Tony Soprano As Your Security Marketing Coach

I’ve been watching some re-runs of The Sopranos on the in-demand channel from our cable provider. I found this one episode titled “Kennedy & Heidi” and it’s the one where Christopher Moltisanti gets “whacked” by Tony.  This is probably one of my favorite episodes.

They’re both driving down the highway in Chrissie’s Escalade and he’s high on drugs and Chrissie’s cranking up the tune “Comfortably Numb” by Pink Floyd.

All of a sudden Christopher drives over the white lines and has to swerve back and the car ends up going over the banking. Then Tony does what he does best and “whacks” Christopher, his right-hand-man, who turned into a weak link for the crew.

I really miss this HBO series a lot and think Big “T” had some good ideas that I can re-purpose into some great security marketing tips for you.  So for this email I’m gonna take on the voice of “T” and pretend we’re all sitting in the back room at Satriale’s Pork Store and T’s giving his crew a little pep-talk about collections and being a good mafioso and creating value for “clients” in this new economy.

Let’s listen in as he talks to Paulie Walnuts, Christopher Moltisanti, Bobby Bacala, Silvo Dante, Ralphie Cifaretto:

1. “Forgeddabout” yourself, focus on others

Uncertain times like this can drive people into isolation, and feeling helpless.

The best strategy is get outside yourself and help other people, and by going in the opposite direction, you expand your connections with other people, and focusing less on yourself and more on others; your turning a negative into a positive.

When you do this you become a source of strength and confidence for other people.

2. “Forgeddabout” your security business, and focus on building your relationships.

“Bob you must be freakin’ nuts to tell me to forget about my bread & butter security business!”

I’m not, so please let me explain guys…In uncertain times, buyers become frightened and hold on to their loot more.

A more strategic approach is to focus on building the “TRUST TUNNEL” deeper, and deeper with all your relationships- family, friends, clients, prospects, and techs, and the office staff – throw them some love.

Every time you reinforce and strengthen your relationship, the need for your security services will increase.

3. “Forgeddabout” the quick sale, focus on creating immense value.

“Bob you’re really losing me now…  For starters you want me to ‘forgeddabout’ my security business and now you want me to “forgeddabout” the sale!”

I haven’t lost my marbles I just have all my marbles to work with…that’s the big difference. Most people don’t like being sold even in the best of times. When the future is less certain, they turn off and hang up, and sometime slam the door in your face.

But what people want is more VALUE for their money, and so you have to deliver more BANG for the buck, but you still don’t have to be the cheapest installer in town…as long as prospects see a “use value” greater than the “cash value” they are outlaying, they will be drawn to you and find you more alluring than the cheapo quotes.

One way to boost your value and to make you more alluring is to provide incredible guarantees.  Now is the time for more OUTRAGEOUS guarantees for your products & services.  So if you can come up with 3-4 OUTRAGEOUS guarantees for your installs you’ll be the chosen dealer.

4. “Forgeddabout” the future, focus on today.

The “future” is an abstract thought. The only future that has any reality is the present moment that you create for yourself each day.

“Do, everyday, ALL that you be done that day!”

If you focus your time & energy, as to what you can do over the course of each 24hour period, you’ll be the resident expert on the future.

5. “Forgeddabout” about who you were, focus on who you can be.

Many people define themselves by external circumstance beyond their control, when things change abruptly or unexpectedly , they don’t know who they are, so they keep trying be who they used to be.

Shoot, when things change you better change. From now on start listening to your inner little-guy and start creating new dreams, and bigger goals to shoot for, and create a whole new operating system for you and your company.

6. “Forgeddabout” what’s missing, focus on what’s available to you.

When things change your playbook changes.  You can’t rely on what use to work in the OLD economy because this is a NEW emerging economy with NEW RULES.  Things have changed so you need to acquire a new playbook with new X’s + O’s.

When you create a new game plan you gain new confidence in yourself and continue to grow as a person and a company.

7. “Forgeddabout” your complaints, focus on your gratitude.

When times get tough, you have a fundamental choice to make: to whine like a petulant, little baby or to be grateful that you’re alive, breathing and above ground and are ready for a good street fight!

In an environment where everyone around you is a “Negative Ned” it’s extremely hard to be a “Positive Pete”, but the choice is yours, that is, to be negative or grateful.

I choice to be grateful, because negativity is a toxic cancer that will metastasize and spread like wild fire.

What I’ve noticed about the Negative Ned’s of the world is that they are loaded with DOUBT, FEAR, and WORRY and these 3 ingredients don’t attract money – they repel it!

Gratitude, on the other hand, creates opportunity and prosperity.  A grateful mind is focused on the best possible outcome. It attracts good things into your life and creates favorable circumstances.

So start focusing on on everything that you are grateful for (i.e. your wife, or hot girlfriend, kids, parents, family, friends, your health…your health is your wealth!)

Tony would probably want to take a hit out on me for being so gentle with you guys and gals on this email, but I have to end it with just one more “touchy-feely” line:

“The very best thing you can do for the whole world is to make the most of yourself.”

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

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http://securitymarketingguru.com/ask-bob/askbob

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How To Build Trust To Create More Sales

I have never shared this concept with anyone before. The ‘Trust Tunnel’ is a secret communication protocol for  cementing trust, fostering long term relationships, and building a fan base that few can rival, and all the while magnetically attracting the cream of the crop clientele.

It takes a heck of a lot of proof and convincing, (besides, the convincing business really sucks!) to coax new prospects into opening their wallets, today, hence, the need for building a “Trust Tunnel.

National Security Agency

Here is a thumb-nail version of the Trust Tunnel. This communication protocol that I’ve created is so powerful that your competition will have better chances of hacking into NSA Headquarters at Fort Meade, Maryland than “cracking the code” to your client retention & acquisition techniques and the high level of personal bonding you will have with your clients.

