Free Alarm Company Yellow Page Ad

This past week was kinda crazy. My Dad went into the hospital for a knee replacement surgery on his right knee. He’s 81 and is still as strong as an Irish bull! His surgery went well, but I spent a lot of time at the hospital, over the past week, and didn’t get a chance to write the email for the July Smokin’ Security Newsletter issue. So I’m gonna extend the FREE trial offer till midnight of August the 3rd.

You really gotta get your hands on the July issue, titled the “ The Power of Personality and The FBI CCTV Sales Handout” it’s one of the best issues to date! Simply put, the fastest way to grow your security business is with your own personality. Large corporations can’t do this…it takes them years and years to build a corporate brand and boo coo bucks to do so.

For small security businesses, it’s much simpler and cheaper. It’s easy and inexpensive to use the “head honcho’s” personality to brand the company image (in a memorable way) and, by doing so, make the security company interesting and unforgettable and the topic of conversation among many at cocktail parties, shindigs, clam bakes, bake sales, football games and the like.

Inside this Smokin’ issue, you’ll find these fast-action tactics:
Discover the three (3) choices you have for using your personality in marketing your business. (Page 2)
Find out why it pays in dividends today to use your personality on YouTube. (Page 3)
How to become a larger-than-life mini celebrity in your target market. (Page 4)
Find out why it’s next to impossible to knock-off your unique personality. (Page 4)
Discover the #1 way for you to charge 10X more for your products and services. (Page 4)
Uncover the 13 step blueprint for becoming a famous security expert. (Page 7)
How to create “2 pounds of proof” that you’re the guy/gal to install the prospects new electronic security system. (Page
How do YOU feel about having an “unfair advantage” over other security installers? (Page 9)

I’m just getting warmed up!

Also stuffed inside the July issue are:

Special Bonus # 1 – Six (6) killer examples of personality-driven marketing pieces that you should be using right now in your own security business. They include:

A rather unconventional referral coupon that’s a slam-dunk for stimulating an avalanche of referrals. It’s already been tested and proven to work on the battlefield…just copy it word-for-word and watch the referrals come marching in!
The most OTB (outside the box) birthday card you could ever use. This baby generated $15,761 in sales for me within the first three weeks of mailing it out!

Special Bonus # 2 – The Best Video Surveillance Tips handout for helping you sell MORE video surveillance systems than ever before.

Special Bonus # 3 – The FBI DVD – “Best Practices For The Installation Of CCTV Recording Systems.”

Special Bonus # 4 – A Six (6) step action list for implementing this handout and DVD for maximum impact.

***Special Bonuses #2 and #3: Use This Handout & DVD next time you meet a prospect for a camera job and watch their eyes light up… This will position you as a problem solver instead of another tired looking sales rep, just looking for a sale!

Now Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

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Tags: Cctv Sales, Company Image, Electronic Security System, Head Honcho, Security Business, Security Businesses, Security Company, Security Expert, Security Installers, Security Newsletter, Target Market

Cool Security Marketing Ideas From Ireland (Photos Inside)

July 29, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

In July, I was off on holiday, for half the month, in Ireland, visiting a boat-load of my relatives that live on the Emerald Isle. Both my parents are off the boat from Ireland and grew up on large farms. One has 8 siblings and the other has 9 siblings. So you can imagine how big the extended family is! Ireland is in a complete melt-down right now. The economy is so bad and so many people are laid off.

But, the security business is booming! I could not believe how many security installation vehicles I saw on the road. I was so eager to find out why that I met with a couple of my Smokin Security Newsletter members and interviewed them. While I was there, I saw a lot of great security installations, and some pretty nifty security marketing ideas.

Also, in Ireland, there’s no such thing as a FREE alarm system. Everybody pays for a system. The basic system is 800-900 Euros (that’s $1,040 – $1,170 U.S)

There are two options for monitoring the system. You can choose one or both. They are:

If the alarm trips, the system will send a text message to four different phone numbers. There’s no monitoring company involved with this option and no extra fee involved.
For 120 Euros ($156 US dollars) per year or 10 Euros ($13 US dollars) per month, the alarm system will send it’s signals to a national monitoring company.

As always, here at Security Marketing Guru, were traveling around the world to find the best ideas for security dealers and low voltage installers to make a maximum impact in your bottom line.

The more you learn about how other security dealers are successfully marketing their security business, the more successful your security business will become.

