Free Alarm Company Yellow Page Ad

Dominate The Security Section of The Yellow Pages with this Powerful Yellow Page Ad.

National Yellow Page Ad Makeover Week is August 23rd-27th and to celebrate we are giving away a FREE Security Business Yellow Page Ad layout

Many security contractors have moved away from doing yellow page ads despite the fact that there are still plenty of older folks who pop out the good old Yellow Book to find a local security guy. Plus it is super, super important to have multiple sources of lead generation. Diversity in your marketing campign is the key to security business stability. Right now many security dealers have a primetime oppertunity to dominate their local yellow page ads. Since Moe, Larry and Curly’s security businesses are sucking pond water in this economy and have pulled the rug out from under their Yellow Page marketing campaign, their is plenty of great, uncluttered yellow real estate for you to smack down a killer security company ad.

If you feel your YP ad could be better, then fax or email it to us, by August 25th. We will put everyone’s name in a hat and have Shawn draw one for a complete, free, Ad makeover. You’ll get a totally redesigned ad from me at no charge whatsoever, ($1500.00 value). And you can use it for way more than just the Yellow Pages, stick it in your quote packs, use it as a postcard, what about as a graphic for the side of your vans, or as a layout for a feeder site for your new, awesome, amazing, security website.

How to Enter:
Fax your yellow page ad to (508) 425-7242 or email the ad to support@securitymarketingguru.com. That’s it! You don’t have to be a member of one of our coaching programs or a newsletter subscriber. This offer is 100% open to ALL of my faithful email subscribers. We will also choose three people’s ads for FREE “mini-critiques” just for entering. So what are you waiting for, you snooze you lose!

Remember scan and email your yellow page ad to: support@securitymarketingguru.com

Your FBI CCTV Sales Handout Is Ready

This past week was kinda crazy. My Dad went into the hospital for a knee replacement surgery on his right knee. He’s 81 and is still as strong as an Irish bull! His surgery went well, but I spent a lot of time at the hospital, over the past week, and didn’t get a chance to write the email for the July Smokin’ Security Newsletter issue. So I’m gonna extend the FREE trial offer till midnight of August the 3rd.

You really gotta get your hands on the July issue, titled the “ The Power of Personality and The FBI CCTV Sales Handout” it’s one of the best issues to date! Simply put, the fastest way to grow your security business is with your own personality. Large corporations can’t do this…it takes them years and years to build a corporate brand and boo coo bucks to do so.

For small security businesses, it’s much simpler and cheaper. It’s easy and inexpensive to use the “head honcho’s” personality to brand the company image (in a memorable way) and, by doing so, make the security company interesting and unforgettable and the topic of conversation among many at cocktail parties, shindigs, clam bakes, bake sales, football games and the like.

• Inside this Smokin’ issue, you’ll find these fast-action tactics:
• Discover the three (3) choices you have for using your personality in marketing your business. (Page 2)
• Find out why it pays in dividends today to use your personality on YouTube. (Page 3)
• How to become a larger-than-life mini celebrity in your target market. (Page 4)
• Find out why it’s next to impossible to knock-off your unique personality. (Page 4)
• Discover the #1 way for you to charge 10X more for your products and services. (Page 4)
• Uncover the 13 step blueprint for becoming a famous security expert. (Page 7)
• How to create “2 pounds of proof” that you’re the guy/gal to install the prospects new electronic security system. (Page
• How do YOU feel about having an “unfair advantage” over other security installers? (Page 9)

I’m just getting warmed up!

Also stuffed inside the July issue are:

Special Bonus # 1 – Six (6) killer examples of personality-driven marketing pieces that you should be using right now in your own security business. They include:

• A rather unconventional referral coupon that’s a slam-dunk for stimulating an avalanche of referrals. It’s already been tested and proven to work on the battlefield…just copy it word-for-word and watch the referrals come marching in!
• The most OTB (outside the box) birthday card you could ever use. This baby generated $15,761 in sales for me within the first three weeks of mailing it out!

Special Bonus # 2 – The Best Video Surveillance Tips handout for helping you sell MORE video surveillance systems than ever before.

Special Bonus # 3 – The FBI DVD – “Best Practices For The Installation Of CCTV Recording Systems.”

