Paranormal Activity of A Struggling Security Dealer
December 1, 2009 by Bob Maunsell
Filed under Bob's Security Marketing Blog!
Hope you and your family had a good, long rest over the Thanksgiving holiday weekend. One of the things I was able to do was check out a movie with my brother, Gerald, who came home from the “Big Apple” for the holidays.
We both wanted to see a movie that would scare the bejeezus outta of us and I heard of this new flick, Paranormal Activity, that might do the trick.
Paranormal Activity has generated a ton of internet buzz (been widely promoted with SMM Social Media Marketing) and has generated the same buzz that The Blair Witch Project did a few years back.
Paranormal Activity was shot with a hand-held camera, in the producers bedroom, for around $15K. Presently, the film has raked in about $150 million dollars. Not a bad ROI, you think?
The movie, to be honest, was so-so. I’ve seen scarier in my day, but while I was watching the movie the idea for this security marketing tip/blog post pop into my head – as if that wasn’t some weird paranormal occurrence, in itself.
Paranormal…
The term Paranormal is used as a general term that describes unusual experiences that lack a scientific explanation, or phenomena alleged to be outside of science’s current ability to explain or measure.
I often see security dealers and low voltage installers haunted by the slooow economy and the unexplained mysteries they see everyday. I find security dealers that get dragged into these weird paranormal occurrences.
Paranormal Activities of a Struggling Security Dealer….
Please take this test below and if you answer yes to “just” one of these questions then you are haunted by the Ghost of the Current Recession…
- Have you cut your marketing/advertising budget?
- Do you find yourself saying, “If everyone else is slow,and I’m slow too it makes me feel good?”
- Do you work, worry, and eat more?
- Have you been sleeping and exercising less?
- Do you blame the state of your security business on Obama, Nancy Pelosi and Harry Reid (aka The Welfare Party)?
- Do you blame Wall Street?
- Do you blame your woes on the town or area you live in?
- Do you blame your wife?
- Have you let your any staff and/or technicians go?
- Have you been offering ONLY services you [think] customers want and can afford to pay?
- Have you downsized your automobile?
- Have you downgraded your cable (cut Showtime, HBO and Cinemax)?
- Have you axed minutes on your cell phone plan?
- Have you taken smaller, and less frequent vacations?
- Did you cancel your golf course membership?
- Did you sell-off your vacation house?
- Did you down-size your Yellow Page Ad?
- Are you hoping your brother-in-law decides to host the Christmas party at his house this year, so you don’t have to pick up the tab?
Who you Gonna Call…Ghost -Busters!
Here is my prescription to you if you’ve answered “Yes” to any of the questions above:
You should call Ghost-Busters for a Paranormal Extermination Service of your mind!
Ok. Just kidding! Really. So what should YOU do if you are “in a security sales slump?” Chances are, somewhere along the line, you stopped learning and growing and are now operating from your existing knowledge base. The only way you can do more is by learning more.
Go through my Smokin’ Security Newsletter system as if you’re going through it for the very first time. Spend at least 30 minutes every single day reading or listening to my CD’s on marketing, personal finance, and personal growth.
What have you been feeding your brain over the last 5,10,15yrs? If you’ve been watching Ice Road Truckers on the Discovery channel, then you know more about how to get an 18-wheeler across the frozen ice then how to talk a new client into upgrading his access control system. If you’ve been reading Sports Illustrated (it better be the swimsuit edition!), then you know more about the Yankees, USC Trojans and Tiger Woods then you know about how to attract customers that pay, stay and refer…not such a good thing when you’re in the security business!
Write This in Blood…
The absolutely, positively most important knowledge you need is not about installing security or low voltage electronic systems. The most important knowledge you need is about marketing, or in other words, being a “Security Marketing Expert.” This is infinitely more profitable then being just a security installer/business owner.
When you master your marketing, you’ve mastered your whole business life.
Have a great day!
Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.