Here are some of the pictures from Ireland that you’ll see below

In Ireland, believe it or not, folks there don’t like window stickers or yard signs (like the US), so all the Irish security dealers have these horn strobes mounted on the outside of homes and businesses. Each security company has their own strobe with their own company logo on it.
This one is pretty cool: A teeny-wennie motion detector that Irish security dealers hide in the window sills so customers can put the motion detectors on while they are roaming around their home and still be protected. A great way to utilize motion detectors…there’s no need to bypass the motions.
A little something that you should be putting on the side of all your outside CCTV cameras to generate more awareness about your company and more sales.
Some pretty cool vehicle designs. By the way, all their vehicles run on clean diesel and they get around 60 miles to the gallon!
Check out the color of the Irish fire alarm panels.
Also check out some great pictures of the Ireland countryside.

Irish Security Dealer Window Sticker - They Don't Use Too Many of These Things...They Mainly Rely on The Exterior Sounder and Strobe Light

Security Business Advertising on Vehicles

Pretty Cool Company Logo

Note all the Security Services they offer!

If You Look Closely by the Fuel Door, You Will See All the Alarm and Security Associations of Which They Belong.

I Like How The Europeans Label Security Products, Intruder Alarm System vs. (American) Burglar Alarm System

This Security Dealer, Shure Alarm, is located in the same small village where my Mom grew up, Kilflynn Ireland

Here's A Guy Who is Doing It All, In A Small Town.

This is What A Security Sales Rep Drives Over in Ireland. Renault

Notice everyone drives smaller cars, combination of small roads and gas prices. These all get 60+MPG and run on clean diesel.

Notice the electronic access gate. Protecting the entrance to the Muckross Castle

My daughter Bridget, observing the electronic keypad which controls the electronic access gate into Muckross castle.

Here is a very cool, digital CCTV sign. That an Irish security integrator uses to ward off vandals and promote his services.

Night @ the dogs, Kingdom Greyhound Stadium

Here is an awesome little motion detector. Irish security dealers mount inside the window sills, to protect windows. They only draw a beam on the window sill itself, making it pet and people friendly to keep the alarm on when people are home.

Security Marketing Guru - Muckross Castle

Me and My Girls at Muckross Castle, Killarney Ireland

Natasha and I on the Dingle Peninsula.

Security Marketing Guru at Brandon Point Ireland

Brandon Point, This is a surreal vantage point, standing on the edge of a 300ft cliff!

World Famous - Traditional Irish Breakfast, Fried Egg, Irish Sausages, Black Pudding, Lambs Blood, White Pudding, Fried Tomatos and a Big Cup of Tea

Here is a "Wicked Awesome" display of a Security Company (ADA Security). This is the front of the store, they have an illuminated horn strobe and CCTV camera with their company logo.

Another very cool CCTV camera with a company logo.

Another company labeling their CCTV system.

If you notice, in Ireland they don't use window stickers. Most home and business owners prefer not to have stuff stuck on their windows, they would much rather have the illuminated Horn Strobes on the exterior of their building or home.

If you don't swipe and deploy this idea you aren't serious about marketing your security business. BTW these cameras are protecting the entrance to Kingdom Greyhound Stadium

Where The Streets Have No Names (Literally and Figuratively). Dingle, County Kerry, Ireland

Brandon Point Ireland

Pretty cool town, great food and entertainment.

Here is another old, historic castle. Ross Castle

Identify Your Best Clients for Security Marketing

Notice how the farmers identify their best sheep. Do you know who your best clients are?

Putting A Fence Around Your Security Marketing Herd

Do you have a fence around your herd of clients?

Here is Ballyseede Castle. My father grew up just down the street, I can tell you his humble abode looked nothing like this...

My cousin drives a concrete truck, every-time he drives by this pub he laughs.

Security Marketing Intruder Alarm System Sticker

I personally like "Intruder Alarm System" better than Burglar Alarm System.

Here is another alarm sounder that ADT uses over in Ireland.

Here is Chubb Security's outdoor siren, they are a HUGE international player in the security market.

Irish Fire Alarm panel, what stuck me was it is not a "red" panel like we commonly see here in the U.S. Most of the fire alarm panels I saw were either beige or white in color.

Security Marketing Ireland Alarm Sounder

The more I saw these Alarm Strobes all over Ireland, I thought they would be a great idea for the U.S

Here is an Irish alarm keypad with all the security dealer's sticker, in the event the client needs service.

Security Marketing Ireland Intrusion Panel

Here is the alarm system at my cousin's house. This was a retro fit, the alarm panel was hidden right above the door outside the kitchen because they don't have basements or attics.

