Mega Pixel Cameras And The Power of Focus

I don’t know if you had a chance to see some of the the new HD (high-definition) mega pixel cameras out in the marketplace from Arecont or VIDEOIQ? These cameras are pretty amazing…they can record in 1920 x 1080 @ 30fps! Mega pixel cameras are suitable for the most taxing applications, where you have to zoom in and capture a licences plate or to pin point people or objects within a scene, and provide strong evidence – beyond a shadow of a doubt.

The Power of Focus
Ask most security dealers who their target market is and they’ll say, “Anyone with money and a pulse.” These dealers are a jack-of-all-trades and master of none. They are not focusing on a market segment and, because of this, they’re not earning as much money as they could and should be, and are not making themselves bullet-proof from the economy and their fiercest competitors.

Folks that specialize in their given fields make WAY more money. Take the medical field, for instance. A specialist makes WAY more money than a general practitioner…right? Making money in the security industry is no different. To earn the really big bucks you deserve, you must decide what single market (high-end audio dude for million dollar plus home owners, security expert to housing authorities, mass evacuation systems guru for college campuses, retail security honcho, locksmith for commercial office buildings, and so on) and then go after that market with full force and become everything to that market….in other words, master and dominate it!

Why NOT to be a jack-of-all-trades!
First, you deplete your marketing resources and dollars. All of us have only so much time and money we can devote to security marketing. When you pursue many different markets you only do a mediocre marketing job in each market because you’re spreading yourself too thin. It’s much wiser to put all your resources into one area and do a tremendous job.

Second, you do your clients a disservice by not being the best you can be. You know deep down that you’re better at performing some security installations than others. This doesn’t mean you can’t improve and become a master in other skills, but the only way to do that is to devote all your energies to it.

Third, as I already mentioned, you’ll make a lot more money as a specialist. This is proven. Does Apple make calculators? Does Jet Blue sell cruise ship reservations? Of course not.

Reprogram Your Mind To See Opportunities
My friend, when your mega pixel camera (your mind) is constantly FOCUSING on the true “hot spots” of opportunity in the security market, you can’t help but improve and grow your business to new, extraordinary heights.

P.P.S. YELLOW PAGE ADS!!!! There is still time to submit your Yellow page ads for our annual makeover contest! What better way to start off with a BRAND NEW yellow page ad positioning you as the Security Expert in your local market! This offer expires tomorrow, August 25th. We have received many…but keep sending! Remember we are only choosing one for the GRAND PRIZE MAKEOVER but we are also going to choose 3 (three) more for “Mini” critiques. What have you got to lose? Send them in!

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

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Free Alarm Company Yellow Page Ad

Dominate The Security Section of The Yellow Pages with this Powerful Yellow Page Ad.

National Yellow Page Ad Makeover Week is August 23rd-27th and to celebrate we are giving away a FREE Security Business Yellow Page Ad layout

Many security contractors have moved away from doing yellow page ads despite the fact that there are still plenty of older folks who pop out the good old Yellow Book to find a local security guy. Plus it is super, super important to have multiple sources of lead generation. Diversity in your marketing campign is the key to security business stability. Right now many security dealers have a primetime oppertunity to dominate their local yellow page ads. Since Moe, Larry and Curly’s security businesses are sucking pond water in this economy and have pulled the rug out from under their Yellow Page marketing campaign, their is plenty of great, uncluttered yellow real estate for you to smack down a killer security company ad.

If you feel your YP ad could be better, then fax or email it to us, by August 25th. We will put everyone’s name in a hat and have Shawn draw one for a complete, free, Ad makeover. You’ll get a totally redesigned ad from me at no charge whatsoever, ($1500.00 value). And you can use it for way more than just the Yellow Pages, stick it in your quote packs, use it as a postcard, what about as a graphic for the side of your vans, or as a layout for a feeder site for your new, awesome, amazing, security website.

How to Enter:
Fax your yellow page ad to (508) 425-7242 or email the ad to support@securitymarketingguru.com. That’s it! You don’t have to be a member of one of our coaching programs or a newsletter subscriber. This offer is 100% open to ALL of my faithful email subscribers. We will also choose three people’s ads for FREE “mini-critiques” just for entering. So what are you waiting for, you snooze you lose!

Remember scan and email your yellow page ad to: support@securitymarketingguru.com

Welcome to the Doomsday Shelter

There’s a company that hails from the Lone Star State called Radius Engineering. They have been selling and installing Doomsday Shelters for over 30 years now. In these shelters 10-2000 people can live underground for one to five years with food, water, power, and filtered air. The cost of these luxury underground suites range in price from $400,000.00 – $41,000,000.00. The company just recently installed an apocalypse-style shelter for a client that will house 750 people underground at an undisclosed location.

