Outrageously Succesful Security Marketing Promo!
February 19, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!
I gotta tell you that my 47th Birthday bash was even bigger then I expected! It was so big that I needed a fire exintiguisher to put out my birthday cake….hahaha!
Inside the February Issue, you’ll…
- Find out the #1 thing that scares the heck out of security dealers.
- Get a complete “Ad-topsy” on how to create smokin’ postcards.
- Get a done-for-you Birthday postcard that’s ready for you to send out.
- Get a live example of another birthday postcard – created by a dude in New York who used his birthday to bring in so many orders that it back-logged his business for over three weeks (I know cuz my order was in the sales funnel for that long!)
- Learn my three-step method for writing smokin’ postcards.
- Uncover the phrase that all security installers must use in every letter introductions.
- Discover the one little thing that you should always include in your mailing pieces that’s guaranteed to boost your response rate.
- Get my favorite line to use at the end of your postcard.
- Discover the #1 thing that your new prospects judge you on when you show up at their home or office.
- Learn the one little thing that you should practice everyday to hone your selling skills.
But wait, there’s more…
- Special Report #1: 8 Steps to Becoming A Security Honcho
- Special Report #2: How To Sell Security – The Prospect Theory VS The Negative Sell
- Audio Success CD: Discover Secret Dental Marketing Strategies That You Can Use To Grow Your Security Business…This guest expert is off the hook in this CD!
It’s My 47th Birthday, and to celebrate, I’m going to make you the sweetest, most generous offer ever… with a N’or Easter of Bonuses!
First off, I’m going to give you four (4) FREE back issues of the Smokin’ Security Newsletter and four (4) Audio Success CD’s ($388 value, but, really, it’s priceless!)
Second, I’m going to throw in my special report, “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010″ ($97 value)
Third, I’ll also throw in my special report, “Five Security Marketing Skills to Master in 2010 and Beyond” ($97 value)
All of these gifts are yours to keep. There are no strings attached. And there’s no obligation to buy anything…you can cancel at any time!
Why am I doing this? Because I’m getting old and going senile! No, not really. It’s because I think there’s no better, more honest way to get you interested in my Smokin’ Security Newsletter than to let you “try before you buy.”
Sure, people (especially my wife) tell me I’m crazy for giving away so much free, valuable stuff. They say, “How can you justify giving away the store?”
Well, I may be getting older, and possibly going crazy, but I’m not stupid. I’ve found over the years that whenever I get security installers to sample the Smokin’ Security Newsletter, they become absolutely hooked. Most have continued to subscribe for years.
And so I figure the more installers I can entice to try the Smokin’ Security Newsletter, the more installers I’ll win over as members. Hence the reason for this almost-crazy, irresistible offer.
You will get all the pieces mentioned above for FREE…the only thing that I ask from you is to help out with part of the shipping cost by paying the measly sum of $5.95. Simply go to the Smokin’ Security Newsletter page and sign up today and I’ll send you:
Four (4) back issues of my Smokin’ Security Newsletter that’s packed with solid, proven security marketing advice and strategies, and tried-and-true security marketing samples. You will get all the tools you’ll need to build a faithful heard of clients that will STAY, PAY and REFER! You’ll also get four (4) powerful audio success CD’s that include:
1. The Black Belt of Google Adwords.
2. How To Skyrocket Your Security Business With Interactive Video Monitoring.
3. Why Most Websites Fail and How To Make Yours A Smashing Success.
4. How To Make Your Clients Feel Like A Million Bucks.
My special “Seven Simple & Easy Steps to Doubling Your Installations and Getting Paid Quickly in 2010″ will teach you WHAT you can do in the next three months to start 2010 off as a BIG year for you!
My special report “Five Security Marketing Skills to Master in 2010 and Beyond” highlights five skills, that if mastered, will have a BIG impact on your income stream (it will turn that stream into a river!)
Take a look at all your FREE stuff! If you love it as much as I think you will go to the Smokin’ Security Newsletter page and test drive the Smokin’ Security Newsletter. Just fill out the form and we’ll take care of the rest.