Special Bonus # 4 – A Six (6) step action list for implementing this handout and DVD for maximum impact.

***Special Bonuses #2 and #3: Use This Handout & DVD next time you meet a prospect for a camera job and watch their eyes light up… This will position you as a problem solver instead of another tired looking sales rep, just looking for a sale!

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

Want $2,649,594 worth of FREE Security Marketing Advice? Bookmark My Blog!

Looking for a Little Something Extra to add to your security marketing arsenal?

Do You Have A Difficult Question? Just Ask Me!

Friend Me on faceboook!

Follow Me On Twitter!

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Walt Disney and Mickey Mouse Cube Dice

From: Bob Maunsell
Worcester, Massachusetts
89 degrees and beautiful sunny skies
Playlist – The Black Keys – Tighten Up

I had a little time this weekend time to kick back and write up this security marketing blog post, as it pertains to one of my all time fav-O-rite quotes from Walt Disney himself “Do what you do so well and so uniquely that people can’t resist telling others about you”… make sure you write that quote down, it’s a keeper! – “Do what you do so well and so uniquely that people can’t resist telling others about you”

Evangelical Sales Force
So how can you BE that type of security company, where your company name and reputation spreads like gospel with WOM “word of mouth” advertising. Just think how many people you know that have gone to Disneyland and come back and can’t stop talking about the great time the whole family had; they show all the pictures of all the rides they went on. I think most people don’t even realize how much money ole Walt Disney sucked out of their pockets, until after the fact, because Disney does such a great job awing and entertaining its visitors.

By the way…Shawn’s (one of my office assistants) little brother just came back from Disney World and bought him some sweet Mickey Mouse fuzzy hanging dice for his car. They definitely set his ride apart in the parking lot!

Keeping in stride with the Disney theme, I came up with 20 ways that you can add Mickey Mouse ears to your security business that you guys and girls can incorporate into your security marketing arsenal. Walt Disney broke industry standards about what a theme park should be. In fact, there isn’t a theme park today that can be compared to the excellence of a Disney theme park created 50+ years ago.

In the coming years you’re gonna have to break industry norms if you want to be a successful security dealer. What got you to where you are today, won’t do you any good… cuz the rules and the dynamics have changed forever.

The question you have to ask yourself is, “How can I be more nimble, agile and creative with my current security client attractions and client retention efforts?”

The “WHY” you need to do this is that the last time I checked it wasn’t 2006 anymore. It’s 2010 and the economic landscape has changed for the worse.

You can’t keep wishing and hoping for the way things you used to be… and you can’t spend your life wishing for the good old days; living in the past is for people who are afraid of change; this new emerging economy will leave yah in the dust if you don’t get a move on!

I had a chance to catch a little news this weekend and a lot of “financial experts” say it will be at least 10-15 years before we see anything again like the 2006 economy. So why wait for what the so called experts say? By the way, weren’t these the same buffoons who got us into this mess anyway? What I’m telling y’all to do is “Go ahead and make your own good news” and snub your nose to all those so-called experts.

Successful people make there own economies!

When the economy does pick up, it will look nothing like it did in 2006. We are in a new emerging economy that will look radically different than anything we’ve ever known.

New And Emerging Economy To-Do-List
So here’s my checklist for the new emerging economy, but it’s your “To-Do-List” to implement and put to use!

