appropriate clear zones).
B) Additional & possibly better CCTV system, tied in with
C) Motion Detection,
D) Improved exterior perimeter & residence lighting, and
E) “Target Hardening” of all possible points of entry to the residence, with appropriate intrusion alarms.

Respectfully submitted,

Frank Martin, CPO DABFE MEPP
fmr. Security Specialist, XXXX/XXX
fmr. Lieut./Chief Investigator, XXX Police

Upgrade Your Security Selling Vocabulary…

Now that you’ve read Frank’s recommendations, you should be able to tell that anyone using this type of wording in their selling vocabulary with prospects and clients is not providing a free or inexpensive security system.

It should also be apparent that military-style words like:  Perimeter Protection, DOD (Department of Defense) Standards, Clear Zones, Intrusion Alarms, and Target Hardening are subliminally telling your prospects and clients that their homes or offices or properties are going to be secure like the Pentagon or Fort Knox or NORAD.  That type of safety, and the sense of peace and security that it fosters, goes a long way with people…they’re willing to pay more for it!

You Live and Die by the Words You Use To Sell

Here’s some examples of things you should not be saying.  If you’re using the following words in your security selling vocabulary, then you’ll never get out of “the cheapest price gets the job” mode. These words should be permanently banished from your thoughts…

“You just need a basic alarm system; you don’t need all the bells-and-whistles the other guy says you do.”
“Just let me know what the number is that I have to beat.”
“Can you give me last look?”
“I have the least expensive monitoring in town.”
“I can do it cheaper than the other dealers”
“What’s the other security dealer charging you?”

When you use these statements, you’ve reduced yourself to the lowest possible commodity in your prospect’s mind…you’ve given away all the selling and buying power!  And, they know they can make you go lower and lower…a bad position for you, but a great position for the buyer!

You’re definitely not creating enough value for your business to thrive and provide you with the income you need to do the things you want to in life…very scary!

In this month’s issue of the Smokin’ Security Newsletter, you’ll learn…

•    How to Become the Contrarian Security Dealer
•    Why You Make More Money Going Against the Grain
•    How to Create High-Yielding Ads
•    How to “Bullet-Proof” Your Security of Low Voltage Business
•    How to Create Proprietary Security Systems in Your Local Market
•    What Sir Isaac Newton Can Tell You About Increasing Your RMR
•    How to Find Your Best Sales Rep Ever
•    Check Out My 2009 Yellow Page Ad Critique – A $3,500 Makeover for Precision Locksmith Co. – You’ll Get Tons of Great Ideas To Use in Your Next Y.P. Ad – For FREE

But wait….I’m not done with you yet because I way over deliver!  You’ll also learn…

•    How To Turn Your Security Vehicle into A 24/7/365 Selling Machine (in the audio success CD)
•    With this little gadget I have, your business will get 70,000 more eye-ball exposures per year – all for less than $40! (I’m all about adding more sales reps to your business without adding “a dime” to your payroll!)
•    How To Make Yourself King of Your Local Market
•    The Power of Being Resilient

As always, I provide ESP (Easy, Successful and Profitable) Security Marketing to my virtual army of security dealers and low voltage installers around the world!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Outrageous Security Marketing Ideas For Retail Theft

Geez –louise, I got up this morning at 4:45AM to go to my insane boot camp workout. I went out to jump in my ride and I pulled out of the garage. I couldn’t believe we had snow flurries (last night) in October! The last time I checked we had roughly 2.5 weeks of summer amidst the typhoon rains.

Check out the video with regards to why Direct Mail is still the “UNDISPUTED KING” of attracting new security prospects, and marketing to your existing clients.

Here’s some bullets that you will find out in the video…
-    A pile vs. B pile marketing
-    5 Outrageously successful security marketing pieces for retail theft.
-    What is the #1 problem with email marketing?
-    How to create instant WOW with your direct mail pieces?

ALERT – Acres of Diamonds – Tele-seminar – How To Turn Your Security Business-Lock Smith Company – Low Voltage Installation Company into a Jericho Diamond…!

(If your not a subscriber yet, maybe you should take me up on my crazy FREE offer)

October 22, 2009 @ 7PM Eastern Time

ATTENTION: All Newsletter subscribers, on October 22, 2009 at 7pm EST, I’m going to be hosting a teleseminar open to all Smokin’ Newsletter subscribers. On “How to Turn Your Security or Low-Voltage Business into a Jericho Diamond Mine” by implementing the NEW Service that Soars quarterly newsletter, this should be the staple of all your security marketing efforts.