The really cool thing is that Radius sales have doubled every year for the last five years. Why is that you might ask? Cuz they’re flying on a specialized and specific jet stream in an atmospheric niche market that doesn’t grapple with the current hiccups in the economy. To put it bluntly, their clients don’t shop at Wal-Mart.

Incidentally, the overwhelming majority of the competition is at the bottom of the mountain, not towards the top of the mountain. Do you really want to be be standing in line and butting heads with price-driven prospects and other security dealers and sales rep that will do the install for Joe Dirt cheap?

Who says it’s a slow economy out there in the security world? It may be slow in some segments, but certainly not all…as Radius sales results can attest to. Most often it is the niche market that you may be selling in that has slowed to a crawl but that doesn’t mean that all the other niche security markets have dried up! Look around you….you’re probably driving by businesses that are expanding and need intrusion, video surveillance, access control, locksmith work, intercom/paging and the like. What type of businesses are these? Find out what niches they’re in and conduct “smart-bomb” marketing strategies in those niches!

Doomsday Thinking
Now is not the time to be paralyzed by doubt, fear, and worry. These emotions repel money. There has never been a more golden opportunity for acquiring new clients…sending out more direct mail because there is less clutter in your customers’ & competitions’ mail boxes…you get more eyeball time for your companies marketing message these days.

When other businesses cower, you want to be bold, aggressive and opportunistic. Read below for the full message, from a very opportunistic Smokin’ Security Newsletter member’s email, that I received over the weekend…

“I’ve been too busy with work, much of it generated with your marketing ideas.” William Thomas, 1st Choice Security Technologies

Bob,
When I first responded to your ad, I was coming off of a very disappointing yellow page campaign. I had spent thousands upon thousands on yellow book advertising in half a dozen different phone books with very little to show for it. I felt like I was working for the phonebook companies. After subscribing to your news letter I now have a much more focused and diverse advertising campaign with multiple income streams. I understand it will take some time to get to where I’m hitting on all cylinders, but it only took several days to go from obscurity on google to first page ranking under several searches and with the 9 week web building course you promoted I expect to be dominating the Internet in my area. In fact I will be dominating my competition in every aspect of marketing. I would be further along in my marketing, but I’ve been too busy with work, much of it generated with your marketing ideas. Having gone into debt with my yellowpage ads it was a difficult decision to sign up for your newsletter, and spend money I didn’t have, now I see it as the smartest move I ever made. I’ve cut way back on my yellow page ads and diversified my advertising and have been busier then ever. I can’t wait to see where I am in six months!
Thanks for the great ideas. I’m a firm believer in the value of your marketing ideas! You truly are the Security Marketing Guru!

William R. Thomas
1st Choice Security Technologies, LLC.
Scranton, PA

A lot of folks are struggling to orient themselves in this market.

Clarity, focus,courage, and brass balls have never been more prized possession than they are at this moment in time.

Now is the time to get aggressive and go after more sales, this window won’t stay open for long!

Have a gr8 week!

-Bob

Now Go Smoke Your Competition! –  Bob Maunsell
Former Sgt U.S. Air Force
Have an E.S.P style day, Easy, Successful, Profitable.

Want $2,649,594 worth of FREE Security Marketing Advice? Bookmark My Blog!

Looking for a Little Something Extra to add to your security marketing arsenal?

Do You Have A Difficult Question? Just Ask Me!

Friend Me on faceboook!

Follow Me On Twitter!

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Cool Security Marketing Ideas From Ireland (Photos Inside)

In July, I was off on holiday, for half the month, in Ireland, visiting a boat-load of my relatives that live on the Emerald Isle. Both my parents are off the boat from Ireland and grew up on large farms. One has 8 siblings and the other has 9 siblings. So you can imagine how big the extended family is! Ireland is in a complete melt-down right now. The economy is so bad and so many people are laid off.

But, the security business is booming! I could not believe how many security installation vehicles I saw on the road. I was so eager to find out why that I met with a couple of my Smokin Security Newsletter members and interviewed them. While I was there, I saw a lot of great security installations, and some pretty nifty security marketing ideas.

Also, in Ireland, there’s no such thing as a FREE alarm system. Everybody pays for a system. The basic system is 800-900 Euros (that’s $1,040 – $1,170 U.S)

There are two options for monitoring the system. You can choose one or both. They are:

1. If the alarm trips, the system will send a text message to four different phone numbers. There’s no monitoring company involved with this option and no extra fee involved.
2. For 120 Euros ($156 US dollars) per year or 10 Euros ($13 US dollars) per month, the alarm system will send it’s signals to a national monitoring company.