1. You need to make new rules for your security business. Don’t let industry thinking dictate how you will attract new clients into your marketing funnel.
2. How can you better connect with your clients so you can deliver a more “WOW” experience?
3. You have to charge a premium price on your security systems so that you have enough margin left over to provide an extraordinary service and follow up after the sale.
4. How can you leverage your entire client base to do 10-100X more referral based selling so that they will become your evangelical sales force selling for your company?
5. Do more than you get paid for! Follow up phone calls, make sure the home or office is cleaner than when you left it, send a Thank You card, send a Newsletter.
6. Focus all of your energy on the $500 an hour work (marketing) not on the $15 dollar an hour work (running to the supply house to pick up a box of quad cable).
7. Outsource all the little things that drain your energy and waste your time so that you have more time to focus on the big security picture.
8. Create PDSM (Personality Driven Security Marketing ™) and build the brand called “YOU”, cuz folks want to buy from other folks. This PDSM will stand out more in a crowded competitive marketplace.
9. Develop and build your business’s personality that stands out. People want to buy from people.
10. How can you turn your security business into a Pay, Stay and Refer cash generating machine?
11. Increase the bandwidth of communication with your existing security clients and keep it real – do it with a personal touch.
12. All your techs should be treated as mini-sales reps and armed with the proper security marketing material to sell or upgrade existing system.
13. Have a risk-free, 100% money back GUA-RAN-TEE; if they’re not happy with your security services, then you will kindly refund the money with a smile. (Cuz it’s the right thing to do!)
14. Always be on the lookout for new security marketing avenues to bring more prospects through the door to you.
15. When you’re constantly designing and implementing effective ‘Direct Response Marketing’ techniques in your security marketing, no competitor is safe from you.
16. Create your security business around your life instead of settling for your life around your security business.
17. Provide a BIG enough reason why prospects should do business with you and pay you a premium for your security services.
18. Generate more offline and online traffic and turn them into clients 4 life.
19. Create more irresistible offers for all of your security products.
20. Fire that pain in the ass client who is costing you time and money and focus on the clients who truly value your services.

Just Being Good
The days of just being good are over you have to be extraordinary if you want separation from the rest of the crowd, and the more top-notch your security system installation and service is the more obligated you are to shout it from the mountain tops how good!

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

Want $2,649,594 worth of FREE Security Marketing Advice? Bookmark My Blog!

Looking for a Little Something Extra to add to your security marketing arsenal?

Do You Have A Difficult Question? Just Ask Me!

Friend Me on faceboook!

Follow Me On Twitter!

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Selling The Visible

From: Bob Maunsell
Worcester, Mass
87 degrees and isolated thunderstorms
Playlist: Rush – Working Man

I just got back from Ireland, and I’ll be posting some really cool pictures, in a few days, of what Irish security dealers are doing, across the pond, to market their security/low voltage businesses…so stay tuned. Without further ado…

Selling The Visible
I know one of the easiest ways to make an impact in your security marketing campaign is to SELL the visible aspect of your security company or low voltage installation company. This is what I call “onstage” selling – when you’re out in the eyes of the public and your techs are on display for the whole world to see. Here are 6 quick ways to sell the” visible” of your security business (a.k.a. your retirement assets!)

1- First and foremost, clean service vehicles and equipment. Make sure you wash your trucks frequently to make sure they always look their best when they’re rolling around town. Your service vehicles should have special offers on them and tout your Unique Selling Proposition (USP) to encourage folks to call your office. That’s what I call a DRSV…Direct Response Service Vehicle, instead of just a “plain Jane” name and phone number. Give’em a reason to call you instead of the other 50 security dealers in town!

2- If your vehicle signage is done correctly you should frequently receive telephone inquires from people who say they saw one of your service vehicles and it reminded them of how they have been wanting to install a security system or have a little preventive maintenance work done to their security system. A great benchmark to go by is if you are frequently receiving inquiries such as: “One of your vans is next door at my neighbor’s house. Can they come see me about a security system when they get done? Or, “I just saw your van on the highway, can one of your techs swing by?”

3- Professional, clean uniforms are very important if you want to sell at prices higher then your competition. Your tech’s need to look their best… If you go to the Ritz Carlton, do you see the staff dressed like the Beverly Hill Billies. No Sir Ree..… they’re dressed to the 9’s! If you want to sell high-end security systems, then you can’t look like a low end dealer. It may cost you a little bit more to get your tech’s outfitted with khaki pants and polo shirts with a company logo, but it far outweighs the risk of the jobs you are potentially losing because your image is lacking professionalism.

4- Also, your service techs should be silently conveying expertise when out in the public eye or when at the front door of a potential client’s home or business. Just think how many conversations have been started and business cards given out at coffee shops, gas stations or restaurants because the service tech LOOKED liked a knowledgeable guy and acted like a skilled professional in his trade. Your techs can be your most effective salesforce. Have them act accordingly.

5- Have security marketing material that is education-based with free reports on home/business security and attention grabbing headlines that draw people to read your soft-selling sales copy. All your vehicles should have Van Pockets on them that carry your business card. If you don’t you’re loosing much more business than you think…and there’s no excuse for not having them on every van in your fleet cuz they’re so cheap. Click here and order one today!