Acres of Diamonds Blog Post (September 11)

The Two Biggest Mistakes That Will Drive Every Security Business into the Poor House…

Understanding these two (2) mistakes and fixing them will allow you to raise your rates, and your installation price by hundreds to thousand of dineros.

The first biggie mistake is not recognizing the value in your client mailing list (i.e. all your leads and security clients.)

There is a wonderful old story, “Acres of Diamonds”, that brilliantly hammers this point home. It’s a pretty long story and you should get a copy of the book and read it this weekend. But, I’m gonna tell yah the ending and ruin it for you right now – sorry.

BTW, I picked this book up when I was around 32 years old.  An early mentor of mine mentioned the book to me, so the very next day I went down to the bookstore and got myself a copy and read it that night. You should pick one up and read it and then pass it on to your wife and friends.  It has a real good message that you don’t nearly hear enough in times like these!  Because, truthfully, there’s acres of diamonds in good times and bad…no matter where you are – Bolder, CO, Ontario, Canada, Paris, TX, Swaziland, South Africa…you just need to keep an open mind and not be myopic!

The story is basically about this guy from somewhere in Africa who wants to strike it rich. So he sells his house and land and goes out and searches the continent for diamonds. His quest to find a diamond mine took him to many foreign lands. He spent the rest of his life, searching in vain to find his treasure.

At the end of the story, having failed miserably to find his treasure, he commits suicide by throwing himself into a river. Not too long after his death, an enormous diamond mine was discovered right in his old back yard by the new owner of his property.

I know that’s the cliff-note version but, the moral of the story is…

Most Security Dealers and Low Voltage Installers Look To Foreign Lands in search Of New Security Clients And Wealth, When the Diamond Mine their looking For Is Waiting For
Them Patiently In Their Own Client List!

There is an absolute FORTUNE in your client (mailing) list. If you build a decent size client list and nurture that list, you can live… [in style]… for the rest of your life.

Not recognizing the value in your client list is the first big mistake.  The second big mistake is not doing what is necessary to[nurture] your client list.

I’ll even take that one step further. An even BIGGER mistake is not knowing where your money is REALLY coming from in your client list… and… not doing what is necessary to nurture and clone those relationships.

What do I mean by that?

Everyone knows the 80 – 20 rule, right? (a.k.a. the “Pareto Principle”). 80% of your business comes from 20% of your clients.

Well, here’s a little eye opener. If you really look into your billing software, you will find that a disproportionate percentage of your “NET” income comes from a VERY small percentage of your clients. For most security dealers and low voltage installers it is something like 5-7% bring in 90% on the net income.
Not gross mind you…. Net.

So let me ask you this… do you KNOW who those folks are and how are you treating them differently from the rest of your clients? What are you doing to find out what makes these people “tick?” What commonalities do they have so you can craft a security marketing message and referral system to get a boat-load more of folks like them?

Or are you marketing to them the same? Treating them the same? Marketing to them with the same frequency as everyone else?

If almost ALL your income is coming from such a small percentage of people, does it make sense for you to treat everyone the same?

I know EXACTLY who my top 5% are… And believe me… I treat them very differently from everyone else.

They get marketed to MORE. They get the “Ritz Carlton” treatment. They get MANY unsolicited gifts. They are very special and they get treated that way.

It is a rude awakening for most security dealers when they actually run numbers and find out how small their business really is in term of where their money flows in from.

How To Sky Rocket Your Security Installations…

The quickest and easiest way to significantly raise your installation prices is to find out who these DIAMONDS are, single them out…and… treat them like the ROYALTY that they are.

Give them more reasons to spend way more money with you…and they will! Profile them like a CIA case officer would profile a Taliban leader; discover commonalities and get more of them.

Just identifying these clients and offering them more ways to spend money will send your installation price average through the roof… literally overnight.

Treat them special and market to them more and your bank account is in for the surprise of it’s life!