As always, here at Security Marketing Guru, were traveling around the world to find the best ideas for security dealers and low voltage installers to make a maximum impact in your bottom line.

The more you learn about how other security dealers are successfully marketing their security business, the more successful your security business will become.

Here are some of the pictures from Ireland that you’ll see below

• In Ireland, believe it or not, folks there don’t like window stickers or yard signs (like the US), so all the Irish security dealers have these horn strobes mounted on the outside of homes and businesses. Each security company has their own strobe with their own company logo on it.
• This one is pretty cool: A teeny-wennie motion detector that Irish security dealers hide in the window sills so customers can put the motion detectors on while they are roaming around their home and still be protected. A great way to utilize motion detectors…there’s no need to bypass the motions.
• A little something that you should be putting on the side of all your outside CCTV cameras to generate more awareness about your company and more sales.
• Some pretty cool vehicle designs. By the way, all their vehicles run on clean diesel and they get around 60 miles to the gallon!
• Check out the color of the Irish fire alarm panels.
• Also check out some great pictures of the Ireland countryside.

Irish Security Dealer Window Sticker - They Don't Use Too Many of These Things...They Mainly Rely on The Exterior Sounder and Strobe Light

Pretty Cool Company Logo

Note all the Security Services they offer!

If You Look Closely by the Fuel Door, You Will See All the Alarm and Security Associations of Which They Belong.

I Like How The Europeans Label Security Products, Intruder Alarm System vs. (American) Burglar Alarm System

This Security Dealer, Shure Alarm, is located in the same small village where my Mom grew up, Kilflynn Ireland

Here's A Guy Who is Doing It All, In A Small Town.

This is What A Security Sales Rep Drives Over in Ireland. Renault

Notice everyone drives smaller cars, combination of small roads and gas prices. These all get 60+MPG and run on clean diesel.

Notice the electronic access gate. Protecting the entrance to the Muckross Castle

My daughter Bridget, observing the electronic keypad which controls the electronic access gate into Muckross castle.

Here is a very cool, digital CCTV sign. That an Irish security integrator uses to ward off vandals and promote his services.

Night @ the dogs, Kingdom Greyhound Stadium

Here is an awesome little motion detector. Irish security dealers mount inside the window sills, to protect windows. They only draw a beam on the window sill itself, making it pet and people friendly to keep the alarm on when people are home.

Me and My Girls at Muckross Castle, Killarney Ireland

Natasha and I on the Dingle Peninsula.

Brandon Point, This is a surreal vantage point, standing on the edge of a 300ft cliff!

World Famous - Traditional Irish Breakfast, Fried Egg, Irish Sausages, Black Pudding, Lambs Blood, White Pudding, Fried Tomatos and a Big Cup of Tea

Here is a "Wicked Awesome" display of a Security Company (ADA Security). This is the front of the store, they have an illuminated horn strobe and CCTV camera with their company logo.

Another very cool CCTV camera with a company logo.

Another company labeling their CCTV system.

If you notice, in Ireland they don't use window stickers. Most home and business owners prefer not to have stuff stuck on their windows, they would much rather have the illuminated Horn Strobes on the exterior of their building or home.

If you don't swipe and deploy this idea you aren't serious about marketing your security business. BTW these cameras are protecting the entrance to Kingdom Greyhound Stadium

Where The Streets Have No Names (Literally and Figuratively). Dingle, County Kerry, Ireland

Brandon Point Ireland

Pretty cool town, great food and entertainment.

Here is another old, historic castle. Ross Castle

Notice how the farmers identify their best sheep. Do you know who your best clients are?

Do you have a fence around your herd of clients?

Here is Ballyseede Castle. My father grew up just down the street, I can tell you his humble abode looked nothing like this...

My cousin drives a concrete truck, every-time he drives by this pub he laughs.

I personally like "Intruder Alarm System" better than Burglar Alarm System.

Here is another alarm sounder that ADT uses over in Ireland.

Here is Chubb Security's outdoor siren, they are a HUGE international player in the security market.

Irish Fire Alarm panel, what stuck me was it is not a "red" panel like we commonly see here in the U.S. Most of the fire alarm panels I saw were either beige or white in color.

The more I saw these Alarm Strobes all over Ireland, I thought they would be a great idea for the U.S

Here is an Irish alarm keypad with all the security dealer's sticker, in the event the client needs service.

Here is the alarm system at my cousin's house. This was a retro fit, the alarm panel was hidden right above the door outside the kitchen because they don't have basements or attics.