6- Make sure that you invest time in making sure that your market– to-message-media is congruent with the security markets you are selling in. Whether it be on your website, in the Yellow Pages, direct mail, business cards or brochures, accurately project your expertise, workmanship and upscale clientele in look as well as words.

Also check out this post about the 10 Security Business Owners Commandments, and see how you can apply these babies to your own business. I wrote these 10 commandments way back when…in 1996 when the “Smashing Pumpkins” came out with that amazing alternative rock album, “1979″!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

The Thrill of Protection (Great Sample Security Ad Inside!)

Any security dealer or security sales rep can feel safe in a harbor (The waters of 2007), but real joy and victory comes to those who sense that they can captain the ship during a storm.

Here’s a snippet of a great ad, that’s in this month’s Smokin’ Security Newsletter. It’s designed for pre-selling security and low voltage services…mail it out prior to conducting your security audit and watch the doubt and skepticism go away and a new level of trust, faith and confidence, in you and your services, develop in your prospect!

Smokin Security Newsletter TM

Do You Want to Develop a Continuous Stream of “HOT” Security Prospects…Dominate Your Local Security market…Attract “A-List” Clients that PAY, STAY and REFER…Stop Wasting Money on Marketing That Doesn’t Work…Increase Profits and Your Personal Income….Then You NEED to Sign Up for My Smokin’ Security Newsletter TM Today (now read in 8 countries world-wide!)

Get two free back issues, one current issue, four Audio Success CD’s and 10 Bonuses worth over $2,500, when you become a member of my Smokin’ Security Newsletter…all for the low, low introductory price of $5.95.

Security Maverick Coaching Club TM

Do You Want to Be Personally Mentored by Me, Bob Maunsell, The Security marketing Guru?  Are You Sick and Tired of Just Getting By Week-By-Week, Do You Want to Establish Your Security Business as The Premier Security Company in The Region?

Then Join My Exclusive, Personal, Marketing Coaching Program, for Security Dealers and Low Voltage Reps, and I will Personally Mentor You! I’ll Lead You By The Hand and Guide You Step-By-Step To Creating The Most Profitable, Most Fun and Lowest Stress Years of Your Career.

So, If, and ONLY If, You’re Serious About Multiplying Your Income, Gaining A Personal Life That YOU Control And Being Able To Spend More Time Then Ever With Your Family And Loved Ones Without Having To Worry About Managing Your Business, You’re Invited To Apply For Membership In This Elite Group, my Security Maverick Coaching Club TM.  All Others Need NOT Apply.

Vehicle Card Pockets TM

Do you want to turn your service vehicles into a 24/7/365 selling machines?!  Then “say hello to my little friend,” Vehicle Card PocketsTM from Security Marketing Guru (authorized retailer). Vehicle Card PocketsTM are exterior card holders, for your business cards, that mount to your vehicle.

Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines!  I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them! It’s like having a security sales rep permanently “gorilla-glued” to the side of your vans handing out business cards all over town!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat.  So, why should you follow my lead and go after new homeowners?  Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts).  And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads.  I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Stop Vandals – Stop Thieves – Stop Employee Theft…Dead!

If you were just at the ISC West show, then you saw a lot of great security gadgets and gizmos that you can add to your arsenal of electronic security weaponry that will stop bad guys dead in their tracks.

Each year, the show gets bigger and better and the technology, that can be brought forth to the marketplace, gets more inspiring and exotic.

The new security equipment should make you ecstatic and motivated to start selling and upgrading them to your prospects and clients.  That being said, how are you going to market these wonderful wares to your marketplace?

Stop Vandals – Stop Thieves – Stop Employee Theft…Dead!

How are you going to get the word out to prospects and your existing client base that you can..”Stop Thieves – Stop Employee Theft – Stop Vandals From Making Life A Living Hell (TM)”  with all the cool stuff that was on display at the ISC West show?

“There Is No Security On This Earth There Is Only Opportunity.” – General Douglas McArthur
Many folks in the security arena fall victim to the illusion of security, that they have all the clients they can handle. They forget that you can easily lose an existing client, in a heartbeat, to a ruthless competitor or you can have a  sales rep “jump ship” and take your client list/deal flow with them to another security company.