Traffic Flow Security

The Trust Tunnel is all done under the radar or clandestine, if you will. TV, Radio, and websites, Google Adwords are assets that are visible to the “naked eye (ears).” They can be easily monitored by an adversary and easily stolen or counterfeited because they’re such a visible target which makes it rather easy for counter-intelligence gathering about how and where you market to attract new prospects and acquire clients.

Cryptography

Cryptography is the practice and study of hiding information from rogue agents. The Trust Tunnel communications (client newsletter, weekly e-mail, personal follow up, referral system…are just a sampling of what’s in the Trust Tunnel, but I think you get the idea) are done through a process that can’t be cloaked by a rogue agent trying to gather counter-intelligence about your mission.  The “Trust Tunnel” allows you to make money in the dark, and your competitors can’t get a “eyes on the ground” to thwart your grand scheme.

Making Money In The Dark

You are, after all, in the SECURITY business so you better be protecting your hard assets which are your client list and your secrets for attracting the best people in your target markets. The thing I most want to hammer into your skull is that THIS is the time to invest in anything and everything that builds trust with your new prospects and existing clients.

This means:
Start building the TRUST TUNNEL immediately following the first phone call or initial site visit.  I consider this THE most important phase in marketing your security business. It’s why I started Security Marketing Guru and it’s why you’re reading this email right now instead of an email from Bass Fishing Magazines. It’s the #1 reason you know who I am.  I don’t know how many times I’ve heard people say Bob “I’ve been on your list for a couple of years now and your security marketing content is just KILLER and I finally had to buy something from you…”

***WRITE THIS IN BLOOD***:

If you play the security marketing game, as I teach it, you will become the top #1 security company in the market. Listen, even if someone who came into your “TRUST TUNNEL” did not immediately buy a security system from you THEY STILL MIGHT!! Keep sending them follow up information (i.e. newsletters, e-mails [automated] weekly security tips, holiday cards…and so on)

Take your prospects on a 1, 2, even 3 year journey.  This will cement trust and build a fan-base out of your prospects that few can equal.

Even if they still haven’t made a purchase with you, you are destined to be their company of choice when they are ready to buy. A sales rep can’t come close to having this type of relationship with your client base, and just think if he walked out the door today you wouldn’t be that co-dependent on him anyway, cuz you own the “Trust Tunnel.” The Trust Tunnel works 24/7/365 bringing in new prospects that Pay, Stay, and Refer…does your rep?

-TRUST TUNNEL – building means: Getting the 2nd and 3rd sale after the 1st sale and not being dependent upon new customer acquisition to make your numbers every month.

Most guys are strip-mining there towns for anyone with a pulse and a low credit score, these are the guys that say Bob I need LEADS, LEADS, LEADS, while the dealer who invested in a “TRUST TUNNEL” has DEALS, DEALS, DEALS, and MO’ DEALS in the pipeline than he knows what to do with and is not worried about any dip in the economy.

I’m amping up the level of my security marketing content. (You may have noticed.) And I’m building the “TRUST TUNNEL” credibility deeper and deeper, allowing my clients to act out of confidence and security rather than fear and paranoia.

Those who follow my marketing advice will make breakthroughs never thought possible. Week after week I’m laying out formulas for rhythmically, persuasively implanting your marketing message into the client’s mind and acquiring a cult-like following that’s impervious to economic shifts.

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

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How To Get New Homeowner Security Installs, Fast

Dear Bob

I wanted to thank you for your efforts in educating us on how to grow our security businesses and if I had an existing client base, then your teachings would’ve been invaluable. But here is my problem. I’m a brand new business, no existing clients what so ever, as much as want to implement your strategies, it is way to early in the game to be asking for referrals from the customers that don’t exist yet.

It just so happen that new start-ups, like me, need your professional advice more then anyone else on your list to help us hit the ground running, so do speak, but we can’t do any of the things you’re talking about, due to lack of the client base.

I’ve just signed up for one of the “authorized dealership programs” We’re selling residential alarms only. With that in mind, do you have any recommendations on how to grow our brand new businesses?
Do you have any strategies on how to find new residential customers?

Thank you
Andrey
Cleveland OH

————–

Hey Andrey,

This is a Gr8 question!

I’m gonna get a little political here, so hold on!

Congrats on being in a start-up security business.  This country was built on the backbone of entrepreneurs just like you and I.  The “empty suits” down in Washington D.C. know nothing about job creation or running a small business.  Perhaps being an entrepreneur who’s run a service business, dealt with office staff & technicians and had to make payroll should be a prerequisite for anybody running for political office.

When this country pulls itself out of this recession, it will be because of the private sector and and the daring men and women, just like you, who chose to start a business when the chips were stacked against them.  These daredevils go out there and make it happen and don’t believe in sitting around waiting for stimulus money…besides, handouts are for whiners!

With that being said…

“You Kin’ Do It”

I was walking out of a Dunkin’ Donuts the other night (the one right next to the intersection of interstate 290 and Rte 140 in Boylston, MA) when I saw Dunkin’s new sign that read, “Kin’ Do Attitude.”  Dunkin’ Donuts has come up with a great new slogan and marketing campaign behind it.   The commercial that’s part of the marketing campaigns is hilarious…check it out:

Andry, you Kin’ ask for referrals anytime you want, especially when you’re providing stellar security services.  Set up a referral program and offer it to Electrical Contractors, Locksmiths, Plumbers, Real Estate agents, Interior Designers, Home Theater dudes, Pest Control people…
I could go on all day here, but you get the idea.

You have to start somewhere and with a start-up business, a smokin’ referral system should be the backbone of your business.  Once you get business coming in, then offer the referral program to your clients.  A successfully implemented referral program will forever deliver new prospects and clients to you on a conveyor belt, unlike sales reps that will come and go.