Selling The Visible

From: Bob Maunsell
Worcester, Mass
87 degrees and isolated thunderstorms
Playlist: Rush – Working Man

I just got back from Ireland, and I’ll be posting some really cool pictures, in a few days, of what Irish security dealers are doing, across the pond, to market their security/low voltage businesses…so stay tuned. Without further ado…

Selling The Visible
I know one of the easiest ways to make an impact in your security marketing campaign is to SELL the visible aspect of your security company or low voltage installation company. This is what I call “onstage” selling – when you’re out in the eyes of the public and your techs are on display for the whole world to see. Here are 6 quick ways to sell the” visible” of your security business (a.k.a. your retirement assets!)

1- First and foremost, clean service vehicles and equipment. Make sure you wash your trucks frequently to make sure they always look their best when they’re rolling around town. Your service vehicles should have special offers on them and tout your Unique Selling Proposition (USP) to encourage folks to call your office. That’s what I call a DRSV…Direct Response Service Vehicle, instead of just a “plain Jane” name and phone number. Give’em a reason to call you instead of the other 50 security dealers in town!

2- If your vehicle signage is done correctly you should frequently receive telephone inquires from people who say they saw one of your service vehicles and it reminded them of how they have been wanting to install a security system or have a little preventive maintenance work done to their security system. A great benchmark to go by is if you are frequently receiving inquiries such as: “One of your vans is next door at my neighbor’s house. Can they come see me about a security system when they get done? Or, “I just saw your van on the highway, can one of your techs swing by?”

3- Professional, clean uniforms are very important if you want to sell at prices higher then your competition. Your tech’s need to look their best… If you go to the Ritz Carlton, do you see the staff dressed like the Beverly Hill Billies. No Sir Ree..… they’re dressed to the 9’s! If you want to sell high-end security systems, then you can’t look like a low end dealer. It may cost you a little bit more to get your tech’s outfitted with khaki pants and polo shirts with a company logo, but it far outweighs the risk of the jobs you are potentially losing because your image is lacking professionalism.

4- Also, your service techs should be silently conveying expertise when out in the public eye or when at the front door of a potential client’s home or business. Just think how many conversations have been started and business cards given out at coffee shops, gas stations or restaurants because the service tech LOOKED liked a knowledgeable guy and acted like a skilled professional in his trade. Your techs can be your most effective salesforce. Have them act accordingly.

5- Have security marketing material that is education-based with free reports on home/business security and attention grabbing headlines that draw people to read your soft-selling sales copy. All your vehicles should have Van Pockets on them that carry your business card. If you don’t you’re loosing much more business than you think…and there’s no excuse for not having them on every van in your fleet cuz they’re so cheap. Click here and order one today!

6- Make sure that you invest time in making sure that your market– to-message-media is congruent with the security markets you are selling in. Whether it be on your website, in the Yellow Pages, direct mail, business cards or brochures, accurately project your expertise, workmanship and upscale clientele in look as well as words.

Also check out this post about the 10 Security Business Owners Commandments, and see how you can apply these babies to your own business. I wrote these 10 commandments way back when…in 1996 when the “Smashing Pumpkins” came out with that amazing alternative rock album, “1979″!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

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http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

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The FBI Gives You A Free DVD On How To Install Kick Butt CCTV Systems

Here’s a really cool video I came across from the FBI. It’s 21 minutes long, but it’s an awesome video that shows you some of the basics for installing video surveillance. You’re probably thinking you know most of it anyway, but you may just come away with some “nuggets” that you can present to potential clients. Some of the information you should be using in your CCTV/video surveillance sales presentations. It’s the top sales reps and security dealers that are always looking to sharpen their swords.

Here’s a couple of the topics that the FBI’s Forensic Video Team covers in the video:

• Recognition-Quality Images
• Dynamic Range
• Light Balances
• Sight Lines
• Camera Positioning
• Video Storage
• Knowledgeable Technicians

The video is loaded with Gr8 advice – from the FBI! It’s worth taking 20 minutes out of your time and sitting down with a pen and paper and taking notes while watching the video (the link to the video is below).

Utilizing Education Based Security Marketing (EBSM) – the more you educate your prospects the more you are going to sell. The bottom line is – the more you tell, the more you sell!

After watching this FBI video, you’ll realize that you don’t have to sell the hokiest cameras and the cheapest recorders out there. Being able to give your clients and prospects empirical proof that you will install a Fort Knox-style surveillance system will put you and your quote head-and-shoulders above your competition.

Attention to my Smokin’ Security Newsletter members and Security Maverick Coaching Club members:

Watch out for a very special Education Based Security Marketing handout in next month’s newsletter. It covers how to use this FBI video for an unfair advantage against your competition!

If You Want To See A Copy Of The Quarterly Client Newsletter That drove 22 Pre-Sold Referrals to Charlie Cleary at Always Alert Security….