That’s why it’s so important to always be marketing and  prospecting for new security clients, NO MATTER how busy you think you are.

At the absolute bare-bones-minimum, you should be spending at least 45-60 minutes per day (you and I both know you can do this!) on developing new business. If you did the math on this it works out to 250 hours per year of time you’d be spending on growth on your business.  Can you image how much you’d be adding to your net income if you added a piddly hour a day to your marketing.  Now, image what you could do to your net income in five years….250 hrs x 5 yrs = 1,250 hours…you’re growth and income would catapult into the stratosphere!

But most folk won’t even spend an hour per week on their marketing efforts and, unfortunately, will NEVER experience an explosion of income.  If you quiz the real successful security honchos, you’ll find that they really dig this idea and, furthermore, they make it an essential, rote, habitual, part of their day…everyday!

Doing it becomes a matter of discipline…but, once you get into it, it’s just like brushing your teeth every morning and night, it becomes second nature. You just got to designate time for it…cuz it’s a matter of survival of the fittest!

THOSE OF YOU IN THE FOLLOWING SECURITY NICHES: ACCESS CONTROL – ALARM BUSINESS – BURGLAR ALARM – CCTV – GATE  SECURITY – FIRE ALARM – HOME SOUND – LOCKSMITH – VIDEO SURVEILLANCE – PRIVATE GUARD SERVICES – LISTEN UP….WHEN YOU MASTER SECURITY MARKETING YOU’VE MASTERED YOUR WHOLE BUSINESS LIFE!

Ideas Are Perishable

Ideas are perishable, just like a loaf of bread so if you haven’t started implementing security ideas that you got from the ISC West show, then it’s probably never going to happen.

What did it cost you to go to the show, anyway…hotel, air fare, gambling, drinks, steaks?  You need a ROI on all that coin you dropped out there in the desert!

If you don’t TAKE ACTION now it’s never gonna happen…If you want to get going and growin’ your security business, then you need to check out some of the services I have listed below.

Here are four (4) super easy ways to start growing your security business and net income:

Smokin Security Newsletter TM

Do You Want to Develop a Continuous Stream of “HOT” Security Prospects…Dominate Your Local Security market…Attract “A-List” Clients that PAY, STAY and REFER…Stop Wasting Money on Marketing That Doesn’t Work…Increase Profits and Your Personal Income….Then You NEED to Sign Up for My Smokin’ Security Newsletter TM Today (now read in 8 countries world-wide!)

Get two free back issues, one current issue, four Audio Success CD’s and 10 Bonuses worth over $2,500, when you become a member of my Smokin’ Security Newsletter…all for the low, low introductory price of $5.95.

Security Maverick Coaching Club TM

Do You Want to Be Personally Mentored by Me, Bob Maunsell, The Security marketing Guru?  Are You Sick and Tired of Just Getting By Week-By-Week, Do You Want to Establish Your Security Business as The Premier Security Company in The Region?

Then Join My Exclusive, Personal, Marketing Coaching Program, for Security Dealers and Low Voltage Reps, and I will Personally Mentor You! I’ll Lead You By The Hand and Guide You Step-By-Step To Creating The Most Profitable, Most Fun and Lowest Stress Years of Your Career.

So, If, and ONLY If, You’re Serious About Multiplying Your Income, Gaining A Personal Life That YOU Control And Being Able To Spend More Time Then Ever With Your Family And Loved Ones Without Having To Worry About Managing Your Business, You’re Invited To Apply For Membership In This Elite Group, my Security Maverick Coaching Club TM.  All Others Need NOT Apply.

Vehicle Card Pockets TM

Do you want to turn your service vehicles into a 24/7/365 selling machines?!  Then “say hello to my little friend,” Vehicle Card PocketsTM from Security Marketing Guru (authorized retailer). Vehicle Card PocketsTM are exterior card holders, for your business cards, that mount to your vehicle.

Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines!  I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them! It’s like having a security sales rep permanently “gorilla-glued” to the side of your vans handing out business cards all over town!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat.  So, why should you follow my lead and go after new homeowners?  Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts).  And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads.  I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Do Yellow Page Ads Work?