But there’s one catch…I’m only offering the three special reports for FREE (my extra frosting on the cake, if you will) for the month of February (cuz it’s the month of LOVE). So you need to obey your inner voice and sign up today! I’m not making this offer to everyone (only a select few), hence the reason you will NOT see these special reports offered to the general populace on the website. If you sign up before the end of February, you, and only you, will get these special reports.
So, maybe people think I’m crazy, but you’re nuts if you don’t take me up on this offer before February 28th!
Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
Now Go Smoke Your Competition!
Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/
My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/
Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob
Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/
Follow Me On twitter
http://www.twitter.com/bobmaunsell
**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Outrageous Security Marketing Ideas For Retail Theft
October 16, 2009 by Bob Maunsell
Filed under Bob's Security Marketing Blog!
Geez –louise, I got up this morning at 4:45AM to go to my insane boot camp workout. I went out to jump in my ride and I pulled out of the garage. I couldn’t believe we had snow flurries (last night) in October! The last time I checked we had roughly 2.5 weeks of summer amidst the typhoon rains.
Check out the video with regards to why Direct Mail is still the “UNDISPUTED KING” of attracting new security prospects, and marketing to your existing clients.
Here’s some bullets that you will find out in the video…
- A pile vs. B pile marketing
- 5 Outrageously successful security marketing pieces for retail theft.
- What is the #1 problem with email marketing?
- How to create instant WOW with your direct mail pieces?
ALERT – Acres of Diamonds – Tele-seminar – How To Turn Your Security Business-Lock Smith Company – Low Voltage Installation Company into a Jericho Diamond…!
(If your not a subscriber yet, maybe you should take me up on my crazy FREE offer)
October 22, 2009 @ 7PM Eastern Time
ATTENTION: All Newsletter subscribers, on October 22, 2009 at 7pm EST, I’m going to be hosting a teleseminar open to all Smokin’ Newsletter subscribers. On “How to Turn Your Security or Low-Voltage Business into a Jericho Diamond Mine” by implementing the NEW Service that Soars quarterly newsletter, this should be the staple of all your security marketing efforts.
Acres of Diamonds Blog Post (September 11)
The Two Biggest Mistakes That Will Drive Every Security Business into the Poor House…
Understanding these two (2) mistakes and fixing them will allow you to raise your rates, and your installation price by hundreds to thousand of dineros.
The first biggie mistake is not recognizing the value in your client mailing list (i.e. all your leads and security clients.)
There is a wonderful old story, “Acres of Diamonds”, that brilliantly hammers this point home. It’s a pretty long story and you should get a copy of the book and read it this weekend. But, I’m gonna tell yah the ending and ruin it for you right now – sorry.
BTW, I picked this book up when I was around 32 years old. An early mentor of mine mentioned the book to me, so the very next day I went down to the bookstore and got myself a copy and read it that night. You should pick one up and read it and then pass it on to your wife and friends. It has a real good message that you don’t nearly hear enough in times like these! Because, truthfully, there’s acres of diamonds in good times and bad…no matter where you are – Bolder, CO, Ontario, Canada, Paris, TX, Swaziland, South Africa…you just need to keep an open mind and not be myopic!
The story is basically about this guy from somewhere in Africa who wants to strike it rich. So he sells his house and land and goes out and searches the continent for diamonds. His quest to find a diamond mine took him to many foreign lands. He spent the rest of his life, searching in vain to find his treasure.
At the end of the story, having failed miserably to find his treasure, he commits suicide by throwing himself into a river. Not too long after his death, an enormous diamond mine was discovered right in his old back yard by the new owner of his property.
I know that’s the cliff-note version but, the moral of the story is…
Most Security Dealers and Low Voltage Installers Look To Foreign Lands in search Of New Security Clients And Wealth, When the Diamond Mine their looking For Is Waiting For
Them Patiently In Their Own Client List!
There is an absolute FORTUNE in your client (mailing) list. If you build a decent size client list and nurture that list, you can live… [in style]… for the rest of your life.
Not recognizing the value in your client list is the first big mistake. The second big mistake is not doing what is necessary to[nurture] your client list.