I’ll send you out a FREE copy of my client newsletter – Service That Soars(TM). That way, you can see, for yourself, how this quarterly client newsletter is the best business-building, relationship-building, referral generating, pre-selling tool used on the planet!

Just send an email to support@securitymarketingguru.com and put “Copy of Quarterly Client Newsletter” in the subject line. Be sure to include all your contact info: Company Name, Contact Name, Address, City, State, Zip, Phone (so I can mail it to you.)

To watch the video, click play below

Free FBI Training DVD
Hey, if you’d like a copy of the FBI video, they are offering free DVD’s – just go email the FBI at cctvdvd@leo.gov. Make sure to include your name, title, organization, street address, city, zip and phone.) You must be in the security field in order to get your hands on a copy.

Happy Fathers Day
Happy Fathers Days to all you Dads out there! I’m incredibly lucky to have two beautiful girls, and a loving and caring wife. Be grateful for everything you’ve got.

Have a gr8 weekend!

-Bob

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
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Follow Me On twitter
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**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

3 Ways to Make Your Security Business Simply Irresistible!

We’re very busy here at the world HQ of Security Marketing Guru…

I’m just sitting down to write this security marketing blog-post outside on my back deck. It’s a beautiful, warm, late spring night here in Massachusetts…the birds are chirping away, I’m smoking a PARTAGAS D4 and it’s just about an hour before the Boston Celtics and the Los Angles Lakers go at it in game 1 of the NBA Finals.

This is a Big-A$$ important email that will make a HUGE difference in your bottom line, so let’s roll with it…

Most security folks in the security industry would say it’s the products that they install, like ADT, BRINKS, ADEMCO, SOFTWARE HOUSE, DOORKING, LOCKNETICS, DEDICATED MICROS, SONY, S2, AMAG, MIRCOM, and DSC, that makes them stand out in a crowded marketplace – this is evidenced by the lame ads that many security installers do that feature the products rather than the benefits customers will get by choosing their security company. Giving grandeur to the products rather than to what your company can do for it’s clients is just wrong, wrong, wrong!

Speaking in Tongues
Many security dealers chant the typical security advertising marketing slogans “We’re the biggest” or “We’re Numero Uno.” They proudly recite impressive details about how they’ve been selling and installing security equipment since Samuel F.B. Morse invented the telegraph.

The real ugly truth about this – all of this stuff – is that most prospects don’t care about what we do or how we do it… The equipment and the slogans are only important to the installing dealers… Gasp!

WIIFM…
What your prospects and clients care about is the Morse code signal that is transmitted through their neurons all day long: W…I…I…F…M aka “What’s In It For me?” Answer this question correctly and you just uncovered the Holy Grail of security marketing.

3 Ways to Make Your Security Business Simply Irresistible

1. Package your business in a way that screams “Premium” instead of “Low-Baller.”

• Upgrade your system technicians uniforms.
• Drive only clean, lettered vehicles. (No magnetic signs or ladders tied down to the roof racks with quad cable).
• Offer a free 32 Point Security Audit (TM) before quoting prices. this creates an experience for them, and also a “dog and pony show” that “wows” prospective clients.

2- Stand out from the pack as being a competent security pro.

• Confirm all appointments with clients, as most installing companies don’t or won’t bother to do this.
• Leave them a nice Little Something (gift) after the security install, doesn’t have to be elaborate or wicked expensive – to show your appreciation and gratitude. If you want an idea of how to knock-the-sox off a prospect or client, with a Little Something, then click here.
• Send your clients a security newsletter that’s not as boring as Sh*&! But a newsletter that has something interesting and entertaining for your clients….something that draws them in, captures their interests and makes them look forward to future issues….all the while subliminally selling and up-selling your services and conditioning its readers to generate a tsunami of referrals for you. If your interested in such a newsletter, you can get one FREE! – my Service That Soars (TM) quarterly client newsletter is included as a bonus gift for members of my Smokin’ Security Newsletter. If you’d like to test drive it for FREE click here.

3- Offer extraordinary quality and value to clients.

• This is brain-dead easy: Doing a wicked-awesome security install and offering “out of this world” end-user training is not mandatory, but is absolutely imperative for those of you who want to grow and prosper in this new economy.
• Teach your techs to a “little extra something” for your clients and then have them tell the clients about the little extra something they did. This will create a *magic moment* for your clients where they will see the extra value that is being delivered to them by your company.

If you implement these suggestions, you can charge Mo’ money for your services because in the minds of your clients you’re company is better, more valuable and simply irresistible!

Mind Control
Security marketing isn’t really about selling products. It about controlling the customers’ perception and opinion about your company’s services that you deliver to their door steps.