Hi Bob,

“Is it worth while to have a yellow page ad? I’ve tried various size ads but haven’t had much success. I have a good site www.xxxxxxxxxx.com that pulls in some good leads. What do you recommend?” Thanks Ross

Howdy Ross,

Believe it or not, there are still a lot of people that are using the yellow pages to meet their needs.  Not everybody is on the internet today searching Google and Yahoo.  Nor are all your prospects reading your Facebook post right when they’re ready to install a biometric security system or a high-end residential security system. It certainly would be a glorious world if we could get all our prospects and customers to follow all our tweets and facebook updates…wouldn’t it?

Al Gore…

Where did security dealers advertise they’re security services before Al Gore invented the internet? Why the good old fashioned yellow pages, of course. There’s still a need for a Y.P. ad today cuz not all your prospects are going online to search you out. Besides, you shouldn’t rely on only one method to drive traffic to your security business.

Ross, I’m not sure you what your Y.P. ad generates for you in a year, but….

If your spending anywhere between $30-$3000 per month on Y.P. advertising and it’s bringing home the bacon – at least enough to justify it (at a 2:1 ROI or better?) why would you fire this sales rep (your Y.P. Ad) that’s bring you in new security installations?  Make sure you do the math, first and foremost before you react.

Also, you need to check out your Y.P. ad? Is it compelling enough to make someone pick up the phone and call you?  Do you do differentiate yourself from the other installers that are advertising next to you?

Here’s a simple exercise:  Put yourself in your prospects’ shoes and ask yourself, why would I choose Ross’s security company over all the others to call?  The answer must be your USP (unique selling proposition) which is your all powerful tool for driving sales into your shop instead of your competitions! Does your Y.P ad reflect your USP? Do you have a USP? Very Important!

While I looove the internet, I wouldn’t rely just on one online method, like Facebook, to market my security services…even though it’s free.  And I certainly wouldn’t conduct all my marketing efforts online, either.  I do a combo of online and offline (website, pay per clicks, SEOs, Facebook, Twitter, banner ads, back links, direct mailings, Y.P. ads, clients newsletters, trade shows, etc, etc, etc…)  Is your demographic actually looking for security systems on Facebook?

A Dime – Piece…

It’s too bad that you were not on my e-mail list a few months ago, when we held our National Yellow Page Ad Contest where dealers around the country had the opportunity to send in their yellow page ads to a win a free ad makeover. The ad we did for the winner will be on display this month in the October issue of the Smokin’ Security Newsletter.

Acres of  Diamonds Teleseminar

ATTENTION: All Newsletter subscribers, on October 22, 2009 at 7pm EST, I’m going to be hosting a teleseminar open to all Smokin’ Newsletter subscribers. On “How to Turn Your Security or Low-Voltage Business into a Jericho Diamond Mine” by implementing the NEW Service that Soars quarterly newsletter, this should be the staple of all your security marketing efforts.

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
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I’m Sorry Your Boring?

I’m Sorry You’re Boring…?

Gothchaya didn’t I…

Today I want you to consider what will happen to your security company if, shall we shall say, it becomes ho-hum – yah know, kinda boring…trust me, it happens to the best of ‘em!

I didn’t mean to offend you (if I did), but…

I just wanted to get your attention! To remind you that if your security marketing becomes boring nobody will give yah a lick of attention – and mind you – you  need all the *attention* you can get nowadays for your security business.

Who wants to get stuck standing next to the boring dolt at a party? That’s right…no one.

Who gives a lick of attention to the wallflower in the corner of the room?  Not many.

You got to remember there’s so much stimuli out in the world competing for your clients’ and prospects’ attention, that your advertising has to rise above the noise and chatter of all the other yahoos out there!Have your marketing campaigns and security sales presentations become as boring as watching paint dry?

Consider this….Are your methods for securing and safeguarding homes and business recycled from 10 years ago, or are you using modern, state-of-the-art electronic counter measures to keep the crooks and meth-heads out of the places you’re trying to protect? Then why not join the 21 century with your marketing techniques as well!? Do your clients even comment if you send out a newsletter, or a quarterly postcard? If you’re not playing on the edge with your security marketing and security application knowledge…you will in FACT become boring and irrelevant.