Listen up – Because I’m about to issue a warning:
The elite security dealers will continue to get richer, and those unable to motivate themselves and take action will be in SAD shape. Especially as our debt-laden government grows even more rapacious!

Andrey, creating a referral program is a great start, but you’re going to also want to attract clients on your own.  If you want to bring in new residential clients fast, then I have a great new homeowner attraction marketing program that you should get your hands on…there isn’t anything out in the market like this program…I gua-ran-tee it! Here’s the skinny:

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat.  So, why should you follow my lead and go after new homeowners?  Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts).  And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads.  I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Three Mistakes Being Made in the Way Security Installers Market to New Resident!

The first mistake being made is using “Me Too” advertising. It shouldn’t shock you to learn that you won’t be the only security installer trying to solicit the new homeowners!

Yet I’d say 95% of the letters, postcards, and offers received by the new resident looks…
Identical!

If your competitor says he installed XXX systems, then you put that in your ad, too. If he says he gives a FREE ESTIMATES, then you put that in your ad, too. Whatever he does, you cry out: “Me Too.”

Here’s the problem: Do what everyone else does, and you’ll get the same poor results. What I’m suggesting is a totally, radically different, bold, new and a unique approach… that makes YOU stand out from all the other people sending them security offers.

The bottom line is that I have discovered several ways, a system actually, for “leap-frogging” over your competition and leaving them in the dust when dealing with new residents.

The second mistake being made by virtually everyone…

…is that they’re only contacting a new resident ONCE instead of viewing this as a multiple step, multi-pronged marketing sequence.

95% of those security businesses chasing new homeowners never send a follow up after the first letter! Do you realize the opportunity this creates for us?

Let’s put it this way. We would all like to send one piece of mail and get a new client every time. However, it doesn’t work like that. There’s something called a Sine Wave. This is a wave that goes up and down.
Some days your prospects are going up the sine wave and they think they don’t need a security system right now. Other days, they are heading down the wave and your letter arrives at “the perfect time.”

You never know where they are on the sine wave. This is why you must, I repeat MUST, think in terms of a multiple step campaign vs. a one step. It will mean the difference between pathetic results vs. spectacular results. Guaranteed!

The third mistake security installers make getting new movers…

…is by not realizing that some of these clients had a security system in their previous home and they are LOOKING for a new one.

You need to make it easy and enjoyable for them to find a new security company -  that they can trust!
So, how do you go about doing all this?  Easily…believe me.  It’s all outlined for you in my New Homeowners Marketing System.

If you want big success with New Homeowners then you must do things completely DIFFERENT from the way everyone other installer is chasing these folks. I have created a breakthrough approach that is DIFFERENT, NEW, and that is very ATTRACTIVE to the New Residents.

Here’s Just A Few Juicy Tidbits You’ll Discover in this Marketing System for New Residents!

1. My complete “New Homeowner Marketing System” that beats the pants off of every other approach currently out there!
2. My secret direct cheap source of finding New Resident names. Frankly, this alone is worth 10x’s the investment.
3. Do you know what every New Resident REALLY wants out of a new security installer? I’ll tell you! This is “make or break” stuff.
4. What to say and how to handle the new resident so that they breath a sigh of relief when they get your marketing pieces!
5. You’ll also learn how many marketing contacts it REALLY takes to get a stream of new clients … and… I show you and provide you the exact pieces I use in each step of my marketing campaigns!
6. Would it shock you to learn that… just two or three sentences is enough to get the new homeowners  attention? Wait till you see this trick up my sleeve!
7. I’ve found that Gift Certificates can work powerfully well, but only when used THIS special way!
8. How to use a simple postcard to sift, sort, select and snag new movers without being an annoying pest!
9. How I easily do a weekly mailing of 100 letters and still stay on schedule with clients. This lesson is worth its weight in gold!
10. Discover the best day to mail your letters!
11. How long to make your expiration date – and yes, you need an expiration date/ deadline date for them to take action!
12. Ok, I’ve saved the best for last. How I use a dirt cheap “irresistible gift” to magnetically draw these new residents to my office like moths to a flame. (This gift is something totally out of the ordinary and unexpected! Which is why it works so well!)

In fact there’s so much more I could go on and on for pages…  but I think you’re getting the point. The bottom line is that this system will teach you how to market to New Homeowners that blows all others out of the water, and I’m using this system EVERY DAY myself.

Ok, by now you MUST be wondering…

What Kind of Money Can Be Made from new Homeowners?

For me a new resident is worth about $1,400 plus monitoring and future referrals. The marketing cost to implement my New Homeowners System is not even 10% of that! So the R.O.I. on New Homeowner marketing is absolutely…
ENORMOUS!

If you can’t make at least 10:1 ROI from my system, then you must be doing something wrong! But this brings up another question you might have which is…

With an ROI this big, what are you charging to get my hands on Your “Outrageous New Mover Marketing System”?

A lot less than we should that’s for sure! We’ll rush deliver my The Ultimate residential Security Sales Kit for the low price of only $497.00. Folks, this is a bloody steal and you better take me up on this great low price before I change my mind!

Here’s how to make it happen…

Listen. I hope you can see how passionate I am about helping you succeed in big ways. I know how this program can IMPACT your bottom line!

Nothing beats it and it totally changes everything in the way you market your security services. Trust me, adding one more profitable “pole in the water” increases your profits, reduces your expenses and gives you a great stable of secure business for years to come.

In addition, don’t forget: Many of these new homeowners are going to eventually hook up with a new security installer…it’s only a mater of time.

It’s either going to be you or someone else. It may as well be you!