I’ll even take that one step further. An even BIGGER mistake is not knowing where your money is REALLY coming from in your client list… and… not doing what is necessary to nurture and clone those relationships.
What do I mean by that?
Everyone knows the 80 – 20 rule, right? (a.k.a. the “Pareto Principle”). 80% of your business comes from 20% of your clients.
Well, here’s a little eye opener. If you really look into your billing software, you will find that a disproportionate percentage of your “NET” income comes from a VERY small percentage of your clients. For most security dealers and low voltage installers it is something like 5-7% bring in 90% on the net income.
Not gross mind you…. Net.
So let me ask you this… do you KNOW who those folks are and how are you treating them differently from the rest of your clients? What are you doing to find out what makes these people “tick?” What commonalities do they have so you can craft a security marketing message and referral system to get a boat-load more of folks like them?
Or are you marketing to them the same? Treating them the same? Marketing to them with the same frequency as everyone else?
If almost ALL your income is coming from such a small percentage of people, does it make sense for you to treat everyone the same?
I know EXACTLY who my top 5% are… And believe me… I treat them very differently from everyone else.
They get marketed to MORE. They get the “Ritz Carlton” treatment. They get MANY unsolicited gifts. They are very special and they get treated that way.
It is a rude awakening for most security dealers when they actually run numbers and find out how small their business really is in term of where their money flows in from.
How To Sky Rocket Your Security Installations…
The quickest and easiest way to significantly raise your installation prices is to find out who these DIAMONDS are, single them out…and… treat them like the ROYALTY that they are.
Give them more reasons to spend way more money with you…and they will! Profile them like a CIA case officer would profile a Taliban leader; discover commonalities and get more of them.
Just identifying these clients and offering them more ways to spend money will send your installation price average through the roof… literally overnight.
Treat them special and market to them more and your bank account is in for the surprise of it’s life!
Smokin’ Security Newsletter members be on the look after the September issue hits your mailbox for this one time only “Acres of Diamonds” Tele-seminar – a bonus call for all my security mavericks and newsletter subscribers – that will teach you how to identify the “Jericho Diamond Mine” in your business and how to mine those diamonds to maximize your profits!
Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
Now Go Smoke Your Competition!
Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/
My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/
Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob
Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/
Follow Me On twitter
http://www.twitter.com/bobmaunsell
**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Winner of the 2009 Security Marketing Yellow Page Ad Contest!
August 21, 2009 by Bob Maunsell
Filed under Bob's Security Marketing Blog!
Check out the Video for the winner of our Yellow Page Ad Contest.
Fred,
To help you celebrate your new SMOKIN HOTT Ad, a little number from Pink Floyd… ttys -Bob
Attention Smokin’ Newsletter Subscribers!
Listen to this month’s audio success CD interview with my Video Analytics wizard, and you will discover over 7 different strategies on how to sell Video Analytics Surveillance Systems.
Here’s just three of the things you will learn from listening to this interview.
*How to Increase Your RMR with digital guard (ie a video camera).
*Why the “Technology Refresh Cycle” is where the big money is in electronic security.
*How to be a “solution provider” instead of a commodity.
Smokin Security Newsletter Subscribers Call in Day
Open Call In Day, Tuesday August 27, 2009 ( 8/27/09 ) from 1pm-4pm Eastern time. 15 minute private consulting calls with Bob, open to all Newsletter subscribers.
Have a great weekend!
Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
Now Go Smoke Your Competition!
Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/
Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob
Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/
Follow Me On twitter
http://www.twitter.com/bobmaunsell
**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Your Security Marketing Questions Answered!
March 20, 2009 by Bob Maunsell
Filed under Ask Bob, Bob's Security Marketing Blog!
Thanks for checking out my security marketing blog today. Happy Friday! I decided while we were having lunch in the office yesterday to do a few video clips in repsonse to, two of the questions I had recieved. Mix it up a litte bit. Hey for all my newsletter subscribers check out the first video for a sneak peak of what I’ve got in store for you this month. Closing sales will be so easy……”a caveman could do it.” Alright all pleasantries aside, Check out the videos and keep the questions coming. My staff will be posting more responses to questions later in the day!