The money is in the Shock-And-Awe Marketing of your security company, and delivering WOW service!

Do People Want You To Show Up?

This is one of the keys to the kingdom- when people WANT you to show up. Here is a heart-felt testimonial I received from one of my (Smokin’ Security Newsletters Members)

Bob,

I can’t wait to receive the monthly newsletter from Bob and his group. I have a brass balls guarantee with referrals on the back. Just finished our 4th bi-monthly newsletter and I’m hearing from customers that they like it. Even had one customer (retired teacher) that made corrections on it and brought it by the office. I thought that was great because it showed that he read it. Also received a call thanking me for the thank you card I sent a new client. I am seeing positive changes that will only help as our company goes forward, we  still have things to do as our company works on a new educational web site. Thanks for the help and motivation.

Charlie Cleary
Always Alert Security
Bethany, OK.

As you can see from Charlie, he’s not boring; he’s brought excitement into his business and his clients are stimulated and involved with his marketing.  Charlie has gone from working *IN* his business to working *ON* his business…because that’s where the money’s at, Jack!
So, what are you doing – right now – to make your security company standout in your marketplace? It’s easier then you might think!

Be that bright light of enthusiasm

Check out my little eight-year-old marketing whiz!  She came up with a great attention getting scheme…on, of all places, the inside of a bottle cap.  She said she would think of a way to get my attention, when I wasn’t looking, and she certainly did!  She knew a daily habit I had, she interrupted it, broke through the clutter and got my FULL attention, and she made me smile.

There is so much negativity, fear, and hopelessness moving around this economy right now, what you need to be now more then ever is that bright light of enthusiasm, and put a big old smile on your clients face!

The #1 thing to remember in marketing is not to be boring!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

Got A Difficult Question? Just Ask Me!
http://www.securitymarketingguru.com/ask-bob

Join My Security Marketing Group On Facebook
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**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

To Catch More Fish, Use More Poles!

Hey Everyone,

Just chilling out in the Hartsfield-Jackson Atlanta International Airport waiting for my 12:30 flight back to Boston. Great blog post for you guys today, check it out!

Multiple Fishing Poles In The Water…

This past weekend for the first time in about five weeks it actually felt like summertime. I took my little girls down to the reservoir to do a little fishing with me, so we kicked back for a few hours and I had some Q.T. with my girls.

Now is as good a time as ever to talk about catching more fish (security prospects) so let’s get going

Before I let anyone in to my security mavericks coaching program that must complete an in-depth questionnaire that asks for specific statistics, I personally review each and every one of them.

Here is what I’ve uncovered:

•    73% – This is the percentage that admits to doing only ONE marketing activity per month.
•    84% is the percentage of security dealers with NO structured referral system in place.
•    98% – is the percentage of security dealers who are just winging it with no formalized marketing plan.

Sadly Only One Fishing Pole…

I once consulted with a security dealer who had been in business for about 15 years who was very lucky: he started his business in a small town with a huge manufacturing plant he was busy doing security installs at the plant and he would also grab quite a bit of business from the workers in the plant installing residential alarm systems.

He was able to do this with out doing any alarm promotions or any marketing for his security company. He was fat and happy until the day the plant closed down and shipped over to South East Asia.

That’s when he called my office in a complete state of terror, and said Bob I just lost 85% of my revenue base, not only with the plant closing and losing the commercial security side of the business did he take a direct hit, but his residential security business took another direct hit when his clients were no longer able to pay the monthly monitoring because they just lost their jobs! (btw his residential monitoring was only $15 per month, pretty cheap).

Bob, what are my options… My oldest daughter is going to college in two years, and my whole world was just flipped upside down?

Up to this point this dealer wasn’t doing a stitch of security marketing to promote his business, and I mean nothing, nada, zilch to acquire more clients or to expand his reach.

Here is what I instructed him to do, and he was able to turn his security business around within 12 months.

Massive Action – Adding More Fishing Poles…

Phase # 1 for this dealer was to understand that you need multiple baited fishing poles in the water to attract and reel in enough “fish” into your business. With a dozen, two dozen poles in the water you will create a hornet’s nest of lures and hooks to attract and catch enough “fish” into your business. With a dozen, two dozen poles you will generate a huge buzz of activity, what I find is that success and energy feed off  themselves, and the new prospect flow picks up just because you have so much going on!