I personally invite you to order this today. You won’t be disappointed! Click on the

The Ultimate Residential Security Sales Kit

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
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**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

7 Ways To Slay The Competition Using Free Reports and Kick-Ass Offers

This will be a quick read, but a very insightful and powerful one, at that. It’s my daughter, Bridget’s, 9th birthday tomorrow so I got to head out and get her some gifts (she wants at least a dozen different Webkinz!)

But I don’t want to leave you without a few pearls of wisdom, so here it goes…

One of the best ways to separate your security/low voltage business from your competitors is to use niched (e.g.  for nursing home safety, for fortune 500 top CSO’s security tips, etc.)  free reports to generate high-quality leads.   You can pitch this free report in a direct mail piece, on your website, in your company newsletter, in a magazine ad, in a radio/tv ad, etc.

After receiving and reading your free reports, folks will be predisposed to do business with you.  Your free report has proven that you are the knowledgeable, expert in the field and you have pre-sold your company before you’ve even shown up, on-site, to conduct your 32 Point Security Audit (TM).

Targeted free reports and Kick-ass offers are key components in developing and “ESP(TM)” style security business – Easy, Successful and Profitable!

Here’s 7 things that you should include in your free reports:

1. Include your offer in the headline.
Prospects move quickly and won’t stick around waiting for you to get to the point. If you want them to take advantage of an offer, say so right from the get-go:

“Announcing a FREE 32 Point Security & Energy Audit – For Auto Dealers Who Are Interested In Slashing Energy Bills in Half and Installing a Virtual “Trip-Wire” Around Your Property That Will Prevent Car Thieves From Vandalizing Your Car Lot…Ever Again”

This sure beats the same old, worn-out security messages… We’re The  #1 XYZ  Security Company in Akron, Ohio…. Our Goal Is Your Security…. Security Is My Passion… We Don’t Sleep At Night So You Can….

This is what I call Message – Market – Match. You’re flagging and talking only to the market you want to do business with.

2. Explain the offer early in your message.
It’s a big mistake to wait until the end of the message to explain the offer. Again, it’s a fact of life that readers want you to get to the point quickly, so let them know what you have to offer immediately:

“Dear Ivan:

I’m writing with a free offer that can help you solve some of the toughest security problems you face every day …

If you contact NTX Security immediately, I’ll send you a copy of our fact-filled ‘Complete Guide to Stopping Home Invasions’ absolutely free.

This ‘must read’ 12-page report reveals and shares the vitally important lessons we’ve learned over the past 20 years in securing homes in the Dallas, TX area…etc.

3. Include the word “Free.”
You know this rule, of course. So tell me why this magic word isn’t used more widely in marketing materials. Hey, it works…trust me on this one!

4. Stress the fact that your offer has no strings attached.
Very important. Your prospects want to know that if they respond, they won’t be hounded in the future. So be sure to let them know:

“Please remember that there is nothing to buy and no risk or obligation of any kind.”

5. Include a photo of your free report.
If you have a free report, whitepaper, information kit, or free ANYTHING, show it. A photo of your fulfillment piece makes the offer real. The picture can appear on the envelope, letter or  business reply card or your direct mail piece, on your webpage, inside your newsletter, in your advertisement, etc.

And don’t forget a callout (a short block of copy that’s linked to a photograph or illustration by a straight line). It tells readers what they’re going to get and why it’s worth requesting the offer!

6. Use compelling copy to sell.
Whatever you do, don’t make a bland statement.

WRONG: Get our free report now.

RIGHT: Get our free report, “Seven Ways to Protect Yourself Against Home Invasions”, or  “Five Ways to Protect Your Family Jewels!”

WRONG: Don’t miss our free Information Kit.

RIGHT: Don’t miss our free Information Kit, “How to Choose the Right Security Integrator for Your Airport Security”

7. Make it a “limited-time” offer.
One of the ways to get your readers to act is to create a sense of urgency. So give them a deadline. (You can always contact them later and say that due to incredible demand, you’re extending the deadline.)

Have a Gr8 weekend!

Only 2 days left to get your hands on this info, that’s it sorry….

The security marketing ideas and information in the January 2010 are HUGE!!!

• The Best Thing I Did in 2009 That You Can Do in 2010
• How to create a Long Lasting Relationship with Your Client Base, it’s easier than you think!
• How to create a secret link of communication to your client base
• How to write persuasive emails that sell
• The 4 little-known secrets on how to write emails that sell
• How to create personal and business momentum that will make it hard for your competitors to keep up
• How to make emotional deposits with your client base
• 10 little known secrets to turn your home sound system into a Vanician concert hall
• 31 questions to kick start your brain for writing emotionally based emails
• How to write like you’re talking face-to-face
• The #1 reason you need to communicate more often with your client-base
• My #1 secret weapon for building a trust tunnel

Bonus #1: Your quarterly client-retention newsletter is ready for download – This is the Holy Grail for building a Firewall around your Security Business, and for getting clients to pay, stay and refer!

Bonus #2: Your new referral generator is also ready for download to stimulate more business. You can attach this to your invoices for the next 10 years and become a silent sales rep.

Bonus #3: Your client fax-back form is ready for download, to attach with your invoices

Part 2 of the Audio Success CD - How to Make Maximum Money in Minimal Time

This link will explain all the security marketing pieces you get inside the Smokin’ Security Newsletter!

You don’t want to miss this issue!

So obey that inner voice, follow this link to the Smokin’ Security Newsletter page, and signup today!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

The Ballsiest Ad I’ve Ever Seen…

Hey guys, Rob here and I’m running the show here today. Just working on my lunch, an awesome grilled chicken salad from Uncle Sam’s Pizza here in Worcester, and I came across this crazy ad that 3M did with their “money security glass.” I figured Bob would love to write about this and how it would be an amazing ad for any security dealer, so allow me to do it for him…

What I’ve learned most here in my first few months is that to be successful in the Security business, you need to put yourself out there and be a little less “play-it-safe” and a little more “daredevil” when it comes to generating leads.