Now Go Smoke Your Competition!
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Keep On Rockin In The Free World
July 2, 2009 by Bob Maunsell
Filed under Bob's Security Marketing Blog!
Thank God I brought back this leaf hat from the El Yunque National Rain Forest in Puerto Rico. It has come in handy since it’s been raining cats and dogs up here in New England since we got back!
Here are just a couple of random guitar rifts what I love about this country:
In America we have the greatest chance for “opportunity”, even in this national and international recession there has NEVER been a better time to start a security business of your own, or acquire another alarm dealer, or grab more market share for your current security company, it’s a beautiful landscape for a security entrepreneur who are in the conquering mode.
Succeeding in America is easy, it is neither magical nor mysterious, and that’s why everyone wants to come here. If you choose to develop a marketing mindset, and you turn your marketing powers lose on your security business and make it magical you’re your gonna make a mint for yourself gu-ran-teed! What other country can you do that in…? Only in America…
The real genius to make the marketplace flourish doesn’t come from the government it comes from entrepreneurially wizards guy’s and gal’s like you and me out there hustling everyday making it happen not waiting around for the big fat slooow government to take care of us.
Personally, I believe the biggest reason when you boil it down the reason to go in to business for yourself is *FREEDOM*. *Financial Freedom*, *Entrepreneurial Freedom* or whatever *FREEDOM*, means to you!
Leave your comments below and let me know what freedom means to you!
Check out one of my favorite MTV Music Awards performances from back in the day from Neil Young and Pearl Jam do a killer performance on Neil song Keep On Rockin’ In The Free World…..
I’m going off the grid for a few days talk to ya when I get back in town!
Have an E.S.P Style day! (Easy. Successful and Profitable)
Have a Great July 4th Weekend!
Now Go Smoke Your Competition!
Peace
Bob
Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
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Got A Difficult Question? Just Ask Me!
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Cut-Back Customers May Not Come Back
June 23, 2009 by Bob Maunsell
Filed under Bob's Security Marketing Blog!
You probably won’t be surprised to hear that customers change their buying behavior during a recession. They get their hair dyed less, go a few extra weeks between having the oil changed in their cars, they give up their mocha-chino lattes, they disconnect their alarm monitoring services and cancel their service maintenance agreements. They are doing without.
What is most shocking is that these changes in *behavior* will continue into the good times. If you assume that your customer is coming back to the normal state of affairs once the economy gets better, then you will be widely mistaken.
A family that gets used to having there house cleaned once a month instead of weekly may not return to their normal *behavior* of having there house cleaned once a week even if they can once again afford it.
The changes in *behavior* are likely to last even longer because this recession is largely consumer driven.
This spending habit change can be good or bad for security dealers, depending on how you handle it.
Security dealers, large and small, are at greater risk of losing clients/customers if they don’t change the way they do things. There is a tremendous opportunity for security entrepreneurs looking to gain market share and win over more new
customers if they do things outside the box.
What I’m seeing across the country is that security dealers that *help* clients/prospects conserve cash tend to do better. If you can package your security services into value meals – like Mickey-D’s or the 1-2-3 Go Box from Showcase Cinemas (see video on this page), than you’ll do a heck of a lot better.
The trick to understanding people changing their buying habits is to take advantage of it by tailoring a product or service to meet there needs or refine your marketing to show that you are delivering a better deal along with more perceived value.
Winning customers merely isn’t enough; you have to find a way to lock them up for life. Keep structuring deals and services that keep them coming back for more of YOU, even after there wallets fatten back up.
Keep them in the buying frenzy! After all, you are running a corporation, and you are the CEO and main share holder. So all the profits go to you and your family, and it is your job to extract as much money out of your client base as humanly possible. While all the time providing truly exceptional service.
Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/
Got A Difficult Question? Just Ask Me!
http://www.securitymarketingguru.com/askbob
Join My Security Marketing Group On Facebook
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**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**