The feeding frenzy effect is the same in security marketing as it is in fishing. So the # 1 job for this dealer was to add more fishing poles, as fast as humanly possible (website, monthly client newsletter, Free Recorded messages, postcard system, referral generator, etc) .

He wanted me to give him a “magic pill” (that one ad that would make it all come back) that would solve all his problems, I told him to keep dreaming and to stop thinking about being a one-hit wonder, to tell you the truth there is no such thing as a “magic pill” to instantly increase your revenues or sales by 50% or 100%. It takes a willingness to implement new strategies and build a killer security marketing system that will turn you into a ROCKSTAR and not a one hit wonder.

I said if there was such a thing as a “magic pill” ad or marketing piece, everyone would be using it, and pretty much render it useless anyway. The “magic pill” approach is just a immature view of the reality of effectively marketing your security business.

Babe Ruth…

Chasing marketing home runs is like gambling at the roulette wheel “hoping and a praying” for that big score. It (almost) never happens my friend. Baseball games are won by consistent base hits, smart base running, and quality pitching, not homers. I educated this security dealer that rather chasing the pipe dream, instead construct and organize a formal security marketing plan. No single pole will replace the 20 he is missing, however I promised him that the dozen or so poles we could implement right away would average him about 24 new pre-qualified prospects per month.

His Results:

I’ll give this dealer credit. Within 120 days he went from zero marketing poles to adding the 12 marketing poles (i.e. security marketing systems) to his business I had recommended. In six months he was averaging almost 22 new installs (almost back to pre-plant closing levels)! In 12 months he was able to double the number of new installs to 40 a month.  He said that having a formalized marketing plan actually took less time and was less stressful then relying on that one large plant to feed his business.

Happily Ever After…

Thanks to the vital concept of marketing poles, he saved his security business in the short term, and doubled his income in the long term. The lesson is very clear, “diversity equals stability”, don’t rely on home runs *cough* NY Yankees *cough* or just one fishing pole to have a successful security business!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

Got A Difficult Question? Just Ask Me!
http://www.securitymarketingguru.com/ask-bob

Join My Security Marketing Group On Facebook
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**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Keep On Rockin In The Free World

Thank God I brought back this leaf hat from the El Yunque National Rain Forest in Puerto Rico. It has come in handy since it’s been raining cats and dogs up here in New England since we got back!

Here are just a couple of random guitar rifts what I love about this country:

In America we have the greatest chance for “opportunity”, even in this national and international recession there has NEVER been a better time to start a security business of your own, or acquire another alarm dealer, or grab more market share for your current security company, it’s a beautiful landscape for a security entrepreneur who are in the conquering mode.

Succeeding in America is easy, it is neither magical nor mysterious, and that’s why everyone wants to come here. If you choose to develop a marketing mindset, and you turn your marketing powers lose on your security business and make it magical you’re your gonna make a mint for yourself gu-ran-teed!  What other country can you do that in…?  Only in America…

The real genius to make the marketplace flourish doesn’t come from the government it comes from entrepreneurially wizards  guy’s and gal’s like you and me out there hustling everyday making it happen not waiting around for  the big fat slooow  government to take care of us.

Personally, I believe the biggest reason when you boil it down the reason to go in to business for yourself is *FREEDOM*. *Financial Freedom*, *Entrepreneurial Freedom* or whatever   *FREEDOM*, means to you!

Leave your comments below and let me know what freedom means to you!

Check out one of my favorite MTV Music Awards performances from back in the day from Neil Young and Pearl Jam do a killer performance on Neil song  Keep On Rockin’ In The Free World…..

I’m going off the grid for a few days talk to ya when I get back in town!

Have an E.S.P Style day! (Easy. Successful and Profitable)

Have a Great July 4th Weekend!

Now Go Smoke Your Competition!

Peace
Bob

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

Got A Difficult Question? Just Ask Me!
http://www.securitymarketingguru.com/ask-bob

Join My Security Marketing Group On Facebook
http://www.securitymarketingguru.com/category/bobs-facebook

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

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