Take 3M’s Safety and Security Window Films marketing technique.This product is amazing by the way…  protecting from solar glare, cutting down ultraviolet rays, and providing energy savings. The window film as a whole, can withstand severe weather changes, as well as explosive “attacks” on it and burgalary attempts on it.

To prove their points, 3M began a campaign in which they stacked “1 million dollars in cash” (except it was really $500) inside a display case encased in their ‘security glass’. The deal was, if you could kick in the glass, you’d get the money inside. This is a great example of ‘guerilla marketing’, and it got great results. Just Google this ad and you’ll see a ton of positive feedback about it. People loved it! Who knew a security ad could be so compelling?!

Make your ad bold; make a promise. If your promise stands out, and strikes a chord with the market, you’ll see great results from the ground up and increase your market share. Talking about service and peace of mind doesn’t is great, but it doesn’t quite get the job done. A great USP will repel the people who are just out to waste your time. Instead, you’ll be attracting more legitimate security clients your way. Remember, selling is all about making a promise. Make your promise standout, spontaneous even, as long as it is something you can keep. That’s a USP – the promise no one else can make…or has the guts to make (like tempting people to break into a glass street display for cash).

Here’s Bob’s 3M ad for you, and his own “Ballsey Guarentee!”

Don’t you think this security marketing information could get your 2010 jump-started in a hurry?

The security marketing ideas and information in the January 2010 issue is bigger than three of Bob’s favorite cigars!

• The Best Thing I Did in 2009 That You Can Do in 2010
• How to create a Long Lasting Relationship with Your Client Base, it’s easier than you think!
• How to create a secret link of communication to your client base
• How to write persuasive emails that sell
• The 4 little-known secrets on how to write emails that sell
• How to create personal and business momentum that will make it hard for your competitors to keep up
• How to make emotional deposits with your client base
• 10 little known secrets to turn your home sound system into a Vanician concert hall
• 31 questions to kick start your brain for writing emotionally based emails
• How to write like you’re talking face-to-face
• The #1 reason you need to communicate more often with your client-base
• My #1 secret weapon for building a trust tunnel

Bonus #1: Your quarterly client-retention newsletter is ready for download – This is the Holy Grail for building a Firewall around your Security Business, and for getting clients to pay, stay and refer!

Bonus #2: Your new referral generator is also ready for download to stimulate more business. You can attach this to your invoices for the next 10 years and become a silent sales rep.

Bonus #3: Your client fax-back form is ready for download, to attach with your invoices

Part 2 of the Audio Success CD - How to Make Maximum Money in Minimal Time

This link will explain all the security marketing pieces you get inside the Smokin’ Security Newsletter!

You don’t want to miss this issue!

So obey that inner voice, follow this link to the Smokin’ Security Newsletter page, and signup today!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

I Have A Dream…To Help Every Security Dealer Attain A Massive Cash Surge in 2010!

Check out this awesome email I received from John J. the other day!

Bob,

I have always run a successful security guard/alarm response business. I made decent side money, and enjoyed a career as a Security Manager for a large American shopping center developer. I was laid off in February of ‘09 and decided to get into alarm installations, as a value add to my current business.

My alarm install biz has been very slow. I really don’t know what to do. I lost my father (you share the same birthday) on June 1, so I didn’t really have much time to get out and advertise the installation side of the business during the summer.

I did some piece by piece things with no real success. I happened across your website and I found the folder with some reports you sent me, but I really cannot afford to subscribe to you right now.

What are your suggestions? I can’t find another job, and I can’t live off what my business is bringing in.

Please help me – tell your wife you’re not giving the store away, you’re just letting me look around after closing.

Thank you.

Sincerely,

John J

I Have A Dream…To Help Every Security Dealer Attain A Massive Cash Surge in 2010!

Hey John, help is on the way!  If you need cash, fast, then here are nine quick strategies you can implement that will “bring home the bacon” for your security business.  Seeing you’re a little cash-strapped, at the moment, pick a few of the strategies and, as you make more $$$$, add more strategies.  You do, however, have to implement some of the tactics within the next week or two. Tony Robbins always says:  think “MASSIVE ACTION”. Therefore, take “MASSIVE ACTION”…immediately!  This will almost certainly pull you out of any sales slump. Besides, it’s probably your lack of action that got you in hot water in the first place; don’t let it keep you there.

