The Power of Dripping

Drip, Drip, Drip, Drip, Drip, Drip, Drip, Drip, Drip.

Just this past week, I closed on a new office building that I’ll be moving my business operations into within the next couple of months.

As I was walking through the property, I kept hearing that constant drip-drip-drip-drip from a leaky faucet and, I thought to myself, thats gonna cost me a few bucks to have  Matt-the-Plumber (BTW that’s how my plumber introduced himself…I kid you naught) come over and do whatever plumbers do to tweak everything and bring it up to snuff.

You know the old joke about why you always see a plumber’s butt crack when he’s  bending over to fix your kitchen sink?  It’s not because his belly is so fat, but because his wallet is so heavy. The plumbing industry, as a rule, bands together  and charges healthy prices for their services….as they should.  They’re not out to cut the legs out from under the next guy.  Therefore, a plumbers visit to your property is not going to be inexpensive and they keep their profit margins healthy.

The constant dripping of a leaking faucet or a continuously running toilet will drive the water bill sky-high and give me zero ROI (return-on-investment).  So, of course, I’m going to have to pay Matt-the-plumber a hefty fee to fix my plumbing issues.

The Security Marketing Spout …

This is the constant drip-drip-drip-drip-drip-drip-drip that has been dripping out of my spout (i.e. mouth) into the universe for well over 2 years now.  I’ve been consistently nurturing and educating about my security marketing system of “constant dripping” to your prospects and clients. This method will go on for eternity.

By implementing my security marketing system, you’ll have a spigot that continuously drips on your prospects and clients and will build an unshakable bond and high level of trust, with your prospects and clients, that cannot be broken or penetrated by outside forces.

Those of you reading these emails, that I’ve been “dripping” out over the past 2 years (all 250 of them), have gone from being a cold prospect to-warm prospect-to a smokin’ hot prospect…and then client of mine – all do to the “The Power of Dripping”.

A Frigid Cold Winter is Upon Us.

If your looking to heat up security installations this cold winter, then I would highly recommend that you go back to your existing list of clients and prospects and utilize the “The Power of Dripping.”  This ain’t ‘05 no more!  Back then, getting clients was like shootin’ fish in a barrel.

The money is in the dripping and the follow up to your clients and prospects.  Here’s a rythmic cadence you should be lulling yourself to sleep with every night:

Sound off – 1,2
Sound off – phone calls
Sound off – emails
Sound off – newsletters
Sound off – thank you cards
Sound off – free reports
Sound off – referral program
Sount off – free recorded messages
Sound off – direct mail pieces
Sound off – driving prospect to education-based websites
Sound off – 3,4

Next week, I’ll have a really cool video for you on the power of dripping, so be BOLO (be on the look out!)

Till then…peace, out!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

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Should my company use Facebook, Twitter and social media for Security Marketing?

We’ve been talking a lot recently on this blog about how social networking sites like Facebook and Twitter can serve as a big boost to your security business. This is a great article courtesy of the Fort Worth Business Press about that very point – the importance of social networking in your business. Give it a read.

Should my company use Facebook, Twitter and social media?

BY CHIP HANNA

Forth Worth Business Press

May 25, 2009

“If you’ve watched a newscast or the NBA playoffs in the last week, you’ve probably heard references to Facebook or Twitter. Social media has received a lot of coverage lately. Many business owners are asking, “Does my company need to be using social media?” Before we answer that question, let’s examine exactly what social media is.

Simply put, social media is people having conversations online. That’s it. This happens on thousands of sites every day. People talk about everything from environmental issues to what they ate for lunch. At first glance, it can seem overwhelming, but it can actually add tremendous value to your business and provide a hefty return on investment.

From a business standpoint, social media allows you and your company to be involved in these conversations online. Imagine your best sales person at the world’s biggest cocktail party. A good social media team can be just that – they know how to find all the right people in the room, to listen and to sell or simply share information. Sometimes all you need to do is listen and respond when necessary.

For example, I recently had an issue with some computer software. I tweeted my frustration on Twitter. Within an hour or two, I had a competing company offering help via Twitter. I’m now looking into that software for future projects, simply because they were listening.

So, where do you start? It’s important to remember that many of the same rules in traditional media still apply online. You still need to know your customers and public and have a solid marketing and public relations strategy. Twitter and Facebook are hot today, but there’s not a one-size-fits-all approach. If you’re selling Medicare services, you aren’t likely to reach your audience via Twitter. But if you are an elected official and you want to rally your constituents behind a piece of legislation, Twitter may be the perfect tool for keeping them informed, minute by minute.

It may surprise you to know that the top demographic for Twitter is men age 45 to 54. Looking to reach a younger demographic? Dig deeper to find exactly where they live online. They may be Facebook addicts, gamers or spend all their time finding new music at imeem. Or, you may have an audience that prefers e-mail.

In fact, a recent survey by Forrester Research reported that the most trusted online information source among respondents was an e-mail from someone they know. The second most trusted source was online consumer product reviews. Not far behind at number three were search results via a service like Google. While e-mails and search results aren’t nearly as sexy as Twitter, they work and they are incredibly important. Some companies jump the gun and forget the basics. E-mail is a basic social media tool for reaching customers or other publics, and it’s a great place to start and get your feet wet.

It may also be important for your company to simply post well-organized information online, with the ability for visitors to leave feedback or ask questions.

It does your company no good to dive into social media without a solid strategy, with goals, guidelines and tactics. What is your ultimate goal? How are you going to achieve it? Who is going to run it? How are you going to respond to negative feedback? Do you have a crisis plan in place? These are all important questions to ask, and it’s important to find the right people help you navigate social media. In your search for social media experts, keep in mind that individuals and organizations that are already using social media will have a great head start over those that are not.

Back to the original question: Does my company need to be using social media? The answer is yes, in some way. Don’t think of social media as something reserved for the technophiles. The question could just as well be “Does my company need to be at the world’s biggest cocktail party filled with prospects?” I think the response for every company would be a resounding “Yes,” with the right salesperson in place and a strategy to come away from the party with more than a good buzz.”

article can be found at: http://www.fwbusinesspress.com/display.php?id=10282

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