Tags: Emerald Isle, Free Alarm System, Installation Vehicles, Low Voltage, Marketing Ideas, Newsletter Members, Security Business, Security Dealers, Security Installation, Security Installations, Security Newsletter, Window Stickers, Yard Signs

Walt Disney and Mickey Mouse Cube Dice

July 27, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

From: Bob Maunsell
Worcester, Massachusetts
89 degrees and beautiful sunny skies
Playlist – The Black Keys – Tighten Up

I had a little time this weekend time to kick back and write up this security marketing blog post, as it pertains to one of my all time fav-O-rite quotes from Walt Disney himself “Do what you do so well and so uniquely that people can’t resist telling others about you”… make sure you write that quote down, it’s a keeper! – “Do what you do so well and so uniquely that people can’t resist telling others about you”

Evangelical Sales Force
So how can you BE that type of security company, where your company name and reputation spreads like gospel with WOM “word of mouth” advertising. Just think how many people you know that have gone to Disneyland and come back and can’t stop talking about the great time the whole family had; they show all the pictures of all the rides they went on. I think most people don’t even realize how much money ole Walt Disney sucked out of their pockets, until after the fact, because Disney does such a great job awing and entertaining its visitors.

By the way…Shawn’s (one of my office assistants) little brother just came back from Disney World and bought him some sweet Mickey Mouse fuzzy hanging dice for his car. They definitely set his ride apart in the parking lot!

Keeping in stride with the Disney theme, I came up with 20 ways that you can add Mickey Mouse ears to your security business that you guys and girls can incorporate into your security marketing arsenal. Walt Disney broke industry standards about what a theme park should be. In fact, there isn’t a theme park today that can be compared to the excellence of a Disney theme park created 50+ years ago.

In the coming years you’re gonna have to break industry norms if you want to be a successful security dealer. What got you to where you are today, won’t do you any good… cuz the rules and the dynamics have changed forever.

The question you have to ask yourself is, “How can I be more nimble, agile and creative with my current security client attractions and client retention efforts?”

The “WHY” you need to do this is that the last time I checked it wasn’t 2006 anymore. It’s 2010 and the economic landscape has changed for the worse.

You can’t keep wishing and hoping for the way things you used to be… and you can’t spend your life wishing for the good old days; living in the past is for people who are afraid of change; this new emerging economy will leave yah in the dust if you don’t get a move on!

I had a chance to catch a little news this weekend and a lot of “financial experts” say it will be at least 10-15 years before we see anything again like the 2006 economy. So why wait for what the so called experts say? By the way, weren’t these the same buffoons who got us into this mess anyway? What I’m telling y’all to do is “Go ahead and make your own good news” and snub your nose to all those so-called experts.

Successful people make there own economies!

When the economy does pick up, it will look nothing like it did in 2006. We are in a new emerging economy that will look radically different than anything we’ve ever known.

New And Emerging Economy To-Do-List
So here’s my checklist for the new emerging economy, but it’s your “To-Do-List” to implement and put to use!

You need to make new rules for your security business. Don’t let industry thinking dictate how you will attract new clients into your marketing funnel.
How can you better connect with your clients so you can deliver a more “WOW” experience?
You have to charge a premium price on your security systems so that you have enough margin left over to provide an extraordinary service and follow up after the sale.
How can you leverage your entire client base to do 10-100X more referral based selling so that they will become your evangelical sales force selling for your company?
Do more than you get paid for! Follow up phone calls, make sure the home or office is cleaner than when you left it, send a Thank You card, send a Newsletter.
Focus all of your energy on the $500 an hour work (marketing) not on the $15 dollar an hour work (running to the supply house to pick up a box of quad cable).
Outsource all the little things that drain your energy and waste your time so that you have more time to focus on the big security picture.
Create PDSM (Personality Driven Security Marketing ™) and build the brand called “YOU”, cuz folks want to buy from other folks. This PDSM will stand out more in a crowded competitive marketplace.
Develop and build your business’s personality that stands out. People want to buy from people.
How can you turn your security business into a Pay, Stay and Refer cash generating machine?
Increase the bandwidth of communication with your existing security clients and keep it real – do it with a personal touch.
All your techs should be treated as mini-sales reps and armed with the proper security marketing material to sell or upgrade existing system.
Have a risk-free, 100% money back GUA-RAN-TEE; if they’re not happy with your security services, then you will kindly refund the money with a smile. (Cuz it’s the right thing to do!)
Always be on the lookout for new security marketing avenues to bring more prospects through the door to you.
When you’re constantly designing and implementing effective ‘Direct Response Marketing’ techniques in your security marketing, no competitor is safe from you.
Create your security business around your life instead of settling for your life around your security business.
Provide a BIG enough reason why prospects should do business with you and pay you a premium for your security services.
Generate more offline and online traffic and turn them into clients 4 life.
Create more irresistible offers for all of your security products.
Fire that pain in the ass client who is costing you time and money and focus on the clients who truly value your services.