1. For my Maverick Coaching Club Members:  Send out the “Cash Surge Letter” to all of your old clients and current ones you haven’t heard from in a while. People love a deal and if you read my article about P.J.’s Bar & Grill, everybody looooves a good deal!  And what American’s love is VALUE, not necessarily the cheapest price, but the most bang for the buck. So create a “recession special” for an upcoming promotion.
2. Run a “Referral Contest.”  Whoever refers the most new clients to you in a month gets a $100 gift certificate to a Ruth Chris’s Steakhouse or another fine restaurant in your area. My all-time biggest money-making referrals came last year when I did a contest for a free trip Mexico.  I used my accountant in my marketing pieces, throughout the year, to “pimp out”  my Mexico contest. I generated $625,000 from this one strategy alone…are you sitting down, if not, then do so now…I paid around $3,000 in referral fees for brining in $625,000 in sales!. Now, that’s putting a whole heck of a lot more moola in your pocket!
3. Raise your rates!  Most security dealers, that I know, are about $20-$25 an hour under-billing their services.  You’re leaving a a lot of “dough on the kitchen table” by not charging more for your level of expertise. Look at yourself as a “Doctor.”  You’ve put your time into this trade, worked long hours as an apprentice, and then  taken courses at your local voke school to earn your license. Don’t under-value your expertise. Raising your rates is an easy way to “pitch” a service agreement contract. It gives your clients a sense of value by locking them in at a reduced labor rate. By doing this your creating an stream of RMR. The more streams the merrier!
4. Call three or four liked minded companies (e.g.  IT Professionals, Electricians, Locksmiths) and just ask if they would like to do a J.V. (Joint Venture) with you.  Something as easy as doing a direct mailing to each others mailing list or throwing a “Technology Day,”  where both companies bring each others clients together for the latest and greatest in technology in each others fields. The power of two is stronger than the power of one. Create a synergy with local, non-competing companies in your market that can spoon-feed you HOT leads.
5. Call a few associations, in your area, and talk to the person in charge of business development about promoting a free “Lunch and Learn” to their members or giving all of their members a “Get Out of a Security Jam, Free” Card, which is basically a free service call. Talk about an easy way to get your foot in the door, showing off your expertise, and create a blizzard of up-selling!
6. Think back about campaigns or promotions you’ve done in the past that really kicked butt. What you need to do, now, is just blow the dust off of those campaigns, spice them up, and get them back in the mail.  If they worked once, there’s a damn good chance they’ll work again.
7. If the phone ain’t ringing off the hook, just pick-up the phone and start placing outbound calls to your key accounts and just say “THANKS” for your business and check up on their security system. I betcha a dollar for a donut that they will have a project for you, or the next best thing -  a sweet referral. Just picking up the phone and making a call, right now, it’s that easy to do…and it’s easier not to do. Always remember  The Slight Edge; it applies to every aspect of your life.
8. Send all of your clients a funny, zanny seasonal postcard like the six annual postcards I send out (Halloween, Turkey-Day, My B-Day, Valentine’s Day, St. Patricks Day, and Forth of July postcards) or send out a personal hand-written note. Theses types of postcards get a lot of mileage cuz people pass them around and get a good laugh out of them. Stop being a stiff…don’t be afraid to show a little character!
9. Now this one takes some balls, but hey, so what!  When I first started my security business I relied on cold-calling to literally put food on the table. If I didn’t do this at the beginning, I don’t know where I would be right now. I’d probably be looking for an economic bailout, myself. I had the “brass tacks” to make call after call after call. Swallowing my pride, I got pretty darn good at it. I still have no problem picking up the phone and calling a new prospect five-to-six times, which is what I used to do. People don’t take you seriously till after the forth call, anyway. I  don’t have to cold-call anymore cuz once these guys are in my funnel they are smart-bombed to oblivion with targeted direct mail pieces and are CALLING ME UP!

Believe me, I don’t miss those days of “ground pounds” through the yellow pages looking for a prospect with a pulse. But if I didn’t have to dial for dollars, back in the day, I wouldn’t be the copywriter that I am today.  It was those early days where I learned to sell over the phone and learned the nuances and phrases essential to building relationships and trust.

I Have A Dream….To Help Every Security Dealer….

I, The Security Marketing Guru, want “YOU”  to personally pick up the phone and call at least three (3) dream accounts you have put off calling, either because you were to busy or didn’t have the sack to call these people. The dream accounts are the ones you think are untouchable – and after the pleasantries – ask them this exact phrase:  “Would you give my security company at least one chance to prove our expertise to you… because I would like to earn your future business, and also would like to earn your trust and confidence?”  That is a patent-pending, Bob Maunsell phrase that I used to win clients over and over again. Go ahead and try it (put it in an email if you’d like) and you can thank me later!

People hate telemarketers but many people will appreciate a ballsy call like that. Guys and gals, the secret weapon to all of this is:  after you make a connection with that person…send them a personal “Thank You” note for taking the time out of their busy day to speak with you.  Then put their name into your database and start a “dripping campaign” of sales letters and postcards, coupled with some follow-up phone calls.

These tactics are exactly what this Mac-Daddy deployed (a little Air Force lingo) to start the snowball rolling down the hill!

So, John, my dream for you in 2010 is to dream BIG.  I have given you a peek into my store and have given you more than enough info to get yourself out of any slump.  Now, all you need to do is IMPLEMENT!

Have A Great Day!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Psst. I Got Something Great to Show You…

It’s Rob S. from Security Marketing Guru.  Bob hired me a few months back as an additional executive assistant (there’s also Shawn  teaching me the ropes!) I was brought on board to help with the day-to-day operations and help with the growth that we have been experiencing over the last year.

Part of my responsibility at Security Marketing Guru is blogging, editing audio and video clips, and and getting the Smokin’ Security Newsletter ready for printer each month.

When I was editing Bob’s video – that’s exclusively for viewing by the Smokin’ Security Newsletter members’ and Security Maverick members’ “eye’s only” – I couldn’t believe how much useful marketing insight that Bob delivers in the video.

I think I know a little bit about education since I’m a student at Worcester State College (aka “Woo-State”)  with a major in business and a minor in English.

Honestly, my marketing and business professors in college could not and did not deliver the kind of hands-on, real-world proven marketing ideas and advice that Bob included in his video. Professors only talk in theories and “book knowledge” so it was quite the eye-opener to witness such insight into how to effectively market your security business with solid advice and examples to back it up.

From the day I started here, Bob has talked about “over-delivering” on your products and services and giving tons of value to create a “WOW” experience for clients.

The big thing that I came to understand from Bob is that everyone is not your customer, and that you should have a security marketing system in place for sifting, and sorting, and screening people who do business with you so that people are predisposed to do business and take recommendation.

I hope you enjoy the video as much as I did…get a pad and pencil ready because there’s a ton of info you’ll get and want to implement!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Brain Overloaded and Robotic Selling

Here’s a very cool testimonial that I received New Years Eve.  Read the whole thing…there’s a lot of pearls in this security marketing blog post!

Bob,
hey listen, my brain is overloaded now that I have received a shitload of your material. I am talking about the 2 back issues and December of your newsletter.