Sneak Peak For Smokin’ Newsletter Subscribers
Response To Debora’s Security Marketing Question
Response To Dan’s Security Marketing Question
Thanks for tuning in to the Friday Afternoon Security Marketing Q&A, check back later for more responses to the questions we received this week! Keep the questions coming!
Security Marketing Client’s Testimonials
December 24, 2008 by Bob Maunsell
Filed under Testimonials!
Does Bob Maunsell’s Stuff Really Work….???
Some of the fantastic results our clients have achieved as
Smokin’ Newsletter Subscribers or members in our Marketing Programs.
They Understood What I was Trying to Accomplish and Executed it Perfectly!
Bob Maunsell and his team at Security Marketing Guru really helped revamp my website and turn it into the current site that it is today…I had tried for years to find website help. I found plenty of designers/developers who would gladly take my money yet never were able to follow through and deliver what they had promised. That was NOT the case with Bob and his team, they understood what I was trying to accomplish and executed the project perfectly. They were extremely cost effective. I highly recommend Security Marketing Guru’s Web Design Team !
Kathleen Baty
Safety Chick Enterprises
Los Angeles, CA
I’ve cut way back on my yellow page ads and diversified my advertising and have been busier then ever. I can’t wait to see where I am in six months!
Bob,
When I first responded to your ad, I was coming off of a very disappointing yellow page campaign. I had spent thousands upon thousands on yellow book advertising in half a dozen different phone books with very little to show for it. I felt like I was working for the phonebook companies. After subscribing to your news letter I now have a much more focused and diverse advertising campaign with multiple income streams. I understand it will take some time to get to where I’m hitting on all cylinders, but it only took several days to go from obscurity on google to first page ranking under several searches and with the 9 week web building course you promoted I expect to be dominating the internet in my area. In fact I will be dominating my competition in every aspect of marketing. I would be further along in my marketing, but I’ve been too busy with work, much of it generated with your marketing ideas. Having gone into debt with my yellowpage ads it was a difficult decision to sign up for your news letter, and spend money I didn’t have, now I see it as the smartest move I ever made. I’ve cut way back on my yellow page ads and diversified my advertising and have been busier then ever. I can’t wait to see where I am in six months!
Thanks for the great ideas. I’m a firm believer in the value of your marketing ideas! You truly are the Security Marketing Guru!William Thomas
1st Choice Security Technologies LLC.
Lake Como, PA
I Just Got 22 Referrals From A Strategy I Swiped Out of The May Issue of the Smokin’ Security Newsletter!!
I can’t wait to receive the monthly newsletter from bob and his group. I have a brass balls guarantee with referalls on the back. Just finished our 4th bi-monthly newsletter and am hearing from customers that like it. Even had one customer ( retired teacher) that made corrections on it and brought it by the office. I thought that was great because it showed that he read it. Also received a call thanking me for the thank you card I sent a new client. I am seeing positive changes that will only help as our company goes forward still have things to do as our company works on a new educational web site. Thanks for the help and motivation.
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Charlie Cleary
Always Alert Security
Bethany, OK
“The first good investment I made was
marrying my wife, the second was
subscribing to the Smokin’ Security
Newsletter.”
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Steve G.
Fire and Security Services
New York, NY
Dear Bob,
I was very reluctant to part with $ 100 for a marketing newsletter, but I decided to give it a try. I have been extremely impressed and cannot wait for the latest monthly edition to come out. It was the best investment I ever made!
Greg Peninger, Keeping Burglars Out of Homes in the Dallas-area for Over 22 Years!
NTX Security Inc.
Coppell, TX
Bob,
The ing and Advertising Toolbox.” Thanks for your wisdom Bob (and all of you oGuru’s monthly newsletter and website is a plethora of information! We are currently working on implementing several of the marketing strategies into our current “Marketn his squad)!
Ryan Walsh
Speed Wire Inc.
Floral Park, NY
Dear Bob,
The site is the best shot-in-the-arm for security dealers! We are not marketing guru’s and get stuck in the technical aspects of the business, forgetting the REAL STORY – THE SALES!! Thanks for helping, advising and kicking us in the butt!