Just Being Good
The days of just being good are over you have to be extraordinary if you want separation from the rest of the crowd, and the more top-notch your security system installation and service is the more obligated you are to shout it from the mountain tops how good!

Now Go Smoke Your Competition! – Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

Want $2,649,594 worth of FREE Security Marketing Advice? Bookmark My Blog!

Looking for a Little Something Extra to add to your security marketing arsenal?

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Friend Me on faceboook!

Follow Me On Twitter!

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Tags: Industry Norms, Office Assistants, Security Business, Security Company, Security Dealer, Walt Disney, Word Of Mouth, Word Of Mouth Advertising

Selling The Visible

July 21, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

From: Bob Maunsell
Worcester, Mass
87 degrees and isolated thunderstorms
Playlist: Rush – Working Man

I just got back from Ireland, and I’ll be posting some really cool pictures, in a few days, of what Irish security dealers are doing, across the pond, to market their security/low voltage businesses…so stay tuned. Without further ado…

Selling The Visible
I know one of the easiest ways to make an impact in your security marketing campaign is to SELL the visible aspect of your security company or low voltage installation company. This is what I call “onstage” selling – when you’re out in the eyes of the public and your techs are on display for the whole world to see. Here are 6 quick ways to sell the” visible” of your security business (a.k.a. your retirement assets!)

1- First and foremost, clean service vehicles and equipment. Make sure you wash your trucks frequently to make sure they always look their best when they’re rolling around town. Your service vehicles should have special offers on them and tout your Unique Selling Proposition (USP) to encourage folks to call your office. That’s what I call a DRSV…Direct Response Service Vehicle, instead of just a “plain Jane” name and phone number. Give’em a reason to call you instead of the other 50 security dealers in town!

2- If your vehicle signage is done correctly you should frequently receive telephone inquires from people who say they saw one of your service vehicles and it reminded them of how they have been wanting to install a security system or have a little preventive maintenance work done to their security system. A great benchmark to go by is if you are frequently receiving inquiries such as: “One of your vans is next door at my neighbor’s house. Can they come see me about a security system when they get done? Or, “I just saw your van on the highway, can one of your techs swing by?”

3- Professional, clean uniforms are very important if you want to sell at prices higher then your competition. Your tech’s need to look their best… If you go to the Ritz Carlton, do you see the staff dressed like the Beverly Hill Billies. No Sir Ree..… they’re dressed to the 9’s! If you want to sell high-end security systems, then you can’t look like a low end dealer. It may cost you a little bit more to get your tech’s outfitted with khaki pants and polo shirts with a company logo, but it far outweighs the risk of the jobs you are potentially losing because your image is lacking professionalism.

4- Also, your service techs should be silently conveying expertise when out in the public eye or when at the front door of a potential client’s home or business. Just think how many conversations have been started and business cards given out at coffee shops, gas stations or restaurants because the service tech LOOKED liked a knowledgeable guy and acted like a skilled professional in his trade. Your techs can be your most effective salesforce. Have them act accordingly.

5- Have security marketing material that is education-based with free reports on home/business security and attention grabbing headlines that draw people to read your soft-selling sales copy. All your vehicles should have Van Pockets on them that carry your business card. If you don’t you’re loosing much more business than you think…and there’s no excuse for not having them on every van in your fleet cuz they’re so cheap. Click here and order one today!

6- Make sure that you invest time in making sure that your market– to-message-media is congruent with the security markets you are selling in. Whether it be on your website, in the Yellow Pages, direct mail, business cards or brochures, accurately project your expertise, workmanship and upscale clientele in look as well as words.

Also check out this post about the 10 Security Business Owners Commandments, and see how you can apply these babies to your own business. I wrote these 10 commandments way back when…in 1996 when the “Smashing Pumpkins” came out with that amazing alternative rock album, “1979″!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
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http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

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Tags: Low Voltage, Marketing Campaign, Preventive Maintenance, Security Business, Security Company, Security Dealers, Service Vehicles, Unique Selling Proposition, Vehicle Signage, Voltage Installation

If You Want to Make Money FAST, Then Stop Yourself & Your Sales Reps From Down-Selling!

June 25, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

I’m just putting the finishing touches on an old Victorian era office building that I recently purchased, and have been renovating for the past several months. The building will house my security business and my security marketing business. My new office diggs is located in the center of a quaint, historic, lovely, small New England town called West Boylston, MA. Right next door to the property is an incredible bakery, called Darby’s Bakery, that people come from far-and-wide just to taste their treats. Being so close to the bakery, on a daily basis, could mean BIG trouble for me!

Zero Selling Skills
I have this one HVAC contractor (who was highly recommended to me by a good friend that I trust completely) is anguished over the money I’m spending on HVAC and plumbing work at the new office space. He feels compelled to save me money and while doing this has talked himself out of more work (aka: money), than you could imagine.