Gotta run, it’s game time!

Have a Gr8 weekend!

L8R

- Bob

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

I Just Got 30 Response From My Security Customers!

Even in a crappy economy it’s STILL entirely possible to run a prevailing security business and outsmart everybody else. If that sounds really attractive to you then please read on.

Last month during my quarterly open call in day for subscribers to my Smokin’ Security Newsletter(TM), one caller, a security dealer named Charlie Cleary from Always Alert Security in Oklahoma, told me he couldn’t believe the impact and responses he got from the bonus quarterly client newsletter that the Smokin’ subscribers get.  Charlie sent out the bonus client newsletter to his herd of customers and told me that one of the “emotional direct response” triggers that I embedded in the client newsletter generated 30 responses from his customer base!  He now has 30 people to follow up with…way to go Charlie!

Charlie also said having a client newsletter is the best tool, in his tool belt, for generating business and referrals. He cannot believe the difference that a customer newsletter has made for his business.  He echoed back to me what I’ve been telling you all along…a properly written and executed client newsletter trains your clients to Pay, Stay and Refer!

If you’d like to start sending out a client newsletter and start reaping some of the results that Charlie has…then go to securitymarketingguru.com, click on the Security Marketing Products and Services tab, and select Smokin’ Security Newsletter(TM)….my monthly marketing and business building newsletter written specifically for you folks – security dealers and low-voltage installers. The Smokin’ comes with a quarterly client newsletter [called Service That Soars (TM)] that you can print and send to your herd of clients.  Sit back and watch the responses come in!  For all new Smokin Security Newsletter(TM) subscribers, you’ll get a special introductory offer:  a current issue, plus two (2) back issue and my four (4) favorite audio success CD’s for the low, low price of $5.95 (just to cover shipping and handling.)

For Those of You Still Sitting on The Corral Fence:

Here’s 8 Compelling Reasons Why You Should Be Sending
Your Herd of Clients a Company Newsletter!

Creating The Coveted “Halo” Effect

A  newsletter is a great way to share your industry knowledge with your clients. You can produce articles of any size and length about security and place it in your newsletter.  You will soon achieve that “HALO” effect as a recognized security expert in your clients’ eyes and they will see the value of your security service and low voltage services.

Tsunami of  Referrals

The best way to get referrals is to just ask!  It’s so-so important to have a security marketing system to ask your clients for a referral every time you come in contact with them (aka Robotic Security Selling TM).  Each time you or your techs see a client, you should be asking for a referral.  As the saying goes, what you don’t ask for you don’t get.

You should have a security marketing system in place that has different referral pieces for different occasions.  Let me give you a few examples:  a company newsletter—the most important because it’s in your customer’s face 4-12 times per year,  a client survey sent to your customers after work is done that asks how well you performed the security install and also asks for a referral,  a door knocker placed on your client’s neighbors doors letting the neighborhood know you’re doing work next door and asking if they are in need of your services (a reverse referral really), a referral letter that you mail to your clients, etc.  I have all these pieces and more in my Security Maverick Coaching Program arsenal.

Stealth Bomb Marketing

A properly written and executed newsletter (one that trains clients to pay, stay and refer) is truly a “Guerilla” method of marketing.  By sending it out to your “happy” clients and “interested” prospects (a.k.a. your fan base), they become an evangelical security marketing sales force, and the best sales reps you could ever have working for your company. If the newsletter is written properly with referral mechanisms and triggers in place, it will persuade your clients into referring your services.

Your competition will never know how you attract all of the top-shelf clients in your town. The newsletter works behind the scenes that trains your clients to Pay, Stay and Refer!

Introduce New Services & Feature Products

Introducing new security services and electronic security products in your newsletter is a great way to truly present the comprehensive nature of your security business.  You should present you new products and services in educational content, for example:  What is the difference between a proxy reader and a biometric reader?: Is an IR-Camera right for you?   By featuring products/services this way, you’ll really make your inquiries grow.

Old School vs Digital

According to a Standard & Poors study, people prefer to have a newsletter or written material mailed to them, despite the growing use of the web for distribution of marketing material.  The study showed 1/3 of the respondents preferred printed copies, 41% preferred both print and electronic while only 5% preferred an online version.

As I’m writing this post right now I have a stack of catalogs from J.Crew, L.L. Bean, Lands End and Nordies sitting right next to me. If these big companies are sending out catalogs (and they send them out more than once a month!) that should tell you a whole heck of a lot about how and why they are successful.

The Bloody Cost of New Client Acquisition

It takes anywhere from 6 to 15 times the amount of money to attract new clients than it does to keep your current clients coming back for more stuff.  Sending a printed newsletter, on a consistent basis, is the simplest and brain-dead easiest way to keep your clients coming back for more, more, more!