Also I just finished listening to the audio of Craig and he is absolutely right about people being “horny” for whatever topic they are into.

Mine currently is marketing this new company I opened, which is why I have to be careful not to purchase all the products you shamelessly pitch to me or I will be broke! Bravo Bob. Bravo.

The real reason for this message is to request some postcard mailing basics from you. I have never done any mail campaigns and I need to know the ropes fast.

January is coming and this is going to be the latest marketing avenue. any help is greatly appreciated.

Brian Downs
Giant PowerComm
Apple Valley, CA.

Here’s my response to Brian:

It’s The Best Time  Ever To  Start a Security Business…

Hi Brian,

Thanks for the kind words.  You’re in the right place for marketing – for discovering unique ways to market the heck out of your new security business.  Remember, it’s never a bad time to start a security or low voltage business unless your starting a half-ass business.  This economic downturn  represents a HUGE opportunity for anyone that wants to get out there and out hustle, out market and out negotiate the competition, and deliver incredible value to there client base.

The security dealer/integrator,low-voltage installer, locksmith, private guard service, who can kick butt during depression-like unemployment figures can kick butt anywhere, anytime, anyhow. You choose how you want to play the game OF life and business!

Brian, as a member of my Smokin’ Security Newsletter, here’s what I’ve grilled up for you on my George Forman grill for January…

Manual vs. Robotic Selling…

The January Smokin’ Security Newsletter is “jacked” with three (3) of my proprietary security marketing pieces that will get you rolling out of the gate fast.  I detest manual labor style selling to onesie and twosie at a time.  I prefer to use robotic selling strategies to leverage my time and money…why have just one person in your sales funnel when you can have 20?

Last time I checked, you didn’t get paid for working harder, but you do get paid, handsomely, for working smarter.

The first marketing piece, that’s included in the Smokin’ Security Newsletter, is my proprietary, quarterly, client-retention newsletter, called “Service That Soars(TM).”   You will receive four times throughout the year, as a Smokin’ Security Newsletter subscriber.

My client-retention newsletter is geared toward getting your clients to “Pay, Stay, and Refer!” It’s an incredible security marketing tool that does the heavy lifting for you when it comes to your internal and  external marketing strategies. Check out this video (“The old school way of dripping on top prospects”)This newsletter is the best marketing tool available to you, on the planet, for soft-selling and cross-selling your security services, and, if you wish, offering more electrical services.

In last months audio success CD my guest expert talked about making people “horny” to do business with you and being able to “scratch this itch.”  You can do exactly the same thing with this newsletter.  In your next round of bonuses, you’ll get the “Acres of Diamonds” CD on “How to turn your security business into a Jericho Diamond mine” and using a newsletter to market your services.

The second marketing piece is my proprietary Fast Response Fax Back form that you will insert inside of the client newsletter. It solicits a response from your reader and gives them the option to fax back the form to you requesting your services.

If I were you, I would include a short note inside the newsletter.  This would be a brain dead easy way of educating your existing clients about your new security business.

Walt Disney’s Motto…

Brian, the third piece you’ll get will be my proprietary Client Referral Generator Form that you can insert inside this months newsletter.  You can also insert this handy-dandy, money-maker inside all of your invoices.  You’ll be shocked to see how many clients fill it out and send you in referrals for security leads!

If your sending out perhaps 50-100 pieces of mail, per month, that’s 50-100 referral forms that are going out the door every month. If you do that over 12 months, that’s 600-1200 referral forms going out the door.  If you keep inserting that referral generator inside your invoices over a 5 year period, what’s that – 3,000 or 6,000 referral forms you’re sending out?  Don’t you think that will generate some referrals??

I think so…

What could this referral form be worth to you over a 5 year period, if you’re delivering a “WOW” experience to your clients, and you take Walt Disneys mantra to heart “Do What You Do So Well and Uniquely That People Can’t resist Telling Others about You.”

I would say that this referral generator is worth at least $300,000 to you… A damn good ROI for $97per month of my security marketing newsletter…

You Think…?

Combat Rock…

So Big “B”, get your internal mailing list ready cuz coming up in the February, March, and April issues of the Smokin’ Security Newsletter I have a ton of treats for you…this goes for all of my members!  Here’s a snapshot of what’s coming out of Worcester, MA over the first quarter of 2010.  For starters, a birthday card promotion, a new client acquisition post card, and a testimonial sheet generator.

I have a ton of security marketing strategies for you to implement!

And, Brian, I will spell out, in detail, how to put the postcard into action – for all of you guys and gals.

Let’s get ready to rumble in 2010!!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Do you want to CRUSH IT in 2010…?

Did you know….The world’s largest snowflake was 15 inches tall, 7.9 inches thick and was found at Fort Keogh, Montana on January 28th 1887.

Did you know….The most snowfall within 24hrs in the U.S was 63 inches which occurred in Georgetown, Colorado on December 4th, 1913.

If you like things that are jam packed with value than I suggest that you get on-board and give my (Smokin’ Security Newsletter) a test drive this month, which is now read by security dealers and low voltage integrators in over 8 countries.

With this month’s issue I’ll be surprised if your mailman doesn’t have a hernia carrying it up to your mailbox, (let alone trying to fit it inside) cuz it’s overloaded with as much information as we could stuff into the envelope on how to “CRUSH” your competition in 2010.

This one of a kind business building newsletter teaches security entrepreneurs just like yourself on how to attract clientele that Pay, Stay, and Refer. The “Pay, Stay, Refer” philosophy is the Holy Grail of building a security business that works.

Link to Smokin’ Security Newsletter.

http://securitymarketingguru.com/security-marketing-products-and-services/the-smokin-security-newsletter/

In the  December issue of the Smokin’ Security Newsletter here’s what you’ll find:

* Discover how to create your own security video library that can attract up to 80,000 visitors per day.