Now, mind you, this guy is dog-slooow with not much work coming in and has been complaining about Obama, the economy and the lack of work these days. He’s such a nice guy and has his heart in the right place, but he’s shooting himself in the foot by worrying more about his pricing than delivery more value and benefits to his prospects and clients.

He’s not alone in this strategy – 90% of everybody selling does this very same thing…worrying more about price and going straight to the lowest priced options, especially when there’s no other quote/estimates in the sales funnel.

My mind set is: I’m looking at the HVAC/plumbing work, for the new office space, as a 30 year investment in my real estate portfolio, so I’d rather spend a bit more upfront and get greater value for my money. Funny thing here is that I never asked the cheapskate question “what’s this gonna cost me or is this an expensive project or what’s my cheapest option for doing all the HVAC/plumbing work?” The HVAC dude went straight to cost-cutting pricing, from the get go. He never gauged my mind-set for the project or what my budget would be or if I’d rather more value over something less expensive. Instead, he immediately pursued the least expensive path…what a profit-deflating strategy!

Shooting Fish In A Barrel
One of my favorite seafood restaurants is Legal Sea Food in Framingham, MA. The place is relatively expensive and is always jam-packed. You walk in, look around, and say to yourself, “where’s the recession?!” You are greeted by a very courteous hostess that seats you in an immaculate linen covered table set with nice china and silverware. You are then promptly greeted by a professional sales rep (i.e. a waiter) who is so kind and helpful and always talking “up” the product (i.e. the food/drinks) and always making subtle up-selling suggestions and recommendations. I can’t even tell you how many times I have ordered an extra appetizer or side dish or dessert due to gentle persuasion from the staff.

The whole experience at Legal Sea Food is very polished and crafted to a tee. What I admire most about this joint is that not only is the food tremendous, but the whole staff can sell – not just the owner or upper management, but the whole staff…from the top down!

Chapter 11
The point I’m making here is to stop selling yourself short. Any security dealer and sales reps that keep discounting and talking their prospects and clients out of sales, in order to stay in business, isn’t going to stay in business very long. It’s a bankruptcy waiting to happen. A “real” business needs to be able to upsell and cross-sell, if it wants to flourish. Selling is a good thing, it’s what keeps the ecomony wheels spinning. What have you done today to move the the economy along?

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

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http://securitymarketingguru.com/ask-bob/askbob

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Tags: Big Trouble, Daily Basis, England Town, Finishing Touches, Funny Thing, Good Friend, Heart In The Right Place, Hvac Contractor, Hvac Plumbing, New England, Nice Guy, Office Space, Plumbing Work, Prospects, Sales Reps, Security Business, Victorian Office, West Boylston

Cultivate Learned Optimism- A Sure Fire Way to Increase Sales

June 2, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

Every top security dealer/security sales rep knows it takes a certain number of security site surveys and written estimates before they get a signed proposal from a prospect with his “John Hancock” on the dotted line.

Only those security dealers/security sales reps who constantly tell themselves that the next estimate that they propose will be the one that gets signed, or the next IP surveillance video demo that they quote will close the deal, can overcome the discouragement of rejection time and time again.
It’s the players that can overcome rejection and defeat who are the ones that are at the top of their game and are so successful. Therefore, you must develop the skill of thinking optimistically…it’s imperative to the success of your security business!

In Gone With The Wind, Scarlett O”Hara said, “Tomorrow is another day.” For you, another day is another opportunity for growth, change, and taking your security business to the next level.

Senator Robert Kennedy spoke with vision and optimism when he said, “Some people see things as they are, and ask, ‘Why?’ I see things as they could be and ask, ‘Why not?’” You, too, can envision things as they could be and ask yourself, “Why not?”

Ask yourself:

Why not create the security business and lifestyle you were meant to have?
Why not increase my RMR ten-fold this month by sending out a quarterly client newsletter, or by having a customer appreciation day or a monthly client gift card drawing?
Why not offer a premium managed service care program for my top clients?
Why not create a killer client referral system?
Why not include a faxback/email back “Fast Cash Referral System” form in every invoice that goes out your door?
If you’re a commercial security dealer…why not send a summer client newsletter or postcard touting the stark difference between analog vs. IP cameras?
If you’re a residential security dealer…why not send out a summer residential client newsletter or postcard telling your clients about the advantages of upgrading their CO2 detectors?

Let’s go even deeper because the more you communicate with your client base and prospect the more you SELL!