Building an Impenetrable Corral Around Your Client Base

Creating a “personality” for you and your company has a lifelong bonding effect.  The more you share your hobbies, travels and lifestyle with your clients the more bonding goes on.  Clients get a sense that they really know you and you, in turn, are breaking down the trust barrier and building a foundation for lifelong clients and a ton of referrals!  The same goes for your office staff and your security techs.  Share thumb-nail sketches about your staff and your technicians and watch how clients start to bond with your employees, but, even better, see how they start to feel about you…Get your clients feeling all warm and fuzzy about y’all!

Texas Oil Fields – Financial Castles

Your clients will perceive your security services as high-end. What security business owner, in their right mind, would want to be perceived as anything less?.

I was reading a survey from Standard & Poors, and it stated that businesses that send printed newsletters are viewed as more stable and are regarded as having a higher level of customer service.

Now, I sure hope you see the value in sending out a quarterly or monthly newsletter.  Once you get started, it really isn’t so hard.  You’ll actually grow to love it!  For those of you who can’t see themselves putting a monthly newsletter together or just plain simply don’t have the time or desire to put one together, then you’re in luck!

Go to securitymarketingguru.com and click on the Security Marketing Products and Services tab.  You’ll find my Smokin’ Security Newsletter(TM) info there.  Sign up for my Smokin’ Security Newsletter(TM)…there’s a special offer for new subscribers:  for $5.95, you’ll get a current issue, plus 2 past issues, plus my 4 favorite audio success CD’s.  As a subscriber to my Smokin’ Security Newsletter, you’ll get a quarterly client newsletter, called Service That Soars (TM).  You can simply print it and mail it to your herd of clients….it’s that simple!

Smokin Security Newsletter TM

Do You Want to Develop a Continuous Stream of “HOT” Security Prospects…Dominate Your Local Security market…Attract “A-List” Clients that PAY, STAY and REFER…Stop Wasting Money on Marketing That Doesn’t Work…Increase Profits and Your Personal Income….Then You NEED to Sign Up for My Smokin’ Security Newsletter TM Today (now read in 8 countries world-wide!)

Get two free back issues, one current issue, four Audio Success CD’s and 10 Bonuses worth over $2,500, when you become a member of my Smokin’ Security Newsletter…all for the low, low introductory price of $5.95.

Security Maverick Coaching Club TM

Do You Want to Be Personally Mentored by Me, Bob Maunsell, The Security marketing Guru?  Are You Sick and Tired of Just Getting By Week-By-Week, Do You Want to Establish Your Security Business as The Premier Security Company in The Region?

Then Join My Exclusive, Personal, Marketing Coaching Program, for Security Dealers and Low Voltage Reps, and I will Personally Mentor You! I’ll Lead You By The Hand and Guide You Step-By-Step To Creating The Most Profitable, Most Fun and Lowest Stress Years of Your Career.

So, If, and ONLY If, You’re Serious About Multiplying Your Income, Gaining A Personal Life That YOU Control And Being Able To Spend More Time Then Ever With Your Family And Loved Ones Without Having To Worry About Managing Your Business, You’re Invited To Apply For Membership In This Elite Group, my Security Maverick Coaching Club TM.  All Others Need NOT Apply.

Vehicle Card Pockets TM

Do you want to turn your service vehicles into a 24/7/365 selling machines?!  Then “say hello to my little friend,” Vehicle Card PocketsTM from Security Marketing Guru (authorized retailer). Vehicle Card PocketsTM are exterior card holders, for your business cards, that mount to your vehicle.

Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines!  I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them! It’s like having a security sales rep permanently “gorilla-glued” to the side of your vans handing out business cards all over town!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat.  So, why should you follow my lead and go after new homeowners?  Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts).  And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads.  I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

The Thrill of Protection (Great Sample Security Ad Inside!)

Any security dealer or security sales rep can feel safe in a harbor (The waters of 2007), but real joy and victory comes to those who sense that they can captain the ship during a storm.

Here’s a snippet of a great ad, that’s in this month’s Smokin’ Security Newsletter. It’s designed for pre-selling security and low voltage services…mail it out prior to conducting your security audit and watch the doubt and skepticism go away and a new level of trust, faith and confidence, in you and your services, develop in your prospect!

Smokin Security Newsletter TM

Do You Want to Develop a Continuous Stream of “HOT” Security Prospects…Dominate Your Local Security market…Attract “A-List” Clients that PAY, STAY and REFER…Stop Wasting Money on Marketing That Doesn’t Work…Increase Profits and Your Personal Income….Then You NEED to Sign Up for My Smokin’ Security Newsletter TM Today (now read in 8 countries world-wide!)