Chris Martin
Millennium Fire and Security
Orlando, FL
Dear Bob,
I would like to take a few moments to share with you some comments on your service.I have been in the security business for about 20 years, 10 years of this time owning and operating my own security business. We have been chugging along but not really lighting the world on fire. Being that we have spent a fair amount of money on marketing and not really getting the results that we wanted, we decided to give your security maverick program a try. Since we began the program about 3 months ago we have been not only busy rebranding our company, but also with your help thinking way outside the box. With your assistance we have put together a system for generating testimonials from our existing customers, as well as all of our new customers. We now have a testimonial book that we present to every new prospect. This book has no less than 12 – 15 solid testimonials from various residential and commercial customers.We have created a referral coupon that rewards our existing customers for recommending their family, friends and business associates to us. We have started to see our coupons coming back to us in referral sales. We have published “our” version of “21 ways to cat burglar proof your home” and are using this “FREE” report in our local advertising. Local advertising, that’s another story. With the input of yourself and your staff, we are starting to dominate the local publications with our “Firefighter Bob” campaign. I could go on but to sum it all up, you’re like a trainer, bringing your students to the next level. Pushing us to Step forward and position our company as the experts in the security business. As far as your staff, they have always been there to assist with questions or input on programs.
Thanks for your support,
“Firefighter Bob” Wilburn
Code 3 Safety Solutions
Bob’s Smokin’ Security Newsletter brings a completely new view to the way security companies should be marketing their services. I’ve been in the security industry since 1978 (thats 31 years to be exact) and I haven’t seen a publication like this. A newsletter specifically geared toward anyone in the Security Industry looking for the indsider secrets on how to market their business. This is something I have never seen or read before!
Jerry Horn
Manufactures Representative | Sonic Systems
New Englands Largest Distributer of Door King Products
Stowe, MA
“Hi Bob,
I am extremely busy, and looking for another technician. Thank you for getting me excited about my business again. I am doing extremely well and I have that “conquer the world mentality.” I won’t stop until everyone knows who I am and what I do. I am the King! Thanks again. Have a great weekend.”Jasen Vonheeder | Vortech Security and Communications | Newport Center, VT
Bob, I wanted to shoot you an email to tell you a little about myself and how I would like to learn everything about your program. I have been working for my father’s company for about nine years now and as much as I would like to say I know everything about the industry but we both know that can’t be true. We both know this industry changes every time we think we know the latest and greatest. However I have the energy and motivation to be your next big success story. This business my father started is my future my kids future there kids future and I will do everything in my power to make it a growing company. I love my job, I love waking up every morning knowing that I’m giving someone piece of mind, security, and comfort for there family. Everywhere I go I talk security to anyone that will listen. I just need to know how to get in where the big money is. Bob I’m ready to take this information you give me and soak it up like a sponge and run with it. I spent my holiday weekend listening to all the cds and reading most of the newsletters you sent us. When you first sent your flyer to my office my father and I were a little skeptical but then we agreed, what we really have to lose lets try it. To be honest with you from the information we already received from this program we believe this can turn our company around.
Ron & Jereme Demers | Fire & Security Tech | New Baltimore, MD
“I received over 65 testimonials from customers and over 40 new leads using two of the coaching program modules. I still can’t believe the response I got. The 40 leads will keep me busy for a while. I’m glad I joined your security maverick coaching club. It is the best thing out there, for security installers who want to turn their business around. I couldn’t have done it without you. Thanks Bob for all the great advice and guidance you’ve given me over the past 4 months!”
Harvey Daniels | HDJ Security | Marianna, FL
“Bob, before I joined the Mavericks Program my Security Business looked just like the example in your Parthenon Video, standing on one column of lead generation and revenue. I figured I would give your program a shot and after seeing first hand the benefits of creating ‘MRS’ (multiple revenue streams) I’m a believer!
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Jack Lucas | ACS Security | Towson, MD
“Bob and his staff are incredible. The unconventional marketing techniques taught by Bob are Genius and they not only work, but work WELL. I have a renewed excitement in developing my security business and its worth every penny. Thanks Bob!