Why not discover the top seven (7) reasons for sending out a Thank You card.
Why not create a Cinco De Mayo celebration day for your client base.
Why not learn the three (3) key ingredients you MUST have for creating a Smokin’ video testimonial page for your website.
Why not create a “Guilt-Free Client Appreciation Dinner” for your client base.
Why not create a killer “Thank You Card” program, to send out to your clients after the security install.
Why not learn about the greatest mobile advertising for cell phones on the planet?

By the way, everything I just bulleted above is included in the May issue of the Smokin’ Security Newsletter, so just click here today to get your free trial offer of the Smokin’ Security Newletter.

Like I always say, the main reason security dealers struggle is because they have only one primary way of getting clients. I just laid out thirteen (13) different ways to get more leads and close more business, and to differentiate yourself from your competition…so, why not you? So, get going and go Smoke your competition!

Do You Want to Develop a Continuous Stream of “HOT” Security Prospects…Dominate Your Local Security market…Attract “A-List” Clients that PAY, STAY and REFER…Stop Wasting Money on Marketing That Doesn’t Work…Increase Profits and Your Personal Income….Then You NEED to Sign Up for My Smokin’ Security Newsletter TM Today (now read in 8 countries world-wide!)

Get two free back issues, one current issue, four Audio Success CD’s and 10 Bonuses worth over $2,500, when you become a member of my Smokin’ Security Newsletter…all for the low, low introductory price of $5.95.

Do You Want to Be Personally Mentored by Me, Bob Maunsell, The Security marketing Guru? Are You Sick and Tired of Just Getting By Week-By-Week, Do You Want to Establish Your Security Business as The Premier Security Company in The Region?

Then Join My Exclusive, Personal, Marketing Coaching Program, for Security Dealers and Low Voltage Reps, and I will Personally Mentor You! I’ll Lead You By The Hand and Guide You Step-By-Step To Creating The Most Profitable, Most Fun and Lowest Stress Years of Your Career.

So, If, and ONLY If, You’re Serious About Multiplying Your Income, Gaining A Personal Life That YOU Control And Being Able To Spend More Time Then Ever With Your Family And Loved Ones Without Having To Worry About Managing Your Business, You’re Invited To Apply For Membership In This Elite Group, my Security Maverick Coaching Club TM. All Others Need NOT Apply.

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

Do you want to turn your service vehicles into a 24/7/365 selling machines?! Then “say hello to my little friend,” Vehicle Card PocketsTM from Security Marketing Guru (authorized retailer). Vehicle Card PocketsTM are exterior card holders, for your business cards, that mount to your vehicle.

Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines! I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them! It’s like having a security sales rep permanently “gorilla-glued” to the side of your vans handing out business cards all over town!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat. So, why should you follow my lead and go after new homeowners? Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts). And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads. I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Tags: Client Newsletter, Client Referral, Faxback, Ip Cameras, Residential Client, Residential Security, Security Business, Security Dealer, Security Sales, Top Security

I Just Got 30 Response From My Security Customers!

May 26, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

Even in a crappy economy it’s STILL entirely possible to run a prevailing security business and outsmart everybody else. If that sounds really attractive to you then please read on.

Last month during my quarterly open call in day for subscribers to my Smokin’ Security Newsletter(TM), one caller, a security dealer named Charlie Cleary from Always Alert Security in Oklahoma, told me he couldn’t believe the impact and responses he got from the bonus quarterly client newsletter that the Smokin’ subscribers get. Charlie sent out the bonus client newsletter to his herd of customers and told me that one of the “emotional direct response” triggers that I embedded in the client newsletter generated 30 responses from his customer base! He now has 30 people to follow up with…way to go Charlie!

Charlie also said having a client newsletter is the best tool, in his tool belt, for generating business and referrals. He cannot believe the difference that a customer newsletter has made for his business. He echoed back to me what I’ve been telling you all along…a properly written and executed client newsletter trains your clients to Pay, Stay and Refer!

If you’d like to start sending out a client newsletter and start reaping some of the results that Charlie has…then go to securitymarketingguru.com, click on the Security Marketing Products and Services tab, and select Smokin’ Security Newsletter(TM)….my monthly marketing and business building newsletter written specifically for you folks – security dealers and low-voltage installers. The Smokin’ comes with a quarterly client newsletter [called Service That Soars (TM)] that you can print and send to your herd of clients. Sit back and watch the responses come in! For all new Smokin Security Newsletter(TM) subscribers, you’ll get a special introductory offer: a current issue, plus two (2) back issue and my four (4) favorite audio success CD’s for the low, low price of $5.95 (just to cover shipping and handling.)

For Those of You Still Sitting on The Corral Fence:

Here’s 8 Compelling Reasons Why You Should Be Sending
Your Herd of Clients a Company Newsletter!

