Keep On Rockin In The Free World

Thank God I brought back this leaf hat from the El Yunque National Rain Forest in Puerto Rico. It has come in handy since it’s been raining cats and dogs up here in New England since we got back!

Here are just a couple of random guitar rifts what I love about this country:

In America we have the greatest chance for “opportunity”, even in this national and international recession there has NEVER been a better time to start a security business of your own, or acquire another alarm dealer, or grab more market share for your current security company, it’s a beautiful landscape for a security entrepreneur who are in the conquering mode.

Succeeding in America is easy, it is neither magical nor mysterious, and that’s why everyone wants to come here. If you choose to develop a marketing mindset, and you turn your marketing powers lose on your security business and make it magical you’re your gonna make a mint for yourself gu-ran-teed!  What other country can you do that in…?  Only in America…

The real genius to make the marketplace flourish doesn’t come from the government it comes from entrepreneurially wizards  guy’s and gal’s like you and me out there hustling everyday making it happen not waiting around for  the big fat slooow  government to take care of us.

Personally, I believe the biggest reason when you boil it down the reason to go in to business for yourself is *FREEDOM*. *Financial Freedom*, *Entrepreneurial Freedom* or whatever   *FREEDOM*, means to you!

Leave your comments below and let me know what freedom means to you!

Check out one of my favorite MTV Music Awards performances from back in the day from Neil Young and Pearl Jam do a killer performance on Neil song  Keep On Rockin’ In The Free World…..

I’m going off the grid for a few days talk to ya when I get back in town!

Have an E.S.P Style day! (Easy. Successful and Profitable)

Have a Great July 4th Weekend!

Now Go Smoke Your Competition!

Peace
Bob

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I Spy With My Little Eye – Serious Security Marketing Opportunities

You can learn so much from your children about marketing your Security Business and/or Low Voltage Installation Company if you sit back and watch your children play and are observant of human nature on their minute level.

The “I Spy with My Little Eyes” game plays into basic human psychology. You choose to notice things in your daily environment, what you want to notice and no more.

My little girl Kiera looves to play this game with her class mates, the game goes something like this “I Spy with My Little Eye’s” something that is red, and you have to look for that particular object and fast as you can before the other the children do and you win the game.

I’m a big sucker for this game and I love to play it with my daughters when we are driving around in the car.

You should play the “I Spy with My Little Eyes” game with your security business throughout the day. I’m not going crazy….here me out on this!

“SPYING” is one of the most exciting jobs on the planet if you know how to do it.

Make no mistake about it. For you to become a top spy, you must possess certain characteristics, and learn many new skills and abilities.

This security marketing blog post lists what it takes to become a spy, use it for your own clandestine operations within your business.

Here is my version of this children’s game that you can play in your security business

“I Spy With My Little Eyes”- New or unique security niches that are opening in my local markets that I can apply Education Based Security Marketing ™ (EBSM) and can use my abilities to craft a compelling message to this marketplace. “I SPY” the slivers of opportunities that I can exploit to my advantage for greater market share.

“I Spy With My Little Eyes”- My technicians and staff doing great work, I should acknowledge them and say a few kind words. (If your remarks are sincere, friendly and caring, the relationship between you and your team will reflect that.)

“I Spy With My Little Eyes”- My clients which are my biggest source of referrals and are rewarding them for there good behavior, and because they are a dependable source of income.

“I Spy With My Little Eyes”- Customer complaints that can be settled right away, before things go up in smoke, and I lose a customer for life. (Remember you gotta take good care of your clients, because they’re your ticket to the promised land!)

There you have it.

Some of your best and most creative insights will come while you’re just playing around.

That’s how your mind works, and how it’s suppose to work!

Over and Out From Worcester, Massachusetts

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Cut-Back Customers May Not Come Back

You probably won’t be surprised to hear that customers change their buying behavior during a recession. They get their hair dyed less, go a few extra weeks between having the oil changed in their cars, they give up their mocha-chino lattes, they disconnect their alarm monitoring services and cancel their service maintenance agreements.  They are doing without.

What is most shocking is that these changes in *behavior* will continue into the good times. If you assume that your customer is coming back to the normal state of affairs once the economy gets better, then you will be widely mistaken.

A family that gets used to having there house cleaned once a month instead of weekly may not return to their normal *behavior* of having there house cleaned once a week even if they can once again afford it.

The changes in *behavior* are likely to last even longer because this recession is largely consumer driven.

This spending habit change can be good or bad for security dealers, depending on how you handle it.

Security dealers, large and small, are at greater risk of losing clients/customers if they don’t change the way they do things. There is a tremendous opportunity for security entrepreneurs looking to gain market share and win over more new customers if they do things outside the box.

What I’m seeing across the country is that security dealers that *help* clients/prospects conserve cash tend to do better. If you can package your security services into value meals – like Mickey-D’s or the 1-2-3 Go Box from Showcase Cinemas (see video on this page), than you’ll do a heck of a lot better.

The trick to understanding people changing their buying habits is to take advantage of it by tailoring a product or service to meet there needs or refine your marketing to show that you are delivering a better deal along with more perceived value.

Winning customers merely isn’t enough; you have to find a way to lock them up for life. Keep structuring deals and services that keep them coming back for more of YOU, even after there wallets fatten back up.

Keep them in the buying frenzy!  After all, you are running a corporation, and you are the CEO and main share holder.  So all the profits go to you and your family, and it is your job to extract as much money out of your client base as humanly possible. While all the time providing truly exceptional service.

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
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**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**