-Clifford Pfleger | Secure Operations | Port Jeff Station, NY
“Since I have been with Bob Maunsell, my life has never been the same. Were a small alarm company in South California. And WOW what Bob has taught me about UFC style marketing, I now have a roundhouse kick that’s knocking the teeth out of ADT, and Brinks. Talk to you soon Bob.
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- Michael Houser | EES Systems | Garden Grove, CA
4/28/08 - “Bob, Okay I am not sure what kind of magic mojo you guys have working up there, but I have been swamped every week since coming on board. This week alone nearly $200,000 in proposals out the door, with the lions share of that with a Hospital that wants us to upgrade the head end of their CCTV system.”
9/28/08- “Dear Bob,
The support we have received has been fantastic! When I started this company, I was still basically a technician. Although I could sell a product and service that I believed in, I had trouble closing the deal. Your assistance in helping me accumulate the information about my company, put it in the right format and get it in front of my customers has been key to helping me close more deals!Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
David Fogle | Patriot Solutions | Baltimore, MD
P.S We love our “Service That Soars” newsletter! The first fun is going out in the mail tomorrow. I can already hear the cha-ching!!
“Bob I’ve become such a believer in the style of marketing that you promote, through my years in the security industry. You guys definitely deliver on your promises and if there is one thing that’s worth the money I paid you, its the concept of becoming a ‘Shamless Marketeer.’ It was a pleasure working with and your staff.
P.S There are a lot of dealers out there who can profit big from your services.
- Frank Pegram | Dynamark Security | Richmond, VA
“There is no one better than Bob Maunsell for the nuts & bolts of marketing for a security company. Using his tool, I am getting fantastic results my customer calls have increased, averaging 5 to 10 per week and I’ve gotten 3 customer referrals this week alone! And that adds up to more money in my bank! Thank you, Bob, for being such a great student of marketing and developing such a simple and profitable tool for security businesses.”
- John Watson, Reston, VA
“I have been out of the loop with you for a while only because we are so busy I don’t have time to breathe. I barely even have time to count my money. We have a 20K Sq foot school renovation going on that includes all the electrical, access control and 64 cameras, 2nd we have a small office building going on at the same time and two more projects we are gearing up for. As well as all our service work. Next Friday we will be taking a small company holiday. I am taking my guys to the Tropicana for dinner and then to see Boston in concert at the Trop at 9 PM. We have second row seats dead center:). I hope your summer is going well. As far as the Castle we are still nurturing that one. We are proposing a video curtain around the property with PIR detection and interactive video. I will let you know how I make out. ”
- Mark Ruhl | M.T Ruhl Electrical Contracting | Jeffersonville, PA
“We have gotten 8 to 17 new customers per month each time we’ve sent out the newsletter. It’s such a no-brainer to use and I wish we found out about it years earlier!”
- Devon Shea, Denver, CO
“Love the business card. Definitely the best I’ve ever seen!”
– Mike Battista | All-Star Security & Communications | White Plains, NY
“My referrals have increased 50%! Service That Soars elevates clients awareness level and it helped my business incredibly!”
- Ed Makey, Jackson, MI
“Great service, nice people and a bargain for what you do! My customers love it!”
- Ken Broussard, Brentwood, TN
“The direct mail we do with you is outstanding! We have routinely achieved over 10% response rates with each mailing and are very pleased with the results!
- John Turner, Altanta, GA
“The newsletter seems has become one of the most effective method for creating new business. Over the past 3 months, new clients from referrals are up significantly.”
- Steve McCormick, Wilmington, CA”
“I’ve been using your newsletter for 8 months now and am still shocked by the results we get. We get most new business by the referral system built into the newsletter. We have customers who are so eager to refer their family and friends it’s amazing. We follow through with exceptional service, too. Thanks so much!”
- Brenda and Wally Shepard, Ft. Lauderdale, FL
“I still can’t believe I was in business 7 years before I took marketing seriously. Now, I’ll never go without it. I worked by a** off trying to grow and expand my business with ZERO success. I’ve been faithfully subscribing to your “Smokin Security Newsletter” for six months now and WOW is all I can say! Well on my way to doubling my client base by the year end, I’ll keep you posted Bob!