Creating The Coveted “Halo” Effect

A newsletter is a great way to share your industry knowledge with your clients. You can produce articles of any size and length about security and place it in your newsletter. You will soon achieve that “HALO” effect as a recognized security expert in your clients’ eyes and they will see the value of your security service and low voltage services.

Tsunami of Referrals

The best way to get referrals is to just ask! It’s so-so important to have a security marketing system to ask your clients for a referral every time you come in contact with them (aka Robotic Security Selling TM). Each time you or your techs see a client, you should be asking for a referral. As the saying goes, what you don’t ask for you don’t get.

You should have a security marketing system in place that has different referral pieces for different occasions. Let me give you a few examples: a company newsletter—the most important because it’s in your customer’s face 4-12 times per year, a client survey sent to your customers after work is done that asks how well you performed the security install and also asks for a referral, a door knocker placed on your client’s neighbors doors letting the neighborhood know you’re doing work next door and asking if they are in need of your services (a reverse referral really), a referral letter that you mail to your clients, etc. I have all these pieces and more in my Security Maverick Coaching Program arsenal.

Stealth Bomb Marketing

A properly written and executed newsletter (one that trains clients to pay, stay and refer) is truly a “Guerilla” method of marketing. By sending it out to your “happy” clients and “interested” prospects (a.k.a. your fan base), they become an evangelical security marketing sales force, and the best sales reps you could ever have working for your company. If the newsletter is written properly with referral mechanisms and triggers in place, it will persuade your clients into referring your services.

Your competition will never know how you attract all of the top-shelf clients in your town. The newsletter works behind the scenes that trains your clients to Pay, Stay and Refer!

Introduce New Services & Feature Products

Introducing new security services and electronic security products in your newsletter is a great way to truly present the comprehensive nature of your security business. You should present you new products and services in educational content, for example: What is the difference between a proxy reader and a biometric reader?: Is an IR-Camera right for you? By featuring products/services this way, you’ll really make your inquiries grow.

Old School vs Digital

According to a Standard & Poors study, people prefer to have a newsletter or written material mailed to them, despite the growing use of the web for distribution of marketing material. The study showed 1/3 of the respondents preferred printed copies, 41% preferred both print and electronic while only 5% preferred an online version.

As I’m writing this post right now I have a stack of catalogs from J.Crew, L.L. Bean, Lands End and Nordies sitting right next to me. If these big companies are sending out catalogs (and they send them out more than once a month!) that should tell you a whole heck of a lot about how and why they are successful.

The Bloody Cost of New Client Acquisition

It takes anywhere from 6 to 15 times the amount of money to attract new clients than it does to keep your current clients coming back for more stuff. Sending a printed newsletter, on a consistent basis, is the simplest and brain-dead easiest way to keep your clients coming back for more, more, more!

Building an Impenetrable Corral Around Your Client Base

Creating a “personality” for you and your company has a lifelong bonding effect. The more you share your hobbies, travels and lifestyle with your clients the more bonding goes on. Clients get a sense that they really know you and you, in turn, are breaking down the trust barrier and building a foundation for lifelong clients and a ton of referrals! The same goes for your office staff and your security techs. Share thumb-nail sketches about your staff and your technicians and watch how clients start to bond with your employees, but, even better, see how they start to feel about you…Get your clients feeling all warm and fuzzy about y’all!

Texas Oil Fields – Financial Castles

Your clients will perceive your security services as high-end. What security business owner, in their right mind, would want to be perceived as anything less?.

I was reading a survey from Standard & Poors, and it stated that businesses that send printed newsletters are viewed as more stable and are regarded as having a higher level of customer service.

Now, I sure hope you see the value in sending out a quarterly or monthly newsletter. Once you get started, it really isn’t so hard. You’ll actually grow to love it! For those of you who can’t see themselves putting a monthly newsletter together or just plain simply don’t have the time or desire to put one together, then you’re in luck!

Go to securitymarketingguru.com and click on the Security Marketing Products and Services tab. You’ll find my Smokin’ Security Newsletter(TM) info there. Sign up for my Smokin’ Security Newsletter(TM)…there’s a special offer for new subscribers: for $5.95, you’ll get a current issue, plus 2 past issues, plus my 4 favorite audio success CD’s. As a subscriber to my Smokin’ Security Newsletter, you’ll get a quarterly client newsletter, called Service That Soars (TM). You can simply print it and mail it to your herd of clients….it’s that simple!

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Tags: Alert Security, Client Newsletter, Customer Base, Low Voltage, Marketing Products, Referrals, Security Business, Security Dealer, Security Dealers, Security Newsletter

The Thrill of Protection (Great Sample Security Ad Inside!)