* How to produce a stream of content (blog, podcast, videos) to educate your target audience and prospects will flock to you.

* Marvelous new insight on using your “personality” and creating a “brand” from it.

* The real reason why you have a blog for your security business.

* Learn how to turn your business card into a powerful selling tool.

* Why guaranteeing your security installs will attract more A-level clients.

* How to use testimonials on a business card.

* Uncover a secret on how to use your business card as frequent buyer program.

* Dumb mistakes your competition is doing right now that you can use it to an unfair advantage against them.

* The two (2) skill sets that you need to master in 2010 to be a Smokin’ success.

Plus I have two (2) very timely Special Reports only for Smokin’ Newsletter subscribers.

Link to Smokin Security Newsletter.

http://securitymarketingguru.com/security-marketing-products-and-services/the-smokin-security-newsletter/

Special Report #1

* “7 Simple & Easy Steps to Doubling Your Security Installations, and Getting Paid Lickety Split in 2010.

* Best way to delay paying your vendors.

* Best way to reduce day to day expenses.

* Power of collecting your money like Tony Soprano.

Special Report # 2

* “Five (5) Security Marketing Skills To Master in 2010 and Beyond”

* Very first thing you should do when you get to your hotel room when your on vacation

* How to get out of the apples to apples comparison.

* How to play prospect on your competition.

* How to overcome skepticism.

…..I’m still not done with you. There are more Christmas gifts coming from me because we way OVER deliver.

Decembers Audio Success CD

A World Famous copy writer joins me on the call, he routinely charges upwards of $60,000 to create custom marketing plans and consult with clients. Here are some of the talking a points from the call…

* Why should communicating more with your client base

* A brain dead strategy for creating a referral system with everybody in town.

* Should you or shouldn’t you, use fear in your marketing. (You have GOT to hear what he says about this one!)

* What your competition wouldn’t even think about doing or guaranteeing.

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Paranormal Activity of A Struggling Security Dealer

Hope you and your family had a good, long rest over the Thanksgiving holiday weekend.  One of the things I was able to do was check out a movie with my brother, Gerald, who came home from the “Big Apple” for the holidays.

We  both wanted to see a movie that would scare the bejeezus outta of us and I heard of this new flick, Paranormal Activity, that might do the trick.

Paranormal Activity has generated a ton of internet buzz (been widely promoted with SMM Social Media Marketing) and has generated the same buzz that The Blair Witch Project did a few years back.

Paranormal Activity was shot with a hand-held camera, in the  producers bedroom, for around $15K.  Presently, the film has raked in about $150 million dollars. Not a bad ROI, you think?

The movie, to be honest, was so-so.  I’ve seen scarier in my day, but while I was watching the movie the idea for this  security marketing tip/blog post  pop into my head – as if that wasn’t some weird paranormal occurrence, in itself.

Paranormal…

The term Paranormal is used as a general term that describes unusual experiences that lack a scientific explanation, or phenomena alleged to be outside of science’s current ability to explain or measure.

I often see security dealers and low voltage installers haunted by the slooow economy and the unexplained mysteries they see everyday.  I find security dealers that get dragged into these weird paranormal occurrences.

Paranormal Activities of a Struggling Security Dealer….

Please take this test below and if you answer yes to “just” one of these questions then you are haunted by the Ghost of the Current Recession…

• Have you cut your marketing/advertising budget?

• Do you find yourself saying, “If everyone else is slow,and I’m slow too it makes me feel good?”

• Do you work, worry, and eat more?

• Have you been sleeping and exercising less?

• Do you blame the state of your security business on Obama, Nancy Pelosi and Harry Reid (aka The Welfare Party)?

• Do you blame Wall Street?

• Do you blame your woes on the town or area you live in?

• Do you blame your wife?

• Have you let your any staff and/or technicians go?

• Have you been offering ONLY services you [think] customers want and can afford to pay?

• Have you downsized your automobile?

• Have you downgraded your cable (cut Showtime, HBO and Cinemax)?

• Have you axed minutes on your cell phone plan?

• Have you taken smaller, and less frequent vacations?

• Did you cancel your golf course membership?

• Did you sell-off your vacation house?

• Did you down-size your Yellow Page Ad?

• Are you hoping your brother-in-law decides to host the Christmas party at his house this year, so you don’t have to pick up the tab?

Who you Gonna Call…Ghost -Busters!

Here is my prescription to you if you’ve answered “Yes” to any of the questions above:

You should  call Ghost-Busters for a Paranormal Extermination Service of your mind!

Ok. Just kidding! Really.  So what should YOU do if you are “in a security sales slump?” Chances are, somewhere along the line, you stopped learning and growing and are now operating from your existing knowledge base. The only way you can do more is by learning more.

Go through my Smokin’ Security Newsletter system as if you’re going through it for the very first time.  Spend at least 30 minutes every single day reading or listening to my CD’s on marketing, personal finance, and personal growth.

What have you been feeding your brain over the last 5,10,15yrs?  If you’ve been watching Ice Road Truckers on the Discovery channel, then you know more about how to get an 18-wheeler across the frozen ice then how to talk a new client into upgrading his access control system.  If you’ve been reading Sports Illustrated (it better be the swimsuit edition!), then you know more about the Yankees, USC Trojans and Tiger Woods then you know about how to attract customers that pay, stay and refer…not such a good thing when you’re in the security business!

Write This in Blood…

The absolutely, positively most important knowledge you need is not about installing security or low voltage electronic systems.  The most important knowledge you need is about marketing, or in other words, being a “Security Marketing Expert.”  This is infinitely more profitable then being just a security installer/business owner.

When you master your marketing, you’ve mastered your whole business life.

Have a great day!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

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