Smokin’ Security Newsletter members be on the look after the September issue hits your mailbox for this one time only “Acres of Diamonds” Tele-seminar  – a bonus call for all my security mavericks and newsletter subscribers – that will teach you how to identify the “Jericho Diamond Mine” in your business and how to mine those diamonds to  maximize your profits!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Acres of Diamonds…

The Two Biggest Mistakes That Will Drive Every Security Business into the Poor House…

Understanding these two (2) mistakes and fixing them will allow you to raise your rates, and your installation price by hundreds to thousand of dineros.

The first biggie mistake is not recognizing the value in your client mailing list (i.e. all your leads and security clients.)

There is a wonderful old story, “Acres of Diamonds”, that brilliantly hammers this point home. It’s a pretty long story and you should get a copy of the book and read it this weekend. But, I’m gonna tell yah the ending and ruin it for you right now – sorry.

BTW, I picked this book up when I was around 32 years old.  An early mentor of mine mentioned the book to me, so the very next day I went down to the bookstore and got myself a copy and read it that night. You should pick one up and read it and then pass it on to your wife and friends.  It has a real good message that you don’t nearly hear enough in times like these!  Because, truthfully, there’s acres of diamonds in good times and bad…no matter where you are – Bolder, CO, Ontario, Canada, Paris, TX, Swaziland, South Africa…you just need to keep an open mind and not be myopic!

The story is basically about this guy from somewhere in Africa who wants to strike it rich. So he sells his house and land and goes out and searches the continent for diamonds. His quest to find a diamond mine took him to many foreign lands. He spent the rest of his life, searching in vain to find his treasure.

At the end of the story, having failed miserably to find his treasure, he commits suicide by throwing himself into a river. Not too long after his death, an enormous diamond mine was discovered right in his old back yard by the new owner of his property.

I know that’s the cliff-note version but, the moral of the story is…

Most Security Dealers and Low Voltage Installers Look To Foreign Lands

Is Search Of New Security Clients And Wealth

When the Diamond Mine their looking For Is Waiting For

Them Patiently In Their Own Client List!

There is an absolute FORTUNE in your client (mailing) list. If you build a decent size client list and nurture that list, you can live… [in style]… for the rest of your life.

Not recognizing the value in your client list is the first big mistake.  The second big mistake is not doing what is necessary to[nurture] your client list.

I’ll even take that one step further. An even BIGGER mistake is not knowing where your money is REALLY coming from in your client list… and… not doing what is necessary to nurture and clone those relationships.

What do I mean by that?

Everyone knows the 80 – 20 rule, right? (a.k.a. the “Pareto Principle”).

80% of your business comes from 20% of your clients.

Well, here’s a little eye opener. If you really look into your billing software, you will find that a disproportionate percentage of your “NET” income comes from a VERY small percentage of your clients. For most security dealers and low voltage installers it is something like 5-7% bring in 90% on the net income.

Not gross mind you…. Net.

So let me ask you this… do you KNOW who those folks are and how are you treating them differently from the rest of your clients? What are you doing to find out what makes these people “tick?” What commonalities do they have so you can craft a security marketing message and referral system to get a boat-load more of folks like them?

Or are you marketing to them the same? Treating them the same? Marketing to them with the same frequency as everyone else?

If almost ALL your income is coming from such a small percentage of people, does it make sense for you to treat everyone the same?

I know EXACTLY who my top 5% are… And believe me… I treat them very differently from everyone else.

They get marketed to MORE. They get the “Ritz Carlton” treatment. They get MANY unsolicited gifts. They are very special and they get treated that way.

It is a rude awakening for most security dealers when they actually run numbers and find out how small their business really is in term of where their money flows in from.

How To Sky Rocket Your Security Installations…

The quickest and easiest way to significantly raise your installation prices is to find out who these DIAMONDS are, single them out…and… treat them like the ROYALTY that they are. Give them more reasons to spend way more money with you…and they will!

Profile them like a CIA case officer would profile a Taliban leader; discover commonalities and get more of them.

Just identifying these clients and offering them more ways to spend money will send your installation price average through the roof… literally overnight.

Treat them special and market to them more and your bank account is in for the surprise of it’s life!

Smokin’ Security Newsletter members be on the look after the September issue hits your mailbox for this one time only “Acres of Diamonds” Tele-seminar  – a bonus call for all my security mavericks and newsletter subscribers – that will teach you how to identify the “Jericho Diamond Mine” in your business and how to mine those diamonds to  maximize your profits!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

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