April 28, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

1 Comment

Turn out all thoughts of doubt and of trouble. Never tolerate them for a second. Bar the windows and doors of your mind against such thoughts – as you would bar your home against thieves who would steal your treasures.

What greater treasures can you have than faith and confidence in your own abilities to close more security sales in a down-market and the proper security marketing tools to take you there?

Face The Storm

Any security dealer or security sales rep can feel safe in a harbor (The waters of 2007), but real joy and victory comes to those who sense that they can captain the ship during a storm.

Here’s a snippet of a great ad, that’s in this month’s Smokin’ Security Newsletter. It’s designed for pre-selling security and low voltage services…mail it out prior to conducting your security audit and watch the doubt and skepticism go away and a new level of trust, faith and confidence, in you and your services, develop in your prospect!

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Tags: Continuous Stream, Introductory Price, Local Security, Marketing Coaching, Marketing Tools, Personal Marketing, Proper Security, Real Joy, Security Audit, Security Business, Security Company, Security Dealer, Security Dealers, Security Market, Security Newsletter, Security Sales, Smokin, Success Cd, Voltage Services, Windows And Doors

Life or Death For Your Security Business

April 7, 2010 by Bob Maunsell
Filed under Bob's Security Marketing Blog!

What I’m about to share with you in this email are bits and pieces (talking points) from a security marketing seminar that I host and attendees pay pay big bucks for! It’s some pretty important stuff, so pay attention…your getting lots of FREE info here!

Critical Success Factors (CSF)

This is the life or death of your electronic security business and or career. There are about 5-7 of these factors in your work. You need to grade them on a scale of 1-10 and work on any that are under a 7.

These factors are things like selling, prospecting, identifying new security markets, client retention, learning new technologies, sales and marketing.

Your strongest CSF sets the height bar for the others to reach.

This leads to the The Theory of Constraints that says there is always something you’re doing or not doing that determines your speed. What bottlenecks or limiting factors are in your business or life? What are the constraints that determine how FAST you succeed? How long does it take you to get through these choke-holds?

Is it getting a client referral system up and running? Creating a service maintenance agreement program? Starting a client newsletter? Selling a managed access control system? Or creating a direct mail piece promo for biometric eye scanner? Up-Selling?

80% of constraints are internal and only 20% external. This means that most of you bottlenecks are there because of you just not doing something, cuz you’ve gotten lazy about it, or haven’t taken the time to learn something or paid a pro to do it for you.

You need to ask yourself what it is in you that’s holding you back. Is it marketing? Selling expertise?

It’s usually lack of a skill or quality that’s the problem.

Ask yourself… “What’s one skill, if I had and did it in an effective manner, would have the most profound impact in my business?”

Maybe that’s what you should be learning…

You have to have courage. Risk-taking. There no guarantee of success. Just do the things you fear and the death of fear is certain.

Is it cold-calling? Knocking on doors? Hiring a sales rep? Sending out a newsletter? Sending multi-step direct campagin to high-end home owners?

What ever it is that’s holding you back…. Just do it!

Do You Have a Pension?

Do you have an adequate pension fund? Are you banking everything on selling your monitored accounts?

Do you realize that by putting $100 bucks per month for 45 years at just a meager 10% interest ends up as $1,118,00.00. That’s a decent retirement for pocket change. (For my younger readers this should exicite you into getting started) For the older bucks maybe we need to start putting a little more away each month.

Parkinson’s theory says that expenditures rise to meet your income. You must violate this principle to build real wealth. Drive a wedge between this trend.

Don’t automatically buy a more expensive car because you make more money. Don’t buy the most expensive castle.

When you start making more money, the first thing you must do is take some of that increase and funnel it into savings and investments.

You want to detrimine what your “Run-Rate” is. If you liquated everything you currently own how long could you live?

Accelerate Your Earning Power

Here are a few things that you can do to contribute to your earning power and thus your run rate…

Continuous learning. The key to the future belongs to the compentent.
To earn more we most learn more.
Invest 3% of your income in your own personal development. The payoff is 40-50 times the investment

How Can You Do This?

Read 1 hour per day on sales and marketing or newfangled security technologies. By reading 1 book per week, 50 books per year, 500 in 10 years. You’ll be a world-famous security guru (TM)
Attend every seminars and trade shows you can get to.
Listen to CD’s on sales marketing strategies.

By listening to CD’s in your car or van you can be the very best. In one year alone you can listen to 500-1000 hours in your car. That’s 3-6 months of a 40 hour work week and 1-2 university semesters.

Formal Education vs. Self- Education

As the late Gr8 Jim Rohn used to say, “Formal education gets you a job, self-education will make you a fortune.”

It’s easy to do and it’s easy not to do…so what are you plans?