- Roger Houston, Philadelphia, PA
“Bob, thank you for LIBERTY. Because your newsletter and monster marketing system have completed liberated me from the hell I was in. My business has doubled – actually almost tripled – since using your stuff and I have much more freedom to do the things I want to instead of busting my you-know-what to make business happen.”
– Craig Alexander, Seattle, WA


Bob Maunsell and his team at Security Marketing Guru really helped revamp my website and turn it into the current site that it is today…I had tried for years to find website help. I found plenty of designers/developers who would gladly take my money yet never were able to follow through and deliver what they had promised. That was NOT the case with Bob and his team, they understood what I was trying to accomplish and executed the project perfectly. They were extremely cost effective. I highly recommend Security Marketing Guru’s Web Design Team !
Bob,
I can’t wait to receive the monthly newsletter from bob and his group. I have a brass balls guarantee with referalls on the back. Just finished our 4th bi-monthly newsletter and am hearing from customers that like it. Even had one customer ( retired teacher) that made corrections on it and brought it by the office. I thought that was great because it showed that he read it. Also received a call thanking me for the thank you card I sent a new client. I am seeing positive changes that will only help as our company goes forward still have things to do as our company works on a new educational web site. Thanks for the help and motivation.
Dear Bob,
Bob’s Smokin’ Security Newsletter brings a completely new view to the way security companies should be marketing their services. I’ve been in the security industry since 1978 (thats 31 years to be exact) and I haven’t seen a publication like this. A newsletter specifically geared toward anyone in the Security Industry looking for the indsider secrets on how to market their business. This is something I have never seen or read before!
“Hi Bob,
Bob, I wanted to shoot you an email to tell you a little about myself and how I would like to learn everything about your program. I have been working for my father’s company for about nine years now and as much as I would like to say I know everything about the industry but we both know that can’t be true. We both know this industry changes every time we think we know the latest and greatest. However I have the energy and motivation to be your next big success story. This business my father started is my future my kids future there kids future and I will do everything in my power to make it a growing company. I love my job, I love waking up every morning knowing that I’m giving someone piece of mind, security, and comfort for there family. Everywhere I go I talk security to anyone that will listen. I just need to know how to get in where the big money is. Bob I’m ready to take this information you give me and soak it up like a sponge and run with it. I spent my holiday weekend listening to all the cds and reading most of the newsletters you sent us. When you first sent your flyer to my office my father and I were a little skeptical but then we agreed, what we really have to lose lets try it. To be honest with you from the information we already received from this program we believe this can turn our company around.

“Bob and his staff are incredible. The unconventional marketing techniques taught by Bob are Genius and they not only work, but work WELL. I have a renewed excitement in developing my security business and its worth every penny. Thanks Bob!
4/28/08 - “Bob, Okay I am not sure what kind of magic mojo you guys have working up there, but I have been swamped every week since coming on board. This week alone nearly $200,000 in proposals out the door, with the lions share of that with a Hospital that wants us to upgrade the head end of their CCTV system.”
“Bob I’ve become such a believer in the style of marketing that you promote, through my years in the security industry. You guys definitely deliver on your promises and if there is one thing that’s worth the money I paid you, its the concept of becoming a ‘Shamless Marketeer.’ It was a pleasure working with and your staff.
“I have been out of the loop with you for a while only because we are so busy I don’t have time to breathe. I barely even have time to count my money. We have a 20K Sq foot school renovation going on that includes all the electrical, access control and 64 cameras, 2nd we have a small office building going on at the same time and two more projects we are gearing up for. As well as all our service work. Next Friday we will be taking a small company holiday. I am taking my guys to the Tropicana for dinner and then to see Boston in concert at the Trop at 9 PM. We have second row seats dead center:). I hope your summer is going well. As far as the Castle we are still nurturing that one. We are proposing a video curtain around the property with PIR detection and interactive video. I will let you know how I make out. ”