Get two free back issues, one current issue, four Audio Success CD’s and 10 Bonuses worth over $2,500, when you become a member of my Smokin’ Security Newsletter…all for the low, low introductory price of $5.95.

Security Maverick Coaching Club TM

Do You Want to Be Personally Mentored by Me, Bob Maunsell, The Security marketing Guru?  Are You Sick and Tired of Just Getting By Week-By-Week, Do You Want to Establish Your Security Business as The Premier Security Company in The Region?

Then Join My Exclusive, Personal, Marketing Coaching Program, for Security Dealers and Low Voltage Reps, and I will Personally Mentor You! I’ll Lead You By The Hand and Guide You Step-By-Step To Creating The Most Profitable, Most Fun and Lowest Stress Years of Your Career.

So, If, and ONLY If, You’re Serious About Multiplying Your Income, Gaining A Personal Life That YOU Control And Being Able To Spend More Time Then Ever With Your Family And Loved Ones Without Having To Worry About Managing Your Business, You’re Invited To Apply For Membership In This Elite Group, my Security Maverick Coaching Club TM.  All Others Need NOT Apply.

Vehicle Card Pockets TM

Do you want to turn your service vehicles into a 24/7/365 selling machines?!  Then “say hello to my little friend,” Vehicle Card PocketsTM from Security Marketing Guru (authorized retailer). Vehicle Card PocketsTM are exterior card holders, for your business cards, that mount to your vehicle.

Slap one of these bad boys on each vehicle, fill them with your business cards, and instantly turn your vans into 24/7/365 selling machines!  I have been using these on my work vehicles for almost a year now and still can’t believe how many cards are taken and how many sales calls I get from them! It’s like having a security sales rep permanently “gorilla-glued” to the side of your vans handing out business cards all over town!

So, if you want to dramatically elevate your game, I urge you to check out one of my three Premier Pocket Packages – Platinum, Gold and Bronze – and start using Vehicle Card Pockets TM today!

Alarm Dealers Program – The Ultimate Residential Security Sales Kit: How To Get New Homeowners To Line Up…And…Beg You To Take Their Money!

Who’s looking for a way to market to new homeowners that’s cheap, easy and effective, without needing any special marketing skills, lots of coin or know-how to employ?

Use my outrageously easy marketing system for New Homeowners (the new residents who are moving into your area by the hundreds each month) and double – even triple – your new installs overnight!

If you’ve been scrambling around your office looking for a way to increase your security installations, then you’ve just found it!

Here’s why: For the first time ever, I’m revealing the secrets to how I get “new mover” security installations without breaking a sweat.  So, why should you follow my lead and go after new homeowners?  Well, these nomads are worth on average, $1400 per installation – plus years of RMR (re-occurring monthly revenue from monitored accounts).  And I only spend a few bucks to get them!

My complete New Homeowners Marketing System is guaranteed to bring you in a boat-load of security leads.  I created and implemented this system in my own security business (see, you get FREE R&D here because I’ve done all the testing and tweaking for you!) and, over the past 16 months, have increased my residential security installations by 92% using it!

My complete approach beats the pants off of every other approach currently out there!
This system is so unconventional that none of your competition is doing it and won’t even see you coming until after the damage is done and you’ve reaped all the hay from the harvest!

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

Smooth Criminals: Net $75 Million In Drug Heist!

“You’ve been hit by, you’ve been hit by, a smooth criminal…”

Last night, I kicked back and watched the Michael Jackson rockumentary “This Is It” with my wife, Natasha, and the kids.  One of my all-time favorite MJ songs came on, “Smooth Criminal.”  I think it would be apropos for a background song to be running through your head as I discuss the recent robbery that took place down in Enfield, CT at the Eli Lilly warehouse.

Bob Maunsell
Former Sgt U.S. Air Force

Have an E.S.P style day, Easy, Successful, Profitable.

Now Go Smoke Your Competition!

Want $2,649,594 worth of FREE Security Marketing Advice? Check out my Blog!
http://securitymarketingguru.com/category/bobs-security-marketing-blog/

My Free Gift To You!
http://securitymarketingguru.com/bobs-free-gift/free-gift-from-bob-maunsell/

Got A Difficult Question? Just Ask Me!
http://securitymarketingguru.com/ask-bob/askbob

Join My Security Marketing Group On Facebook
http://securitymarketingguru.com/bobs-facebook/facebook/

Follow Me On twitter
http://www.twitter.com/bobmaunsell

**Hey, Do you want to post my articles up on your blog? Go right ahead! Just kindly cite your source and give a link back to my page.Thanks!**

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